I-Google My Business uhlelo lokusebenza lwe-Android oluklanyelwe ngqo abanikazi bamabhizinisi, abancane nabakhulu, abafuna ukugcina ubukhona obuqinile ku-inthanethi. Luhlelo lokusebenza losomabhizinisi olwenza lula kakhulu inqubo yokukhangisa amabhizinisi abo nokuthola amakhasimende amasha. Ukuze kufezwe lokhu, manje seluhlanganiswe njengephrofayela yebhizinisi ku-Google , olutholakala ngokusesha kanye ne-Google Maps kokubili kuselula nakuwebhu. Lokhu kukuvumela ukuthi uphathe ulwazi lwakho oluyinhloko lwebhizinisi endaweni ehlangene, futhi ufunde nokuthi ungadala kanjani iphrofayela yebhizinisi ku-LinkedIn.
Isebenza kanjani i-Google Bhizinisi Lami?
Uma usebenzisa ibhizinisi le-e-commerce eliku-inthanethi , ufuna ukuxhumana namakhasimende akho, wabelane ngolwazi kanye nezibuyekezo, futhi uthole idatha mayelana nokuziphatha kwawo kanye nokusebenzisana nohlu lwakho lwebhizinisi. Lolu hlelo lokusebenza losomabhizinisi, olutholakala futhi nge-iPhone nge-Google Maps kanye nosesho, lukuvumela ukuthi ugcine ulwazi lwebhizinisi lakho lusesikhathini futhi uxhumane namakhasimende akho noma ngabe ukuphi.
I-Google My Business ikusiza ukuthi uxhume ibhizinisi lakho ngqo namakhasimende angaba khona, kungakhathaliseki ukuthi asesha ku -Google noma ku-Google Maps . Ungathumela kalula izibuyekezo , okunikezwayo, imicimbi, nezithombe, unike amandla imiyalezo, usethe imikhiqizo namasevisi, futhi uphathe izibuyekezo ukuze uqinise idumela lakho lendawo.
Kungani kuyisicelo esifanelekile kosomabhizinisi?
Ngokuyinhloko ngoba usayizi webhizinisi lakho awunandaba ngempela, i-Google My Business ingakusiza ukuthi ibhizinisi lakho lifinyelele kalula kumakhasimende . Ngenxa yalolu hlelo lokusebenza, wonke umuntu uhlala exhumene endaweni eyodwa. Ungabuyekeza ulwazi lwebhizinisi lakho ku-Google, uthole ukuqonda ukuthi abasebenzisi bathola kanjani ibhizinisi lakho, futhi wabelane ngezibuyekezo namakhasimende—konke lokhu ngedeshibhodi eyodwa.
Lolu hlelo lokusebenza lukuvumela ukuthi uphathe ibhizinisi lakho ngesikhathi sangempela futhi usohambeni. Ungabuyekeza amahora okusebenza, kanye nokwabelana ngezithombe nezibuyekezo, konke kusuka ku-smartphone noma kuthebhulethi yakho. Akukhona lokho kuphela, uhlelo lokusebenza losomabhizinisi lukuvumela ukuthi ubuke amazwana mayelana nebhizinisi lakho, uwaphendule futhi ulandelele izilinganiso zenkampani. Ngaphezu kwalokho, ungaphatha izindawo eziningi kusuka kudeshibhodi, wabele abasebenzi imisebenzi, futhi ugcine i-NAP (igama, ikheli, nenombolo yocingo) ivumelana kuzo zonke izindawo zakho zokuthengisa.
Ukuze kuqhutshekwe phambili, amabhizinisi amaningi ahlanganisa iphrofayela yawo yebhizinisi namathuluzi ahambisanayo avumela ukuthi ahlele okuthunyelwe , acwaninge amagama angukhiye endawo, aqaphe izikhundla zemephu esebenzisa amagridi, ahlaziye abancintisana nabo, ahlole amaphrofayili amisiwe, aphathe izingcaphuno zemibhalo, enze ngokuzenzakalelayo izimpendulo zokubuyekezwa, futhi adale amawebhusayithi ayisisekelo ngesizinda sawo. Lezi zici ezithuthukisiwe zisiza ukonga isikhathi , zithuthukise impilo yephrofayela, futhi zikhulise imisebenzi ezindaweni eziningi.
Ngakho-ke, uma unebhizinisi lakho , i-Google My Business iwuhlelo lokusebenza olubalulekile lwedivayisi yakho yeselula ye-Android. Ungayisebenzisa mahhala nge-Search ne-Google Maps, futhi uphathe konke ku-inthanethi. Uma kukhona uhlelo lokusebenza oluzinikele ezweni lakini, ungalulanda ku-Play Store.
Imisebenzi esemqoka kanye nezinqubo ezihamba phambili
Lungiselela izigaba zakho eziyinhloko nezesibili ngokuhlaziya komncintisani ukuze uthuthukise ukufaneleka. Gcina izithombe zibuyekeziwe futhi zifakwe amathegi ezindawo, sebenzisa ilogo yakho nesithombe sekhava, bese ushicilela okunikezwayo nemicimbi ngokubiza okucacile esenzweni. Nika amandla imiyalezo , lungiselela imikhiqizo/izinsizakalo, bese udala isixhumanisi sokubuyekeza esifushane esinekhodi ye-QR ukuze ukhuthaze izilinganiso.
Gada ukusebenza nge -Insights : usesho lomkhiqizo kanye nedatha yokuthola, izingcingo, ukuchofoza, izikhombisi-ndlela, kanye nokubukwa. Thuthukisa lokhu ngemibiko ethuthukisiwe, ukulandelwa kwezinga lamagama angukhiye , kanye namagridi ezindawo ukuze uqonde ukubonakala kwakho kwangempela ngendawo. Sekela imikhankaso yakho ngezikhangiso zasendaweni ku-Google Ads kanye ne-Performance Max eziqondiswe ezitolo ezithengisa izinto ezishibhile.
Phatha idumela lakho ngokuphendula izibuyekezo ngokushesha (ungasebenzisa amathempulethi kanye ne-AI ukuqinisekisa ithoni yobungcweti), thola okuphindwe kabili, uqaphe izinguquko ezingagunyaziwe, futhi uqonde izinqubomgomo zokugwema ukumiswa; uma kwenzeka, lungiselela isikhalazo ngobufakazi . Kumaphrofayili ezindawo eziningi, qoqa izindawo ukuze ushicilele noma uhlele okuqukethwe ngobuningi ngaphandle kokuphinda imisebenzi.
Izigidi zabantu zifuna amabhizinisi afana nelakho ku-Google nsuku zonke. Yenza iphrofayela yakho yebhizinisi ivelele futhi uguqule lokho kusesha kube amakhasimende ngohlelo lokusebenza lwe-Google My Business.
• Ithebhu yamakhasimende : Phendula izibuyekezo, shintshana ngemiyalezo namakhasimende, bese uthola ukuthi bangaki abalandeli onabo kuthebhu yamakhasimende.
• Buyekeza iphrofayela yakho yebhizinisi ukuze izinguquko zibonakale ku-Google ngesikhathi sangempela.
• Layisha izithombe, dala okunikezwayo okukhangayo , bese wabelana ngalokho okwenza inkampani yakho ibe yingqayizivele.
• Bheka ngokushesha ukuthi amakhasimende asebenzisana kangakanani futhi kanjani nephrofayela yakho yebhizinisi kusuka kuthebhu yasekhaya yohlelo lokusebenza bese ufunda ngephrofayela yabathengi.
• Thola izaziso zesikhathi sangempela ukuze wazi ukuthi amakhasimende axhumana nini nebhizinisi lakho ku-Google. Gxila kulokho okubaluleke kakhulu futhi uvumele i-Google My Business ibhekane nokuheha amakhasimende amaningi.
• Phatha izindawo eziningi kusuka kudeshibhodi eyodwa bese umeme abanye abasebenzisi ukuthi baphathe uhlu lwakho.
Ithuluzi elisemthethweni nokuqinisekiswa kwebhizinisi
I-Google My Business iyithuluzi elisemthethweni le-Google lokuxhumanisa amabhizinisi namakhasimende kuzo zonke izinsizakalo zayo ezahlukene: Usesho lwe-Google namamephu. Kusukela kuhlelo lokusebenza, ungenza imisebenzi elandelayo: buyekeza ulwazi lwebhizinisi lakho oluzovela ku-Google Search, Maps, nakwezinye izinsizakalo ze-Google; wabelane ngezindaba, izibuyekezo, nezithombe; futhi ubuke izibalo ezenziwe ngezifiso , njengenani lezikhathi ibhizinisi lakho elivela ngazo ku-Google.
Kubalulekile ukuqaphela ukuthi ukuze uphathe ibhizinisi nge-Google My Business, kufanele ubonise ubunikazi bebhizinisi. Ngamanye amazwi, awukwazi ukusho ukuthi ungumnikazi webhizinisi elingelomunye umuntu. I-Google ingadinga ukuqinisekiswa ngencwadi, ucingo, iposi, noma ividiyo, kuye ngokuthi kwenzekani.
Amabhizinisi amancane naphakathi angazuza kakhulu kuleli thuluzi lokukhulisa ukubonakala kwebhizinisi lawo ngezinsizakalo ezahlukahlukene ze-Google. Qedela abaphathi bakho ngokuhlolwa kwezempilo kwephrofayela, ukuphathwa kwama-aphoyintimenti endawo, ucwaningo lwamagama angukhiye, kanye nokulandelela abancintisana nabo ukuze kufezwe ukukhula okusimeme.
ulwazi olubalulekile
Engeza ulwazi olufana nenombolo yakho yocingo , amahora okuvula, kanye nezinyathelo zempilo nokuphepha ukuze amakhasimende azi ukuthi yini okufanele ayilindele.
Yabelana ngezithombe, ilogo yakho , nokunye okuningi
Bonisa ubuntu bebhizinisi lakho ngezithombe, isithombe sesembozo , ilogo yakho, nokunye okuningi ukuze kubonakale kumakhasimende.
Khombisa ukuthi ungubani
Engeza izimfanelo , njengosomabhizinisi wesifazane, ukuze abantu bafunde kabanzi ngebhizinisi lakho.
Izimvume nokufinyelela kusuka kudivayisi yakho yeselula
izimvume
• Indawo : Kuyadingeka ukuze usebenzise indawo yakho yamanje njengendawo yenkampani.
• Oxhumana nabo : bayadingeka ukuze kugcwaliswe ngokuzenzakalelayo amakheli e-imeyili uma umema abanye ukuthi baphathe uhlu lwakho futhi benze ukubhukha kwamakhasimende owagcine koxhumana nabo bedivayisi.
• Isitoreji : siyadingeka ukuze ufinyelele izithombe ezithathwe endaweni yenkampani yakho.
Ngokusethwa okufanele, isu lokushicilela, ukuphathwa kwedumela, kanye nokulinganisa, iphrofayela yakho yebhizinisi iba injini yokukhiqiza amakhasimende yendawo ethuthukisa ukuthengisa kwakho kokubili ku-inthanethi nangaphakathi esitolo.