Izimbangela Zokulahla Ukuthenga Ku-inthanethi kanye Nendlela Yokuzixazulula

Ucwaningo lubonisa ukuthi phakathi kuka-50 no-70% wabathengi abaku-inthanethi bayayeka ukuthenga kwabo. Lolu lwazi lwembula ukuthi abathengisi abaku-inthanethi kudingeka benze umzamo ohlangene wokubuyisa ukuthengisa okulahlekile . Indlela enhle yokufeza lokhu ukuqala ngokuqonda ukuthi kungani amakhasimende eyeka izinqola zawo zokuthenga.

Esinye sezizathu eziyinhloko ukuthi abathengi bathole isayithi le-e-commerce elinikeza intengo engcono. Ukuze kulwiwe nalokhu kulahlwa, kungumqondo omuhle ukuthumela abathengi ikhuphoni noma isaphulelo ngemuva kokuyeka ukuthenga kwabo.

Kubalulekile futhi ukukhumbula ukuthi abanye abathengi babona intengo yomkhiqizo bese becabanga ukuthi yileyo intengo yokugcina. Ezimweni eziningi, izindleko zokuthumela zidinga ukungezwa, okwandisa intengo futhi, vele, okudumaza umthengi. Okungcono kakhulu, kufanele unikeze ukuthunyelwa kwamahhala ukuze uthole ukwethenjwa kwabo.

Esinye isizathu esenza amakhasimende angaqedi ukuthenga ukuthi inqubo yokuthenga ngokwayo iyinkimbinkimbi kakhulu. Uma umthengi ngokuzumayo ezithola ezulazula emakhasini amaningi futhi kuthatha isikhathi eside kakhulu ukuqeda ukuthenga, cishe uzoshiya inqola yakhe yokuthenga.

Mhlawumbe esinye sezizathu ezingathi sína zokuthi kungani umthengi eyeka ukuthenga nje ukuntuleka kokwethemba isayithi lakho le-e-commerce. Ukuze wakhe ukwethenjwa kwamakhasimende, kufanele usebenzise izindlela zokuphepha eziqinile kanye nokuvikela idatha ; ube nomklamo wewebhusayithi ochwepheshile futhi okhangayo; uqinisekise isivinini sokulayisha esamukelekayo; futhi unikeze ukwesekwa kwamakhasimende okuhle kakhulu, phakathi kwezinye izinto.

Abathengi bangase badumazeke ngoba babelindele ukuthola amakhuphoni esaphulelo noma ukukhushulwa okukhethekile ngokuba amakhasimende amasha noma aphindaphindayo.

Noma ngabe yikuphi, kubalulekile ukuthatha izinyathelo zokuvimbela konke lokho kuthenga ukuthi kungalimaza ibhizinisi lakho le-ecommerce. Ngalo mqondo, kubalulekile ukucabangela izici ezihlukene ezingaba nomthelela ekushiyweni kwenqola yokuthenga. Ngezansi izimbangela eziyinhloko zokushiywa kwenqola nokuthi zingaxazululwa kanjani.

1. Izindleko ezingalindelekile esigabeni sokukhokha

Esinye sezizathu ezivame kakhulu ezenza abasebenzisi bashiye izinqola zabo zokuthenga ukubonakala kwezindleko ezengeziwe ezingalindelekile , njengokuthumela, intela, noma izimali zokuphatha. Ucwaningo olwenziwe yiStripe lwembula ukuthi ama-28% abathengi bashiya izinqola zabo ngenxa yalezi zindleko ezingalindelekile. Ukuze kuvinjelwe lokhu, ukucaca kubalulekile . Kunconywa ukubonisa zonke izindleko ezingaba khona kusengaphambili, kungaba ngokubala izindleko zokuthumela kusengaphambili noma ngokubonisa ngokucacile amanani ekhasini lomkhiqizo.

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2. Inqubo yokuthenga eyinkimbinkimbi

Inqubo yokukhokha ende futhi okunzima ukuyisebenzisa ingakhungathekisa amakhasimende. Ama-27% awo athi inqubo yokukhokha inde kakhulu noma iyinkimbinkimbi njengesizathu sokungaqedi ukuthenga. Ngakho-ke, ukwenza ngcono i-sales funnel kubalulekile . Kunconywa ukusebenzisa indlela elula yokukhokha, lapho amakhasimende angaqedela khona ukuthenga kwawo ngokuchofoza okukodwa.

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3. Izinkinga zokusebenza kwewebhusayithi

Izinkinga zobuchwepheshe, njengezikhathi zokulayisha ezisheshayo noma amaphutha ekhasi , zingabadumaza abathengi. Amasayithi angalayishi ngokushesha noma abonisa amaphutha angenza amakhasimende azizwe sengathi ulwazi lwawo aluphephile. Ngakho-ke, kubalulekile ukuqinisekisa ukuthi isayithi lakho lihlelwe kahle futhi lisebenza kahle kumadivayisi eselula.

4. Ukungazethembi

Amakhasimende kudingeka azizwe ephephile lapho enikeza ulwazi lwawo lomuntu siqu, ikakhulukazi ngesikhathi senqubo yokukhokha. Ukuntuleka kwezitifiketi zokuphepha, ukubuyekezwa kwabasebenzisi, kanye nezinqubomgomo zokubuyisa ezicacile kungesabisa amakhasimende angaba khona. Izitolo kufanele zisebenzele ukukhombisa ukufaneleka kwazo ngokusebenzisa izimpawu zokuthembela kanye nobufakazi obubonakalayo.

5. Izinketho zokukhokha ezinomkhawulo

Ukuntuleka kwezindlela zokukhokha ezifanele kungesinye isizathu esikhulu esenza abasebenzisi bayeke ukuthenga izinqola zabo zokuthenga. Qiniseka ukuthi unikeza izinketho ezahlukene zokukhokha, okuhlanganisa amakhadi esikweletu, i-PayPal, kanye nezindlela zokukhokha zasendaweni ezidumile emakethe yakho.

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6. Ukubhaliswa okuphoqelekile

Ukufuna abasebenzisi ukuthi badale i-akhawunti ngaphambi kokuqeda ukuthenga kungaba yisithiyo. Iningi lamakhasimende likhetha inketho yokukhokha njengezivakashi. Ukusebenzisa le nketho kungenza inqubo yokukhokha ibe lula ukuyisebenzisa futhi kuvimbele ukushiywa okungadingekile.

7. Izinqubomgomo zembuyiselo ezingacacile

Abathengi bafuna ukuqiniseka ukuthi bangawubuyisa umkhiqizo uma kungeyona into ababeyilindele. Izinqubomgomo zokubuyisa ezingacacile noma okunzima ukuzithola zingadala ukungathembani. Kubalulekile ukuthi izinqubomgomo zokubuyisa zifinyeleleke kalula futhi ziqondakale.

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8. Izimbuyiselo eziyinkimbinkimbi

Ukubuyiselwa kwemali okuyinkimbinkimbi kungadikibalisa amakhasimende, ikakhulukazi labo abathenga izinto zemfashini noma imikhiqizo evame ukudinga ukushintshaniswa. Izitolo kufanele zinikeze inqubo yokubuyisela imali elula nengenazinkinga ukuqinisekisa ukuthi amakhasimende athola ulwazi oluhle.

9. Amasu okuthengisa angasebenzi

Amakhasimende avame ukushiya izinqola zawo zokuthenga ngoba elinde isaphulelo noma ukukhushulwa . Uma unganikezi izikhuthazo, cishe bazobheka umncintiswano. Ukuze uhehe futhi ugcine amakhasimende, cabanga ngokusebenzisa amakhodi esaphulelo noma ukukhushulwa okukhethekile kulabo asebevele bebonise intshisekelo emikhiqizweni yakho.

10. Ukuntuleka kokukhushulwa okukhethekile

Ukuthambekela kwabathengi kokulinda amadili nezaphulelo kusho ukuthi kubalulekile ukunikeza amaphromoshini ngezikhathi ezibalulekile. Ngaphezu kokwehlisa intengo , okuhlanganisa nezinzuzo ezengeziwe, njengokuthunyelwa kwamahhala, kungakhanga kakhulu.

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11. Amasu okubuyisela kabusha

Ukusebenzisa ama-imeyili okukhumbuza inqola elahliwe kungasebenza kahle ekubuyiseleni ukuthengisa. Ukuthumela umlayezo kubasebenzisi abashiye izinto enqoleni yabo kungabakhuthaza ukuthi babuyisele futhi baqedele ukuthenga kwabo. Ungasebenzisa futhi ukukhangisa okuqondiswe kabusha ukuze ubakhumbuze ngemikhiqizo ababonise intshisekelo kuyo.

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12. Ukuqhathaniswa kwentengo

Amakhasimende avame ukwengeza izinto ezinqoleni zawo njengendlela yokuqhathanisa amanani ezitolo ezahlukene. Qiniseka ukuthi amanani akho ayancintisana, futhi ucabangele ukusebenzisa iziqinisekiso zokufanisa amanani ukuze uhlale uphambili kunomncintiswano.

13. Isipiliyoni esingesihle seselula

Njengoba inani elikhulayo labasebenzisi abathenga kumadivayisi abo eselula, ukuba newebhusayithi engalungiselelwanga kahle iselula kungaholela ekushiyweni kwenqola yokuthenga . Qiniseka ukuthi isayithi lakho liyasabela futhi linikeza ulwazi lokuthenga olungenamthungo kuwo wonke amadivayisi.

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14. Isivinini sokulayisha sesayithi

Abasebenzisi abanaso isineke futhi abafuni ukulinda isikhathi eside ukuthi isayithi lilayishe . Isivinini sesayithi sibalulekile; tshala imali ekusingatheni okuhle futhi ulungiselele izithombe ukuqinisekisa izikhathi zokulayisha ezisheshayo.

Ukunciphisa izinga lokushiywa kwenqola yokuthenga kubalulekile ukuze uqonde izimbangela zalesi simo futhi usebenzise amasu asebenzayo asiza ukuthuthukisa ulwazi lomsebenzisi lokuthenga. Emhlabeni wokuncintisana we-eCommerce, yonke imininingwane ibalulekile, futhi ukuthuthukisa inqubo yokuthenga kungaba ukhiye wokukhulisa ukuthengisa kwakho.

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