Izitolo ezisetshenzisiwe zokuthenga nokuthengisa: umhlahlandlela ophelele we-ecommerce yakho

  • Ukuhlanganisa imikhiqizo esetshenzisiwe kwezentengiselwano zakho ze-inthanethi kukuvumela ukuthi uthole imali engenayo eyengeziwe ngokutshala imali okuphansi esitokweni, usebenza njengemakethe, ukuthengisa izimpahla noma umthengi oqondile.
  • Le modeli inikeza izinzuzo ezicacile: ukonga ikhasimende, ukusetshenziswa kabusha komkhiqizo, ukunciphisa imfucuza, kanye nokubeka uphawu endaweni ezinzile.
  • Ukuzikhethela ngezigaba (izinto zikagesi, imfashini, izinto zezingane, izinto eziqoqwayo noma izitolo ezithengisa impahla) kusiza ukuheha izethameli ezithile nokuthuthukisa ulwazi lokuthenga nokuthengisa.
Susana Maria Urbano MateosKubuyekezwe ngomhla ka-

Imizuzu ye-7

Izitolo ezisetshenzisiwe zokuthenga nokuthengisa

Ukuhweba nge-inthanethi kungenye yezindlela ezibe nomthelela omkhulu kakhulu phakathi kwabasebenzisi be-inthanethi, futhi esinye sezizathu eziyinhloko ukuthi Kwenza inqubo yokuthenga ibe lula. yazo zonke izinhlobo zemikhiqizo ngaphandle kokushiya ikhaya. Kodwa-ke, amanye amapulatifomu afana I-Wallapop sebebhejile qhubeka uvuselele uma kukhulunywa nge-e-commerce Futhi bathole imodeli enenzuzo kakhulu ehambisana nokusetshenziswa okunesibopho: i izitolo ezisetshenzisiwe zokuthenga nokuthengisaUkuthi usuvele unayo yini esitolo se-intanethi Uma ucabanga ukuvula eyodwa, ukuhlanganisa le nketho kungaba umthombo obalulekile wemali engenayo, ithrafikhi, kanye nokwethembeka kwamakhasimende.

Izitolo zezimpahla ezisetshenzisiwe: indlela esebenza ngayo imodeli

Amapulatifomu okuthenga nokuthengisa imikhiqizo esetshenzisiwe

Isu lisekelwe eqinisweni lokuthi abantu abaningi baqoqa izinto ukuthi ekugcineni bayayeka ukusebenzisa, noma ukuthi banquma ukuthengisa ngezizathu zabo siqu. La macala aya ngokuya evame kakhulu futhi asinika ithuba lokuwenza abasebenzisi ngokwabo abanikeza imikhiqizo yabo ezinkundleni zethu. Ngale ndlela, isitolo esiku-inthanethi sisebenza njenge umlamuleli okhethekileUkuxhumanisa abantu abafuna ukulahla into nabanye abafuna ukuyithenga ngentengo engcono.

Uma usuvele unayo i- esitolo se-intanethi Kungenzeka ukwengeza inketho ukuze abasebenzisi bakwazi ukusebenza ukuthengiswa kwezinto ezisetshenzisiweInzuzo yokuhweba nge-inthanethi ukuthi, ku- imodeli yohlobo lwemakethe, Ukhokhela kuphela ngokusebenzisa ipulatifomu (ikhomishini yokuthengisa, uhlu oluvelele, izinsizakalo zokuhlola, njll.), ezimweni eziningi ukugwema izinto zokuhamba, ukuthunyelwa, kanye nezinye izinqubo ezihilelekile ekuthengisweni okuqondile. Konke lokhu kungenza khulisa inzuzo kakhulu, ukuvula umugqa omusha webhizinisi onengozi ephansi yesitoko.

Enye inzuzo ebalulekile ukuthi isitolo siba ithandwa kakhulu ngomkhankaso omuhle wokumaketha, njengoba inikeza ngesikhathi esifanayo Imikhiqizo emisha ngentengo ejwayelekile y imikhiqizo esetshenzisiwe eshibhileLokhu kuhlanganiswa kwandisa izethameli eziqondiwe: abathengi abafuna imikhiqizo emisha kanye nabathengi ababeka phambili ukonga kanye nokusimama.

Uma ucabanga ngokudala isitolo esiku-inthanethi kusukela ekuqaleni, ungakhetha phakathi kwezinto ezimbili ezihambisanayo, yingakho kubalulekile ukukhetha indawo efanelekile: isitolo esinemikhiqizo eminingi kakhulu isandla esivamile sesibili (izinto zikagesi, omakhalekhukhwini, izingubo, ifenisha, izincwadi, njll.), noma isitolo esigxile ku- izinto eziqoqwayo noma ezinenani eliphezulu (ubucwebe, amawashi, izinsimbi zomculo, izinto zakudala, imfashini yabaklami, izinto eziqoqiwe). Kuzo zombili izimo, kutholakala amakhasimende, kodwa anama-nuances:

  • Esimweni sokuqala, umuntu ukhangwa yi- noma yimuphi umuntu ojwayelekile ofuna ukuthengisa noma ukuthenga ngokushesha nangokushibhile.
  • Kwesesibili, imakethe encane kodwa enamathuba amakhululapho ukuhlolwa kochwepheshe, isiqinisekiso kanye nokwethenjwa kubalulekile khona.

Amamodeli anjengokuthunyelwa (umsebenzisi ushiya umkhiqizo, isitolo siyawubheka njengobalulekile, siwubonise, futhi sikhokhisa ikhomishini kuphela uma uthengisa), ukuthenga okuqondile (isitolo sithenga into bese siyithengisa kabusha), noma imakethe emsulwa (ipulatifomu exhumanisa abathengi nabathengisi) ivumela isu ukuthi lilungiswe ukuze lihambisane izinga lobungozi kanye nokubandakanyeka kwempahla ukuthi ukuhweba nge-inthanethi kuzimisele ukukucabanga.

Izibonelo kanye nemikhuba emihle kakhulu yamapulatifomu asetshenzisiwe

I-Wallapop ithenga futhi ithengise imikhiqizo esetshenzisiwe

Omunye wabantu abaphambili kulo mkhakha, I-Wallapop, isakaze umqondo wokuthi: "Uma ungayisebenzisi, yilayishe."Ngokusekelwe kulesi sisekelo, kusungulwe umphakathi lapho Izigidi zabantu zithenga futhi zithengisa imikhiqizo esetshenzisiwe nsuku zonke. Impumelelo yayo ikhombisa ukuthi ukuthenga izinto ezisetshenzisiwe kungenye yezindlela ezinhle kakhulu zokuthola okudingayo ku- intengo yokuncintisana kakhuluKodwa kudlulela ngalé kokonga imali nje kuphela:

  • Ukuthenga ngakunye kwandisa isikhathi isikhathi sokuphila komkhiqizo futhi igwema ukukhiqiza ngokweqile.
  • Ukuthengisa izinto ezisetshenzisiwe kuyindlela yokwenza uthole imali eyengeziwekhulula isikhala ekhaya futhi unciphise imfucuza.
  • Kukhushulwa iphromoshini indlela entsha yokusebenzisa ngokunesibopho kakhudlwanalapho ukusetshenziswa kabusha kubhekwa khona njengokubaluleka kunokuthenga ngokuphoqelelwa.
  • Kungenzeka ukunikeza imikhiqizo esezingeni eliphezulu esetshenzisiwe, kubuyekezwe futhi kwaqinisekiswa ochwepheshe, kuqeda ubandlululo lokuthi izinto ezisetshenzisiwe zihlala zisesimweni esibi.
  • Ukuthenga izinto ezisetshenzisiwe kungasho ukuthi ukonga okungu-20% kuya ku-80%, okudala amathuba ebhizinisi angempela kumakhasimende okugcina.
  • Into ngayinye evuselelwe kabusha iyi- Ingcezu eyodwa encane yemfucuza egcina isemgqonyeni kadotiukusiza ekunciphiseni ukungcola kanye nokucindezela izinsiza zemvelo.

Ngesikhathi esifanayo, kunezinhlobo ezihlanganisiwe ezihlanganisa ukuthenga nokuthengisa kanye ukufuya izinto eziyigugu (igolide, ubucwebe, amawashi, izinto zikagesi, ama-consoles emidlalo yevidiyo, izinsimbi zomculo). Lezi zinkampani zinikeza ukuhlolwa kobungcweti kanye nezinqubo ezisheshayo lapho ikhasimende lingakhetha khona phakathi kwalokhu:

  • Ukuthengisa lesi sihloko, sishiya ubunikazi baso ukuze sithole imali esheshayo.
  • Yifake ephepheniukuyishiya njengesibambiso semali mboleko engabuyiswa ngemva kokukhokha imali eyinhloko kanye nenzalo.

Lolu hlobo lwebhizinisi luvame ukugqama kakhulu amakhomishini okuncintisanaIzinqubo ezisobala, ukuthobela ngokuqinile imithetho yamanje, kanye nokunaka okwenziwe ngokwezifiso okuqinisa ukuzethemba komsebenzisi.

Ukuthenga nokuthengisa okukhethekile: izinto zikagesi, imfashini kanye nezingubo zezingane

Amanye amapulatifomu akhethekile ku- izigaba ezithile zemikhiqizo esetshenzisiwe ukunikeza ulwazi oluthuthukisiwe kakhulu. Isibonelo, emkhakheni wezobuchwepheshe, inqubo ivame ukufaka:

  1. Una ukuhlolwa kokuqala kwe-inthanethi lapho umsebenzisi ekhombisa isimo sefoni yakhe ephathekayo, ithebhulethi, ikhompyutha noma enye idivayisi futhi athole isipho esilinganiselwe.
  2. El Ukuthunyelwa kwamahhala komkhiqizo enkampanini, ethatha izindleko zezokuthutha.
  3. Una ukubuyekezwa okugcwele kwesimo sangempela (ukubukeka, ukusebenza, ukusebenza) kanye nokwabiwa kwesigaba: njengokusha, okuhle kakhulu, okuhle noma okusetshenziswe kakhulu.
  4. La isiqinisekiso sesiphakamiso sokugcina Ngokwalokho kuhlola, uma ikhasimende liyakwamukela, lithola imbuyiselo; uma kungenjalo, into iyabuyiselwa mahhala.
  5. El ukulungiswa kabusha kobungcweti yedivayisi kanye nokuthengiswa kwayo kabusha kumnikazi omusha, okuvimbela ukuthi igcine ilahlekile.

Ngemfashini, ikakhulukazi Izingubo zabesifazane, zabesilisa nezabantwanaIzitolo eziku-inthanethi sezivele lapho ungathenga futhi uthengise khona izingubo ezisetshenzisiwe ezitolo isimo njengesisha noma ngisho nethegiLezi zinkundla zivelele:

  • Okunikezwayo Izingubo ezishibhile kusukela ngamanani aphansi kakhuluIlungele imindeni, ikakhulukazi izingane ezikhula ngokushesha.
  • Bala izaphulelo eziphezulu kakhulu kumabhrendi adumile, ngezaphulelo ezifika ku-90% entengo yokuqala.
  • Shicilela izindaba zansuku zonkeLokhu kukhuthaza abasebenzisi ukuthi bavakashele iwebhusayithi njalo ukuze bathole "izivumelwano" eziyingqayizivele.
  • Ukusebenza umugqa we imfashini eqhubekayo neyindilingaukufundisa ikhasimende ngomthelela wemfashini esheshayo emvelweni.

Ngaphezu kwalokho, eziningi zalezi zitolo zinikeza abasebenzisi inketho yokwenza kanjalo. Thengisa izingubo ongasazisebenzisi. ngokushesha nangokulula. Inqubo ivame ukuba lula kakhulu: ucela isikhwama sokuthumela noma ikhithi, usigcwalise ngezingubo, izikhwama, izicathulo, kanye nezesekeli, inkampani inakekela ukuqoqwa nokuphathwa, futhi umsebenzisi uthola i- inani elibekwe ngaphambilini noma eliguquguqukayo kuye ngokuthengiswa.

Lolu hlobo lwemfashini oluyindilinga alugcini nje ngokusiza londoloza imali nendawokodwa futhi kunomthelela oqondile emhlabeni: kunciphisa ukukhishwa kwe-CO2, ukusetshenziswa kwamanzi, kanye nokukhiqizwa kwemfucuza yendwangu. Ngesikhathi esifanayo, kuvumela abanye abantu ukuthi bafinyelele izingubo ezisezingeni eliphezulu abangase bangakwazi ukuzithengela ezintshaFuthi izingcezu ezingenakuthengiswa ziyasetshenziswa kabusha noma zinikelwe kuma-NGO, okuvala umjikelezo wokusetshenziswa kabusha.

Ukuhlanganiswa kwe ukonga, ukusimama, ukwenziwa kwedijithali kanye nolwazi lomsebenzisi Iguqula izitolo ezisetshenzisiwe zokuthenga nokuthengisa zibe yithuba elihle kakhulu kunoma yimuphi umsebenzi we-e-commerce ofuna ukuzihlukanisa, ukunikeza inani langempela, nokwakha umphakathi ozinikele ekusetshenzisweni okuqaphile.

Izidingo zekhasimende ekuthengeni ku-inthanethi
I-athikili ehlobene:
Izinyathelo zokuthengisa ku-Facebook: umhlahlandlela ophelele wokusetha isitolo sakho nokuheha amakhasimende