El ukuziphatha komthengi ku commerce mobile kunezinguquko ezibalulekile ngo-2024, eqhutshwa ngu intuthuko kwezobuchwepheshe, izinguquko ku izintandokazi zomsebenzisi kanye nentshisekelo ekhulayo ku isipiliyoni esithuthukisiwe kumadivayisi eselula. Nakuba abathengi bexhumeke kakhulu kunangaphambili, bayaphikelela izithiyo ezibalulekile ezikhawulela ukwamukelwa kwayo ngobuningi kohwebo lweselula njengesiteshi esikhulu sokuthenga. Kulesi sihloko sihlola i- izici ezibalulekile okunomthelela ekuthengeni kwamaselula, okusekelwe ezifundweni zakamuva namathrendi avelayo kulo mkhakha.
Okuncanyelwayo ngabathengi: Kungani iselula iqhubeka nokusalela ngemuva?
Phezu kwa isikhathi esisetshenzisiwe kumadivayisi eselula, ingxenye enkulu yabathengi iyaqhubeka nokuncamela ukuthenga kwabo amakhompyutha wedeskithophu noma ukuvakasha izitolo zomzimba. Ngokombiko wakamuva we-UPS mayelana nemikhuba yokuthenga ku-inthanethi, ngaphezu kwama-55%. abathengi Bakhetha ukuthenga ku-inthanethi. Nokho, eyodwa kuphela i-fracción cabanga ukuthenga ngeselula njengokwakho inketho eyinhloko.
- Kulula ukuqhathanisa imikhiqizo: Abathengi bathola ukwenza ukuqhathanisa komkhiqizo kulula kakhulu kukhompuyutha yedeskithophu ngenxa yezikrini ezinkulu kanye nekhono lokuvula amathebhu amaningi.
- Izinkinga ngolwazi lomsebenzisi: Izithombe ezincane noma ezingacacile, ukuntuleka kolwazi lomkhiqizo, nobunzima bokuzulazula kuzinhlelo zokusebenza zeselula ezinye ze okuhlangenwe nakho okudumazayo kubathengi.
- Ukukhathazeka ngokuphepha: Cishe u-30% wabathengi okwaxoxwa nabo bazwakalise ukungabethembi lapho bethula ulwazi lwekhadi lesikweletu kudivayisi ephathekayo.
Izinto ezinquma ukukhetha kwesiteshi sokuthenga
Umthengi ngamunye ukhetha isiteshi sakhe sokuthenga ngokusekelwe kulokho izimo ezithile lokho kuthonya ngokuqondile isinqumo sakho. Ngokombiko we-UPS nolunye ucwaningo lwakamuva, izici ezifanele kakhulu zihlanganisa:
- Isikhathi sokuthumela: U-34% wabaphenduli baveze ukuthi ukulethwa okusheshayo noma okunensayo kuthinta kakhulu umuzwa wabo wokuthenga.
- Buyisela ukwaneliseka: Bangama-44% kuphela abathengi abaneliseke ngokuphelele ngezinqubomgomo zembuyiselo zamanje, ezimele a indawo ebalulekile ukuthuthukisa umuzwa wangemuva kokuthenga.
- Ukutholakala kwezimali okuguquguqukayo: Izinketho ezinjengokuthi "thenga manje, ukhokhe kamuva" zithuthukisa ulwazi lomsebenzisi ezinhlelweni zeselula, ikakhulukazi emikhakheni efana nale moda y ubuchwepheshe.
Izinselelo ezithile zohwebo lweselula
Ucwaningo olunzulu luphinde lwembula amaphuzu okungqubuzana ezikhawulela ukwamukelwa kwamadivayisi eselula njengesiteshi esikhulu se-e-commerce.
- Ukuqhathaniswa komkhiqizo: Abathengi abathathu kwabayi-10 bakuthola kukhungathekisa ukuqhathanisa imikhiqizo kumadivayisi eselula.
- Hlola: Eyodwa kwezine iveza ukuthi inqubo yokukhokha iyinkimbinkimbi kakhulu, ikakhulukazi ezicelweni ezingalungiselelwe kahle.
- Usayizi wezithombe: La ingxenye yabathengi Bashiya ukuthenga kwabo ngenxa yezithombe zomkhiqizo ezincane noma zekhwalithi ephansi.
Naphezu kwalezi zinselele, izinkampani ziyahlola ubuchwepheshe obuphazamisayo ukuhlangabezana nalokhu okulindelekile nokwandisa ukuzethemba kwabathengi.
Amathrendi avelayo ngo-2024
Unyaka wezi-2024 uza nezinto ezintsha ezibalulekile okuhloswe ngazo ukuqeda izithiyo okuhlangatshezwane nazo esikhathini esidlule ngabathengi beselula. Lawa mathrendi afaka:
- Ukuthuthukisa Ukusesha Ngezwi: Ngamadivayisi afana ne-Alexa nabasizi be-Google, brand Balungisa izinkundla zabo ukuze bathuthukise umuzwa wokusesha ngezwi.
- I-Augmented Reality (AR): Amathuluzi afana nokuthi “zama ngaphambi kokuthenga” ku-AR asiza abathengi ukuthi babone ngeso lengqondo imikhiqizo emongweni wabo womhlaba wangempela.
- Izinkokhelo ze-Biometric: Izinketho ezifana nokuskena kobuso noma izigxivizo zeminwe zikhulisa ukuphepha nokuzethemba kwekhasimende.
Ukuhweba ngeselula ngo-2024 kunombono othembisayo. Imikhiqizo ekwaziyo ukuhlanganisa lezi zinto ezintsha futhi ithuthukise ulwazi lomsebenzisi, kokubili ngokwemibandela ebonakalayo neyokusebenza, izoba nenzuzo enkulu yokuncintisana.
Ukuziphatha kwabathengi beselula kuyingxube yamathuba nezinselelo. Ukuqonda izidingo zabo nezinto ezibakhathazayo kuzobaluleka ekuchazeni amasu okuthengisa asebenza kahle kakhulu nokuqhubeka nokuthola ukwethenjwa kwabo, ikakhulukazi esimeni esiguquguqukayo njengalesi samanje.