Ukuvela kwe Facebook Selokhu yasungulwa nguMark Zuckerberg ibimangalisa. Ekuqaleni kwayo njengenkundla yokuxhumana yasenyuvesi, i-Facebook isiguqule yaba inkundla yomhlaba wonke engahlanganisi nje kuphela abangani nomndeni, kodwa isizisungule njengelinye lamathuluzi abaluleke kakhulu ohlelo lokusebenza. eCommerce futhi i Retailers.
Ngeminyaka eyishumi yasungulwa, UJulien Meraud, Umqondisi Wezokumaketha wenkundla I-Rakuten.es, okwabiwe Amathiphu abalulekile abathengisi ukuze bakhulise izinzuzo ze-Facebook ngamasu abo futhi babonakala ngekusasa le-eCommerce kanye nezokuxhumana nabantu eminyakeni eyishumi ezayo.
Abathengisi Bangalisebenzisa Kanjani I-Potential ye-Facebook
# 1 - Khombisa inani lokuzibandakanya
UJulien Meraud ugcizelela ukubaluleka ukuthandwa njengesinyathelo sokuqala sokwenza ibhondi nomthengi. Nokho, lesi sixhumanisi kufanele siqhubekele phambili. Ngokusho kukaMeraud, "Isinyathelo esilandelayo ukubenza babambe iqhaza kokuqukethwe kwakho futhi ubabonise ukubaluleka kokuba 'sekilabhini' yakho." Abalandeli abathenjisiwe bahlale bexhumana nomkhiqizo, okuyibeka kangcono eziphakelini zabo zezindaba, okwandisa ukubonakala kwayo futhi ifinyelele izethameli ezintsha.
Ukuthuthukisa lokhu kuzibophezela, uMeraud weluleka ukusebenzisa izikhuthazo ezinjengokulethwa kwamahhala, izaphulelo ezikhethekile noma imincintiswano. Lokhu akugcini nje ngokugqugquzela ukusebenzelana, kodwa futhi kuqhuba amalungu omphakathi womphakathi ukuthi athathe isinyathelo, njengokuvakashela iwebhusayithi noma ukuthenga.
#2 - Phatha umphakathi wakho njengabangane bakho
Esikhundleni sokusebenzisa amasu okuthengisa anolaka, uMeraud uncoma ukukhulelwa kwe-Facebook njengendawo yokubonisa ubuntu bomkhiqizo futhi wakhe ubudlelwano obuseduze nobunobungane nabalandeli. Ukufeza lokhu, amanye amathiphu abalulekile ahlanganisa:
- Shicilela okuqukethwe okuhlobene nokujabulisayo lokho kukhuthaza ukwethembeka kwabalandeli.
- Khetha okuthunyelwe okubukwayo nokujabulisayo, njengezithombe namavidiyo anamandla okwabelana kabanzi.
- Qaphela ukuthi okuqukethwe kulungele ukwabelana ngaso sonke isikhathi, uqinisekise lokho bangeza inani.
#3 - Nweba isevisi yamakhasimende enhle ngale kwesitolo sakho
I-Facebook ingaphezu kwesiteshi sokuthengisa; Futhi iyithuluzi eliyinhloko lesevisi yamakhasimende. Ngokusho kukaMeraud, "Amandla nokufinyelela kwale nethiwekhi kusho ukuthi isevisi yakho yamakhasimende kufanele ihambisane." Ukuze ulawule izikhalazo futhi uxazulule izinkinga ngendlela efanele, ncoma phendula ngokushesha kubasebenzisi, okungcono ngomlayezo oyimfihlo, ukuze kugcinwe izehlakalo endaweni yomphakathi.
Izici ezithuthukisiwe ze-Facebook zabathengisi
Indima ye-Facebook njengenkundla ye-eCommerce ayikhawulelwe ekuxhumaneni nomphakathi, kodwa inikeza amathuluzi akhethekile afana nalawa:
- Izitolo ze-Facebook: Isixazululo semikhiqizo ukudala imibukiso ebonakalayo ngqo kunethiwekhi yokuxhumana nabantu.
- Indawo yemakethe: Ilungele ukuxhumana nabathengi ezindaweni ezithile, ukunikeza imikhiqizo ehlukene.
- Izikhangiso ze-Facebook: Amathuluzi athuthukile okuhlukaniswa kwezithameli nemikhankaso enethonya elikhulu.
Izibikezelo zeminyaka eyi-10 ezayo
NgokukaJulien Meraud, amabhrendi azophumelela kule minyaka eyishumi ezayo kuzoba yilawo athola impumelelo ukuqonda okujulile komphakathi wakho we-Facebook. Idatha yangaphakathi ye-Rakuten ibonisa ukuthi ukuvakasha kwamakhasimende e-Facebook kubaluleke kakhulu ngo-40% kunokuvakasha kwewebhusayithi okumaphakathi.
“Cabanga nje ukwazi ukubandakanya umphakathi wakho ngemiklomelo ekhethekile, njengezaphulelo neminikelo yomuntu siqu esekelwe ekusebenzelaneni kwabo,” kusho uMeraud. "Lokhu kungahumushela ezinhlelweni zokwethembeka ezizuzisa kakhulu abathengisi."
I-Facebook ngeke ibe isiteshi sokuthengisa kuphela, kodwa ithuluzi lokwakha ubudlelwano besikhathi eside nabathengi, ukuqonda ukuthi yini ebakhuthazayo kanye nendlela yokubanikeza imikhiqizo namasevisi ngesikhathi esifanele.
Izinkundla zokuxhumana ziyaqhubeka nokuvelela, ngakho ukubheja ngamasu we ubudlelwano kuFacebook kungenza umehluko phakathi kwempumelelo nokuma kwanoma yimuphi umthengisi. Amathuba awapheli, futhi okuwukuphela kwento edingekayo isu elihlelwe kahle neligxile kumsebenzisi.