Sonke siyazi ukuthi uma unebhizinisi lanoma yiluphi uhlobo, kubalulekile ukuba khona ezinkundleni zokuxhumana ukuze uthole ukuchayeka. Nokho, abaningi abazi ukuthi yini ukuxhumana nomphakathi kungcono kwi-ecommerce noma yiziphi ezisebenza kahle kakhulu maqondana nesizukulwane se ukuthengisa. Nakuba ukuba khona kubalulekile, ukwazi imbuyiselo yakho ekutshalweni kwezimali (ROI) kuyisihluthulelo esifanayo.
Kungani izinkundla zokuxhumana zibalulekile ku-Ecommerce?
I-Ecommerce, njengendlela ye- ukudayiswa online, idinga amasu ahlakaniphile ukuheha amakhasimende nokwandisa ukubonakala. Inkundla yezokuxhumana ayiyona nje isiteshi sokuxhumana, kodwa futhi iyinkundla yamasu yokuxhumana namakhasimende akho. amakhasimende anakho. Ezinye zezizathu zokuthi kungani zibalulekile zihlanganisa:
- Ukuchayeka okunwetshiwe komkhiqizo: Inkundla yezokuxhumana ivumela amabhrendi ukuthi afinyelele izethameli eziningi ngendlela eyongayo.
- Ukuxhumana okuqondile namakhasimende: Basiza ukusebenzisana kwesikhathi sangempela, bakha ubudlelwano obuseduze nokwethembana.
- Ukuthuthukisa Injini Yokusesha: Umsebenzi oqhubekayo ezinkundleni zokuxhumana ungathuthukisa i-SEO yebhizinisi lakho.
- Impendulo esheshayo: Amazwana avela ku- amaklayenti ikuvumela ukuthi ulungise isu lakho ngokushesha.
Idalula idatha yomthelela wenkundla yezokuxhumana
Shopify, enye ye Imidondoshiya ye-Ecommerce ku-Intanethi, yenze ukuhlaziya okuphelele kokuvakashelwa kwenkundla yezokuxhumana okuyizigidi ezingu-37 okuholele kuma-oda angu-529,000. Imiphumela yabonisa ukuthi i-Facebook iyona inkundla yokuxhumana ehamba phambili ekukhiqizeni ithrafikhi nokuthengisa kwamabhizinisi aku-inthanethi.
Eqinisweni, ngokuqondene share emakethe ngenani lezivakashiI-Facebook ihamba phambili ngokuvakashelwa kwezigidi ezingu-23.3, okumelela i-63% ye- ukuvakasha komphakathi ezitolo zakwaShopify. Lesi sibalo sishiya amanye amapulatifomu afana ne-Pinterest, i-Twitter, i-YouTube ne-Reddit kude kakhulu.
Amanethiwekhi omphakathi amakhulu e-Ecommerce kanye nezinzuzo zawo
1. Facebook
I-Facebook, ngokungangabazeki, ingesinye sezinkundla ezinamandla kakhulu. Akuyona nje inethiwekhi yokuxhumana nabantu enabasebenzisi abakhuthele kakhulu, kodwa futhi inamathuluzi athuthukile amabhizinisi afana ne-Facebook Business, Izikhangiso ze-Facebook kanye nokuhlanganiswa okuphelele ne-Ecommerce.
- Imboni efakiwe: Izinkampani ezihlobene nokuthatha izithombe, ezemidlalo kanye nezilwane ezifuywayo zisebenza kahle.
- Inkinobho yokuthenga: Lokhu kusebenza kuqondisa kabusha abasebenzisi ngqo enqoleni yokuthenga. bethenga yesitolo sakho se-inthanethi.
Funda indlela yokudala ikhasi lebhizinisi ku-Facebook.
I-2. Pinterest
Yaziwa ngokuqukethwe kwayo okubukwayo, i-Pinterest ilungele izimboni ezifana nedizayini, imfashini, nokuhlobisa kwasekhaya. Eqinisweni, i-75% ye- Ama-oda wezinto zasendulo kanye namaqoqo ivela kule nkundla.
- Amabhodi abonakalayo: Abasebenzisi bangagcina imibono emabhodini, okwandisa amathuba okuguqulwa.
- Izinga eliphezulu lokuguqulwa: Ikhiqiza ukuthengisa okulinganayo kunamanye amanethiwekhi.
I-3 Instagram
Umnikazi we-Facebook, i-Instagram igxile kokuqukethwe okubukwayo kwekhwalithi ephezulu. Ngabasebenzisi abasebenzayo abangaphezu kwebhiliyoni elingu-1,000, ukukhetha okuhle kakhulu kwemikhiqizo ehlobene nemfashini, i-gastronomy kanye nendlela yokuphila.
- Ukuhlukaniswa: Ilungele ukufinyelela izethameli eziphakathi kweminyaka eyi-18 nengama-34 ubudala.
- Ukuthenga kwe-Instagram: Ilungele ukubonisa imikhiqizo nokuyisa ku- ukuthenga ngezinyathelo ezimbalwa.
Bheka lapha ubukhulu obufanele bezithombe zakho ku-Instagram.
I-4. I-YouTube
Njengesikhondlakhondla samavidiyo aku-inthanethi, i-YouTube ilungele amabhizinisi afuna ukuxoxa izindaba zomkhiqizo futhi abonise amademo emikhiqizo. Ngaphezu kwalokho, amavidiyo ashicilelwe akhonjwa ngokuzenzakalelayo yi-Google, athuthukise eyakho ukubonakala.
- Imboni efakiwe: Imikhiqizo yedijithali, ubuchwepheshe kanye nemfundo.
- Ubude besikhathi obunconyiwe: Phakathi kwamaminithi angu-2 kanye ne-5 ukuze uthole ukugcinwa okuphelele.
5. I-TikTok
Le nkundla yezokuxhumana esafufusa isizuzile phakathi kwababukeli abasha. Izinkampani ezifuna ukwenza okuqukethwe kokudala kusebenze kakhulu zithole imayini yegolide ku-TikTok ukuze zikhiqize lwekucocisana.
- Ukusebenzisana okuhle kakhulu: Ilungele izinhlobo ezintsha nezijwayelekile.
- Ukuthandwa: Bangaphezu kwezigidi ezingu-500 abasebenzisi abasebenzayo emhlabeni jikelele.
I-6. Twitter
I-Twitter ilungile njengesiteshi sesevisi yamakhasimende kanye nokusabalalisa izindaba ezisheshayo. Nakuba inabasebenzisi abambalwa kunamanye amapulatifomu, amandla ayo okuba negciwane okuqukethwe Ayinakuqhathaniswa.
Ithiphu: Thumela phakathi kuka-5 no-10 tweets amajenali ukugcina ubukhona obusebenzayo.
Amaphutha ajwayelekile uma usebenzisa inkundla yezokuxhumana
Ukuze uthole impumelelo ezinkundleni zokuxhumana, kubalulekile ukugwema amaphutha avamile. Ezinye zazo zihlanganisa:
- Ukugcwala ngokweqile: Ukuthumela njalo kungase kuhlasele abalandeli bakho.
- Ziba amamethrikhi: Kubalulekile ukuhlaziya izibalo ukuze ulungise amasu akho.
- Ungaxhumani: Hlala uphendula imibono nemiyalezo yabangane bakho. abalandeli.
Izindlela ezihamba phambili ze-eCommerce ezinkundleni zokuxhumana
Nazi ezinye izinqubo ezibalulekile zokwandisa i-ROI emikhankasweni yakho yomphakathi:
- Enza ngendlela oyifisayo izikhangiso zakho: Imilayezo eqondiswe ezithamelini ezithile ikhiqiza ukuxhumana okukhulu.
- Hlanganisa okuqukethwe okuphilayo nokukhokhelwayo: Khulisa ukufinyelela kwakho ngokusebenzisa amasu womabili.
- Gada amathrendi: Lungisa okuqukethwe kwakho nalokho okuthrendayo.
- Yenza ukuhlolwa kwe-A/B: Linga ukuze uthole ukuthi yimaphi amasu asebenza kangcono.
Khumbula ukuthi izimpelasonto ngokuvamile azisebenzi kahle ekuqaliseni imikhiqizo ezinkundleni zokuxhumana, njengoba ama-oda ehla ngo-10-15%. Ngakho-ke, hlela ukwethulwa kwakho ngamasu phakathi nezinsuku zokusebenza.
Ukusebenzisa kahle inkundla yezokuxhumana kungenza umehluko phakathi kwempumelelo nokwehluleka kwebhizinisi lakho eliku-inthanethi. Chitha isikhathi ekuqondeni ukuthi yiziphi izinkundla eziqondana kangcono nomkhiqizo wakho futhi unikele imizamo ekudaleni okuqukethwe okuhle futhi ifanele izethameli zakho.