Ukukhiqiza ukuthengisa kwezentengiselwano ze-inthanethi Kuyisinyathelo sokuqala nje: injini yangempela yenzuzo itholakala ekwenzeni labo abathengi babe amakhasimende avamile nathembekileKuvamile ukugxila kuyo yonke imizamo ekutholeni abasebenzisi abasha, kodwa izifundo ezahlukene zokumaketha zibonisa ukuthi gcina amakhasimende Kunenzuzo enkulu futhi kuzinzile kunokutshala imali ekuthengeni kuphela.
Siyazi ukuthi inani labantu baseSpain abathenga ku-inthanethi selivele likhulu impela, futhi liyaqhubeka nokukhula, kodwa kumelwe siqaphele into eyodwa: ukuba namakhasimende akufani nokuba amakhasimende ajwayelekile noma ahlala njalo. Futhi ngenkathi kubalulekile ukufaka umzamo thola amaklayenti amashaKubaluleke kakhulu ukwazi ukuthi ungakwenza kanjani amakhasimende avamileUkuze uqonde ukuthi kungani, kuyasiza ukubheka izinombolo ezithile kanye izinzuzo zokwethembeka Phezulu kwetafula.
Izibalo kanye namathuba amakhasimende avamile kwezentengiselwano zakho ze-e-commerce
Uma sibheka inani labantu baseSpain, sithola ukuthi licishe libe yizigidi ezingu-46; kulaba, ingxenye yesithathu—okungukuthi, abantu abangaphezu kwezigidi ezingu-15—benza umsebenzi wabo. ukuthenga ku-inthanethiLokhu bukhulu kukhombisa ukuthi amathuba okukhula Amanani okuguqula abathengi babe amakhasimende aphindaphindayo aphezulu impela. Ngaphezu kwalokho, izifundo ezahlukahlukene zemakethe zibonisa ukuthi Amakhasimende amanje angabala imali engaphezu kwengxenye yemali engenayo ezivela ezitolo eziningi eziku-inthanethi, okuqinisa ukubaluleka kokuzinakekela.
Ngokuqondile, cishe ama-40% abantu baseSpain bayakwenza lokho ukuthenga okujwayelekile ku-inthanethiLesi "sikhathi" ngokuvamile singenyanga zonke. Ukwazi lokhu kusisiza ukuthi sinqume ukuthi indlela yethu kufanele ihloselwe ukukhuthaza ukuthengwa kwanyanga zonke noma ukukhuthaza ukuthengwa okuphindaphindiwe ngezikhathi ezinde, okuvumelana nezimo. amasu okwethembeka kanye nokukhushulwa kwephethini ngayinye yokuthenga.
Nge umkhankaso wemivuzo emihle Ngezinye izindlela, singakhulisa imvamisa yokuthenga kanye nokwaneliseka kwamakhasimende. Ngisho nokwenyuka okuncane kwamazinga okugcina kungakhuphula kakhulu inzuzo yebhizinisi, ngakho-ke kufanelekile ukutshala imali ezenzweni eziguqula abathengi ngezikhathi ezithile babe amakhasimende aphindaphindayo. amakhasimende athembekile.
Enye ye amathuba angcono Ukuze sifeze lokhu, sidinga ukuhlaziya imakethe futhi silinganisele ukuthi bangaki abantu abathenga imikhiqizo esiyinikezayo. Ngalolu lwazi, singachaza izingxenye eziza kuqala, siklame izenzo ezithile, futhi sisebenzise kangcono amandla e-niche yethu.
Cabanga ngalezi zibalo... bethenga nge-inthanethi Lokhu kuzosisiza ukuthi sithuthukise isevisi yamakhasimende futhi sisebenzise amasu asebenzayo okugcina nokwandisa ukuthengwa okuphindaphindiwe. ukwethembeka kwekhasimende Kudlula nje ukuphinda ama-oda: kuhlelwe ngezindlela ezintathu ezibalulekile okufanele zibhekwe ngendlela ehambisanayo.
Iyini ikhasimende elithembekile futhi kungani liyigugu kangaka?
Ikhasimende elithembekile aligcini nje ngokuba umuntu ophinda ama-oda: ngumuntu obonisa ukukhetha okucacile kwesitolo sakho ngokumelene nabancintisana nabo futhi igcina ubudlelwano obusebenzayo nomkhiqizo wakho. Ngokuvamile, lolu hlobo lomthengi:
- Thenga futhi ngokuvama okuthile kuwebhusayithi yakho.
- Ukhetha wena kunabancintisani bakho ngisho noma uthola okunikezwayo okufanayo.
- Khuluma kahle ngomkhiqizo wakho ezinkundleni zokuxhumana, ukubuyekezwa, futhi kakade baseduze kakhulu.
Ngaphezu kwalokho, lolu hlobo lomthengi luvame ukuba ne- inani lokuphila kwekhasimende kuphakeme kakhulu: uchitha isikhathi esiningi ngokuhamba kwesikhathi, usabela kangcono emikhankasweni yakho yokumaketha, futhi uzimisele kakhulu ukuhlanganyela izinhlelo zokwethembeka, amakilabhu e-VIP noma izenzo ezikhethekile.
Amasu ayisihluthulelo okukhuthaza ukwethembeka kwezentengiselwano ze-inthanethi
Ngaphezu kokwazi amandla emakethe yakho, kubalulekile ukufaka isicelo amasu aphathekayo ukuguqula abathengi abathenga kanye kuphela babe amakhasimende aphindaphindayo. Lezi ezinye zezinto ezibalulekile ongazihlanganisa nedatha engenhla.
Imiklomelo nezinhlelo zokwethembeka
Ukuze uthuthukise umphumela onengqondo wokwethembeka, i-ecommerce yakho ingakunikeza izinzuzo ezibonakalayo ukuphinda amakhasimende. Phakathi kwezinketho ezidumile kakhulu yilezi:
- Izinhlelo zamakhadi noma amaphuzu ezikuvumela ukuthi uqoqe isikweletu ngokuthenga ngakunye bese usishintshanisa ngezaphulelo noma imikhiqizo.
- Amakhuphoni akhethekile kumakhasimende aphindaphindayo noma kusukela ku-oda lesibili kuya phambili.
- Ukuthunyelwa kwamahhala kuncike ezimisweni (isibonelo, kusukela enanini elithile lama-oda noma inani elithile lezindleko eziqongelelwe).
- Izaphulelo zokudlulisela ezivuza amakhasimende amanje nawasha, ziqinisa ukukhuluma okuhle ngomlomo.
Lezi zikhuthazo zenza ikhasimende libone inzuzo ecacile yezomnotho ekuqhubekeni nokuthenga esitolo sakho kunokuhlola ezinye izindlela ezintsha.
Ukuqinisa ubudlelwano kanye nenkonzo yamakhasimende
Insika yesibili yokufinyelela amakhasimende aphindaphindayo umphumela wobudlelwano: ukugcina ukuxhumana okuqhubekayo nokuwusizo namakhasimende akho. Eminye imikhuba emihle ihlanganisa:
- Sebenzisa a iphephandaba elihlukaniswe ngezigaba ngokuqukethwe okubalulekile, izindaba kanye nokunikezwa okufanele kohlobo ngalunye lwamakhasimende.
- Hlanganyela ku- amanethiwekhi omphakathi ukudala umphakathi nokuqinisa umuzwa wokuba ngumuntu ohambisana nomkhiqizo wakho.
- Nakekela ifayili le- ukuphathwa kwezimangalo kanye nokubuyekezwa okungekuhle, ukuphendula ngokushesha, ngozwela nangokunquma ukuguqula okuhlangenwe nakho okubi kube yithuba lokwakha ukwethembeka.
Un isevisi yamakhasimende efinyelelekayoIndlela eqeqeshwe kahle, esebenzisa yonke imijikelezo yandisa kakhulu amathuba okuthi umsebenzisi aphinde athenge kuwe futhi ancome isayithi lakho le-ecommerce.
Ulwazi lokuthenga kanye nokuxhumana ngokomzwelo
Ekugcineni, ukwethembeka kuyaqina lapho ikhasimende linomuzwa wokuthi isitolo sakho silinikeza okungaphezu nje kwentengo encintisanayo. Yilapho umphumela wemizwa ungena khona: ukudala okuhlangenwe nakho okukhumbulekayo kuzo zonke izindawo zokuxhumana. Ungasebenza kulesi sici ngokuthi:
- Imininingwane emincane ngokulandelana, njengamanothi enziwe ngokwezifiso noma izipho ezimangazayo.
- Ukufinyelela ngaphambi kwesikhathi ukuqaliswa, ukuthengisa kwangasese noma imicimbi ekhethekile eku-inthanethi yamakhasimende avamile.
- Okuqukethwe okuwusizo nokufundisayo (iziqondiso, izifundo, ukuqhathanisa) ezisiza ikhasimende ukuthi lithole okwengeziwe kulokho elikuthengayo.
Ukuhlanganisa isipiliyoni sokuthenga esingenamthungo, ukusekela eduze Futhi izinzuzo ezikhethekile zakha isibopho esidlula ukuthengiselana futhi siguqule abathengi bakho babe abameli beqiniso bomkhiqizo.
Ukusebenza ngobuhlakani kulezi zigaba ezintathu (imivuzo, ubudlelwano, kanye nemizwa), okusekelwa idatha evela emakethe yedijithali yaseSpain kanye nensizakalo yokunaka, kuzokuvumela ukuthi usebenzise amandla amakhulu abathengi abaku-inthanethi ukwakha isisekelo esiqinile se amakhasimende avamile futhi anenzuzo kwezentengiselwano zakho ze-inthanethi.