Ukuguqulwa kwe-eCommerce nomnotho ohlanganyelwe

  • Umnotho wokubambisana uxhuma ngokuqondile abahlinzeki nabathengi ngokusebenzisa izinkundla zedijithali.
  • Umthelela wayo udlulela emikhakheni ebalulekile efana nezokuthutha, izindlu nezindlu nezinsiza zomuntu siqu.
  • Izinkundla ezifana ne-Airbnb, i-Uber ne-Wabi ziyizibonelo eziphumelelayo zalo modeli wezomnotho.
  • Imodeli ibeka izinzuzo ezifana nokwenza kahle izinsiza, kodwa nezinselelo zokulawula nezokusebenza.

ukusebenzisana kwezomnotho

La ukusebenzisana kwezomnotho ivele njengenye yamamodeli aphazamisayo kakhulu futhi anethonya ngaphakathi kwezohwebo ngogesi, eguqula indlela yokwenza sithengile, siyadayisa y siyadla. Lo mqondo, ohlanganisa ukufinyelela ezimpahleni namasevisi kanye nokuqanjwa kabusha kwezobuchwepheshe, ushintshe kakhulu ukuguquguquka kwemakethe, okwenza abathengi basuke ekubeni abamukeli abalula bemikhiqizo baye kubadlali abasebenzayo emjikelezweni wezomnotho.

Uyini umnotho wokubambisana?

i-ecommerce kanye nomnotho wokubambisana

La ukusebenzisana kwezomnotho, obeye aziwe njengo ukwabelana umnotho, isekelwe embonweni wokwabelana ngezinsiza namasevisi ngokusebenzisa izinkundla zedijithali. Le modeli ihlose ukukhulisa ukusetshenziswa kwempahla engasetshenziswa kancane, ukunikeza ukufinyelela esakhiweni, nokuxhuma ngokuqondile abantu noma izinkampani ezinikezayo nezifuna imikhiqizo noma amasevisi.

Isibonelo esicacile sale modeli yisevisi enikezwa yi I-Airbnb, okuvumela abasebenzisi ukuthi baqashe izindawo ezinjengamagumbi, amafulethi kanye nezindawo ezingajwayelekile njengezindlu zezihlahla noma imigede. Le nkundla iguqule umkhakha wezokuvakasha ngokuguqula noma yimuphi umnikazi wendlu ukuthi abe umninikhaya ongase abe usokhaya, wazuza imali engenayo eyengeziwe kuyilapho abahambi bejabulela izinketho ezishibhile nezihlukahlukene.

Umthelela womnotho wokubambisana emikhakheni eyahlukene

Umnotho wokubambisana awukhawulelwe ekuqashisweni kwezakhiwo. Ukufinyelela kwayo kudlulela emikhakheni ebalulekile njenge ezokuthutha, the amasevisi womuntu siqu futhi i ukudayiswa kwempahla. Amapulatifomu afana Uber, BlaBlaCar, UmSebenzi y Umsebenzi baye babonisa amandla ale modeli ukuguqula izimakethe zendabuko.

  • Ezokuthutha: Izinkampani ezifana ne-Uber ne-Lyft ziguqule ezokuthutha zasemadolobheni, zanikeza enye indlela evumelana nezimo futhi efinyeleleka kalula kumatekisi endabuko. Kodwa-ke, babhekane nezinselelo ezinkulu, njengemithetho kahulumeni kanye nokungqubuzana nezinyunyana zamatekisi.
  • Amasevisi omuntu siqu: Amapulatifomu afana ne-TaskRabbit avumela abantu ukuthi banikeze amakhono abo emisebenzi ethile, kusukela ekulungiseni ikhaya kuye ekuhlanzeni, ukuxhuma abasebenzisi nezingcweti ngokuqondile nangempumelelo.
  • Ukubambisana komsebenzi: Ezisekelweni ezifana ne-Workaway, abasebenzisi bangavakashela kwamanye amazwe futhi bavolontiye ngokushintshanisa indawo nebhodi, bakhuthaze ukuhamba nokushintshana kwamasiko.

Amathiphu okwenza isikolo sakho se-Blablacar sibe sihle

Izinzuzo nezinselelo zomnotho ngokubambisana

Umnotho wokubambisana unikeza okuningi inzuzo kodwa futhi iphakamisa uchungechunge lwe izinselelo okumele kubhekwane nakho ukuze kuqinisekiswe ukusimama kwazo. Phakathi kwezinzuzo eziyinhloko kukhona:

  • Ukuthuthukiswa Kwensiza: Ukusetshenziswa ngokuphumelelayo kwezimpahla ezingasetshenziswa kancane, njengezimoto noma amakhaya, kuyakhuthazwa.
  • Ukufinyelela ngokwezomnotho: Abathengi bangafinyelela izinsiza nemikhiqizo ngenani elincishisiwe uma kuqhathaniswa namamodeli avamile.
  • Ukuvumelana nezimo: Ivumela abasebenzisi ukuthi bazivumelanise kangcono nezidingo zabo ezithile, njengoba bengasebenzisa isevisi kuphela uma beyidinga.

Nokho, izinselele zikhona futhi:

  • Umthethonqubo: Emazweni amaningi, imithetho ayibuyekezwa ukuze ibhekane namamodeli asebenzisanayo, okudala ukungezwani phakathi kwamapulatifomu nabalawuli.
  • Ithemba: Abathengi kufanele bathembe abahlinzeki ngabanye, okungaba isithiyo.
  • Umthelela wabasebenzi: Amapulatifomu angenza buthaka ukuvikeleka kwabasebenzi bendabuko ngokukhuthaza amamodeli okuqashwa okungahlelekile.

Iqhaza lobuchwepheshe emnothweni wokubambisana

Izinkundla zedijithali ziwumgogodla womnotho wokubambisana. Ubuchwepheshe obufana nezinhlelo zokusebenza zeselula, ukucutshungulwa kwedatha kanye nama-algorithms obuhlakani bokwenziwa kwenza kube nokwenzeka ukuxhuma abahlinzeki nabathengi ngokushesha, ngokuyikho nangokuvikelekile.

Isibonelo esihle kakhulu isicelo wabi, esiza amabhizinisi amancane angomakhelwane ukuthi enze ukuthengisa kwawo kudijithali. Le nkundla ivumela abathengisi bendawo ukuthi banikeze ngemikhiqizo ku-inthanethi futhi balethe ama-oda ekhaya, bathole imali eyengeziwe futhi bakhuthaze ukuhweba kwasendaweni.

Izici zobuchwepheshe be-eCommerce

Izindaba zempumelelo emnothweni wokubambisana

Izibonelo ezimbalwa zibonisa ukuthi izinkundla ziyiguqule kanjani imithetho yegeyimu ezimakethe zazo:

  • I-Airbnb: Ivumele izigidi zabantu ukuthi ziguqule amakhaya azo abe yizindawo eziqashisayo zesikhashana, zithole imali eyengeziwe futhi zinikeze izinketho ezithengekayo neziyiqiniso kubahambi.
  • I-Uber: Iguqule ezokuthutha zasemadolobheni, ihlinzeka ngesevisi efinyeleleka kalula futhi eguquguqukayo kunamatekisi endabuko.
  • Wabi: Phakathi nalolu bhubhane, lolu hlelo lokusebenza luvumele amabhizinisi amancane ukuthi aqhubeke nokusebenza ngokubanikeza isiteshi sokuthengisa sedijithali esifinyelelekayo nesimahhala.

Umnotho wokwabelana uyaqhubeka nokukhula futhi uthuthuke, ukhombisa amandla amakhulu okuguqula indlela esiphila ngayo nesisebenza ngayo. Ukuzijwayeza kule modeli kunikeza amabhizinisi nabathengi ithuba lokusebenzisa izinzuzo zayo ezingenakubalwa kuyilapho benqoba izinselele eziba nazo.


Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.