I-E-commerce ibe nokukhula okumangalisayo eminyakeni yamuva nje futhi ukungena kwayo kuyinkomba ebalulekile yokuqonda umthelela wayo womhlaba. Ngokombiko wenhlangano yamazwe ngamazwe Singabantu Bomphakathi, the United Kingdom uhola izinga ngo a 77% wabantu ukuthenga ku-inthanethi enyangeni edlule.
Amazwe anokungena okuphezulu kakhulu kwe-e-commerce
I-E-commerce ayiyona nje inkambiso ekhulayo, kodwa inguquko enkulu endleleni abathengi abathola ngayo imikhiqizo namasevisi. Ngezansi, sihlaziya amazwe anokungena okuphezulu kakhulu kwe-e-commerce emhlabeni.
I-United Kingdom: umholi we-e-commerce
El United Kingdom iphezulu ohlwini ngezinga elimangalisayo le 77% yabathengi abathenge ku-inthanethi, bazihlanganisa njengomunye weminotho edidiyelwe kakhulu. Isiko lokuthenga nge-inthanethi ligxile eBritish, nabathengisi abakhulu abanjengo I-Amazon UK, eBay y ASOS ukubusa emakethe. Ukukhokha kalula ku-inthanethi, ukulethwa okusheshayo nezinqubomgomo zokubuyisela kuqinise ukuzethemba kwabathengi.
I-Germany: umnotho wedijithali ozinzile
En Alemania, the 74% inani labantu lithenga ku-inthanethi njalo. Ingqalasizinda yabo yedijithali ethuthukisiwe nokuthembela ezindleleni zokukhokha nge-elekthronikhi kuye kwaqhuba lo mkhuba. Izinkampani ezifana Zalando, MediaMarkt y Otto Bakwazile ukuzivumelanisa nezimfuno zabathengi baseJalimane, banikeza izinketho zokukhokha ezivikelekile kanye nokulethwa okusheshayo.
INingizimu Korea: ukusungulwa kwezobuchwepheshe kanye ne-e-commerce
ISouth Korea ibekwe njengenye yezimakethe ezinobuhlakani obusha kakhulu kulo mkhakha. Nge 72% labantu abathenga ku-inthanethi, izinkundla ezifana I-Coupang ne-Gmarket Baguqule ulwazi lwabathengi, babeka phambili ukusetshenziswa kobuhlakani bokwenziwa kanye nokuthunyelwa kwemikhumbi ngokushesha okukhulu.
I-United States: i-e-commerce powerhouse
En United States, the 66% inani labantu libamba iqhaza ngenkuthalo kwezohwebo nge-inthanethi. Izinkampani ezifana I-Amazon, i-Walmart ne-eBay qhubeka nokubusa imakethe. Njengoba ubuchwepheshe buthuthuka, abadlali abasha njenge Thenga kanye nezitolo ze-D2C (Direct-to-Consumer) zithola ukubaluleka.
Amanye amazwe akhuphukayo: Mexico, India kanye ne-Argentina
Ngenkathi i-Europe ne-Asia zihola phambili ekungeneni kwe-eCommerce, amanye amazwe akhombise ukukhula okukhulu eminyakeni yakamuva:
- I-Mexico: En 2023, imakethe yokuthengisa eku-inthanethi ifinyelele inani 658.3 billion pesos, ngokukhula kwe 24.6% ngonyaka owodwa. Amapulatifomu afana I-Amazon, iMercado Libre ne-Walmart Mexico baqhube lolu shintsho.
- I-India: cunt Abasebenzisi be-inthanethi abayizigidi ezingama-895, I-Ecommerce e-India isendleleni yokufinyelela inani le 1 trillion amadola ukuze 2030. I-Flipkart ne-Amazon India zihola le makethe esafufusa.
- I-Argentina: Nge 25.3% yokukhula kwe-Ecommerce, i-Argentina imele omunye wezomnotho wedijithali onamandla kakhulu eLatin America, ethonywa amapulatifomu afana Imakethe yamahhala.
Umthelela wenkundla yezokuxhumana ku-e-commerce
I-Las amanethiwekhi omphakathi dlala indima ebalulekile ekwamukelweni kwe-Ecommerce. Okwamanje, zikhona Izigidi ezingu-2.300 yabasebenzisi benkundla yezokuxhumana emhlabeni, emele a 31% labantu bomhlaba. ENyakatho Melika, i- 59% zabasebenzisi zixhunywe ezisekelweni ezifana Instagram, Facebook y TikTok, lapho ukuthengwa okuqondile kukhuphuka ngenxa yamathuluzi afana Izikhangiso ezithengwayo.
Ukubaluleka kwe-Ecommerce ye-European Union
La I-Ecommerce Europe Association unxuse i-European Union ukuthi ibone ukubaluleka kwe-e-commerce njengomshayeli wokukhula komnotho. Ku España, the 68% inani labantu lithenga ku-inthanethi, ngokuhambisana nesilinganiso se-EU. Nokho, ukukhula kwayo kwehlile kulandela ubhubhane.
Njengoba amazwe amaningi esebenzisa amasu edijithali nobuchwepheshe obuthuthukile, ukungena kwe-eCommerce kuzoqhubeka nokukhula. Izinkampani ezifuna ukugqama kule ndawo yokuncintisana kumele zitshale imali kuzo ukwenza kahle kweselula, izindlela zokukhokha eziguquguqukayo kanye namasu asebenzayo okumaketha kwedijithali.
Ikusasa le-e-commerce liyathembisa, futhi amazwe akwaziyo ukusungula nokujwayela amathrendi edijithali azoba abaholi emnothweni womhlaba.