Uma ungathanda ukufunda okwengeziwe mayelana injini yokusesha nokwenza kahle nokumaketha ku-inthanethi, ngezansi sihlanganyela ezimbalwa Izincwadi ze-SEO nezokumaketha ongayifunda ocingweni lwakho lwe-Android noma kuthebhulethi. Zonke ziyatholakala ku-Google Play Isitolo futhi kusobala ukuthi zinezindleko. Ngaphezu kwalokho, siyengeza Umbandela wokukhetha i-ebook efanele, izindawo zokufunda ezibalulekile kanye izinsiza ezihambisanayo ukuze ukwazi ukuguqula ukufunda kube yimiphumela.
Incwadi ye-SEO
Lona I-SEO e-Book Yize igxile ekwenziweni kahle kwenjini yokusesha, iphinde isho ukubaluleka kokumaketha ku-inthanethi kwanoma yiliphi ibhizinisi noma iwebhusayithi. Ikhuluma ngayo amasu okuqukethwe, lo isixhumanisi isakhiwo, kanye nezenzo ezahlukene okuhloswe ngazo ukwandisa ukubonakala komkhiqizo en amapulatifomu omphakathi.
Ukukhipha lonke inani layo, gcizelela izinsika ezifana I-SEO yezobuchwepheshe (ukukhasa nokukhomba), inhloso yokusesha kokuqukethwe kwakho kanye nokuduma okusimeme ngokusebenzisa ukwakha isixhumanisi sokuziphatha. Ihlanganisa izinhlu zokuhlola zokuhlola, izinyathelo ezinokuhlaziya okungenziwa (imodeli Bona-Cabanga-Unakekele) futhi ibeka phambili ulwazi lomsebenzisi ngesivinini, izakhiwo kanye neselula.
Ukukhangisa kwe-3.0
Lona i-e-book ekukhangiseni okuyinto ethakazelisa hhayi kuphela okuqukethwe kwayo, kodwa nokuthi ubani oyibhalayo. UPhilip Kotler uthathwa njengoyise wokumaketha kwesimanje futhi ungumbhali wezincwadi ezibalulekile ngale ndaba. Kulesi sihloko esithile, ukhuluma ngokuthi izinkampani ezinethonya elikhulu zikwazi kanjani ukuheha amakhasimende ngokusebenzisa a ukumaketha okusekelwe kumanani.
Xhuma le ndlela nezitayela zamanje: hlanganisa ubuchwepheshe emsebenzini wabantu (I-AI, idatha kanye ne-automation ngenhloso), iklama iziphakamiso nge uzwela kanye nosizo futhi uqondanise umlayezo wakho nezizathu zangempela. Gcizelela izindaba zakho ngezinhlaka ezifana I-SB7 (StoryBrand) ukucacisa umlayezo nokwakha ukwethembana kulo lonke uhambo lwamakhasimende.
Uhlelo lwakho lokumaketha kwidijithali ngeviki
Futhi kungenye I-e-book ekhuluma ngokukhangisa kwedijithali futhi ikakhulukazi ikhonjiswa njengethuluzi elihle kakhulu lokuqonda ukusebenza kokumaketha okusha kwedijithali. Akugcini lapho, ifundisa nokuthi ungakusebenzisa kanjani lokhu kumaketha okusha ezinkampanini ezincane nezinkulu, nokuthi ungawaphatha kanjani amasu okuwaguqula abe yibhizinisi.
Ukuyiqhuba, chaza Imigomo ehlakaniphile, phrofayili iklayenti lakho elifanele, bhala imephu Uhambo Lwamakhasimende, khetha iziteshi (SEO, okuqukethwe, Izikhangiso zomphakathi, i-imeyili), iyasungula Ama-KPI namadeshibhodi, futhi uhlele ukuphindaphinda nge Ukuhlolwa kwe-A / B (CRO) eguqula konke ukufunda kube ukuthuthukiswa okuqhubekayo.
I-SEO yomphakathi
Okokugcina, lena i-e-book ekhuluma ngohlobo lwenjini yokusesha oluthuthukela ezinkundleni zokuxhumana. Incwadi ihlanganisa izihloko ezifana nalezi ithonya le-YouTube, i-LinkedIn, Facebook, Twitter, Pinterest, njll., ku-SEO, i ukwenza kahle kwezinto zomphakathi okwe-SEO, i-Social Analytics, Amathuluzi Okuthengisa Nezinsiza, njll.
Icacisa ukuthi amasignali omphakathi akuyona into eqondile yezinga, kodwa ishayela ukufinyelela, ithrafikhi efanelekayo kanye nokwakhiwa kwe uphawu kanye nenhlangano, okuthuthukisa ukusebenza kwe-organic. Linganisa ukufinyelela, ukuzibandakanya, amanani okuchofoza kuwebhusayithi yakho, kanye negalelo ekuguquleni okusizwayo; bhala yonke into kudeshibhodi ebumbene.
Ungayikhetha kanjani i-ebook ephelele ku-Android
- Chaza ilitshe lakho: funda kusukela ekuqaleni, phenya ujule ku-SEO yobuchwepheshe, noma wandise umbono wakho wesu.
- Linganisa izinga lakho: Khetha isingeniso, esimaphakathi, noma esithuthukisiwe ngokusekelwe kokuhlangenwe nakho kwakho.
- Buyekeza umbhali: khetha amaphrofayili anesipiliyoni namacala angempela.
- Bheka ukusebenziseka: Uncamela izincwadi ezinezibonelo, izinhlu zokuhlola, kanye nezifundo eziyisibonelo.
Izindawo ezisemqoka ezihlanganiswa yilezi zincwadi
- Isu nezisekelo: ukuma, isiphakamiso senani kanye nokuxoxa indaba.
- Ubungcweti bobuchwepheshe: I-SEO yobuchwepheshe, CRO kanye nezibalo zewebhu ezisebenzisekayo.
- Okuqukethwe kanye nokuncenga: ukukopisha, izinhlaka ezifana IZINYATHELO kanye nokubonwa kwedatha.
- Umuzwa wekhasimende: nciphisa umzamo, xazulula ngokushesha futhi uklame ukusebenzisana okukhumbulekayo.
Izinsiza ezihambisanayo zokuthuthukisa ukufunda kwakho
- Amabhulogi akhethekile I-SEO, i-automation nokuqukethwe kwemikhuba emihle.
- Ama-podcasts ukumaketha ukuze uhlale unolwazi lwakamuva ngenkathi usohambeni.
- Izincwadi Zezindaba Ezikhethiwe ukuthola izitayela namathuba.
- Izifundo nama-webinars ukushintsha ithiyori ibe ngamakhono asebenzayo.
Ukufunda, ukwahlulela nokubulawa kwakha umbuthano omuhle: khetha isihloko esihlotshaniswa nenselelo yakho yamanje, igqamisa imibono engasebenzaDala uhlelo oluncane lokusebenzisa futhi ulinganise umthelela walo; amaviki ambalwa nje okuyalwa anele ukubona ukuthuthukiswa kokubonakala, ukuguqulwa, nokwethembeka ku-ecosystem yakho ye-Android.
