Elinye lamathuluzi abaluleke kakhulu e-eCommerce uma uzokhangisa i-Google's keyword planner. Isici esikusiza ukuthi uthuthukise isu lakho futhi uzuze imiphumela engcono.
Nokho, akuwona wonke umuntu owaziyo ukuthi angayisebenzisa kanjani amaphesenti ayikhulu. Kunganjani sikushiyele umhlahlandlela ongafunda ngawo futhi, uma kwenzeka, ubone imiphumela ozoyithola ngawo? Ake sibheke.
Yini i-Google Keyword Planner
Okokuqala, ikakhulukazi uma ungezwanga ngaleli thuluzi, Kumele kucace ukuthi kumahhala. Ithuthukiswe yi-Google, Okuvele kukutshele ukuthi kubaluleke kangakanani.
Inhloso yalo mhleli akukhona okunye ngaphandle kwalokhu ukukunikeza imisebenzi embalwa ongacwaninga ngayo, uthole futhi uhlaziye amagama angukhiye angase abe nentshisekelo kubabukeli bakho. Eqinisweni, lokho ozokuthola nakho kuyizinto ezimbalwa:
Thuthukisa amagama akho angukhiye: ngomqondo wokuthi uzophenya futhi uthole amagama azohlotshaniswa nenkampani yakho, izethameli zakho nokuthi, mhlawumbe, awuzange ucabange ngakho ekuqaleni.
Thola izibikezelo kanye nezibalo zethrafikhi. Igama ngalinye elingukhiye olibonayo lizofika nesibikezelo sokuthi umphumela uzoba kanjani. Akusho ukuthi ithembekile ngo-100%, ikude nayo. Kodwa kuzokusiza ukuthi wenze izinqumo ezisekelwe kudatha.
Ngamafuphi, singasho ukuthi umhleli wegama elingukhiye we-Google ithuluzi lamahhala ongathola ngalo amagama angukhiye nemibono ukuze ufinyelele abasebenzisi abaningi abangaba nentshisekelo kumkhiqizo wakho; futhi uhlole ivolumu yosesho nezibikezelo (isibonelo, amagama angukhiye esikhashana, ngaleyo ndlela wazi isikhathi esingcono kakhulu sokuqala ukuyisebenzisa).
iphi i-google keyword planner
Manje njengoba usuhlangabezane nesihleli segama elingukhiye le-Google, kungenzeka ukuthi usuvele ufuna ukusisebenzisa. Njengoba sesinitshelile, kumahhala, futhi indlela elula yokuyifinyelela ukuya ku-Google Ads. Uma usungene ngemvume nge-akhawunti yakho, hamba kokuthi Amathuluzi Nezilungiselelo, bese ukhetha Isihleli Segama elingukhiye.
Ekuqaleni, noma ngabe unolwazi oluningi ku-inthanethi noma cha, lungakwethusa kancane. Kodwa empeleni kulula kakhulu ukuyisebenzisa.
Ungayisebenzisa kanjani i-Google Keyword Planner
Njengoba sike sakutshela ngaphambili, isihleli sinokusetshenziswa okubili okuyinhloko: thola amagama angukhiye futhi ubone ivolumu yosesho kanye nezibikezelo zayo.
Ngakho-ke, kuye ngokuthi yini ofuna ukuyenza, ukusetshenziswa kuzoshintsha.
Ungayisebenzisa kanjani i-Google Keyword Planner ukuthola amagama angukhiye
Lona umsebenzi olula futhi olula. Ukusebenzisa ithuluzi, kwanele ukufaka amagama avamile owaziyo, futhi ahlobene nomkhiqizo wakho, isevisi yakho noma umkhakha wakho.
I-Google izokwenza ukusesha ukuze ikukhiqizele uhlu lwemibono yamagama angukhiye., futhi ungakhetha ezifaneleka kakhulu. Yiqiniso, ezinye kuzoba nzima kakhulu ukuzibeka (ikakhulukazi lezo zegama elilodwa noma amabili).
Enye inketho, uma ungafuni ukusebenzisa amagama angukhiye owaziyo, noma ungacabangi ukuthi kuwumqondo omuhle, ukuvumela i-Google ihlaziye ikhasi lakho lewebhu ukuze ikhethe ukuthi yimaphi amagama angukhiye abaluleke kakhulu. manje nje Sincoma le nketho uma unewebhusayithi elungiselelwe kakhulu i-SEO, okungukuthi, kumagama angukhiye. Uma kungenjalo, kuyoba ukuchitha isikhathi futhi ukhethe kangcono inketho.
Uma uyisebenzisa, kufanele uqiniseke ukuthi ubeka ulimi nezwe ngendlela efanele ukuze imiphumela ihambisane nalokho ongasesha.
Mayelana nemiphumela, kuzovela uchungechunge lwemibono yamagama angukhiye futhi, eduze kwayo, igrafu ezokukhombisa isilinganiso sosesho lwanyanga zonke, okungukuthi, inani lezikhathi lelo gama liseshwa ngalo ngenyanga (futhi ku-Google kuphela).
Khona-ke, uzoba nedatha emibili ebalulekile, ushintsho ezinyangeni ezintathu kanye nonyaka nonyaka, ngoba kuzokusiza ukwazi ukuthi ukusesha igama kushintshile kanjani.
Enye yedatha ebaluleke kakhulu ukuncintisana. Lokhu kuzokutshela ukuthi umncintiswano uyini walelo gama elingukhiye. Uma uqala njenge-eCommerce asikukhuthazi ukuthi ukhethe eziphakeme, kodwa kunalokho eziphansi noma, okungenani, ezijwayelekile zibe namathuba amaningi.
Ekugcineni, amabhidi azovela, okokuqala inani eliphansi kakhulu elikhokhiwe, futhi okwesibili inani eliphakeme kakhulu.
Ungayisebenzisa kanjani i-Google Keyword Planner ukuhlola ivolumu yokusesha kanye nezibikezelo
Uma ukusetshenziswa ofuna ukukunikeza umhleli kuwukubonisana, ukubona ukuthi yiziphi izitayela ezibe khona, yiziphi izibikezelo, njll. khona-ke uzodinga isikhathi esengeziwe ukuze wenze ukuhlaziya okuhle.
Futhi yilokho Isinyathelo esingaphambi kwalokhu ukuthola uhlu lwamagama angukhiye (ngenketho yokuthola) ukuze ubeke bonke obathandayo ebhokisini. Iphinde ikuvumela ukuthi ulayishe ifayela uma liningi kakhulu.
Lokhu kuzosinika "uhlaka lwegama elingukhiye", okungukuthi, amagama esiwagcinile nokuthi, uma uchofoza, uzobona ukuthi ikunikeza igrafu lapho sizobona khona ukuvela kwalelo gama, ukuphakama nokwehla kwalo, futhi uma kufaneleka ukutshala kuye noma cha
Ngezansi unaleyo grafu encane ezinhlangothini zamagama angukhiye, kanye nenye idatha efana noshintsho lwezinyanga ezintathu, izinga lonyaka, ukuncintisana namabhidi.
Kukholomu engakwesokunxele unesigaba Sesibikezelo, esizokunikeza isilinganiso semiphumela uma kwenzeka ufuna ukuqala isu usebenzisa lelo sethi yamagama angukhiye. Yebo kunjalo, khumbula ukuthi sikhuluma ngemethrikhi eshintsha njalo emahoreni angama-24; ngalo usuku olulodwa kungaba phezulu kakhulu, futhi phakathi nezinsuku eziyishumi phansi kakhulu.
Kanye nesibikezelo, siphinde sinikeze enye idatha efana nokuvelayo, ukuguqulwa, i-CTR kanye ne-CPC evamile, izindleko...
Njengoba ubona, nazi izisekelo ze-Google Keyword Planner. Zama ukubukeza kahle ithuluzi ukuze ufunde ukuthi lisetshenziswa kanjani ngoba ungafaka lawa magama angukhiye kuwebhusayithi yakho, kodwa nasezikhangisweni ofuna ukuziphromotha ezinkundleni zokuxhumana noma ku-Google.