Omunye wemibono ye-eCommerce onayo kungenzeka kube wukwenza umkhiqizo wezingubo. Impahla yakho yokugqoka. Uma unesitayela esiheha ukunakwa futhi esingase sikuthakasele, kuwumqondo omuhle.
Kodwa udala kanjani umkhiqizo wezingubo? Yini okufanele yenziwe ngakho? Yilokho esizokufundisa khona ngokulandelayo ukuze ufeze lelo phupho futhi, ngaphezu kwakho konke, ukuze konke kuhambe kahle. Siqale?
funda imakethe
Ukudala umkhiqizo wezingubo kulungile. Kungumqondo omuhle. Kodwa udinga ukwazi ukuthi yiluphi uhlobo lwezingubo ozozithengisa, uma izingane, intsha, abantu abadala, amadoda noma abesifazane, isitayela sezemidlalo ...
Kunezinto eziningi okufanele uzinqume, kodwa konke lokhu nakho kuhamba ngokuhlaziywa kwemakethe. Udinga ukwazi izimbangi zakho kanye nezithameli zakho ezihlosiwe. Esimweni sokuqala, kufanele wazi ukuthi banikeza ini futhi ukusebenzise ukuthuthukisa lokho okunikezayo. Esimweni sesibili, kufanele ungene ezicathulweni zalabo bantu ukuze uthole ukuthi yini abazoyidinga noma ukuthi bafunani ezingutsheni zabo.
Kungase kubonakale kuwubuwula, noma kuyinkimbinkimbi kakhulu. Kodwa akunjalo. Kuzokuthatha isikhathi ukucwaninga nokuhlaziya ulwazi; kodwa kuzofaneleka ngoba uzothola, ngakolunye uhlangothi, uhlobo lomkhiqizo wezingubo olusebenzayo; ngakolunye uhlangothi, nomphakathi ozokhuluma kuwo. Futhi, njengebhonasi, uzoba nezisekelo eziqinile.
Impahla yakho yezimpahla… iqinisekisiwe
Lena into engenziwa abaningi futhi iyiphutha eliphelele. Uma udala okuthile, njengokwenza umkhiqizo wezingubo, kufanele ukhethe igama elihlukile, eliqaphela isitayela sakho nomkhiqizo wakho. Kodwa, ngaphezu kwakho konke, ukuthi enye inkampani ayinayo.
Cabanga ukuthi ubeka Amaphupho Amnandi kumkhiqizo wakho. Futhi ngokuzumayo ubona ku-inthanethi ukuthi sekuvele kunenkampani enjalo. Okokuqala, udida amakhasimende akho; futhi okwesibili, uma olunye uhlobo lubhalisiwe, bangakumangalela ngokulusebenzisa.
Ngakho-ke, uma unquma igama, hlola ukuthi akukho lutho oluphuma ku-inthanethi kanye ne-OPM (I-Spanish Patent and Trademark Office). Manje, lokho akusebenzi kukodwa. Sincoma ukuthi ubhalise kanye/noma ufake ilungelo lobunikazi lomkhiqizo. Izoqinisekisa ukuthi abanye abalisebenzisi igama elifanayo (nokuthi abasisebenzisi ngokunenzuzo idumela okungenzeka unalo), ngaphezu kokuvikela imiklamo yakho kwabanye abafuna ukukukopisha.
Yebo, khumbula ukuthi lezi zinqubo zibiza imali. Ngakho-ke zama ukwenza isiqiniseko sokuthi ngeke bakusekele (ngoba uzolahlekelwa yileyo mali futhi kuzodingeka ukhokhe futhi ukuze uqale inqubo futhi).
Dala uhlelo lwebhizinisi
Yebo, izoba yisicefe, ibe nzima futhi ibe yinde, ibe yinde kakhulu. Kodwa ngokuhlangenwe nakho kwethu sikutshela ukuthi kuyindlela yokuba nayo yonke into ehlobene nohlobo lwezingubo (noma nanoma yiliphi ibhizinisi) iboshwe futhi iboshwe kahle.
Kulokhu, uphenyo luzobe lusaqhubeka, ngakho kufanele uqhubeke ngokuthi:
- Imodeli yebhizinisi. Lapho wenza kucace ukuthi yimiphi imikhiqizo ozoyihlinzeka ngombono wonyaka owodwa noma emibili. Ngakho uzobona ukuziphendukela kwemvelo.
- Ukuhlaziya kwangaphakathi nangaphandle. Okungenzeka kakhulu kwangaphakathi ukuthi awunayo uma uqala futhi ingekho iwebhusayithi noma ingenayo idatha. Kodwa eyangaphandle kufanele igxile kwabaqhudelana nayo nasekuhlaziyeni ukuthi imodeli yebhizinisi labo injani, isiphi isiminyaminya abanaso, yiliphi isu abalilandelayo, bathengisa kanjani...
- Ukuhlaziywa kwe-SWOT kanye ne-CAME. Siyabancoma ngoba uzokwazi ukubona amanani ebhizinisi lakho namandla angaba khona azokusiza unikeze umbono wakho ukuqina okwengeziwe.
- Izithameli eziqondiwe. Ubuye uthuthukiswe, kodwa kulokhu zama ukuyihlaziya ngokuqhubekayo, uthole izinzuzo ezijwayelekile neziqondile abazifunayo emikhiqizweni yakho, amaphuzu obuhlungu abangaba nawo (ukwazi ukuthi bawahlasele kanjani) kanye nokuphikisa abazokuphakamisa. .
- Izinhloso Lawo ofuna ukuwazuza esikhathini esifushane, esimaphakathi nesikhathi eside.
- Amasu. Umkhiqizo, intengo, ukusatshalaliswa kanye nokuxhumana. Ngamanye amazwi, konke ozokwenza ukuze wenze umkhiqizo wakho wezingubo waziwe futhi udayise.
- Isabelomali. Ingxenye ebalulekile okufanele uyenze ibe ngokoqobo ngangokunokwenzeka. Lokho kusho ukuthi kuzodingeka ubeke ukuthi iwebhu ikubiza malini, ukusingathwa, ukunakekela, ukukhangisa, amalayisense, ilungelo lobunikazi, ukubhaliswa, ukuthunyelwa, njll.
- Lawula. Okusho ukuthi, amathuluzi okulinganisa ukuthi iwebhu nama-oda asendleleni efanele yini.
Umklamo
Konke, izingubo, ikhasi, uhlobo lwakho lomuntu siqu. Kuyindaba yokuqalisa uhlelo olwenzile futhi uhambe kancane kancane. Ungakhungatheki noma ucabange ukuthi awufiki, vele uhambe wenze imisebenzi futhi weqe lokho okufanele ukwenze.
Ukufuna ukujaha izinto kuzokwenza ukuthi untule noma udale izinkinga, ngakho phawula usuku ekhalendeni lakho ukuze ungalibali, kodwa hhayi esikhathini esifushane, kodwa kunalokho esikhathini esimaphakathi.
Uma uyidlula kamuva, ayikho inkinga. kangcono. Kodwa umgomo uwukuba ujabulele okwenzayo.
Ngalo mqondo, kuzodingeka uzinikele ekwakhiweni kwezingubo zakho (noma uthumele othile), kodwa futhi nasekufakeni uphawu (umkhiqizo wakho) ukukhangisa, ube nezinkundla zokuxhumana, iwebhu, njll.
Bheka ukusebenzisana nemifelandawonye
Ukuze uqale ukwaziwa, akwanele ukuthola imali yokuzithuthukisa futhi yilokho. Ukubambisana noma ukusebenzisana nakho kungakusiza ukufeza lokhu. Ngakho-ke, zama ukukhuluma nabantu noma izinkampani ezingase zibe nesithakazelo kumkhiqizo wakho wezingubo futhi ufinyelele isivumelwano.
Yebo, kumayelana nokwenza kwaziwe, ngakho isiza esincane asisebenzi uma ungaboni ukuthi sinabalaleli lapho noma lokho kuzofinyelela izethameli zakho ozihlosile.
tshala kabusha
Izinzuzo zokuqala ozitholayo ngeke zibe ziningi, kodwa iseluleko sethu ukuthi uphinde utshale ebhizinisini lakho ukuze uqhubeke nokuthola imiphumela. Ngonyaka wokuqala, inqobo nje uma ungalahlekelwa yimali, unganeliseka ngokuthi uya phambili. (ngisho nangenzuzo eyiziro). Ukuze ibhizinisi liphumelele futhi lisebenze, kuthatha okungenani iminyaka emithathu ukulenza.
Futhi lokho kusho ukuthi kufanele usebenze ngaleso sikhathi ukuze uzuze okuthile.
Ingabe sekucacile kuwe manje ukuthi ungawakha kanjani umkhiqizo wezingubo?