Ngokwesimo se-SEO yeselula kanye nomklamo ophendulayo , umkhuba ovelele yi-Google AMP , noma i-Accelerated Mobile Pages , iphrojekthi yomthombo ovulekile eyenzelwe ukusiza abashicileli ukudala okuqukethwe okulungiselelwe iselula. Nge-AMP, amakhasi abekwa phambili ukuze alayishwe cishe ngokushesha kumadivayisi amaningi kanye namapulatifomu.
Yini i-Google AMP?
Ngokusho kwe-Google, umgomo ukudala amawebhusayithi anokuqukethwe kwekhwalithi ephezulu , okuhlanganisa amavidiyo, izithombe ezinyakazayo, kanye nezithombe, ezisebenza kahle ngezikhangiso ezisebenzayo futhi zilayisha ngokushesha okukhulu. Bafuna futhi ukuthi ikhodi isebenze kumapulatifomu amaningi namadivayisi , ukuze okuqukethwe kubukwe yonke indawo, kungakhathaliseki ukuthi hlobo luni lwefoni, ithebhulethi, noma enye idivayisi esetshenziswayo.
Ukufeza lokhu, i-AMP incike ezinsikeni ezintathu: I-AMP HTML (inguqulo ekhawulelwe ye-HTML enezingxenye ezifana <amp-img> o <amp-video>), I-AMP JS (isikhathi sokusebenza esilawula ukulayishwa kwensiza, ukulayisha okuvilaphayo, futhi uvimbele imibhalo yenkampani yangaphandle eyenza izinto zihambe kancane) kanye Inqolobane ye-AMP (inqolobane yokusabalalisa yomhlaba wonke engasebenzisa ikhasi kusuka kunethiwekhi ye-Google noma abanye abahlinzeki ukuze kuncishiswe ukubambezeleka). Lesi sakhiwo igwema ukunikeza amabhlogo, gcina isikhala sezithombe/amavidiyo futhi ubeke okuqukethwe kuqala kunezinto zesibili.
Umgomo we-Google AMP ukunikeza ulwazi olungcono lomsebenzisi weselula , ukuze umsebenzisi wokugcina akwazi ukufinyelela ulwazi ngokushesha okukhulu. I-Google ize yabelana ngezibalo zangaphakathi ezibonisa izikhathi zokulayisha ezimaphakathi ezingaba yimizuzwana engu-0,7 ye-AMP , uma kuqhathaniswa nemizuzwana eyishumi yamakhasi anzima; yize isayithi ngalinye lingahluka, ifilosofi icacile: isivinini esiphezulu kanye nokuzinza kokubonakala (ngaphandle kokweqa kwesakhiwo).
Kungani kubalulekile ku-Ecommerce?
I-Google ihlanganise amawebhusayithi asebenzisa i-AMP emiphumeleni yayo yokusesha yeselula. Lokhu kusho ukuthi amawebhusayithi anekhodi ye-AMP angavela ngezindlela ezikhethekile, njenge-carousels kokuqukethwe kokuhlela, futhi abonise isithonjana se-lightning bolt kanye nesifinyezo se-AMP, okuthuthukisa ukuqashelwa kanye nesilinganiso sokuchofoza (i-CTR) kumadivayisi eselula.
Nakuba i-Google AMP ekuqaleni yayigxile ezindabeni ezivela kubakhangisi abaku-inthanethi , iyasebenza futhi kumasayithi e-e-commerce , lapho uhlu lwemikhiqizo, okuthunyelwe kwebhulogi, izigaba, namakhasi olwazi kuzuza khona ngezikhathi zokulayisha ezisheshayo. Ifomethi ye-carousel nezinye izingxenye zenzelwe amadivayisi eselula, okuholela kokuhlangenwe nakho okusheshayo komsebenzisi.
Ngenxa yokuthi abasebenzisi bafuna ukuthola abakufunayo ngokushesha, i-Google ifuna ukuthi bazizwele isivinini lapho befinyelela okuqukethwe, yingakho iwazisa amasignali afana ne-Core Web Vitals, ukusebenzisana, kanye nokuzinza. Ukuqaliswa kwe-AMP, ngokwenza kube lula futhi kusheshiswe, kuvame ukuthuthukisa amazinga ngokungaqondile ngenxa yomthelela wawo esivinini, ekubandakanyekeni, kanye ne-CTR.
Izinzuzo ezibalulekile zezitolo eziku-inthanethi
- I-SEO nokubonakala: Amakhulu amathuba okuba uvelele kuselula ngenxa yezikhathi eziphansi zokulayisha, amasiginali okuzibandakanya angcono, kanye nekhono lokusebenzisa amafomethi anothile nge-AMP.
- Ukuguqulwa nokugxuma: ngokunciphisa ukulinda, yehlisa izinga lokugxuma futhi ithuthukise ukuzulazula ngamathebhu, izigaba noma okuqukethwe; lokhu ishayela ukuguqula imikhondo ibe ukuthengisa (engeza ekalishini, chofoza othintana naye) nokuthengisa.
- Ukukhangisa Nezikhangiso: Las Ukufika kwe-AMP ezikhangisweni ze-Google ngokuvamile zithola amaphuzu angcono okuhlangenwe nakho kwekhasi, okungavuna izinga lekhwalithi kanye nezindleko ngokuchofoza ngakunye. Bangu Izikhangiso ze-HTML ze-AMP ngokushesha nangokuphephile.
- Ukusebenza kahle kwedatha: I-AMP Lite inganciphisa ukusetshenziswa kwedatha ngokuzungeza 45% ekuxhumekeni okulinganiselwe (ngokuminyanisa, ukusetshenziswa kwe-WebP uma kusekelwa, nokulungiselelwa kwesikhathi sokusebenza).
Indlela I-AMP Esebenza Ngayo
- Isakhiwo sobuchwepheshe: I-AMP ikhawulela i-CSS yenkampani yangaphandle ne-JavaScript, idinga ukuthi kuchazwe ubukhulu bemidiya, kanye okunikezwayo ngaphambili lapho kufaneleka khona, ukubonisa okuqukethwe okuwusizo ngokushesha.
- Inqolobane futhi unikeze ngaphambili: Uma i-URL isekelwa, i-Google ingakwazi ukuyisebenzisela ukusuka kweyakho Inqolobane ye-AMP, ukunciphisa ukubambezeleka nokuqinisekisa ubuqotho.
- Izingxenye eziwusizo:
<amp-img>,<amp-carousel>,<amp-accordion>,<amp-form>(amafomu),<amp-analytics>(isilinganiso, ithuluzi lokuhlaziya),<amp-consent>(imvume), phakathi kokunye.
Ukuqaliswa ku-eCommerce kanye ne-CMS
- I-WordPress: I-plugin esemthethweni ikhiqiza izinguqulo ze-AMP zokuthunyelwe/amakhasi. Kunconywa ukumisa rel="canonical" enguqulweni ye-AMP ku-URL yasekuqaleni, kanye rel=»amphtml» kunguqulo ye-canonical ebheke ku-AMP, ukugwema ukuphindaphinda.
- Izindawo ezinconyiwe: blog, imihlahlandlela, izigaba kanye amashidi omkhiqizo anolwaziNgekalishi/i-checkout, kuvamile ukuxhumanisa nenguqulo ye-canonical ukuze ugweme ukulahlekelwa ukusebenza okuyinkimbinkimbi.
- Izibalo nesilinganiso: usa
<amp-analytics>nomhlinzeki wakho (isb., Izibalo ze-Google) futhi ugade I-Core Web Vitals kusukela kukhonsoli yosesho. Qinisekisa nge- Isiqinisekisi se-AMP futhi ilungisa amaphutha. - Idizayini kanye nomkhiqizo: Ukubukeka nokuzizwa kuvinjelwe kakhulu; beka phambili ukucaca, amafonti afundekayo, ama-CTA abonakalayo nezici ezibalulekile zokuguqulwa.
Imikhawulo kanye nenkulumo-mpikiswano
- Imikhawulo yobuchwepheshe: Inkululeko encane ku-JS ne-CSS; amanye amawijethi, amafomu athuthukile, noma izinqola eziguqukayo zingase zidinge ezinye izixazululo noma uqondise kabusha ku-canonical.
- Lawula kanye nenqolobane: Ingxenye ye-ecosystem inikezwa kunqolobane ye-Google, eveze ukukhathazeka impikiswano ngokuncika kanye nokulinganisa; noma kunjalo, iphrojekthi inge umthombo ovulekile.
- Izindleko nezinsiza: Ukusebenzisa, ukuqinisekisa, nokugcina i-AMP kudinga ukutshalwa kwezimali; hlola imbuyiselo ekutshalweni kwezimali. traffic, ukuzibandakanya kanye yokuthengisa.
Uma isitolo sakho sinezithameli zeselula ezifanele, izinkinga zesivinini, noma sidinga ukuthuthukisa ulwazi emakhasini olwazi nokuthola ulwazi, i-AMP ingaba yi -accelerator ebalulekile . Isu elihlanganisiwe (i-AMP yokuqukethwe kanye ne-canonical for checkout) livame ukulinganisela ukusebenza kanye nokusebenza.
I-AMP inikeza isisekelo sobuchwepheshe esigxile esivinini, ukuzinza, kanye nobulula , kanye nemiphumela elinganisekayo ekubonakaleni, i-CTR, isikhathi ekhasini, kanye nokuguqulwa, ikakhulukazi kuselula. Hlela imigomo yakho, beka phambili izifanekiso ezinomthelela omkhulu, ulinganise ukuthuthukiswa, futhi uhlanganise lokho okwengeza inani elizinzile kwi-eCommerce yakho.
