Imakethe ye e-commerce eRussia ibe nokukhula okuphawulekayo eminyakeni yamuva nje, izihlanganisa njengomunye wamandla asafufusa amakhulu emkhakheni we-e-commerce emhlabeni jikelele. Kusukela ngo-2014 kuya ku-2015, imakethe yasekhaya isuka kuma-ruble ayizigidi eziyizinkulungwane ezingu-560 yaya kuma-ruble ayizigidi eziyizinkulungwane ezingu-650, okwamanje imele i-2% yemboni ephelele yokudayisa ezweni. Nakuba lesi sibalo sibonakala sinesizotha uma siqhathaniswa nezinye izimakethe zomhlaba, sibonisa okuhle kakhulu amandla okunweba esimweni esishintsha njalo.
Ukukhula kwe-Ecommerce eRussia
Enye yezinto ezibalulekile ku ukwanda kwe-ecommerce eRussia ukukhula okuqhubekayo kokuthengwa kwemingcele. Njengoba imakethe yasekhaya iyancipha, abathengi baseRussia babonise isithakazelo esikhulayo sokuthenga imikhiqizo evela ezisekelweni zamazwe ngamazwe. Ngo-2014, abathengi baseRussia bafaka ama-oda ayizigidi ezingu-47 kumawebhusayithi angaphandle, futhi isibalo saqhubeka sikhula eminyakeni eyalandela ukuze sifinyelele amaphakheji ayizigidi ezingu-75 athunyelwe evela phesheya.
Ngokuya ngevolumu, kuyaphawuleka ukuthi ngonyaka ka-2015 amaphakheji amancane acishe abe yizigidi eziyi-160 athunyelwe kubathengi be-inthanethi eRussia, okumele ukwanda 10% uma kuqhathaniswa nonyaka odlule. Ngaphezu kwalokho, inani elimaphakathi lama-oda lenyuke ngo I-42.2 euro ngo 2014 a I-45.6 euro e 2015.
Izigaba zomkhiqizo ezidume kakhulu eRussia
Ukuziphatha kwabathengi baseRussia ku-e-commerce kuyathakazelisa kakhulu. Izinto zokungcebeleka, imikhiqizo yezilwane ezifuywayo, izingubo, izicathulo kanye nemikhiqizo yezingane zibekwe njengezigaba ezikhula ngokushesha. Ngakolunye uhlangothi, izingxenye zendabuko ezifana ne-electronics yabathengi, izinto zasendlini, iziqholo nezimonyo zibonise amazinga aphansi esidingo eminyakeni yamuva.
Kubalulekile ukugqamisa leyo mfashini, futhi ikakhulukazi izingubo futhi i izicathulo, zizenzele njengenye yezindawo ezikhula ngokushesha ngaphakathi kwe-e-commerce yaseRussia. Ngokwesibonelo, izinkampani like Amajikijolo asendle, umholi emkhakheni wemfashini we-inthanethi, uhlangabezane nokukhula okuphawulekayo. Ngo-2019, ama-Wildberries aqopha ukuthengiswa kwe I-3.5 idola elilodwa lamabhiliyoni, okubonisa ukwanda 94% uma kuqhathaniswa nonyaka odlule.
Abashayeli bezitolo eziwela umngcele
Ukunwetshwa kwe I-ecommerce ewela umngcele eRussia kungabangelwa izizathu eziningana. Okokuqala, kunombono owandile phakathi kwabathengi baseRussia ukuthi izitolo eziningi zasekhaya azihlinzeki ngezinhlobonhlobo noma ikhwalithi eziyifunayo. Lokhu kubashukumisela ukuba baphendukele ezinkundleni zamazwe ngamazwe lapho bekwazi khona ukufinyelela emikhiqizweni okukhethekile noma ngamanani ukuncintisana okwengeziwe.
Esinye isizathu esibalulekile ukujwayela izimakethe zomhlaba wonke emakethe yaseRussia. Amapulatifomu afana AliExpress y I-Ozon bakwazile ukungena ngempumelelo ngenxa yokwenziwa kwasendaweni kwezinsizakalo zabo, okuhlanganisa nezinketho zolimi ngesiRashiya, izindlela zokukhokha eziguquliwe njengokheshi ngesikhathi sokulethwa kanye nezikhathi zokulethwa. ngokushesha.
Izinselelo namathuba ku-ecommerce yaseRussia
Ngaphandle kokukhula okunamandla, i-ecommerce eRussia ibhekene nezinselelo ezinkulu. Phakathi kwabo, izinkinga ezihlobene ukuphawula, ezimelela umgoqo obalulekile ezweni elikhulu njengeRussia. Izindawo eziningi zasemakhaya nezikude azikakwazi ukufinyelela ukulethwa okusheshayo nokuthembekile.
Ngaphezu kwalokho, abathengi baseRussia ngokwesiko bakhetha izindlela zokukhokha imali futhi ungathembi okwenziwa ku-inthanethi. Lokhu kuye kwaholela cishe 80-95% ukuthengwa kwe-inthanethi ezweni kwenziwa ngaphansi kwendlela yokukhokha engukheshi.
Izimakethe ezihamba phambili eRussia
Emakethe yaseRussia, izimakethe zidlala indima ebalulekile. Abadlali abathathu abakhulu yilaba:
- Amajikijolo: Kuqashelwa njengomthengisi ohamba phambili ku-inthanethi ezweni. Lungiselela ngaphezu 750,000 ama-oda wansuku zonke futhi uthengisa ngaphezu Imikhiqizo eyi-37,000 ehlukile, egqame ngemfashini, izinto zikagesi kanye nemikhiqizo yasekhaya.
- I-ozone: Isungulwe ku 1998, ingenye yezimakethe ezidume kakhulu ezimbonini eziningi eRussia. Umthamo wayo wokuhlela uyivumela ukuthi ifinyelele 40% labantu ngosuku olulodwa.
- I-YandexMarket: Ingxenye ye-Russian technology giant Yandex, ehlinzeka ngemikhiqizo ezinhlobonhlobo zezigaba nemisebenzi njengokuqhathanisa amanani nendawo yemakethe.
Ukuncintisana phakathi kwalezi zinkundla kukhuthaze ukuthuthukiswa okuqhubekayo kwesevisi, ngokugxila ekwehliseni izindleko. Izikhathi zokuthumela futhi uthuthukise umuzwa womsebenzisi.
Amathemba esikhathi esizayo we-ecommerce eRussia
I-E-commerce eRussia isendleleni yokukhula engabonisi zimpawu zokwehla. Izici ezifana ne- ukufakwa kwedijithali okusheshayo, ukuthuthuka kwamanethiwekhi wezokuthutha kanye nokwanda kwabathengi abajwayele ubuchwepheshe kushayela imakethe ezindaweni ezintsha.
Ngokugxila kwamasu ekunqobeni izinselele zayo zokuhleleka nokuzivumelanisa nokuthandwa ngabathengi basendaweni, i-ecommerce yaseRussia inamandla okuba ibhentshimark yomhlaba wonke.
Kubalulekile ezinkampanini zamazwe ngamazwe ezinentshisekelo yokwanda ziye eRussia ukuthi zigxile ekwenziweni kwasendaweni. Kusukela ekunikezeni okuqukethwe ngesiRashiya kuya ekusebenziseni amasu okuthengisa ezinkundleni zokuxhumana zendawo ezifana ne-VKontakte ne-Instagram, lezi zenzo azisizi nje kuphela ukuzuza ukwethenjwa kwabathengi kodwa futhi ziqinisekisa ubukhona obuqinile emakethe yaseRussia eqhudelanayo.