Ngomongo we-SEO yeselula kanye ukwakhiwa okuphendulayo, Ithrendi egqanyisiwe i-Google AMP, okungukuthi, Kusheshiswe Amakhasi Eselula, iphrojekthi yomthombo ovulekile eklanyelwe ukusiza abashicileli bakhe okuqukethwe okuthuthukisiwe kweselula. Nge-AMP, amakhasi zibekwe phambili ukuze zilayishe cishe ngokushesha kumadivayisi amaningi nezinkundla.
Yini i-Google AMP?
Ngokusho kweGoogle, yini Sifuna amawebhusayithi anokuqukethwe okuyikhwalithi., okuhlanganisa amavidiyo, ukugqwayiza, nemifanekiso, esebenza eduze kwezikhangiso ezisebenza kahle futhi elayisha ngokushesha okukhulu. Kuyinto efiselekayo ukuthi ikhodi isebenza kuwo wonke amapulatifomu namadivayisi amaningi, ukuze okuqukethwe kubukwe yonke indawo, kungakhathaliseki ukuthi hlobo luni lwefoni, ithebhulethi, noma idivayisi esetshenziswayo.
Ukufeza lokhu, i-AMP incike ezinsikeni ezintathu: I-AMP HTML (inguqulo ekhawulelwe ye-HTML enezingxenye ezifana <amp-img> o <amp-video>), I-AMP JS (isikhathi sokusebenza esilawula ukulayishwa kwensiza, ukulayisha okuvilaphayo, futhi uvimbele imibhalo yenkampani yangaphandle eyenza izinto zihambe kancane) kanye Inqolobane ye-AMP (inqolobane yokusabalalisa yomhlaba wonke engasebenzisa ikhasi kusuka kunethiwekhi ye-Google noma abanye abahlinzeki ukuze kuncishiswe ukubambezeleka). Lesi sakhiwo igwema ukunikeza amabhlogo, gcina isikhala sezithombe/amavidiyo futhi ubeke okuqukethwe kuqala kunezinto zesibili.
Umgomo we-Google AMP ukuhlinzeka ngolwazi olungcono lomsebenzisi weselula., ukuze umsebenzisi wokugcina akwazi ukufinyelela ulwazi ngokushesha ngangokunokwenzeka. I-Google ize yabika nezibalo zangaphakathi ezibonisa izikhathi zokulayisha ezimaphakathi 0,7 imizuzwana ku-AMP, uma kuqhathaniswa namashumi amasekhondi emakhasini asindayo; nakuba isayithi ngalinye lingahluka, ifilosofi icacile: isivinini esiphezulu nokuzinza okubukwayo (ngaphandle kokuhlukana kwesakhiwo).
Kungani kubalulekile ku-Ecommerce?
I-Google ihlanganise i- Amakhasi ewebhu anikwe amandla e-AMP emiphumeleni yakho yosesho lweselula. Ngale ndlela, amakhasi ewebhu anekhodi ye-AMP angavela ngamafomethi akhethekile njenge-carousel kokuqukethwe kokuhlela futhi abonise isithonjana sombani kanye nesifinyezo se-AMP, ithuthukisa ukuqashelwa kanye ne-CTR kumaselula.
Yize ekuqaleni I-Google AMP ibigxile ezindabeni ezivela kubakhangisi abaku-inthanethi, i-AMP nayo ibalulekile amasayithi e-commerce, lapho ukufakwa kuhlu kwemikhiqizo, okuthunyelwe kwebhulogi, izigaba, namakhasi olwazi azuza ezikhathini zokulayisha ngokushesha. Ifomethi ye-carousel nezinye izakhi zisebenziseka kalula futhi kulula ukuzisebenzisa. okuhlangenwe nakho okusheshayo kakhulu.
Ngoba abasebenzisi bafuna ukuthola abakufunayo ngokushesha, I-Google ifuna labo basebenzisi bezwe isivinini lapho ifinyelela okuqukethwe, yingakho ikwazisa amasignali afana ne-Core Web Vitals, ukusebenzisana, nokuzinza. Ukuqaliswa kwe-AMP, ngokwenza lula nokusheshisa, Ngokuvamile bazibeka kangcono ngokungaqondile ngomthelela wayo kusivinini, ukubandakanya kanye ne-CTR.
Izinzuzo ezibalulekile zezitolo eziku-inthanethi
- I-SEO nokubonakala: Amakhulu amathuba okuba uvelele kuselula ngenxa yezikhathi eziphansi zokulayisha, amasiginali okuzibandakanya angcono, kanye nekhono lokusebenzisa amafomethi anothile nge-AMP.
- Ukuguqulwa nokugxuma: ngokunciphisa ukulinda, yehlisa izinga lokugxuma futhi ithuthukise ukuzulazula ngamathebhu, izigaba noma okuqukethwe; lokhu ishayela ukuguqula imikhondo ibe ukuthengisa (engeza ekalishini, chofoza othintana naye) nokuthengisa.
- Ukukhangisa Nezikhangiso: Las Ukufika kwe-AMP ezikhangisweni ze-Google ngokuvamile zithola amaphuzu angcono okuhlangenwe nakho kwekhasi, okungavuna izinga lekhwalithi kanye nezindleko ngokuchofoza ngakunye. Bangu Izikhangiso ze-HTML ze-AMP ngokushesha nangokuphephile.
- Ukusebenza kahle kwedatha: I-AMP Lite inganciphisa ukusetshenziswa kwedatha ngokuzungeza 45% ekuxhumekeni okulinganiselwe (ngokuminyanisa, ukusetshenziswa kwe-WebP uma kusekelwa, nokulungiselelwa kwesikhathi sokusebenza).
Indlela I-AMP Esebenza Ngayo
- Isakhiwo sobuchwepheshe: I-AMP ikhawulela i-CSS yenkampani yangaphandle ne-JavaScript, idinga ukuthi kuchazwe ubukhulu bemidiya, kanye okunikezwayo ngaphambili lapho kufaneleka khona, ukubonisa okuqukethwe okuwusizo ngokushesha.
- Inqolobane futhi unikeze ngaphambili: Uma i-URL isekelwa, i-Google ingakwazi ukuyisebenzisela ukusuka kweyakho Inqolobane ye-AMP, ukunciphisa ukubambezeleka nokuqinisekisa ubuqotho.
- Izingxenye eziwusizo:
<amp-img>,<amp-carousel>,<amp-accordion>,<amp-form>(amafomu),<amp-analytics>(isilinganiso, ithuluzi lokuhlaziya),<amp-consent>(imvume), phakathi kokunye.
Ukuqaliswa ku-eCommerce kanye ne-CMS
- I-WordPress: I-plugin esemthethweni ikhiqiza izinguqulo ze-AMP zokuthunyelwe/amakhasi. Kunconywa ukumisa rel="canonical" enguqulweni ye-AMP ku-URL yasekuqaleni, kanye rel=»amphtml» kunguqulo ye-canonical ebheke ku-AMP, ukugwema ukuphindaphinda.
- Izindawo ezinconyiwe: blog, imihlahlandlela, izigaba kanye amashidi omkhiqizo anolwaziNgekalishi/i-checkout, kuvamile ukuxhumanisa nenguqulo ye-canonical ukuze ugweme ukulahlekelwa ukusebenza okuyinkimbinkimbi.
- Izibalo nesilinganiso: usa
<amp-analytics>nomhlinzeki wakho (isb., Izibalo ze-Google) futhi ugade I-Core Web Vitals kusukela kukhonsoli yosesho. Qinisekisa nge- Isiqinisekisi se-AMP futhi ilungisa amaphutha. - Idizayini kanye nomkhiqizo: Ukubukeka nokuzizwa kuvinjelwe kakhulu; beka phambili ukucaca, amafonti afundekayo, ama-CTA abonakalayo nezici ezibalulekile zokuguqulwa.
Imikhawulo kanye nenkulumo-mpikiswano
- Imikhawulo yobuchwepheshe: Inkululeko encane ku-JS ne-CSS; amanye amawijethi, amafomu athuthukile, noma izinqola eziguqukayo zingase zidinge ezinye izixazululo noma uqondise kabusha ku-canonical.
- Lawula kanye nenqolobane: Ingxenye ye-ecosystem inikezwa kunqolobane ye-Google, eveze ukukhathazeka impikiswano ngokuncika kanye nokulinganisa; noma kunjalo, iphrojekthi inge umthombo ovulekile.
- Izindleko nezinsiza: Ukusebenzisa, ukuqinisekisa, nokugcina i-AMP kudinga ukutshalwa kwezimali; hlola imbuyiselo ekutshalweni kwezimali. traffic, ukuzibandakanya kanye yokuthengisa.
Uma isitolo sakho sinezithameli zeselula ezifanele, izinkinga zesivinini, noma sidinga ukuthuthukisa ulwazi emakhasini olwazi kanye nokutholwa, i-AMP ingaba i-accelerator ephawulekayoIsu elihlanganisiwe (i-AMP yokuqukethwe kanye ne-canonical yokukhokha) ngokuvamile liyabhalansi ukusebenza nokusebenza.
I-AMP inikeza isisekelo sobuchwepheshe esigxile kukho isivinini, ukuzinza kanye nokulula, enemiphumela elinganisekayo ekubonakaleni, i-CTR, isikhathi ekhasini, nokuguqulwa, ikakhulukazi kumadivayisi eselula. Hlela izinjongo, beka phambili izifanekiso ezinomthelela omkhulu, linganisa ukuthuthukiswa, futhi uhlanganise lezo ezengeza inani elizinzile ku-eCommerce yakho.
