Amanethiwekhi omphakathi abandakanyeka kakhulu ekuhwebeni kwe-inthanethiUbufakazi balokhu yibo Instagram, eyengeze izici ezizofakwa nabathengisi ulwazi olwengeziwe kanye nezinketho zokuthenga ezithombeni noma kumavidiyo ababelana ngawo endaweni yesikhulumi.
Kuyafaneleka ukusho ukuthi lokhu ukuxhumana nabantu yayivele ifake inketho yokuthenga ohlelweni lweselula esikhathini esithile esedlule, lapho iqala ukuvumela abakhangisi ukuthi bangeze Inkinobho ethi "Thenga Manje" ezikhangisweni ezazixhunywe esitolo sokudayisa.
Ngokusho UJim Squires, Umqondisi Wokusebenza Kwemakethe kwa-Instagram, inani elikhulu labantu qhathanisa izinketho eziningi nezinto ngaphambi kokuthenga. Kwesinye isikhathi abathengi abakalungeli ukuchofoza "ukuthenga" ngqo esithombeni ngoba zidinga ulwazi olwengeziwe njengentengo, usayizi noma imibala.
Kubikwa ukuthi Izitolo zase-US ezifana ne-Kate Spade, i-Warby Parker ne-JackThreads Baqala ukwabelana ngokuthunyelwe kwama-athikili "okuphilayo" nge-"Chofoza lapha ukuze ubuke” ezansi kwesokunxele sesithombe.
Ngale ndlela, lapho i- Ukuchofoza komsebenzisi we-Instagram kusithonjana, ilebula iboniswa ngaphezu kwezinto ezingaphakathi kokuthunyelwe. Abasebenzisi bangabese besebenzisa leyo lebula ukuze babuke Izici, imininingwane kanye nentengo womkhiqizo.
Hhayi lokho kuphela, Abathengisi bangase futhi bafake isixhumanisi "sokuthenga manje". ukuthatha abathintekayo ngqo iwebhusayithi noma isitolo se-inthanethi kusuka kumthengisi. Nakuba lokhu okuthunyelwe akuzona izikhangiso njengoba kunjalo, kungase kuhlanganiswe namafomethi anyusiwe, kuhlanganiswe ngisho nangaphezulu I-Ecommerce ku-Instagram emsamo.
Iyini i-e-commerce ku-Instagram futhi isici sokuthenga sisebenza kanjani?
I-Ecommerce ku-Instagram ibandakanya ukusebenzisa inethiwekhi ukuze khuthaza, ilebula futhi udayise imikhiqizo. Nge Ukuthenga kwe-Instagram Imikhiqizo yenza isitolo kuphrofayela yabo, xhuma a ikhathalogi futhi umaka imikhiqizo kokuthunyelwe, ezindabeni, kanye ne-Reels. Amathegi avula a ikhasi lomkhiqizo ngezithombe, intengo, kanye nenkinobho yokuya kuwebhusayithi yesitolo noma uqedele inqubo lapho inikwe amandla.
Ukuyivula, a i-akhawunti yenkampani, hambisana ne izinqubomgomo zohwebo kusuka ku-Meta futhi ube ne- ikhathalogi evumelanisiwe (Shopify noma WooCommerce yenza lokhu kube lula). Ngemva kwe ukubuyekeza ye-akhawunti, ukumaka kuvuliwe.
Izinzuzo ezingu-6 ezibalulekile zesitolo se-inthanethi
- Izici zokuthenga ezinciphisa ukungqubuzana: amalebula, Thenga ithebhu nezinkinobho zokuthenga kwenza kube lula ukwenza ukuguqulwa.
- I-UGC Impulse: Los Amakhasimende athembekile abelana ngezithombe zangempela, enikela ukuzethemba kanye nobufakazi bomphakathi.
- ukusebenzisana okuqondile: Amazwana, ama-DM nezindaba ezinhle lwekucocisana eduze.
- Ububanzi obunwetshiwe: Isiphakeli se-Explore ne-Shop sikusiza ukuthi ufinyelele izethameli ezihlobene.
- Ukwamukela ukukhangisa: izethameli zivulekele ukuzithola brand kanye nemikhiqizo.
- Ukuqashelwa komkhiqizo: khuphula ukubonakala kuzo zonke izigaba zefaneli.
Izibonelo ezikhuthazayo ze-Instagram Shops
I-Beardbrand: ihlanganisa imfundo nokudayisa; isitolo sayo sigqame Abathengisi abahamba phambili nezinqwaba, ezikuvumela ukuthi uthenge ngaphandle kokushiya uhlelo lokusebenza lapho lutholakala khona.
I-Tentree: imfashini esimeme; hlanganisa izinto ze-eco, ama-sweepstakes kanye ne-UGC ukushayela umphakathi nokuthengisa.
Izinyoni zonke: izicathulo ezizinzile; sebenzisa izincwadi ezithengekayo, isebenzisana nabadali futhi isho inhloso yayo yezemvelo.
Iphakheji Yamahhala: ikhathalogi ihlungwe nge izigaba namakhithi, anezindaba ezithengwayo zokuhlola imikhiqizo.
I-Meow Meow Tweet: okubonakalayo okunamandla; izithombe ezikhuthazayo thinta amalebula futhi uthenge.
Ukudla kwasemini: ama-sweepstakes nokuqukethwe okuwusizo; a umbukiso onembile lokho kukhuthaza ukuguqulwa.
Amasu angu-5 asebenzayo okuthengisa okuningi
Lebula imikhiqizo yakho: iguqula okuthunyelwe kube angathengeka futhi usebenzise izitikha Ezindabeni ukuze uthole ukufinyelela okuqondile.
Hlanganyela nabathonya: beka phambili ubuqiniso nokuzibandakanya (abadali be-micro nano ngokuvamile benza kahle kakhulu).
Hlela ama-raffle: vula intshisekelo nge Amandla acacile, ama-hashtag nokukhulunyelwa kubangani.
I-UGC ikhuthaza: ikhuthaza amakhasimende ukwabelana kanye iRiphabhulikhi okuqukethwe okuhle kakhulu okunamathegi omkhiqizo.
Buyekeza izibalo: ilungiselela amashejuli, amafomethi kanye I-KPI ukuthuthukisa ukusebenza.
Ukusetha kanye Nemikhuba Engcono Kakhulu (Shopify, WooCommerce, kanye ne-Checkout)
Isinyathelo ngesinyathelo esibalulekile: shintshela ku i-akhawunti yenkampani, izixhumanisi Umphathi webhizinisi, dala noma vumelanisa eyakho ikhathalogi (Shopify kanye ne-plugin ye-Facebook ye-WooCommerce yenza lokhu kuzenzakalelayo), izicelo zokubuyekezwa futhi uyasebenza Inqola yokuthenga kuhlelo lokusebenza. Bese, faka imikhiqizo phakathi Okuphakelayo, Izindaba kanye nama-Reels.
Bheka ku-Instagram: lapho kutholakala khona, kuyavumela khokha ngaphandle kokushiya uhlelo lokusebenza; kwezinye izimo, isiphetho siya ku iwebhusayithi yomkhiqizo. I amakhasi omkhiqizo Ngaphakathi kwe-Instagram bagxila ezithombeni, intengo nezenzo ezinjengokuthi “Engeza ekalishini”.
Imikhuba emihle: sebenzisa izithombe ze izinga eliphezulu, ikhathalogi njalo kuvuselelwe, izincazelo nge amagama angukhiye nama-hashtag, Izindaba Ezifakiwe ezivela ofertas, izikhangiso ezinamalebula kanye ukwahlukanisa, Ama-reels okubonisa nokuhlaziya okuqhubekayo ku Ukuqonda.
I-Instagram isiziqinise njengesiteshi sokutholwa nesokuthenga: esinamathegi, i-UGC, ukusebenzisana nokuhlanganiswa kwendabuko, noma yisiphi isitolo singaguqula iphrofayili yaso ibe yisizindalwazi. umbukiso onenzuzo okufinyeza indlela esuka ekutholakaleni iye ekuguquleni.
