Kukhona ucwaningo olukhomba ukuthi phakathi kuka-50 no-70% wabathengi abawaqedi ama-oda abo. Le datha iveza ukuthi abathengisi abakwi-inthanethi kumele bakhe umfutho wokubuyisa ukuthengisa okulahlekile. Indlela enhle yokwenza lokhu ukuqala ngokuthola izizathu zokuthi kungani amakhasimende eyeka ukuthenga.
Enye ye Izimbangela ezinkulu zihlobene nokuthi abathengi bathole i-Ecommerce lokho kubanikeza intengo yokuthenga engcono. Ukulwa nalokhu kushiywa kungumqondo omuhle ukuthumela abathengi isigqebhezana noma isaphulelo ngemuva kokuyeka ukuthenga.
Kumele futhi kuqashelwe ukuthi abanye Abathengi babona intengo yemikhiqizo futhi bakholelwa ukuthi lena intengo yokugcina. Ezimweni eziningi, izindleko zokuthumela kufanele zengezwe, okwandisa intengo futhi, vele, kudikibalise abathengi. Okuhle ukunikeza a ukuthunyelwa kwamahhala ukuze bathole ukwethenjwa kwabo.
Esinye isizathu sokuthi kungani amakhasimende awathengi Kuhlobene neqiniso lokuthi inqubo yokuthenga ngokwayo iyinkimbinkimbi kakhulu. Uma umthengi ngokuzumayo ethola ukuthi kunamakhasi amaningi futhi kuthatha isikhathi eside ukuqedela ukuthenga, cishe bazoyishiya inqola yokuthenga.
Mhlawumbe enye yezinto ezinhle kakhulu izizathu ezibucayi zokuthi kungani umthengi eshiya ukuthenga Kuhlobene neqiniso lokuthi abathembi i-Ecommerce yakho. Ukuze wenze amakhasimende athembe i-Ecommerce yakho, kufanele usebenzise izindlela zokuphepha. ukuphepha kanye nokuvikelwa kwedatha; ube nomklamo wewebhu osebenzayo futhi okhangayo; isivinini esamukelekile sokulayisha; kanye nokwesekwa kwamakhasimende okuhle kakhulu, phakathi kwezinye izinto.
Kungenzeka ukuthi i- abathengi badumele ngoba balindele ukuthola amakhuphoni esaphulelo noma ukukhushulwa okukhethekile ngokuba amakhasimende amasha noma abathengi ababuyayo.
Noma ngabe yikuphi, kubalulekile ukuthatha izinyathelo zokuvimbela konke lokho kuthenga ukuthi kungalimaza ibhizinisi lakho le-ecommerce. Ngalo mqondo, kubalulekile ukucabangela izici ezihlukene ezingaba nomthelela ekushiyweni kwenqola yokuthenga. Ngezansi izimbangela eziyinhloko zokushiywa kwenqola nokuthi zingaxazululwa kanjani.
1. Izindleko ezingalindelekile esigabeni sokukhokha
Esinye sezizathu ezivame kakhulu zokuthi kungani abasebenzisi bashiye inqola yabo yokuthenga ukubonakala kwe izindleko ezengeziwe, njengezindleko zokuthumela, izintela noma izinkokhelo zokuphatha ebezingalindelekile. Ucwaningo olwenziwe ngabakwaStripe luveza ukuthi u-28% wabathengi bashiya izinqola zabo zokuthenga ngenxa yezindleko ezengeziwe eziba khona ngesikhathi sokuthenga. Ukuvimbela lesi simo, i Ukungafihli kusemqoka. Kungumqondo omuhle ukukhombisa zonke izindleko ezingase zibe khona kusengaphambili, ngokubala izindleko zokuthumela kusengaphambili noma ngokubonisa ngokucacile amanani ekhasini lomkhiqizo.
2. Inqubo yokuthenga eyinkimbinkimbi
Inqubo yokuthenga okubanzi futhi okunzima ukuzulazula ingakhungathekisa amakhasimende. U-27% wabo ucaphuna inqubo yokuthenga njengende kakhulu noma eyinkimbinkimbi njengesizathu sokungaqedi ukuthenga. Ngakho-ke, Ukuthuthukisa ifaneli yokuthengisa kubalulekile. Kuphakanyiswa ukuthi kusetshenziswe ukugeleza kokukhokha okwenziwe lula, lapho amakhasimende angaqedela ukuthenga kwawo ngokuchofoza kanye.
3. Izinkinga zokusebenza kwewebhusayithi
Izinkinga zobuchwepheshe, njenge izikhathi zokulayisha ezihamba kancane noma amaphutha ekhasi, kungaba nzima kubathengi. Amasayithi angalayishi ngokushesha noma anamaphutha angenza amakhasimende azizwe sengathi ulwazi lwawo aluvikelekile. Ngakho-ke, kubalulekile ukuqinisekisa ukuthi isayithi lenziwe kahle futhi lisebenza ngendlela efanele Amadivayisi eselula.
4. Ukungazethembi
Amakhasimende adinga uzizwe uphephile lapho unikeza ulwazi lwakho lomuntu siqu, ikakhulukazi phakathi nenqubo yokuphuma. Ukuntuleka kwezitifiketi zokuphepha, ukubuyekezwa okuvela kwabanye abasebenzisi, nezinqubomgomo zokubuyisela ezicacile kungathusa amakhasimende angaba khona. Izitolo kufanele zisebenzele ukukhombisa ukuba semthethweni kwazo ngokusebenzisa ama-trust seal kanye nobufakazi obubonakalayo.
5. Izinketho zokukhokha ezinomkhawulo
Ukuntuleka izindlela zokukhokha ezifanele esinye isizathu esibalulekile esenza abasebenzisi balahle izinqola zabo zokuthenga. Qiniseka ukuthi unikeza izinketho zokukhokha ezihlukahlukene, okuhlanganisa amakhadi esikweletu, i-PayPal, nezinketho zokukhokha zendawo ezidumile emakethe yakho.
6. Ukubhaliswa okuphoqelekile
Idinga abasebenzisi ukuthi badale i-akhawunti ngaphambi kokuqeda ukuthenga kungaba yisithiyo. Iningi lamakhasimende likhetha inketho yokukhokha njengesivakashi. Ukusebenzisa le nketho kungenza inqubo yokuthenga isebenziseke kalula futhi kugweme ukushiywa okungadingekile.
7. Izinqubomgomo zembuyiselo ezingacacile
Abathengi bafuna ukuqiniseka ukuthi bazokwazi buyisela umkhiqizo uma kungeyona into abebeyilindele. Izinqubomgomo zokubuyisela ezingacacile noma okunzima ukuzithola zingadala ukungathembani. Kubalulekile ukuthi izinqubomgomo zokubuyisela zifinyeleleke kalula futhi ziqondakale.
8. Izimbuyiselo eziyinkimbinkimbi
Ukubuyisela okuyinkimbinkimbi kungase kudumaze amakhasimende, ikakhulukazi lawo athenga imfashini noma izinto ezivame ukudinga ukuhwebelana. Izitolo kufanele zinikeze a inqubo elula yokubuyisela futhi akunankinga ukuqinisekisa ukuzizwisa okuhle kwekhasimende.
9. Amasu okuthengisa angasebenzi
Abasebenzisi bavame ukushiya izinqola zabo ngoba belindele ukuthola a isaphulelo noma iphromoshini. Uma unganikezi ama-incentives, kungenzeka babheke emqhudelwaneni. Ukuze uhehe futhi ugcine amakhasimende, cabanga ukusebenzisa amakhodi esaphulelo noma amaphromoshini akhethekile walabo asebebonise intshisekelo emikhiqizweni yakho.
10. Ukuntuleka kokukhushulwa okukhethekile
Ukuthambekela kwabathengi ukulindela amadili nezaphulelo kusho ukuthi kubalulekile ukunikeza amaphromoshini ngezikhathi ezibalulekile. Ngaphezu kwe yehlisa intengo, okufaka izinzuzo ezengeziwe, ezifana nokuthunyelwa kwamahhala, kungakhanga kakhulu.
11. Amasu okubuyisela kabusha
Isebenzisa ama-imeyili esikhumbuzi we izinqola ezilahliwe ingasebenza ngempumelelo ekubuyiseleni ukuthengisa. Ukuthumela umlayezo kubasebenzisi abashiye izinto ekalishini yabo kungabakhuthaza ukuthi babuye futhi baqedele ukuthenga kwabo. Ungasebenzisa futhi ukukhangisa ukuqondisa kabusha ukuze ubakhumbuze ngemikhiqizo ababonise intshisekelo kuyo.
12. Ukuqhathaniswa kwentengo
Amakhasimende ngokuvamile engeza izinto ezinqoleni zabo njengendlela yokwenza qhathanisa amanani phakathi kwezitolo ezahlukene. Qiniseka ukuthi izintengo zakho ziyaqhudelana, futhi ucabange ukusebenzisa iziqinisekiso zokufanisa amanani ukuze ulwe nokuncintisana.
13. Isipiliyoni esingesihle seselula
Njengoba inani elikhulayo labasebenzisi abathenga kumadivayisi abo eselula, ukuba newebhusayithi engalungiselelwe amadivayisi eselula kungaholela ukulahlwa kwenqola. Qiniseka ukuthi isayithi lakho liyaphendula futhi linikeza ulwazi lokuthenga olungenazihibe kuwo wonke amadivayisi.
14. Isivinini sokulayisha sesayithi
Abasebenzisi abanasineke futhi abafuni ukulinda isikhathi eside indawo yokulayisha. Isivinini sesayithi sibalulekile; Faka imali ekusingatheni okuhle futhi ulungiselele izithombe ukuze uqinisekise izikhathi zokulayisha ngokushesha.
Ukunciphisa izinga lokushiywa kwenqola yokuthenga kubalulekile ukuze uqonde izimbangela zalesi simo futhi usebenzise amasu asebenzayo asiza ukuthuthukisa ulwazi lomsebenzisi lokuthenga. Emhlabeni wokuncintisana we-eCommerce, yonke imininingwane ibalulekile, futhi ukuthuthukisa inqubo yokuthenga kungaba ukhiye wokukhulisa ukuthengisa kwakho.
