Njengenkampani oyiyo, njengoba uzoba ne-eCommerce, kufanele wazi ukuthi ziningi izindlela namamodeli wokuwamisa. Enye yazo imodeli ye-freemium, uyazi ukuthi sisho ukuthini?
Uma ungakaze uhlaziye le modeli ngaphambili, kodwa nokho ufuna ukuyinikeza amakhasimende akho ngoba ubheka ukuthi kungaba umehluko obalulekile mayelana nezimbangi, qhubeka ufunda ngoba sizoyihlaziya ngokujulile.
Iyini imodeli ye-freemium
Into yokuqala okufanele uyazi ngemodeli ye-freemium ukuthi ibonakala ngokunikela ngemikhiqizo yamahhala. Nokho, kungaba umkhiqizo oyisisekelo. Ukuze uthole ukuthuthukiswa noma izici ezengeziwe, kuzodingeka ukhokhe.
Ngamanye amazwi, kuzoba namazinga amabili:
- Ngakolunye uhlangothi, izinga lamahhala (lamahhala) okuyilona elikunikeza ukufinyelela okulinganiselwe.
- Ngakolunye uhlangothi, ileveli ye-premium engaba nezici eziningi.
Isibonelo kungaba eserobhothi. Njenge-eCommerce, unganikeza irobhothi mahhala. Kodwa ukuyihlela, ukuyihambisa, ukwenza izinto, njll. khona-ke kuzodingeka uye ezingeni le-premium.
Ngamanye amazwi, unikeza "isisekelo" mahhala, kodwa empeleni ibhizinisi lakho elokuthi labo bantu bathenge izinga elikhokhelwayo, okuyilapho uzozuza khona imali ngempela.
Okufunwa yimodeli ye-freemium ukunikeza abasebenzisi ithuba lokuba nomkhiqizo, futhi mahhala. Kodwa, ukuze bathole okuningi kukho, kufanele bakhokhele lezi zinsizakalo ezengeziwe.
Ukusebenza kwawo kulula ukukuqonda: Unesevisi noma umkhiqizo owunikezayo mahhala. Isibonelo, i-GPT Chat. Wonke umuntu obhalisayo angasebenzisa uhlelo lwakho. Kodwa ngemva kwesikhashana, ukhulula inguqulo engcono, elungisiwe, ngaphandle kwamaphutha, enembe kakhudlwana, esebenza kahle kakhulu… Futhi ikhokhwa.
Wonke umuntu omqashe ngenguqulo yamahhala uzoba nezinketho ezimbili:
- Namathela kweyamahhala nakuba ilinganiselwe.
- Shintshela kokhokhelwayo ukuze uqhubeke ujabulela ithuluzi kodwa ube namalungelo amaningi.
Uyini umgomo wemodeli ye-freemium?
Ngakho konke okwakamuva okungenhla, ngokungangabazeki ucabanga ukuthi ukutshalwa kwezimali kuningi kakhulu, njengoba unikeza okuthile mahhala bese kufanele uthembele abantu ukuthi baye ezingeni elikhokhelwayo. Futhi iqiniso liwukuthi kunjalo. Nokho, Sikhuluma ngemodeli efuna ukwehlisa izindleko zokutholwa kwamakhasimende. Okusho ukuthi, wenza kube lula kumakhasimende ukuthi asebenzise umkhiqizo wakho futhi, uma muhle ngokwanele, bese uwaxhuma ngezici ezintsha nokuthuthukiswa.
Ake sithathe esinye isibonelo. Cabanga ukuthi udala ikhonsoli futhi unquma ukuyinikeza amakhasimende. Lokhu kunomdlalo owodwa kuphela futhi nokusebenza kukhawulelwe. Nokho, isonto ngalinye ukhulula imidlalo emisha futhi uma befuna ukuyithola, kufanele baye ezingeni elikhokhelwayo ukuze bayithole.
Unikeza kuphela "igobolondo" kodwa iqiniso ukuthi le khonsoli ingenza okuningi, okuningi kakhulu. Kuyafana nemidlalo yeselula. lapho unengxenye yamahhala nenye okufanele uyikhokhele.
Izibonelo zezinkampani ezinemodeli ye-freemium
Njengamanje kungenzeka ukuthi ezinye izinkampani zifike emqondweni. Noma mhlawumbe cha. Kodwa ngokuqinisekile ezinye zazo esizozicaphuna zizozwakala zizazi kuwe.
Canva
I-Canva ingelinye lamathuluzi aziwa kakhulu, kokubili ngabaklami nalabo abazama ukwenza abadali ukuthi bathumele ezinkundleni zokuxhumana.
Yebo, njengoba wazi, i-Canva inengxenye yamahhala futhi, kamuva, imodeli ekhokhelwayo, ukubhalisa, lapho kukhishwa khona ukusebenza okusha, amathuluzi ...
Lokhu kusho ukuthi, Okokuqala, ubathwebula ngalokho obanikeza khona mahhala. Futhi uma bejabule ngayo ekugcineni bazogcina besebenzisa uhlobo olukhokhelwayo.
Okufana nalokho okwenzeka ngaphambili. Unenguqulo yamahhala lapho ungakha khona iphrofayela yakho, ushicilele, uxhume, useshe imisebenzi... Kodwa, enguqulweni ye-premium inokuningi okwengeziwe.
Izinzuzo zemodeli ye-freemium
Ngemuva kwakho konke lokhu esikhulume ngakho, uzobe usuvele unazo ezinye zezinzuzo ezinikezwa yile modeli kunezinye. Kodwa, ukuze ngikucacisele, futhi kucatshangelwa ukuthi izinga lokuguqulwa alivamile ukuphakama (phakathi kuka-1 no-10%), izinzuzo zalo kungaba okulandelayo:
- Umsebenzisi angahlola umkhiqizo ngaphandle kokuwukhokhela. Okusho ukuthi ukuthathwa kwezinqumo kuncane ngoba, ukukhululeka, ungazizwa ukhululekile uma uyithenga futhi uzimisele kakhulu ukuyizama.
- Ukwehluka Ngomqondo wokuthi, njengoba isikhathi sihamba, kungenzeka ukuthi izidingo zabasebenzisi zishintshe nokuthi, nakuba ekuqaleni azidingi lutho olungeziwe, ngokuhamba kwesikhathi bayalidinga izinga le-premium. Isibonelo, izibuyekezo zesistimu ezibalulekile ezimahhala isikhashana bese zisezingeni eliphezulu kuphela.
- Izingcingo zamahhala. Wonke umuntu uzofuna ukuzama okuthile mahhala futhi akusebenzise. Bambalwa kuphela abazokhokhela zonke izici. Kodwa okusobala ukuthi kuzobe kunabantu abaningi abanentshisekelo futhi inkampani kanye nomkhiqizo kuzozwakala kakhulu kunalokho uma konke bekukhokhelwa. Futhi lokho kusho ukuqashelwa okwengeziwe nokubonakala.
Manje, naphezu kweqiniso lokuthi izinzuzo zingase zilinga kakhulu, kufanele ukhumbule ukuthi kunezinye izithiyo okufanele uhlale uzikhumbula:
- Heha amakhasimende "angalungile". Okusho ukuthi, abantu abangaweli ngaphakathi kwenhloso yakho, kodwa abathanda "mahhala". Uyazi ukuthi lezi ngeke zikuthenge ekugcineni futhi kungaba izindleko ezingenasidingo (ukuthi ngeke ululame).
- Ibhizinisi elingazinzile. Ngomqondo wokuthi okudingayo ukungenisa imali, futhi lokho kusho ukutshala imali emikhiqizweni ozokhipha ngayo ngethemba lokuthi abantu bazogqugquzelwa ukuthi babhalise. Futhi, uma umkhiqizo wamahhala ungalungile ngokwanele, ngeke ukwazi ukuvusa isithakazelo kulowo we-premium, futhi uma wenza ngokweqisa, ungavimbela abantu ekuthengeni izici eziningi uma bengaboni ngokwanele tshala kuyo.
Futhi kuze kube lapha singakutshela mayelana nemodeli ye-freemium. Iqiniso liwukuthi kunemibono eminingi yebhizinisi engangena kahle kulokhu. Ungacabanga nganoma yikuphi noma kungaba umqondo omuhle nge-eCommerce yakho?