Nakuba umnotho wase-US ngezinye izikhathi uthuthuka ngesivinini esilinganiselwe, i- I-E-commerce igcina ukukhula okuqinile konyaka nonyaka. Ngokuvumelana ne ukuhlaziywa kwebhentshimakhi njengalezo zaseCustora, the Imali engenayo eku-inthanethi evela ku-e-commerce ikhula cishe ngo-8,9%. uma kuqhathaniswa nezikhathi ezedlule.
Kubhekwa a ukwehla kancane kwemali engenayo eqhutshwa ukusesha kwezinto eziphilayo, kanye nokwenyuka okulinganiselwe kwe 2,3% ekusesheni okukhokhelwayoLe phethini kungenzeka ukuthi ingenxa izinguquko ku-algorithm ye-Google kakade isidingo sokuba ngobuchule hlanganisa i-SEO ne-PPC ukusimamisa ukukhula kanye nenzuzo.
Esinye isici esibalulekile yi- ukwanda kokuthengisa nge-imeyiliNgokukhuphuka kwe- ukuzenzekelayo kokuzenzekelayo, amaqembu anamathuluzi okwenza thumela ama-imeyili aqondene nawe ngesikhathi esifanele, vula ukugeleza kwenqola nokukhulisa imikhondo ngezigaba ezithuthukile.
Ngokomlando, i-e-commerce e-United States ibonisiwe ukukhula kufinyelele ku-14,5%, efinyelela amanani entengo eqile Ama-dollar ayi-340.000 uma kuqhathaniswa nokucishe kube ngu-300.000 ezikhathini ezedlule, ubufakazi bokwenyuka okuqhubekayo.
Ngokuhambisanayo, i- ukuthengiswa okuphelele kwezitolo baqophe ukwanda okuzungezile 1,4% ngokwesisekelo esingalungiswanga, okuhlanganisa izinsiza zokudla, amabha, nezindawo zokudlela; umehluko ogcizelela ukushayela kwesiteshi sedijithali.
Izibikezelo zemakethe zibeka i-e-commerce ngaphezulu kwamaRandi ayizigidi eziyizinkulungwane ezingama-500.000 Esikhathini esifushane nesimaphakathi, isibalo esigcizelela ukubaluleka kwesiteshi kanye amathuba emikhiqizo nabathengisi ezithuthukisa isu labo le-omnichannel.
Ukubuka konke kweMakethe kanye Nokwamukelwa Kwedijithali
I-United States ibhala a Ukungena kwe-inthanethi ngaphezu kwama-90%nangaphezulu 300 million abasebenzisi abaxhunyiweLeli zinga lokuxhumana lisekela isisekelo esibanzi sabathengi bedijithali futhi lisheshisa ukuvuthwa kwe-ecosystem.
Kulandela ukuthuthuka okutholwe ngokwanda kokuthenga amabanga, umthamo waminyaka yonke we-e-commerce idlule isigidintathu samadola, ngokwenyuka konyaka nonyaka 7% –8%Esikhathini esimaphakathi, ukuqagela kukhomba ku-a ukukhula okuhlanganisiwe kusondele ku-10%, esekelwa ukwaneliseka okuphezulu kwabathengi base-US.
Ngaphezu kwalokho, imakethe ibambe iqhaza ngokuqina ukuphazamiseka kwezinto zomhlaba wonke, ikakhulukazi ekuthengisweni okuvela e-Asia, ukubuyisela amazinga esevisi kanye nokwenza ngcono ulwazi lokuthenga.
Ukuthenga ukuziphatha nezindlela zokukhokha
Phakathi kwe izici ezithonya kakhulu Okulandelayo kugqame esinqumweni sokuthenga ku-inthanethi:
- Ukuthumela kwamahhala (~61%), injini yokuguqula yeqiniso.
- Amakhuphoni nezaphulelo (~47,4%), amalever amanani abalulekile.
- Ukubuyiselwa kwamahhala nokulula (~38,7%), okunciphisa ukungqubuzana.
- Inqubo yokuthenga ngokushesha (~33,4%) kanye ukulethwa ngokushesha (~31,6%).
Ezinkokhelweni, ukubusa kungukuthi amakhadi wesikweletu nawebhukumali (~51%), kulandele wallets digitales (~30%). Okunye kusatshalaliswa phakathi ezinye izindlela (~9%), ukudluliselwa kwebhange (~8%) kanye ngempumelelo (~2%). Ukunikeza okuhlukahlukene nokuphuma okulungiselelwe kunciphisa ukushiywa.
Amadivayisi nolwazi lokuqala lweselula
El Ama-Smartphones agxilisa iningi lethrafikhi nama-oda: Cishe izingxenye ezintathu kwezine zokuvakasha kanye nokuthengwa okungaphezulu kwesithupha kokuyishumi manje sekwenziwe ngeselula, okudinga isipiliyoni esingenasici seselula-okokuqala.
Ngamaqoqo, ukuthenga nge-smartphone kuphezulu kakhulu 30–49 iminyaka (~92%) y 18–29 iminyaka (~87%), ngenkathi mdala kuneminyaka engu-65 khombisa ukutholwa okukhulayo, eduze 50%. Lungiselela ukuzulazula, isivinini, kanye nezinkokhelo ngokuchofoza okukodwa kubalulekile.
Izigaba zomkhiqizo kanye nombono
Phakathi kwezigaba ezidume kakhulu yilezi: izingubo zokugqoka (~43%) y izicathulo (~33%), ngobhasikidi okhulayo ohlukahlukene obheke ekhaya, ubuhle nokudla.
Abathengi bayawazisa ikakhulukazi uphawu Yenziwe e-USA. I Umkhiqizo waseSpain ijabulela ukubonwa okuhle ku izicathulo y imfashini yomakoti, Ngaphandle kwe umkhakha wokudla; izibonelo ezifanele izitolo like ISpanishi, Spain y Isitolo.
Isakhiwo sokuncintisana nezimakethe
Amazon uhola imakethe ngesabelo esiseduze 37,6% kanye nokuthengiswa kwe-inthanethi okudlulayo Izigidi ezingu-448.000. Amlandele i-walmart (~6,4%) kanye nabalingisi abanjengo Apple, eBay, Target, The Home Depot, Costco, Best Buy, Carvana kanye Kroger, ezimelela nxazonke 22,4% Kusuka emakethe.
Ku-B2B, cishe eyodwa kuwo wonke amadola amahlanu okuthengiswayo kukhiqizwa ngokwedijithali, ingxenye ekhula isuka kumazinga angaphezudlwana kuka-10% ezikhathini ezedlule, ngenani eliphelele elisondele Izigidigidi ezingu-1,8 zamaRandi. Phakathi main Izimakethe ze-B2B isibalo I-eWorldTrade, Imithombo Yomhlaba Wonke, i-HKDTC, i-eBay kanye ne-Amazon Business.
Logistics, ubuchwepheshe kanye nokuqashwa
Ubuholi beLogistics buyaphela I-Amazon, i-FedEx, i-DHL, i-UPS, i-XPO Logistics, i-DB Schenker ne-SF ExpressAbaningana bandise ingqalasizinda yabo ye-e-commerce kanye nokuvala uphawu izivumelwano zokugcina ukwenza ngcono ukusabalala kanye nezikhathi.
I-USPS (isevisi yeposi kazwelonke, ngaphandle kwe-UPS) inyuse umsebenzi wayo we-e-commerce futhi yethule izinsiza ezifana nalezi I-USPS Xhuma, eyenzelwe abathengisi abancane kanye nokudiliva kwasendaweni okusheshayo.
Ukwamukelwa kwe okuzenzakalelayo kanye nobuhlakani bokwenziwa ivumela ukuthuthukisa izindawo zokugcina izimpahla, isidingo sokubikezela kanye nomzila, ukunciphisa izikhathi zokulethwa nokwandisa ukwaneliseka kwamakhasimende.
Mayelana nokuqashwa, izilinganiso ezisemthethweni zilindele a ukukhula okuqinile kumaphrofayili edijithali nawempahla eminyakeni eyishumi ezayo: Ochwepheshe be-ICT, abathuthukisi be-software y ukusebenza okuhlobene ne-e-commerce.
Sekukonke, imakethe yase-US inikeza ukujula okukhulu kwesidingo, ukuvuthwa kwezobuchwepheshe kanye nesilinganiso sokuhlela. Amabhrendi ahlanganisayo I-SEO + PPC, thuthukisa imeyili marketing, beka kuqala okuhlangenwe nakho kweselula, lungiselela izinkokhelo nezimbuyiselo futhi ukusizakala izimakethe kanye ne-B2B izoba sesimweni esingcono ukuze ibambe ukukhula okuqhubekayo.
