Ukwenza ngcono kwe-SEO kokumaketha kokuqukethwe: Amasu nokhiye

  • Gcwalisa inhloso yosesho: Dala okuqukethwe okuhlobene okuhambisana nalokho abasebenzisi abakuseshayo.
  • Isu le-Semantic: Sebenzisa ukuhluka kwamagama angukhiye bese uphendula imibuzo eminingi ehlobene.
  • I-SEO yobuchwepheshe nolwazi lomsebenzisi: Lungiselela isivinini, ukwakheka kokuqukethwe nezixhumanisi zangaphakathi.
  • Okuqukethwe ngevelu: Okuthunyelwe okude, okuhlelwe kahle kusebenza kangcono ku-SEO.
Susana Maria Urbano Mateos

Imizuzu ye-4

Amathiphu we-SEO wokuthuthukisa ukumaketha kokuqukethwe

I-SEO kanye nokumaketha kokuqukethwe yimikhakha emibili ehlobene eduze. Bobabili basebenza ndawonye ukuthuthukisa uhlelo ukubonakala yewebhusayithi futhi ihehe ithrafikhi efanelekayo. Kulesi sihloko, sizoxoxa ngokujulile Amathiphu we-SEO kuphumelela kakhulu ekuthuthukiseni ukumaketha kokuqukethwe kanye nokuqinisekisa ukuthi okuqukethwe kwethu kuba phezulu ku-Google.

Iyini i-SEO futhi kungani ibalulekile ekukhangiseni kokuqukethwe?

El SEO (I-Search Engine Optimization) isho isethi yamasu namasu adizayinelwe ukuthuthukisa ukubonakala kwewebhusayithi ezinjinini zokusesha ezifana ne-Google. Endabeni yokuthengisa okuqukethwe, i-SEO i okuyisisekelo, njengoba ivumela izindatshana, imihlahlandlela kanye nokushicilelwe ukuthi kufinyelele izethameli eziningi.

Isu lokumaketha okuqukethwe ngaphandle kokuthuthukiswa kwe-SEO lifana nencwadi engenakho inkomba: noma ngabe okuqukethwe kubaluleke kangakanani, uma kungatholakali kalula, kulahlekelwa ukusebenza kwayo.

Ukwanelisa inhloso yosesho yomsebenzisi

I-Google isishintshile futhi namuhla ibeka phambili ukwaneliseka komsebenzisi kukho konke ukusesha. Ngaphambilini, i-SEO ibigxile ekusetshenzisweni okuphindaphindiwe kwamagama angukhiye, kodwa manje into ebaluleke kakhulu ukuphendula inhloso yokusesha yezethameli.

Ukufeza lokhu, kufanele hlaziya ngokucophelela lokho abasebenzisi abakufunayo futhi udale okuqukethwe okubanikeza inani ngempela. Amanye amathiphu ahlanganisa:

  • Hlaziya imiphumela yosesho yegama lakho elingukhiye elithile futhi ubone ukuthi yiluphi uhlobo lokuqukethwe olukleliswa kangcono.
  • Dala okuqukethwe okuphendula kangcono imibuzo yabasebenzisi evame ukubuzwa.
  • Faka izibonelo, izithombe nedatha eqinisekisekayo.

Amathiphu we-SEO Wokumaketha Okuqukethwe

Ukwenza ngcono kwe-Semantic nokubaluleka komqondofana

Ukwenza ngcono kwe-Semantic kuyindlela lapho kungafakwanga amagama angukhiye aqondile kuphela, kodwa namagama ahlobene kanye ukuhlukahluka kwe-semantic. I-Google iqonda kangcono umongo, ngakho kubalulekile ukuthi:

  • Usar bomcondvofana kanye nokuhlukahluka kwegama elingukhiye eliyinhloko.
  • Xazulula imibuzo ehlukene engase iphakame ngesihloko esifanayo.
  • Sebenzisa izihloko ezibonisa izici ezihlukahlukene zesihloko okuxoxwa ngaso.

Isibonelo, uma sibhala "ngokumaketha okuqukethwe," singafaka amagama athi "isu lokuqukethwe," "i-SEO yokuqukethwe," kanye "nokuqukethwe kwekhwalithi ye-SEO."

Umuzwa womsebenzisi nefomethi yokuqukethwe

La isakhiwo kanye nesakhiwo okuqukethwe kuyizici ezibalulekile ekwenziweni kwe-SEO. Ezinye izici ezibalulekile zifaka:

  • Usar izihloko nemibhalo engezansi (H1, H2, H3…) ukwenza ukufunda kube lula.
  • Hlukanisa okuqukethwe izigaba ezicacile futhi kafushane.
  • Sebenzisa isilungile y ngesibindi ukugqamisa ulwazi olubalulekile.
  • Faka izithombe ezithuthukisiwe nge Izimpawu ze-ALT okuchazayo.

Ukufometha okuhle akuthuthukisi ukufundeka kuphela, kodwa futhi kusiza ukwenza okuqukethwe kufundeke kakhudlwana. injini yokusesha friendly.

seo ekhasini
I-athikili ehlobene:
SEO ekhasini

Ubude bokuqukethwe: Kufanele kube isikhathi esingakanani izindatshana?

Ubude bokuqukethwe buyisihloko esiyimpikiswano eshisayo ku-SEO. Ngokuvamile, i- izihloko ezinde (ngaphezu kwamagama angu-1,500) avame ukubeka kangcono, njengoba enikeza ulwazi oluningiliziwe futhi andisa isikhathi abasebenzisi abasichitha ekhasini.

Nokho, ukhiye uku ikhwalithi. Ucezu lokuqukethwe olunamagama angu-1,200, olwakhiwe kahle olunevelu yomsebenzisi lungcono kune-athikili yamagama angu-3,000 egcwele isigcwalisi.

Ukusetshenziswa ngempumelelo kwezixhumanisi zangaphakathi nezangaphandle

I-Los izixhumanisi zangaphakathi nezangaphandle zibalulekile esu le-SEO lokuthengisa okuqukethwe:

  • Izixhumanisi zangaphakathi: Basiza ukusabalalisa igunya le-SEO kuwo wonke amakhasi esayithi nokwenza lula ukuzulazula komsebenzisi.
  • Izixhumanisi zangaphandle: Bakhomba amasayithi athenjiwe futhi baqinise ukwethembeka kokuqukethwe.

Kuyancomeka ukuxhumanisa namanye amakhasi esizeni sethu noma nini lapho kungenzeka. efanelekile futhi luwusizo kumfundi.

I-athikili ehlobene:
Kungani kufanele ugweme okuqukethwe okuyimpinda kuwebhusayithi yakho?

I-SEO yamadivayisi eselula

I-Google ibeka phambili ukufakwa ohlwini kumadivayisi eselula (I-Mobile-First Index), okusho ukuthi uma singenayo isayithi elungiselelwe umakhalekhukhwini, sizolahlekelwa izikhundla ekusesheni.

Ezinye izinqubo ezihamba phambili zihlanganisa:

  • Idizayini yewebhu ephendulayo.
  • Isivinini sokulayisha esilungiselelwe.
  • Izithombe ezicindezelwe ukuthuthukisa isivinini.

Izici ze-SEO zobuchwepheshe

Ngokungeziwe kokuqukethwe, kunezici zobuchwepheshe ze-SEO okungafanele zinganakwa:

  • Ukuthuthukiswa kwe- izincazelo zemeta namalebula isihloko.
  • Ukusebenzisa idatha ehleliwe (DLA ku-SEO).
  • Ukusetshenziswa kwe-HTTPS ukuze uthole ukuvikeleka okukhulu.

Lezi zici zobuchwepheshe zisiza ukuthuthukisa inkomba nokubonakala kokuqukethwe.

Ukusebenza kwe-SEO kanye nokumaketha okuqukethwe kuyisu kubalulekile kunoma iyiphi iwebhusayithi efuna ukuzuza izikhundla ezinhle ku-Google. Ngokusebenzisa lawa macebiso e-SEO, singaqinisekisa ukuthi okuqukethwe kwethu kufinyelela izethameli ezifanele futhi kukhiqiza imiphumela elindelekile.