Ukumaketha okususelwa ku-imeyili ibaluleke kakhulu kunoma yiliphi ibhizinisi le-e-commerce; lezi 4 okhiye bempumelelo Bangakusiza. Ukuze isebenze, ukuthunyelwa kwakho kufanele gqamisa kubhokisi lokungenayoukuze unikeze inani langempela futhi ugweme amaphutha avula umonakalo, ukuchofoza, nokuthengisa. Kukhona futhi Amaphutha okuthengisa nge-imeyili okufanele uwagweme kanye nezinqubo ezingcono kakhulu okufanele zisetshenziswe emiphumeleni yesikali.
1. Thumela ama-imeyili asuka ku- "donotrepley@yourdomain.com"
Amakheli e-imeyili afana nalawa awekho lula futhi nawo awemukelekile. Uma uthumela ama-imeyili kusuka kulokhu uhlobo lwekheliCishe uzoba nezinga eliphansi lokuvula. Kufanele uhlale uthumela ama-imeyili esuka ekhelini amakhasimende akho angaphendula kulo, wenze isiqiniseko sokuthi uhlanganisa zonke... izinombolo zocingo kanye nezixhumanisi zokuxhumana.
Ukwengeza, lungiselela umthumeli obonakalayo nge igama nomkhiqizoNika amandla ibhokisi lempendulo yangempela futhi uhlole lelo bhokisi lokungenayo. Thuthukisa isithunzi sakho sobuchwepheshe ngokuvula I-SPF, i-DKIM, ne-DMARC esizindeni sakho futhi ugweme ama-akhawunti ajwayelekile njenge-Gmail/Outlook yama-imeyili ebhizinisi.
2. Thumela imilayezo ngokusekelwe kuphela ezithombeni
Leli elinye iphutha elejwayelekile kufayela le- imeyili marketing nokuthi kufanele ugweme ngokuphelele. Isizathu silula, njengoba kungama-33% kuphela wababhalisile be-imeyili abane- isibonisi sesithombe. Lokhu kusho ukuthi umlayezo wakho uzoboniswa kuphela ngesikhala esikhulu esingenalutho futhi amakhasimende ngeke akwazi okushoyo.
Linganisa okuqukethwe nge umbhalo ofundekayo, chaza Ama-ALT achazayo Kuzo zonke izithombe, khawula ingqikithi kasayizi wefayela futhi ungafihli imininingwane engukhiye kumabhanela. Engeza Izinkinobho ze-HTML Ngokungeziwe ezithombeni ezichofozekayo, iphinde iqinisekise ukuthi yonke into iyafinyeleleka ngisho nokuvinjwa kwesithombe.
3. Ungaxhumanisi nesiza sakho se-Ecommerce
El umgomo wokuthengisa nge-imeyili Imayelana nokwenza amakhasimende achofoze ibhizinisi lakho le-e-commerce. Inkinga ukuthi uma isixhumanisi sakho sibayisa ekhasini eliyisiqalo, cishe ngeke baskrole kusayithi lakho ukuze bathole okunikezwayo. Ngakho-ke, imilayezo yakho kufanele ifake okungenani isixhumanisi esisodwa esiholela ku-a ikhasi lokufika.
Iqinisekisa i- ukuhambisana komnikelo womlayezo (ukufanisa umlayezo), beka i-CTA endaweni ebonakalayo bese ulebula izixhumanisi ngazo UTM Okokulinganisa. Gwema izifinyezo ze-URL ezisolisayo, thuthukisa isivinini sokulayisha, futhi uqede iziphazamiso ekhasini lokubikezela.
4. Ungahlukanisi noma wenze ngezifiso
La ukwahlukanisa Kungaba okuyisisekelo noma okuyinkimbinkimbi, kodwa uma uhlukanisa uhlu lwakho lwababhalisile ube ngamaqembu ahlukene futhi wenze imilayezo ibe ngeyakho kumfundi ngamunye, uzobona amanani okuchofoza aphezulu kanye namakhasimende amaningi abandakanyekayo.
Sebenza ngedatha sobala futhi osobala ukudala amasegimenti ngentshisekelo, isigaba sefaneli, noma inani (RFM) kanye inani lempilo yekhasimendeYenza okuthandwa nguwe ngale kwegama nje okuqukethwe okunamandla nezibangeli: ukwamukela, inqola elahliwe, ukuthenga ngemva kokuthenga, noma ukuphinda kusebenze. Buyekeza i hlanganisa amathegi ukugwema amaphutha afana nokuthi "Sawubona,".
5. Ziba ingxenyekazi yeselula
Balinganiselwa kuma-43% abantu ababheka ama-imeyili abo kusuka ezingcingweni zabo nangaphezulu kwama-40% wabasebenzisi be-imeyili abavela kumaselula, hlola imiyalezo yabo amahlandla amane noma ngaphezulu ngosuku. Ngakho-ke, uma imeyili marketing Ayilungiselelwe amadivayisi eselula, noma ngabe umyalezo wakho ubaluleke kangakanani, abantu bazomane bawushaye indiva.
Faka umklamo ophendulayo kukholamu eyodwa, sebenzisa ubuncane befonti obungu-14px embhalweni kanye no-22px ezihlokweni, izinkinobho ze 44x44pxIzindawo eziphefumulayo nama-CTA amakhulu, achazwe kahle. Hlola kumaklayenti abalulekile (isb., i-iPhone ne-Gmail) futhi unikeze inguqulo yewebhu.
6. Ungabuyekezi noma uhlanze isizindalwazi sakho
Izinga lohlu linquma i ukulethwaHlanza njalo ukubhampa kanzima, ama-imeyili angasebenzi, nama-imeyili angalungile. Yethula imikhankaso ukuvuselela Ngaphambi kokususa, gwema izingibe zogaxekile. Sebenzisa ukungena kabili nabanye Amasu okuthuthukisa ukuxhumana kwakho kwe-imeyili ukwenza ngcono izinga kanye nokwaneliseka kwamakhasimende.
7. Izinkinga zobuchwepheshe: izixhumanisi eziphukile nemifanekiso, i-preheader nokuhlolwa
Yenza ukuthunyelwa kokuhlola futhi uqinisekise ukuthi izixhumanisi ziyasebenza futhi ukhombe ekhasini elilungile, ukuthi izithombe ziyalayisha futhi phambili Gcizelela umugqa wesihloko. Yenza ngokuzenzakalelayo uhlu lokuhlola ngaphambi kokuthunyelwa kanye nokusetshenziswa Ukuhlolwa kwe-A / B ukuqhathanisa izinkinga, ama-CTA, noma amashejuli.
8. Ukuntuleka kwama-CTA acacile
Ichaza a isenzo esikhulu Nge-imeyili, yibeke phezulu bese uyiphinda kancane. Bhala ama-CTA athile (isb., “Landa umhlahlandlela","Bona ukunikezwa","Qeda ukuthenga”) futhi uzenze zifinyeleleke njengezinkinobho ze-HTML ezibonakalayo.
9. Ukwehluleka ukulandela izinqubo ezinhle zokulwa nogaxekile noma izindinganiso zobumfihlo
Thola imvume ecacileKufaka phakathi isixhumanisi esibonakalayo sokuzikhipha ohlwini, sinikeza ulwazi lokuxhumana, futhi sigwema amagama okuqalisa. izifinyezoQinisekisa isizinda (SPF, DKIM, DMARC) futhi uphathe amanani. ukuphindiselwa kabusha, izikhalazo nokukhansela ukuvikela isithunzi.
10. Ukuthumela ngaphandle kwesu, ama-KPI, noma ikhalenda
Chaza izinhloso ezilinganisekayo (ukuthengisa, imikhondo(ithrafikhi), izethameli, kanye nesiphakamiso senani lomkhankaso ngamunye. Hlela a ikhalenda lokuhlela Thumela njalo futhi uhlanganise nokwethulwa, ukukhushulwa, kanye nesizini. Gada umncintiswano ukuze uhlukanise umlayezo wakho.
11. Izinkinga kanye nokuhlola kuqala umbhalo ongavezi ukuvuleka
Sebenzisa umthumeli owaziwayo, bhala imigqa yezihloko ecacile futhi emfushane (Ubude obumaphakathi), gwema i-clickbait futhi usebenzise i-prehead ukuze unikeze umongo. Cabangela ama-emoji kancane kuye ngezethameli zakho.
12. Hhayi ukulinganisa noma ukukhulisa
Landelela amamethrikhi angukhiye: Ivula, ukuchofoza, i-CTOR, ukuguqulwa, ukuqhuma, ukuzikhipha ohlwini, ukulethwa nokukhula kohlu. Phinda ne Ukuhlolwa kwe-A / B kanye nedatha eyisithenjwa esinezibalo zakho zewebhu kanye ne-CRM ukuze uthuthukise i-ROI kanye nokufaneleka kokuthunyelwe ngakunye.
13. Ukuthenga izinhlu noma ukwengeza ngaphandle kwemvume
Gwema izinhlu ezithengwe ngaphambilini: zonakalisa ukuvuleka, zandisa izikhalazo, futhi zingakwazi vimba isizinda sakhoYakha izethameli ngokuqukethwe, amafomu acacile, izikhuthazo ezibalulekile, nezinqubo zokuvuma ezilula.
14. Amathuluzi anganele kanye ne-automation
Sebenza ngenkundla ethembekile enikezayo okuzenzakalelayoUmhleli ophendulayo, ukuhlola, ukuhlukaniswa okuthuthukile, Ukuhlanganiswa kwe-CRM kanye nemibiko ewusizo. Ubuchwepheshe obufanele buphindaphinda ukusebenza kwesu.
Ngokusebenzisa lezi zincomo uzonciphisa ubungozi obujwayelekile (akukho mpendulo, izithombe kuphela, akukho khasi lokubikezela, akukho ukuhlukaniswa, akukho selula) futhi wengeze izinqubo ezithuthukisayo. ivula, ukuchofoza kanye nokuguqulwaUhlelo oluhlanganisa idatha yekhwalithi, okuqukethwe okufanele, nokukalwa njalo luguqula i-imeyili ibe isiteshi esinenzuzo nesimeme.
