I-E-commerce isiyingxenye ebalulekile yezinkulungwane zezinkampani emhlabeni jikelele. Kodwa-ke, esimweni sokungezwani kwezwe kanye nezinyathelo zokuvikela ezifana nezintela, amabhizinisi amaningi edijithali abona ukuzinza nokukhula kwawo kusengozini.
Izinkokhelo, ezingase zibukeke njengethuluzi likahulumeni elikude, zithinta ngokuqondile izintengo, ukuhlelwa kwezinto, amamajini, nokuncintisana kwezitolo eziku-inthanethi, ikakhulukazi lezo ezithengisa noma ezithenga ngaphandle kwemingcele yazo. Uma unebhizinisi le-eCommerce noma uhlela ukungena kwezohwebo zamazwe ngamazwe, kubalulekile ukuthi uqonde ukuthi lezi zindleko zentela zingaba nomthelela kanjani kumodeli yakho yebhizinisi. Ukuze uthole ukwaziswa okwengeziwe ngalesi sihloko, bheka Izintela nezinkokhiso uma uthenga ku-inthanethi.
Iyini intela futhi yini umsebenzi wayo oyinhloko?
Imali yentela intela ohulumeni abayisebenzisayo ezimpahleni ezingenisiwe noma ezithunyelwe ngaphandle. Umgomo wayo ungase ube ukuvikela izimboni kazwelonke, ukuqongelela izimali, ukulawula ukuhwebelana kwamanye amazwe, noma ukuphendula izinqubomgomo zohwebo ezingalungile. njengokulahla. Ukuze uqonde kangcono umqondo wokulahla, ungafunda lesi sihloko mayelana Kuyini ukulahla?.
Emazweni afana ne-United States, amanani entengo asanda kusetshenziswa njengethuluzi lezokuxhumana nezomnotho ukucindezela abalingani bokuhweba noma ukuvikela imikhakha yezimboni ebalulekile. Lokhu kudale ukusabela okufanayo kwezinye izifunda zomhlaba, okudala uhlobo lwempi yezohwebo yomhlaba.
Izintela azigcini ngokwenza imikhiqizo evela kwamanye amazwe ibize kakhulu, kodwa futhi iphazamise uchungechunge lokunikezela, ithinte abathengi, futhi idale ukungaqiniseki kumabhizinisi, ikakhulukazi ku-eCommerce ecosystem.
Umthelela oqondile wezintengo ku-eCommerce yomhlaba
Izindleko zingathinta izindawo eziningi ze-e-commerce, kusukela ekutholeni izinto kuye kumasu okuthengisa. Ngezansi sihlaziya imiphumela efaneleka kakhulu:
Ukwenyuka kwezindleko zokungenisa kanye nemikhawulo ehlayo
Lapho izwe libeka intela ezimpahleni ezivela kwamanye amazwe, amabhizinisi ancike kulezi zimpahla Babona izindleko zabo zikhuphuka kakhulu. Lokhu kusebenza kukho kokubili izinto zokusetshenziswa kanye nemikhiqizo eqediwe.
Isibonelo, amabhizinisi aseYurophu angenisa ubuchwepheshe busuka e-US noma e-Asian ekukhiqizeni angabona izindleko zawo zikhuphuka ngo-10-25%, kuye ngomkhiqizo nezwe lendabuko. Ngalo mqondo, kubalulekile ukuthi wazi Lapho kufanele ukhokhe amasiko kuma-oda aku-inthanethi.
Izitolo eziku-inthanethi kufanele zinqume phakathi thatha lezi zindleko—ukunciphisa amamajini azo—noma uzidlulisele kukhasimende, okungabenza balahlekelwe ukuncintisana uma kuqhathaniswa namabhizinisi endawo noma imikhiqizo ekhiqizwa ezweni lonke.
Izinto eziyinkimbinkimbi kanye nokubambezeleka kwamasiko
Izintela azisho nje izindleko ezengeziwe, kodwa futhi zisho okwengeziwe imibhalo, izilawuli kanye, ezimweni eziningi, ukubambezeleka kokulethwa. Izinkampani ezingenakho ukuhlela okuhle kwempahla zingabhekana nokuphela kwesitoko noma izikhathi ezinde zokulinda.
Lo mongo udala umuzwa wokuthenga onganelisi kancane kukhasimende futhi ingcindezi emaqenjini esevisi yamakhasimende iyakhula okufanele aphathe izikhalo, izimbuyiselo kanye nokuphawula okungekuhle.
Ukuncishiswa kwekhathalogi kanye nokuhlukahluka okuncane komthengi
Ukuze ugweme ukulahlekelwa, ezinye izitolo eziku-inthanethi zikhetha ukwenza kanjalo ukuqeda imikhiqizo ethintekile ngamatherifu kusukela kukhathalogi yabo, ikakhulukazi uma beyingxenye yemikhakha ebucayi njengemfashini, i-electronics, ukudla noma iwayini. Lokhu kungahumushela emuzweni wokuthenga okhawulelwe kakhulu futhi ongashintshile. Ukwazi izinguquko ezingase zithinte ibhizinisi lakho kubalulekile, lapha ungafunda kabanzi mayelana Imiphumela ye-Brexit ku-eCommerce.
Ububi obuqhathaniswa nemikhiqizo yasendaweni noma imikhiqizo ekhiqizwe ngaphandle kwentela
Izintela zivame ukunikeza inzuzo emikhiqizweni yendawo, njengoba lezi Bagwema izindleko ezengeziwe futhi ngokuvamile banokusebenza kalula okukhulu.. Lokhu kuphoqa amabhizinisi amaningi e-e-commerce ukuthi acabange kabusha isu lawo lokuma kanye nesiphakamiso senani: uma ungakwazi ukuncintisana ngentengo, kuzodingeka uphumelele kwezinye izindawo ezifana nokukhethekile noma ukusimama.
Indaba eyisibonelo: Izitolo ze-inthanethi zase-Europe kanye nezintela zase-US
Cabanga ngomkhiqizo wezicathulo ze-Spanish ezenziwe ngezandla ezikhiqizwa e-Portugal futhi zidayisela e-United States ngesitolo sakho se-inthanethi. Ngezindleko ezintsha ezisetshenziswa emikhiqizweni yesikhumba yaseYurophu:
- Izindleko zokuthunyelwa kwepheya ngalinye zikhuphuke phakathi kuka-10% no-20%.
- Ukuthumela kusuka eYurophu sekubize kakhulu, okungaphoqelela ukutshalwa kwezimali ezikhungweni zezokuthutha e-U.S.
- Ikhasimende laseMelika likhokha kakhulu ngomkhiqizo ofanayo, okunciphisa ukuguqulwa.
Inkampani ibe isibhekana nesinqumo esibalulekile: ukumunca izindleko futhi unciphise amamajini, uwadlulisele ekhasimendeni noma ufune ezinye izindlela ezinjengokukhiqiza ngaphandle kweYurophu. Zonke izinketho zibandakanya ukulungiswa okubalulekile okuthinta inzuzo kanye namasu okusebenza.
Ama-SME kanye ne-dropshipping, asengozini kakhulu
Amabhizinisi amancane naphakathi nendawo ancike kumodeli dropshipping noma ukungenisa ngqo yizona ezichayeka kakhulu kulokhu kuguquguquka. Ngokungafani nezingxenyekazi ezinkulu, ngokuvamile azinawo amandla okuxoxisana noma izindawo zokugcina izimpahla zamasu zokusabalalisa kusuka ezweni okuyiwa kulo.
Lapha yilapho amanani ingenza imodeli yakho ingabi nanzuzo noma ungene emqhudelwaneni oqondile nabathengisi basendaweni abangabhekane nalezi zintela. Kulo mongo, ama-SME amaningi ayazibuza ukuthi kanjani yenza ibhizinisi lakho eliku-inthanethi lamazwe ngamazwe.
Izindleko zezinsizakalo zedijithali: umthelela ongaqondile
Nakuba amanani entengo esebenza ngokuyinhloko ezimpahleni ezibonakalayo, Futhi zingathinta ngokungaqondile izinsizakalo zedijithali nezinkundla, uma bencike kwingqalasizinda yezingxenyekazi zekhompuyutha (ezifana namaseva noma izikhungo zedatha) noma babona izimakethe zabo zishwabana ngenxa yokulahlekelwa amandla okuthenga wabasebenzisi.
Isibonelo, amapulatifomu afana no-Shopify anikezela ngabathengisi base-US naseYurophu angaba nengcindezi uma Amakhasimende akho aqala ukuthuthela kwezinye izindlela zasendaweni ukonga izindleko noma ukugcina ukuthobela imithetho.
Ukujwayela isu lakho le-eCommerce nezintela
Amabhizinisi asebenza ku-inthanethi kufanele aphendule ngokuqhubekayo ezinguqukweni zentela. Phakathi kwamasu aphumelela kakhulu yilawa:
- Ukuhlukahluka kwabahlinzeki kanye nezimakethe: Yehlisa ukuncika emazweni athintwa amanani entengo ngokufuna imithombo ezifundeni ezinezivumelwano zohwebo ezivumayo.
- Logistics wendawoTshala imali ezikhungweni zezokuthutha ezweni oya kulo (noma sebenzisa i-3PL noma ukugcwalisa) ukuze ugweme amanani emikhiqizweni ekhona kakade ezweni.
- Ukuhlaziywa kwedatha nokubikezela: Sebenzisa amathuluzi afana ne-Tableau noma i-Power BI ukuze lindela ukuthi izinguquko zikuthinta kanjani ukuthengisa kwakho futhi ulungise imikhankaso yakho yokumaketha ngesikhathi sangempela.
- Qinisekisa umkhiqizo kanye nenani elibonakalayo: Xhumana ngaphezu kwentengo. Igqamisa umsuka, ukusimama, ukuklama, nokwenza ngendlela oyifisayo ukuze kwakhiwe ukwethembeka phakathi kwezithameli ezingabizi kakhulu.
- Thatha ithuba lezivumelwano zohwebo: Yazi izivumelwano ezisebenzayo ukuze uzuze ekuncishisweni kwentela noma ukukhululwa (okufana neSivumelwano se-EU-Mexico, i-MERCOSUR, noma ezinye).
Amathuluzi awusizo ukulwa nomthelela
Lawa mathuluzi angenza umehluko uma uhlela isu eliqinile lamazwe ngamazwe:
- Imephu Yokuhweba ukuqapha izinguquko zohwebo kanye nokufinyelela izibalo zohwebo lwamazwe ngamazwe.
- Shopify Izimakethe o PrestaShop ukulungisa isitolo sakho emazweni ahlukene ngokusethwa kwezilimi eziningi, izintengo zendawo, nezindlela zokukhokha zendawo.
- Customs Info Database ukukhomba amanani aqondile ngokwekhodi yomkhiqizo ezweni ngalinye.
Ubuchwepheshe obusha obusekelwe kubuhlakani bokwenziwa bungabikezela ngisho nokwenyuka noma izinguquko emazingeni entela kanye ukusiza ukulindela izinto noma izinqumo zokuthenga.
Yimiphi imikhiqizo evezwa kakhulu emananini anyukile?
Abanye abathinteke kakhulu eminyakeni yamuva yilezi:
- Imikhiqizo ye-Agri-food njengewayini, amafutha omnqumo, inyama kanye nezinto zokulondoloza.
- Imikhiqizo yezindwangu nezicathulo, ikakhulukazi uma bevela e-European Union noma e-Asia.
- Ama-elekthronikhi wabathengi kanye nobuchwepheshe, ngenxa yokuncika okuphezulu ezingxenyeni ezingenisiwe.
- Izinkonzo zobuchwepheshe, nakuba ngokungaqondile, ngokwezindleko noma ukunwebeka kwesidingo.
Imikhiqizo ethinteke kakhulu ngokuvamile yileyo ayikwazi ukushintshwa kalula noma ezidinga izingxenye ezithile ezivela emazweni athile.
I-E-commerce ayigonyiwe ezinguqukweni zezepolitiki zamazwe omhlaba. Izintela zingase zibukeke njengethemba elikude, kodwa zinemiphumela ebonakalayo yenzuzo yakho, ukuhlelwa kwezinto, ukutholwa kwamakhasimende, nokuphila kwebhizinisi. Kungakhathaliseki ukuthi uthengisa eMexico, eSpain, noma e-China, ukwazi kahle nokusebenzisa isu eliguquguqukayo kuzokuvumela ukuthi uvumelane nezinguquko futhi uhlale uncintisana emakethe yomhlaba wonke eya ngokuba nzima.
