Yiba khona indawo ye-e-commerce Kuhilela umthwalo wemfanelo omkhulu: kumele uhlole njalo iphaneli yakho yokuphatha, wamukele ama-oda noma okunikezwayo, uphendule amakhasimende, ubuyekeze uhlu lwemikhiqizo, ushicilele imikhiqizo ethengiswayo noma ngisho nendali, uphathe isitokwe, futhi uhlaziye izibalo ezivela kukhompyutha yakho. Kuvamile ukwenza amaphutha ngezikhathi ezithile, kodwa kunezindlela eziningana Amaphutha avamile kwezentengiselwano ze-e La maphutha, uma ephindaphindwa, angonakalisa ukuthengisa kwakho kanye nedumela lakho. Ngezansi uzobona incazelo eningiliziwe. Amaphutha okungafanele uwenze ukuze isitolo sakho esiku-inthanethi siqhubeke sikhula nokuthi ungazigwema kanjani ngomqondo ohlakaniphile nogxile kumakhasimende.
Ungasebenzisi amanethiwekhi omphakathi
Amanethiwekhi omphakathi Sezibe ngenye yezindlela eziyinhloko zokuthola imikhiqizo. Izigidi zabantu ziyazisebenzisa ukuze zihlale zinolwazi. ukuxhumana nomndeni nabanganeKodwa futhi kuyindlela yokulandela imikhiqizo, ukubona izibuyekezo zangempela, nokwenza izinqumo zokuthenga. Ukwehluleka ukusebenzisa lesi siteshi kukubeka engozini enkulu yokuncintisana, njengoba kunciphisa kakhulu ukufinyelela kwakho kanye nekhono lakho lokwakha ukwethembana.
Uma usebenzisa izinkundla zokuxhumana ngendlela efanele, ungabelana ukukhushulwa okufaneleQalisa ukubuka kuqala kwemikhiqizo emisha, bonisa "okungemuva kwezigcawu" zebhizinisi lakho, bese uqondisa kabusha ithrafikhi efanelekile esitolo sakho. Iphutha akukhona nje "ukungabi sezinkundleni zokuxhumana," kodwa ukuba lapho nje, ngaphandle kwe- uhlelo lokuqukethwe oluhambisana nendawo yakho, ngaphandle kokuphendula amazwana futhi ngaphandle kokusebenzisa amafomethi aguqula kahle (izindaba, amavidiyo amafushane, ukusakaza bukhoma, ukubuyekezwa kwamavidiyo, njll.).
Ukuze uthuthukise, chaza ukuthi yimaphi amapulatifomu asetshenziswa yikhasimende lakho elifanele (izilaleli ze-B2B azifani nentsha ethanda imfashini), dala ikhalenda lokuhlela eliyisisekelo, bese ulinganisa ukuthi yiziphi izikhala ezikhiqiza ukuchofoza nokuthengisa okuningi, hhayi ukuthandwa nje kuphela. Ngale ndlela, uguqula imithombo yezokuxhumana ibe umshayeli wangempela wokuthengisa, hhayi nje umbukiso, futhi ugcine abasebenzisi abaningi benolwazi mayelana nokunikezwa kwakho nemikhiqizo emisha.
Imininingwane engalungile yomkhiqizo
Zimbalwa izinto ezikhungathekisa njengokuthenga into bese uthola ukuthi Ulwazi olunikeziwe belungelungile.Kumelwe uqaphele ngisho imininingwane emincane yemikhiqizo okuthengisayo: osayizi, izinto zokwakha, ukuhambisana, ubukhulu, imibala, izikhathi zokuthumela, njll. Abasebenzisi baqhathanisa futhi babukeze eduze, futhi iphutha elilodwa eliphindaphindwayo lingaholela ekubuyiselweni kwemali, ukubuyekezwa okungekuhle, kanye nokulahlekelwa ukwethenjwa.
Ngaphezu kwalokho, iphutha elivamile ukunikeza izincazelo ezimbi, ezikopishwe kumhlinzeki noma ezikopishwe emikhiqizweni yonke. Lokhu kuyingozi kokubili isipiliyoni somsebenzisi ngithanda uku Ukubeka i-SEOOkungcono kakhulu, umuntu kufanele adale amashidi omkhiqizo aphelele lapho kuboniswa khona usayizi, isisindo, ukwakheka, imiyalelo yokusetshenziswa noma yokunakekelwa, izinzuzo ezithile, imibuzo evame ukubuzwa kanye nanoma yiluphi ulwazi olusiza ekwenzeni isinqumo sokuthenga ngaphandle kokungabaza.
Qinisekisa la makhadi ngokuthi izithombe zekhwalithi ephezulu Faka ama-engeli amaningi, ukusebenza kwe-zoom, kanye, uma kungenzeka, ividiyo emfushane yomkhiqizo osetshenziswayo. Khumbula ukugcina ukuhambisana: uma into ingekho esitokweni, gwema ukususa i-URL; bonisa ngokucacile ukuntuleka kwesitoko, vumela amakhasimende ukuthi ashiye ikheli le-imeyili ukuze aziswe uma isikhona esitokweni, futhi uma ingeke ibuyiselwe esitokweni, sebenzisa ukuqondisa kabusha okufanele emikhiqizweni efanayo.
Thengisa konke okuthengisayo
Kuyaqondakala ukuthi ufuna ukuthola imali yakho imikhiqizo futhi kumelwe uyithengiseKodwa futhi udinga ukucabanga ngesikhathi esimaphakathi neside. Uma, ngenxa yomkhankaso onzima noma ukubikezela okubi, uthengisa yonke imikhiqizo yakho ngesonto ngaphandle kohlelo lokugcwalisa kabusha, ngesonto elizayo iwindi lakho lesitolo lizobe lingenaluthoLesi simo asigcini nje ngokuvimbela imali engenayo, kodwa futhi sibonisa isithombe sokungabi nabungcweti.
Yingakho ukuklama isu lempahlaHlaziya ukuthi yimiphi imikhiqizo ethengiswa kakhulu, ulinganisele isidingo, uchaze amazinga aphansi esitokwe sokuphepha, bese uhlela ukuphinda kusetshenziswe kusenesikhathi. yiziphi izinto okufanele zithengiswe nsuku zonke noma ngesonto ukuze ikhathalogi ingalokothi ibukeke ingenalutho bese iyihlanganisa namasu okuthengisa ngobuningi kanye nokuthengisa ngobuningi akhulisa inani elimaphakathi lenqola ngaphandle kokuthembela kuphela "kubathengisi bakho abangcono kakhulu".
Iphutha elihlobene nalokhu ukungayinaki i-scalability: ipulatifomu yakho, izinto ezisetshenziswayo, kanye nezinqubo kumele zikwazi ukuphatha ukwanda kokuthengisa (imikhankaso, izinkathi ezimatasa) ngaphandle kokucindezela isitokwe sakho, izikhathi zokuthumela, noma isevisi yamakhasimende. Amathuluzi okuhlaziya kanye namadeshibhodi e-metrics azokusiza ukuthi ubone amaphethini okuthenga. gwema ukuphela kwesitokwe okuphindaphindiwe emikhiqizweni efanayo.
Ukuphathwa kahle kwempahla, kanye nesu elihle lokumaketha, ulwazi oluthuthukisiwe lomsebenzisi, kanye nensizakalo yamakhasimende eqaphile, kuyingxenye yesimo sengqondo somhlaba wonke: Akukhona nje ukugwema amaphutha ahlukene, kodwa mayelana nokwakha ipulatifomu eqinile ye-e-commerce.okuphefumulela ukuzethemba, okuguqula ukuvakasha kube ukuthengisa, futhi okuguqula ukuthengisa okukodwa kube ubudlelwano obuhlala njalo.