Amakhodi esaphulelo noma amakhuphoni kumele akhange kubathengi ngoba inhloso yawo wukuqinisekisa ukuthengwa komkhiqizo. Ngokuvamile, lapho zisetshenziswa amakhuphoni esaphulelo ku-Ecommerce, lezi kufanele kube lula ukuzikhumbula, kube lula ukubala futhi kube lula ukuzisebenzisa.
Izici zamakhuphoni esaphulelo we-Ecommerce
Uma ufuna Sebenzisa amakhuphoni esaphulelo ku-eCommerce yakho, kufanele ukhumbule ukuthi lawa makhodi kufanele abe lula kubathengi ukuwaqonda. Isibonelo, ikhodi yesaphulelo okulula ukuyisebenzisa khumbula kungaba "HALLOWEEN", ehlotshaniswa netimu ecacile.
Futhi njengoba sesishilo, kufanele futhi kube lula kubathengi abale isaphulelo bayothola uma bethenga umkhiqizo. Ngamanye amazwi, kulula ukubala ikhuphoni lesaphulelo esingu-10% kunekhuphoni yesaphulelo esingu-14%. Kulula futhi ukukuqonda. Isaphulelo esingu- € 20 kuwo wonke ama-oda angaphezu kuka-€100.
Amakhodi esaphulelo kufanele abe ne imikhawulo encane mayelana nosuku, uhlobo lomkhiqizo, indawo, nezinye izici. Ngamanye amazwi, ivimbela amakhasimende ekucabangeni ngokweqile; uma bengabaza, kunciphisa ukuguqulwa futhi andise amathuba okuthi ungakuqedi ukuthenga.
Izinzuzo zamakhuphoni esaphulelo
Yize kungenzeka ukuthi ngokunikela nge- ikhodi yesaphulelo ukuyekwa kokuthenga kuyanda ngoba amakhasimende alindele lawo makhuphoni, kuyenzeka futhi ukufeza inani eliphakeme kanye nevolumu yokuthengisa kuye ngohlobo lokunikezwayo okwenza kutholakale kubo.
Okunikezwayo Isaphulelo amakhuphoni ingazuzisa i-eCommerce yakho ngezindlela ezilandelayo:
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Al thonya abantu ukusebenzisa imali engaphezu kwalokho obekuhleliwe
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Yakha ukwethembeka nabathengi
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Setha eyodwa ukuqwashisa ngomkhiqizo
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Ukuhlaziya nokulinganisa ukwazi ukuthi yini esebenzayo nengasebenzi
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Ukunikezwa bangangena ngegciwane
Izinzuzo ezengeziwe kanye nezingozi zokulawula
Ukuheha amakhasimende amasha: Amakhuphoni aheha abasebenzisi abaqhathanisa izintengo ezinjinini zokusesha noma kumaphothali amakhuphoni, anikeza ibhalansi esitolo sakho uma isiphakamiso senani kucacile.
Ukuphuthuma nokushoda: Ukukhawulela isikhathi noma ukusetshenziswa kwekhuphoni kwenza kusebenze ukuchema okungokwengqondo lokho sheshisa isinqumo, kunciphisa ukungazinqumeli ngemayela lokugcina.
Ubuqotho: Izaphulelo ezikhethekile zamakhasimende avela njalo ziqinisa ubudlelwano besikhathi eside, phakamisa i-LTV futhi uthuthukise ukugcinwa.
Idatha esebenzayo: Ukukhishwa kwekhuphoni kuveza izintandokazi, ukuzwela kwentengo namasegimenti aphendula kahle kakhulu, okuvumela ukuzenzela kanye nokwabiwa kwesabelomali okungcono.
Izingozi: bheka i-cannibalization (amakhasimende abezothenga ngenani eligcwele noma kunjalo), ukuguguleka kwe imishado, okwenzekayo ukwehla komkhiqizo ngenxa yezaphulelo ezeqile kanye ne umthelela wokusebenza uma isidingo sikhula ngaphandle kokubona kusengaphambili.
Izinhlobo zamakhuphoni asebenzayo ku-Ecommerce
Iphesenti noma inani elingashintshi ekalishini; Ibhayisikobho yezimanga; thenga kuqala; ukuthenga okulandelayo; ngevolumu noma inani elincane; okuzenzakalelayo (isetshenziswa ngaphandle kwesenzo somsebenzisi); iyalandwa/iselula nge-QR; inkambiso ngosuku lokuzalwa noma ukuphinda; futhi i-co-branding ngemikhiqizo efanayo.
Amakhuphoni Ahlakaniphile: imithetho esuselwe ekuziphatheni (isikhathi ngaphandle kokuthenga, ithikithi elimaphakathi, izigaba) ze khulisa i-ROI ngaphandle kokukhuthaza ngokweqile labo asebevele bethenga.
Amasu akhuphula inani le-oda
Amaphekhi ahlobene: Ukusebenzisa ikhuphoni lapho uthenga isethi ehambisanayo yemikhiqizo kuphakamisa I-AOV futhi ikhulula i-inventory.
Ukuthenga okulandelayo: Ngemva kokukhokha ngentengo evamile, ukunikeza ikhodi enedethi yokuphelelwa yisikhathi kuthuthukisa uthenge futhi futhi kunciphisa isikhathi phakathi kwama-oda.
Ngenombolo yezinto/inani: izaphulelo ezinezigaba eziklomelisa ukweqa imingcele ezikhuthazayo ukuthengisa kanye nokudayisa.
Uhlelo lokudlulisela: iklomelisa umemi nesivakashi ngamakhuphoni alinganayo a ukukhula okuphilayo esimeme.
Uhlelo Lokuthembeka: Tadisha umncintiswano, khetha izinhlobo ezimbalwa zamakhuphoni, hlola amamajini, xhumana nge-imeyili/amanethiwekhi kanye nokwandisa ngedatha.
Ungawukala kanjani umthelela futhi ugweme ukudla abantu
Amamethrikhi angukhiye: izinga lokuhlengwa, ukuthengiswa okukhuphukayo ngekhuphoni ngalinye, i-AOV, imajini nge-oda lekhuphoni, CAC yengxenye yekhuphoni kanye nemvamisa yokuthenga.
Izilingo ezilawulwayo: Qhathanisa amaqembu ane/ngaphandle kwekhuphoni ngomkhiqizo noma ngesiteshi ukuze ulinganisele ukwanda kwangempela.
Sula inqubomgomo: : umkhawulo wokusetshenziswa, okungaqoqiwe, amadethi asobala kanye nokungafakwanga kuthuthukisa isipiliyoni futhi unciphise ukwesekwa.
Amakhuphoni vs. Amadili: Izipesheli zisebenza ngentengo ehlisiwe ngaphandle kwekhodi; amakhuphoni adinga ikhodi futhi avumele isibaluli kanye nokuhlukaniswa okunembe kakhudlwana.
Ukusabalalisa nolwazi
Iziteshi: ukumaketha nge-imeyili kanye nezincwadi zezindaba zokwenza kube ngokwakho; amanethiwekhi omphakathi kanye namathonya ukuze kufinyelelwe; SMS ngenxa yokuvuleka kwayo okuphezulu; izingosi zekhuphoni ukuze uthwebule isidingo; futhi ukuzihlanganisa ukusebenza.
I-UX/UI ne-SEO: Amakhasi asheshayo, asebenziseka kalula, futhi acacile anciphisa ukungqubuzana; dala a kokwehla Ikhodi yekhuphoni exhunywe kahle, enekhophi ephuthumayo nezimo ze-FAQ.
Isu lakho ngokumelene nezinkundla: yiphathe ngaphakathi isilawuli kanye nedatha yomuntu wokuqala; ukuthembela ezisekelweni kuyanda finyelela kodwa kudinga ukunakekela amamajini kanye nokumiswa.
Uma esetshenziswa ngobuhlakani, amakhuphoni angaba i-accelerator yokukhula: vula isidingo, thuthukisa ukugcinwa, futhi unikeze idatha yokuthuthukisa ukumaketha kwakho, inqobo nje uma uhlala ugxile enzuzweni kanye nolwazi lwamakhasimende.
