Ungawakhetha kanjani amanethiwekhi omphakathi angcono kakhulu we-Ecommerce yakho

  • I-Facebook ihola ekwakhiweni kwethrafikhi nasekuthengisweni kwe-Ecommerce.
  • I-Pinterest igqama ngamazinga ayo aphezulu okuguqulwa emikhakheni efana nedizayini nemfashini.
  • I-YouTube iwukhiye wokuthuthukisa ukubonakala kwakho ngokuqukethwe okulalelwayo nokubonwayo.
  • Ukugwema amaphutha afana nokugcwala ngokweqile kusiza ukukhulisa ubukhona bakho kumanethiwekhi omphakathi.

amanethiwekhi omphakathi

Sonke siyazi ukuthi uma unebhizinisi lanoma yiluphi uhlobo, kubalulekile ukuba khona ezinkundleni zokuxhumana ukuze uthole ukuchayeka. Nokho, abaningi abazi ukuthi yini ukuxhumana nomphakathi kungcono kwi-ecommerce noma yiziphi ezisebenza kahle kakhulu maqondana nesizukulwane se ukuthengisa. Nakuba ukuba khona kubalulekile, ukwazi imbuyiselo yakho ekutshalweni kwezimali (ROI) kuyisihluthulelo esifanayo.

Kungani izinkundla zokuxhumana zibalulekile ku-Ecommerce?

I-Ecommerce, njengendlela ye- ukudayiswa online, idinga amasu ahlakaniphile ukuheha amakhasimende nokwandisa ukubonakala. Inkundla yezokuxhumana ayiyona nje isiteshi sokuxhumana, kodwa futhi iyinkundla yamasu yokuxhumana namakhasimende akho. amakhasimende anakho. Ezinye zezizathu zokuthi kungani zibalulekile zihlanganisa:

  • Ukuchayeka okunwetshiwe komkhiqizo: Inkundla yezokuxhumana ivumela amabhrendi ukuthi afinyelele izethameli eziningi ngendlela eyongayo.
  • Ukuxhumana okuqondile namakhasimende: Basiza ukusebenzisana kwesikhathi sangempela, bakha ubudlelwano obuseduze nokwethembana.
  • Ukuthuthukisa Injini Yokusesha: Umsebenzi oqhubekayo ezinkundleni zokuxhumana ungathuthukisa i-SEO yebhizinisi lakho.
  • Impendulo esheshayo: Amazwana avela ku- amaklayenti ikuvumela ukuthi ulungise isu lakho ngokushesha.

Idalula idatha yomthelela wenkundla yezokuxhumana

Shopify, enye ye Imidondoshiya ye-Ecommerce ku-Intanethi, yenze ukuhlaziya okuphelele kokuvakashelwa kwenkundla yezokuxhumana okuyizigidi ezingu-37 okuholele kuma-oda angu-529,000. Imiphumela yabonisa ukuthi i-Facebook iyona inkundla yokuxhumana ehamba phambili ekukhiqizeni ithrafikhi nokuthengisa kwamabhizinisi aku-inthanethi.

Eqinisweni, ngokuqondene share emakethe ngenani lezivakashiI-Facebook ihamba phambili ngokuvakashelwa kwezigidi ezingu-23.3, okumelela i-63% ye- ukuvakasha komphakathi ezitolo zakwaShopify. Lesi sibalo sishiya amanye amapulatifomu afana ne-Pinterest, i-Twitter, i-YouTube ne-Reddit kude kakhulu.

Amanethiwekhi omphakathi amakhulu e-Ecommerce kanye nezinzuzo zawo

izindlela ezinhle kakhulu zokumaketha ezokuxhum

1. Facebook

I-Facebook, ngokungangabazeki, ingesinye sezinkundla ezinamandla kakhulu. Akuyona nje inethiwekhi yokuxhumana nabantu enabasebenzisi abakhuthele kakhulu, kodwa futhi inamathuluzi athuthukile amabhizinisi afana ne-Facebook Business, Izikhangiso ze-Facebook kanye nokuhlanganiswa okuphelele ne-Ecommerce.

  • Imboni efakiwe: Izinkampani ezihlobene nokuthatha izithombe, ezemidlalo kanye nezilwane ezifuywayo zisebenza kahle.
  • Inkinobho yokuthenga: Lokhu kusebenza kuqondisa kabusha abasebenzisi ngqo enqoleni yokuthenga. bethenga yesitolo sakho se-inthanethi.

Funda indlela yokudala ikhasi lebhizinisi ku-Facebook.

I-2. Pinterest

Yaziwa ngokuqukethwe kwayo okubukwayo, i-Pinterest ilungele izimboni ezifana nedizayini, imfashini, nokuhlobisa kwasekhaya. Eqinisweni, i-75% ye- Ama-oda wezinto zasendulo kanye namaqoqo ivela kule nkundla.

  • Amabhodi abonakalayo: Abasebenzisi bangagcina imibono emabhodini, okwandisa amathuba okuguqulwa.
  • Izinga eliphezulu lokuguqulwa: Ikhiqiza ukuthengisa okulinganayo kunamanye amanethiwekhi.

I-3 Instagram

Umnikazi we-Facebook, i-Instagram igxile kokuqukethwe okubukwayo kwekhwalithi ephezulu. Ngabasebenzisi abasebenzayo abangaphezu kwebhiliyoni elingu-1,000, ukukhetha okuhle kakhulu kwemikhiqizo ehlobene nemfashini, i-gastronomy kanye nendlela yokuphila.

  • Ukuhlukaniswa: Ilungele ukufinyelela izethameli eziphakathi kweminyaka eyi-18 nengama-34 ubudala.
  • Ukuthenga kwe-Instagram: Ilungele ukubonisa imikhiqizo nokuyisa ku- ukuthenga ngezinyathelo ezimbalwa.

Bheka lapha ubukhulu obufanele bezithombe zakho ku-Instagram.

I-4. I-YouTube

ukumaketha kwezokuxhumana

Njengesikhondlakhondla samavidiyo aku-inthanethi, i-YouTube ilungele amabhizinisi afuna ukuxoxa izindaba zomkhiqizo futhi abonise amademo emikhiqizo. Ngaphezu kwalokho, amavidiyo ashicilelwe akhonjwa ngokuzenzakalelayo yi-Google, athuthukise eyakho ukubonakala.

  • Imboni efakiwe: Imikhiqizo yedijithali, ubuchwepheshe kanye nemfundo.
  • Ubude besikhathi obunconyiwe: Phakathi kwamaminithi angu-2 kanye ne-5 ukuze uthole ukugcinwa okuphelele.

5. I-TikTok

Le nkundla yezokuxhumana esafufusa isizuzile phakathi kwababukeli abasha. Izinkampani ezifuna ukwenza okuqukethwe kokudala kusebenze kakhulu zithole imayini yegolide ku-TikTok ukuze zikhiqize lwekucocisana.

  • Ukusebenzisana okuhle kakhulu: Ilungele izinhlobo ezintsha nezijwayelekile.
  • Ukuthandwa: Bangaphezu kwezigidi ezingu-500 abasebenzisi abasebenzayo emhlabeni jikelele.

I-6. Twitter

I-Twitter ilungile njengesiteshi sesevisi yamakhasimende kanye nokusabalalisa izindaba ezisheshayo. Nakuba inabasebenzisi abambalwa kunamanye amapulatifomu, amandla ayo okuba negciwane okuqukethwe Ayinakuqhathaniswa.

Ithiphu: Thumela phakathi kuka-5 no-10 tweets amajenali ukugcina ubukhona obusebenzayo.

Amaphutha ajwayelekile uma usebenzisa inkundla yezokuxhumana

Ukuze uthole impumelelo ezinkundleni zokuxhumana, kubalulekile ukugwema amaphutha avamile. Ezinye zazo zihlanganisa:

  • Ukugcwala ngokweqile: Ukuthumela njalo kungase kuhlasele abalandeli bakho.
  • Ziba amamethrikhi: Kubalulekile ukuhlaziya izibalo ukuze ulungise amasu akho.
  • Ungaxhumani: Hlala uphendula imibono nemiyalezo yabangane bakho. abalandeli.

Izindlela ezihamba phambili ze-eCommerce ezinkundleni zokuxhumana

Izinzuzo zokusebenzisa amanethiwekhi omphakathi ukwenza i-e-commerce

Nazi ezinye izinqubo ezibalulekile zokwandisa i-ROI emikhankasweni yakho yomphakathi:

  1. Enza ngendlela oyifisayo izikhangiso zakho: Imilayezo eqondiswe ezithamelini ezithile ikhiqiza ukuxhumana okukhulu.
  2. Hlanganisa okuqukethwe okuphilayo nokukhokhelwayo: Khulisa ukufinyelela kwakho ngokusebenzisa amasu womabili.
  3. Gada amathrendi: Lungisa okuqukethwe kwakho nalokho okuthrendayo.
  4. Yenza ukuhlolwa kwe-A/B: Linga ukuze uthole ukuthi yimaphi amasu asebenza kangcono.

Khumbula ukuthi izimpelasonto ngokuvamile azisebenzi kahle ekuqaliseni imikhiqizo ezinkundleni zokuxhumana, njengoba ama-oda ehla ngo-10-15%. Ngakho-ke, hlela ukwethulwa kwakho ngamasu phakathi nezinsuku zokusebenza.

I-athikili ehlobene:
Thuthukisa i-Ecommerce yakho Ngamandla Amanethiwekhi Omphakathi

Ukusebenzisa kahle inkundla yezokuxhumana kungenza umehluko phakathi kwempumelelo nokwehluleka kwebhizinisi lakho eliku-inthanethi. Chitha isikhathi ekuqondeni ukuthi yiziphi izinkundla eziqondana kangcono nomkhiqizo wakho futhi unikele imizamo ekudaleni okuqukethwe okuhle futhi ifanele izethameli zakho.


Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.