Ukuhweba nge-inthanethi kuye kwaba nokukhula okuphawulekayo eminyakeni yamuva nje, futhi ukungena kwayo kuyinkomba ebalulekile yokuqonda umthelela wayo emhlabeni wonke. Ngokusho kombiko wenhlangano yamazwe ngamazwe i -We Are Social , i- United Kingdom ihamba phambili kulesi sikhundla ngama- 77% abantu abenza ukuthenga ku-inthanethi ngenyanga edlule.
Amazwe anokungena okuphezulu kakhulu kwe-e-commerce
I-E-commerce ayiyona nje inkambiso ekhulayo, kodwa inguquko enkulu endleleni abathengi abathola ngayo imikhiqizo namasevisi. Ngezansi, sihlaziya amazwe anokungena okuphezulu kakhulu kwe-e-commerce emhlabeni.
I-United Kingdom: umholi we-e-commerce
I -UK ihamba phambili ngamaphesenti angama- 77% abathengi abenze ukuthenga ku-inthanethi, okuqinisa isikhundla sayo njengomunye weminotho edijithali kakhulu. Ukuthenga ku-inthanethi kugxile kakhulu emasikweni aseBrithani, lapho abathengisi abakhulu njenge -Amazon UK, i-eBay , ne -ASOS belawula imakethe. Ukulula kokukhokha ku-inthanethi, ukulethwa okusheshayo, kanye nezinqubomgomo zokubuyisa kuye kwaqinisa ukuzethemba kwabathengi.
I-Germany: umnotho wedijithali ozinzile
EJalimane , abantu abangu-74% bathenga njalo ku-inthanethi. Ingqalasizinda yayo yedijithali ethuthukisiwe kanye nokuthembela ezindleleni zokukhokha ze-elekthronikhi kuye kwakhuthaza lo mkhuba. Izinkampani ezifana neZalando , iMediaMarkt , kanye ne-Otto ziye zavumelana nezidingo zabathengi baseJalimane, zinikeza izinketho zokukhokha eziphephile kanye nokulethwa okusheshayo.
INingizimu Korea: ukusungulwa kwezobuchwepheshe kanye ne-e-commerce
INingizimu Korea izibeka njengenye yezimakethe ezintsha kakhulu kulo mkhakha. Njengoba abantu abangu -72% bethenga ku-inthanethi, amapulatifomu afana neCoupang neGmarket ashintshe kakhulu ulwazi lwabathengi, ebeka phambili ukusetshenziswa kobuhlakani bokwenziwa kanye nokuthunyelwa okusheshayo kakhulu.
I-United States: i-e-commerce powerhouse
E- United States , ama-66% abantu bahlanganyela ngenkuthalo kwezentengiselwano ze-e. Izinkampani ezifana ne -Amazon, i-Walmart, ne-eBay ziyaqhubeka nokubusa imakethe. Njengoba ubuchwepheshe buthuthuka, abadlali abasha abafana nezitolo ze -Shopify kanye ne-D2C (Direct-to-Consumer) baya ngokuya bethandwa.
Amanye amazwe akhuphukayo: Mexico, India kanye ne-Argentina
Ngenkathi i-Europe ne-Asia zihola phambili ekungeneni kwe-eCommerce, amanye amazwe akhombise ukukhula okukhulu eminyakeni yakamuva:
- I-Mexico: En 2023, imakethe yokuthengisa eku-inthanethi ifinyelele inani 658.3 billion pesos, ngokukhula kwe 24.6% ngonyaka owodwa. Amapulatifomu afana I-Amazon, iMercado Libre ne-Walmart Mexico baqhube lolu shintsho.
- I-India: cunt Abasebenzisi be-inthanethi abayizigidi ezingama-895, I-Ecommerce e-India isendleleni yokufinyelela inani le 1 trillion amadola ukuze 2030. I-Flipkart ne-Amazon India zihola le makethe esafufusa.
- I-Argentina: Nge 25.3% yokukhula kwe-Ecommerce, i-Argentina imele omunye wezomnotho wedijithali onamandla kakhulu eLatin America, ethonywa amapulatifomu afana Imakethe yamahhala.
Umthelela wenkundla yezokuxhumana ku-e-commerce
Imithombo yezokuxhumana idlala indima ebalulekile ekwamukelweni kwezentengiselwano ze-e. Njengamanje, kunabasebenzisi bezokuxhumana abayizigidigidi ezingu-2.300 emhlabeni wonke, abamele u-31% wabantu bomhlaba wonke. ENyakatho Melika, u-59% wabasebenzisi baxhunywe kumapulatifomu afana ne -Instagram, i-Facebook , ne -TikTok , lapho ukuthengwa okuqondile kukhuphuka khona ngenxa yamathuluzi afana ne -Shoppable Ads.
Ukubaluleka kwe-Ecommerce ye-European Union
I -European Ecommerce Association inxuse i-European Union ukuthi iqaphele ukubaluleka kwe-e-commerce njengenjini yokukhula komnotho. ESpain , ama -68% abantu bathenga ku-inthanethi, ngokuvumelana nesilinganiso se-EU. Kodwa-ke, ukukhula kwayo kuye kwehla ngemuva kobhubhane.
Njengoba amazwe amaningi amukela amasu edijithali kanye nobuchwepheshe obuthuthukisiwe, ukungena kwezentengiselwano nge-inthanethi kuzoqhubeka nokukhula. Amabhizinisi afisa ukuvelela kule ndawo yokuncintisana kumele atshale imali ekwenzeni ngcono iselula , izindlela zokukhokha eziguquguqukayo, kanye namasu okumaketha ngedijithali asebenzayo.
Ikusasa le-e-commerce liyathembisa, futhi amazwe akwaziyo ukusungula nokujwayela amathrendi edijithali azoba abaholi emnothweni womhlaba.