Uma ufuna ukuba ne- indawo ephumelelayo ye-e-commerce Kunamaphuzu amaningana okufanele uwacabangele, ikakhulukazi uma uyinkampani enkulu enenzuzo eningi ngonyaka. Yonke inkampani nazo zonke izinkampani ezifuna impumelelo kufanele zigcine uhlelo oluhle lokugcina amakhasimende ayo anelisekile, okufanele kube yinto ephambili kunkampani.
Okulandelayo, sizochaza futhi sinikeze yazi ukuthi yini i-CRM futhi ngoba isebenza ukugcina uhlelo oluhle hhayi olokuphatha kuphela, kepha futhi nokugcina amakhasimende akho anelisekile.
Yini iCRM?
Igama CRM ayizimbizo zegama lakhe ngesiNgisi "Ubuhlobo Bekhasimende Mananger", Yikuphi ngeSpanishi okungahunyushwa ngokuthi"Ubudlelwano phakathi kwamakhasimende nabasebenzi”, Lawa ma-akhronimi angaba nezincazelo ezimbili ezihlukile, ukuphathwa okusekelwe ebudlelwaneni namakhasimende.
Lesi yisibonelo sokuphatha inkampani yakho ngokususelwa ku- ukwaneliseka kwamakhasimende, uma inkampani yakho ihlela ukwenza ukwaneliseka kwamakhasimende kube yinto ehamba phambili, khona-ke amakhasimende amaningi azodonswa kusayithi lakho le-e-commerce noma inkampani yakho, kodwa ngendlela efanayo ukugcina lokho kuqala kungaba yinkinga ngoba zonke Izenzo ezenziwa yi inkampani ayinakulunga ngo-100%, yonke inkampani kufanele ibe nezinkinga zayo.
Incazelo yesibili kungasho ukuthi isoftware esetshenziselwa ukuphathwa kobudlelwano bamakhasimende, kunezinhlobo ezahlukahlukene zesoftware ezisiza ukuhlanganisa ukuthengisa kanye namakhasimende enkampani efanayo noma isayithi yayo ye-e-commerce, lezi zinhlelo ziyasiza futhi ekukhuthazeni ukuthengisa nokugcina idatha okusiza ngolwazi lokuthengiselana futhi hlinzeka ngokusebenza kwemikhankaso yokukhangisa nokuqagela kokuthengisa. Kokumbalwa kwesinye isikhathi ukuphathwa nge-software kulula futhi sisebenza kangcono kunokukodwa okuqhutshwa abantu.