I-Accenture iveze i-Mobile Wallet Platform ku-Mobile World Congress ka-2014 eBarcelona, i-platform entsha yokukhokha ngeselula evikelekile ethuthukisa uhlelo lwe -eCommerce ngezinketho zokukhokha zedijithali kanye nokumaketha okuqondiwe.
Le nkundla yesikhwama semali yeselula, enamakhono okuhlaziya kanye ne-Big Data , amathuluzi okuncoma , kanye nezici zokuphepha , iqinisekisa ukuphepha kwezinkokhelo zeselula , okwenza amakhasimende e-Accenture akwazi ukuthuthukisa izinsizakalo abazinikezayo.
Ngokusho kukaJin Lee , umqondisi ophethe emhlabeni wonke we-Accenture Mobility:
Ukhiye wezentengiselwano zedijithali ukujabulela uhlelo olusebenzayo lwezemvelo ukuba nesikhulumi esinamandla esisiza ukusebenza kwaso.
Le ngxenyekazi izosiza amaklayenti ethu, kungaba amabhange, ama-mobile opharetha, abathengisi noma inhlangano yabo bonke, ukuqonda ukuthi yiziphi izinsizakalo okufanele zinikeze iklayenti ngalinye nokuthi nini. Ipulatifomu ifaka phakathi izici zokukhokhela lezo zinhlinzeko, kanye nokuqoqa idatha ukuqhubekisela phambili inqubo yokwazi amakhasimende kangcono nokuqinisa ubudlelwano nawo.
Ipulatifomu Yesikhwama Seselula ivumela abathengi ukuphatha nokusebenzisa wonke amakhadi abo , kungaba amakhadi esikweletu, edebithi, ezokuthutha, okwethembeka, noma esipho. Le pulatifomu iphinde iphathe zonke izinkokhelo kanye nokuthengiselana okusebenzisa ubuchwepheshe be-proximity (NFC) noma amakhodi e-QR lapho amakhadi ethulwa ezindaweni zokuthengisa ezihambisanayo.
Omunye umsebenzi we-Mobile Wallet Platform ukuthi abasebenzisi bangathumela imali kwabanye abasebenzisi , okunciphisa isidingo sokusebenzisa amanye amathuluzi ekuthengiselaneni kwezezimali.
Lesi sixazululo sisekelwe esixazululweni esikhona se-Accenture, njengoba sihlanganisa i- Accenture Recommendation Engine , isisombululo se-Big Data esihlanganisiwe esakhiwe yi-Accenture Interactive. Itholakala ngefu noma endaweni nge-Accenture Analytics, injini inikeza amakhasimende izincomo ezenziwe ngezifiso, zesikhathi sangempela. Ngenxa yama-algorithms ayo amaningi okufunda komshini, injini ivumela izinkampani ukuthi zihlunge izincomo ngokushesha nangokulula, zikhiqize ngokuzenzakalelayo okunikezwayo okungcono kakhulu okuzokwethulwa kumakhasimende. Lokhu kusekelwe ekuhlaziyweni okuthuthukisiwe kwedatha yokuhlonza amakhasimende endaweni yokuxhumana kanye njengoba amakhasimende edlula emngceleni wesitolo.
Ngenxa yokusebenzisa ama-beacon e-Bluetooth anamandla aphansi athuthukisa ukuxazululwa kwama-virtual perimeters, abathengisi bangachaza amagama angukhiye ahlobene nezindawo ezahlukene zesitolo , baxhumane ne-Accenture Mobile Wallet, futhi bathole okunikezwayo okuthandwa kakhulu kuleyo ndawo. I-Accenture Recommendation Engine ivumelanisa okunikezwayo nedatha yomsebenzisi kanye nezintandokazi zokusebenzisa, ihlonza okunikezwayo okufanele kakhulu bese ikuthumela ngqo kudivayisi yomthengi nge-Accenture Mobile Wallet.
URobert Hasson , umqondisi ophethe we-Accenture Mobility for digital commerce, ukhulume izitatimende ezithakazelisayo mayelana ne-Mobile Wallet Platform ye-Accenture:
Iningi lisakuthola kunzima ukwamukela ukuhwebelana kwedijithali. Ipulatifomu eqinile neyi-modular efana ne-Accenture Mobile Wallet iyona nje edingekayo ukuthola izinkokhelo zedijithali zisuka phansi, ”kusho uRobert Hasson, umqondisi ophethe i-Accenture Mobility kwezentengiselwano ezidijithali.
Mningi umsebenzi okusamele wenziwe ukwenza abasebenzisi bokugcina bathembe ubuchwepheshe bokukhokha beselula nokuthi abathengisi, amabhange nezinye izinhlangano basebenze ndawonye kuhlelo lwemvelo olukhiqizayo oluletha inzuzo kubo bonke. I-Accenture Mobile Wallet ihlanganisa amakhono we-analytics athuthukile ngamathuluzi aklanyelwe ukwakha ukwethembana nokwenza ukuhweba kwedijithali kuvezele wonke umuntu. Ikhasimende lizozuza kakhulu, ngoba lizokwazi ukuthola okunikezwayo okubathakazelisa ngempela kudivayisi yabo.
Izindaba zePlatform
Ipulatifomu inezici eziningana ezintsha eziphawulekayo, ngaphezu komklamo omusha wesixhumi esibonakalayo, ukusetshenziswa okubanzi kwama -API kumamojula ayinhloko, kanye nokuhambisana nezinhlelo zokusebenza zeselula ezibaluleke kakhulu:
# 1 - Umphathi Wezinsizakalo:
- Ipulatifomu inika amandla amabhange nabanye abahlinzeki bezinsizakalo ukuthumela ngamandla nangokuvikelekile ukuthumela nokwenza ngezifiso izinhlelo ze-smart card.
- Kungenzeka ukufaka ikhadi lesikweletu nayo yonke idatha efanelekile endaweni ephephile yedivayisi.
- Leli thuluzi lingasetshenziselwa ukwenza ezinye izenzo kumakhadi agciniwe (njengokukhipha ukude noma ukukhiya) ukuvikela umsebenzisi uma elahlekelwa yidivayisi yakhe.
# 2 - Umsebenzi wokukhokha:
- Ngalesi sigcawu, umthengi unamandla aphelele okukhokha, okwandisa ukuzethemba ezinkokhelweni zeselula, ngoba akudingekile ukuthi umsebenzisi abelane ngemininingwane ye-akhawunti yakhe nomthengisi. Abasebenzisi abakwazi ukudlulisa imali eya esitolo ngaphambi kokuthola izinto, ngokuphambene nalokho okuvame ukwenziwa cishe njalo.
- Lolu hlelo lubuye lunciphise ubungozi umthengisi anabo ukubuyisa imali noma ukuphelelwa yimali, ngoba ngumsebenzisi okufanele abeke imali.
# 3 - Accenture Customer Insight Integration:
- Ipulatifomu inikeza idatha nokuhlaziywa kwabasebenzisi, kufaka phakathi ukuhlukaniswa ngokuya ngemikhuba yokusebenzisa nezintandokazi.
- Ngaphezu kwalokho, izinkampani nabathengisi bangasebenzisa amathuluzi obuhlakani ukuguqula imininingwane ibe imikhankaso esebenza ngesikhathi sangempela ngokusebenzisa isikhwama semali eselula.
Isithombe – I- Accenture