Eminyakeni embalwa eyedlule ukuthenga kwakusho ukuphuma endlini uye esitolo noma enxanxatheleni yezitolo, futhi uchithe amahora amaningi usesha futhi ukhetha imikhiqizo. Kulezi zinsuku kuthatha imizuzu embalwa kuphela, ikhompyutha noma idivayisi ephathekayo enoxhumano lwe-inthanethi, ukuthenga ngokoqobo noma yini oyidingayo, nganoma yisiphi isikhathi sosuku, ngaphandle kokushiya ukunethezeka ekhaya. Kuyacaca ukuthi indlela esithenga ngayo, ngisho nendlela esenza ngayo ibhizinisi, isishintshile futhi okuningi kwalolo shintsho kuhlobene nayo Ama-ecommerce nabathengisi abakwi-inthanethi.
Ngabe i-ecommerce edayisa ishintshe kanjani indlela esithenga ngayo?
Ukuxhuma okuqhubekayo, kanye nokwanda kokusetshenziswa kwamadivayisi eselula, kuyishintshile indlela lapho kuthengwa khona imikhiqizo nezinsizakalo. Ngokusho ubudala bedijithali kanye nesipiliyoni sokuthenga ezitolo eziku-inthanethi ziyathuthukiswa, ivula amathuba amasha ajabulisayo abathengisi be-ecommerce abacabanga phambili.
Kwabaningi kuliqiniso ukuthi Abathengi abasakwazi ukuhlukanisa phakathi kokuthenga okuku-inthanethi nokungaxhunyiwe ku-inthanethi. Uma usesha nge-laptop, uhamba phakathi kwemigwaqo emikhulu noma uchitha isikhathi enxanxatheleni yezitolo, konke okwenzayo kungokuhweba. Ngakho-ke futhi ngenhloso yokuzivumelanisa neqiniso elisha lokuncintisana, Amabhizinisi okuthengisa e-Ecommerce aphendukela kwengxenye yedijithali ukunweba amawindi wakho wesitolo.
Ukubeka konke lokhu ngombono, ake sibheke ezinye zezindlela esinakho kwavela inqubo yokuthenga.
Abathengi bazi okuningi njengabathengisi
Esikhathini esedlule bekuvamile ukuthi abantu baye ezitolo benolwazi oluncane noma bengenalo nhlobo lokuthi bafuna ukuthenga ini. Ngenxa yalokho, kwakudingeka abheke kumthengisi ukuze athole iseluleko sokuthi imiphi imikhiqizo okufanele ayithenge.
Kulezi zinsuku kodwa, abathengi sebejwayele ukwenza ucwaningo lwabo, ukuze bathola inani elifanele kakhulu lemali abayisebenzisayo futhi nokuzethemba ngokuthenga abakwenzayo.
Ngenxa yalokho, abathengisi banethuba elihle lokuvala igebe phakathi komthengi we-inthanethi nomthengisi we-ecommerce, futhi ugqame emakethe ekhula ngokuncintisana. Okunye okubalulekile ukuthi abathengisi babambe lezi zikhathi futhi baqiniseke ukuthi bakhona lapho ugqozi luthinta abathengi njengoba kuqala ucwaningo nge-inthanethi.
Iziphakamiso zomuntu siqu ezihambisanayo
Ukuthengisa ekuqaleni kwaqala ngabaninizitolo abemukela abantu endaweni futhi kamuva bafunde izidingo zabo nezinto abazithandayo.
Okwenzekayo namuhla kuleli zwe eliguqukayo nelixhuma njalo ukuthi idivaysi iyinkomba yalokho okubaluleke ngempela, okungukuthi, ukwazi amakhasimende.
Amadivayisi ahlinzeka ngomongo futhi zisiza ukufunda okubaluleke ngempela kumthengi endaweni enikeziwe nesikhathi.
Ngaphezu kwenhloso enikezwe ngosesho, lokhu kunamandla amakhulu njengoba kungasiza abanikazi bezitolo eziku-inthanethi banikeze iziphakamiso ezifanele ngokwenza kabusha lezo zingxoxo zokudla ngezinga.
Umlayezo ofanele ngesikhathi esifanele ukusho okungenani, ileveli elandelayo kufayela le- insizakalo yekhasimende, ikuvumela ukuthi uguqule inhloso ngokushesha futhi kalula.
Umongo wenza futhi abathengisi bakwazi ukubona kangcono ukuthi ikhasimende lingase lidinge kuphi kuya ngokuthi bafika nini, kuphi nokuthi kanjani esitolo sakho se-inthanethiNgakho-ke, lokho kungakusiza unqume indlela efanele yokuphendula izidingo zakho.
Ngokungafani neminyaka edlule, abantu manje bahlala bafuna ulwazi mayelana nemikhiqizo, okunikezwayo, ukutholakala, nezaphulelo online.
Ngokwalesi sizathu, abathengisi abangatholakali okwamanje ukunikeza imininingwane ekhonjisiweabanayo nje imiphumela emihle.
Amadivayisi eselula ahambisa ithrafikhi ezitolo eziku-inthanethi
Lokhu kungenye yezindlela i I-ecommerce inqubo yokuthenga. Phambilini, ukuthola isitolo esifanele nomkhiqizo obudingeka ngokuyisisekelo kuncike engozini noma ekujwayelweni.
Kule nkathi yamanje yedijithali, amabhizinisi e-ecommerce afaka ukwenziwa okuhle kweselula kulwazi lokuthenga lwabasebenzisi. Khumbula ukuthi inani elikhulu labathengi basebenzisa omakhalekhukhwini babo ukungena kwi-Intanethi futhi bathenge imikhiqizo nezinsizakalo.
Manje sekulula kubathengi ukuthola isitolo esiku-inthanethi futhi basifinyelele kumadivayisi wabo weselula. Ngisho nalezi zinsiza zingaguqulwa zibe amamephu, uhlu lokuthenga, i-shopper yomuntu siqu, umthengisi noma umtholi womkhiqizo ngasikhathi sinye.
Imibono ibaluleke kakhulu
Ngiyabonga ukuxhumana nomphakathi okufana ne-YouTube ne-Google +, abantu babelana ngemibono yabo mayelana nemikhiqizo, kodwa hhayi kuphela nabangane babo, kodwa futhi nezigidi zabantu emhlabeni jikelele.
Amabhizinisi e-Ecommerce aseqalile ukubona amathuba ahlinzekwa yingxenye yedijithali, sisebenzisa konke okwenziwa ezungeze ukuphawula okuku-inthanethi ngokukhangisa.
Abathengi abaphawula ngezici zemikhiqizo abayithengile bengeza inani elengeziwe kunqubo yokuthenga.
Umthengi wamanje ubheka yonke le mibono ngaphambi kokuzama ukuthenga izinto, kungenye inguquko endleleni i-Ecommerce eyenze ngayo izinguquko ezitolo ze-intanethi, into ebingafinyeleli eminyakeni embalwa eyedlule.
Imikhiqizo ngokuningiliziwe
Ngaphambi kwalokho, i-Intanethi yayenzelwe ucwaningo kuphela, kepha yayingekho indlela yokunxephezela ukwehluleka ukuhlola ngokomzimba umkhiqizo.
Manje izinto sezishintshile futhi ngenxa yokuba khona kwevidiyo exhumanayo enokubukwa okungama-360, ukulawula isenzo nezithombe ezisezingeni eliphakeme, ikhasimende linikezwa ithuba lokwazi imikhiqizo eliyithandayo ngokuningiliziwe.
Abanye Amabhizinisi we-Ecommerce ahlinzeka ngama-plugins abonakalayo ukuhlanganisa nokusebenzisana nemikhiqizo ngendlela eyingqayizivele. Lokhu kuvumela abathengi ukuthi bahlanganyele nemikhiqizo ezingeni lomzwelo. Lokho wukuthi, lapho kusebenze imizwa yabathengi, isifiso sabo sokuthenga siyasuswa.
I-Ecommerce nayo isishintshe indlela yokwenza ibhizinisi
Ngokwezifundo ezahlukahlukene, Izixazululo zesoftware ye-e-commerce zandisa ukuthengisa futhi zivumela nezinkampani ukuthi zithengise ezimakethe zomhlaba jikelele kahle kakhulu.
Uma ucabanga iqiniso lokuthi amadivayisi eselula aqhubeka nokuvela ukuze asetshenziselwe ukuthengisa, ubuchwepheshe beselula buba lula futhi butholakala kalula kubasebenzisi.
El I-e-commerce isishintshe indlela abantu abasesha ngayo, abaxhumana ngayo nabathenga ngayo imikhiqizo abayidingayo. Lezi zixazululo ze-Ecommerce ebesikhuluma ngazo, zikuvumela ukuthi uphathe yonke imikhiqizo, ama-oda, amakhasi, ukuthenga, yokusungula, amakhasimende nokuningi.
Kukhona nezixazululo ezingeze ku- phatha i-e-commerce, vumela ukuphathwa kwewebhusayithi, kanye nokwenziwa kwedatha endizeni kusuka kunoma iyiphi idivayisi yeselula noma kuphi emhlabeni.
Ngaphambi kokuba kube khona i-ecommerce, izinkampani bekufanele zithole indlela yokufinyelela kubanikezeli bazo, zihambe amakhilomitha amaningi ziye kusabalalisi bazo, futhi zithole indlela engcono yokugcina nokulandelela isitoko sayo.
Manje yonke le misebenzi isiyakwazi ukuzenzekelayo, ukuze esikhundleni sokuthembela encwadini yezingcingo, izikhangiso zamaphephandaba, ukulethwa kweposi okuqondile, konke lokhu kungenziwa kalula ngokusebenzisa ubuchwepheshe be-e-commerce.
Ngenxa yalokhu, imisebenzi efana ne- ukuphathwa kwebhulogi nesigaba, ukuze okuqukethwe kuvuselelwe kalula.
Manje kungenzeka ukwenza ukudluliswa kwemali ngokusebenzisa amapulatifomu okukhokha njenge-PayPal, i-Google Wallet, i-Payoneer, i-Amazon Payments, njll, ngendlela entofontofo futhi elula.
Ngaphezu kwalokho, esikhundleni sokuchitha izinkulungwane zamadola kuzikhangiso eziphrintiwe nezama-banner, izindleko zokumaketha nazo ziguquke kakhulu eminyakeni yamuva.
Njengoba ingxenye yedijithali ikhona kakhulu ezimpilweni zethu, i-e-commerce idala amathuba amasha ebhizinisi. Abathengisi futhi bayaqonda ukuthi ukusebenzisa amathuba amasha akusho ubuchwepheshe obusha nobungcono.
Konke kuhlobene nemvelo yomuntu, ukuba nombono wekusasa esivumela ukuthi siqonde ukuthi amadivayisi weselula, umongo nevidiyo ahlobene kanjani ukuthengisa, ukumaketha kanye nokwenziwa kwamakhasimende.
Lapho konke lokhu kusetshenziswa kahle, ubuchwepheshe empeleni abubonakali, ngakho-ke umthengi uqala ukubona umthengisi njengomuntu ongabanika ngqo lokho abakufunayo.
Kungezwe kulokhu, ukuvela kwe- Amapulatifomu e-Ecommerce afana neMagento noma i-Shopify, bavumele cishe noma ngubani ukuthi azenzele isitolo sakhe esiku-inthanethi, noma bengenalo ulwazi oluthuthukile noma isipiliyoni sangaphambilini.
I-Ecommerce ayiguqulanga nje kuphela indlela esithenga ngayo nokufinyelela ngayo imikhiqizo, futhi isivumele ukuthi sifinyelele kumathuluzi, amapulatifomu nezinsizakalo zamabhizinisi zanoma yiluphi uhlobo.