Amafayela e-PDF ayithuluzi elivamile ku-ecosystem yedijithali, asetshenziselwa ukwabelana ngolwazi oluhlelekile kanye nemibhalo ethile. Nakuba ukusetshenziswa kwabo kubalulekile ezimweni ezithile, akubhekwa njengefanelekile ngaso sonke isikhathi amasu okubeka iwebhu. Nokho, kulungile nokwenza kahle ingaba negalelo elikhulu ku I-SEO yewebhusayithi. Kulesi sihloko, sizohlola ngokuningiliziwe ukuthi ungaphatha kanjani amafayela e-PDF ngenhloso yokuthuthukisa ukusebenza kwawo kwenjini yokusesha.
I-Google nezinye izinjini zokusesha zingakhomba amafayela e-PDF, ziwabonise ngqo emiphumeleni yosesho. Lokhu kusho ukuthi ukwenza kahle ngendlela efanele ngeke nje kwenze i-PDF yakho ifinyeleleke kalula kubasebenzisi, kodwa kungathuthukisa i-PDF yakho ukubonakala yewebhusayithi yakho. Lapha, sizocubungula zonke izinzuzo, ukungalungi kanye namasu asebenza kahle kakhulu okusebenza ngale fomethi.
Izinzuzo Zokusebenzisa Amafayela e-PDF Kumasu we-SEO
Ngaphambi kokuhlola ukulinganiselwa, kubalulekile ukugqamisa eziningi izinzuzo Imaphi ama-PDF anikezelayo lapho esetshenziswa kahle:
1. Ukuhambisana Nokuphatheka
Ama-PDF enzelwe ukuthi ahambisane nawo wonke amadivaysi nezinhlelo zokusebenza, ukuqinisekisa ukuthi okuqukethwe kwethulwa ngokungaguquki. Benza lula i ukuthwala ngokuvumela ukulanda noma ukubuka ungaxhunyiwe ku-inthanethi, into engenzeki njalo ngamakhasi ewebhu ajwayelekile.
2. Ukwenza inkomba kanye nokubukeka kumaSERPs
Enye yezinto eziphambili izinqaba wemibhalo ye-PDF yikhono lawo lokukhonjwa izinjini zokusesha. I-Google, isibonelo, ingafunda okuqukethwe kwakho okubhaliwe, imethadatha nezixhumanisi ezifakiwe, okwandisa amathuba okukuklelisa emiphumeleni yosesho. I-SERP (Amakhasi Wemiphumela Yenjini Yokusesha).
3. Imethadatha kanye Nokuthuthukisa Isixhumanisi
Amafayela e-PDF akuvumela ukuthi uwafake imethadatha njengesihloko, umbhali namagama angukhiye. Lokhu akugcini nje ukuthuthukisa eyakho ukubonakala, kodwa futhi kwenza kube lula kumsebenzisi ukuthi aqonde okuqukethwe kwedokhumenti emiphumeleni yosesho. Ukwengeza, ama-PDF angafaka izixhumanisi kwezinye izinsiza kuwebhusayithi yakho, ukudlulisa igunya I-SEO kumakhasi axhunyiwe.
4. Ukuzivumelanisa nezimo Kokuqukethwe Okude
Amafomethi afana amaphepha amhlophe, imanyuwali yezobuchwepheshe, ucwaningo kanye neziqondiso zivame ukuhlomula kufomethi ye-PDF, njengoba zivumela inani elikhulu lolwazi ukuthi lihlelwe ngendlela ekwazi ukuzulazula nenembile.
Izinkinga Ezivamile kanye Nezinselelo Zamafayela e-PDF
Ngaphandle kwezinzuzo zabo, amafayela e-PDF anezinkinga ezithile ngokuya nge-SEO nolwazi lomsebenzisi. Okunye okuyinhloko izinselelo faka:
1. Ukuntuleka Kokuzula Kwangaphakathi
Amafayela e-PDF ngokuvamile awatholakali navegación njengamamenyu noma amabha aseceleni aqondisa umsebenzisi kwezinye izingxenye zewebhusayithi. Lokhu kungakhawulela isikhathi sokuhlala kwabasebenzisi nokusebenzisana nokuqukethwe kwakho.
2. Izinkinga Zokuhamba
Yize ama-PDF esebenziseka kalula, awahlali elungiselelwe izikrini ezincane. Lokhu kungaba nomthelela omubi ku- isipiliyoni yomsebenzisi, ikakhulukazi uma okuqukethwe kungahambisani kahle noma kudinga ukuskrola okuvundlile njalo.
3. Ubunzima bokuhlela
Ukubuyekeza noma ukulungisa ifayela le-PDF kungaba inqubo eyinkimbinkimbi uma iqhathaniswa nokuhlela ku-HTML. Lokhu kuyenza ifomethi engafaneleki kangako kokuqukethwe okuguquguqukayo noma okuqukethwe okudinga ukubuyekezwa njalo.
4. Imikhawulo Yokulandelela
Nakuba i-Google Analytics ikuvumela ukuthi ulandelele ukulandwa kwe-PDF, ukuqapha ukuziphatha okunemininingwane eminingi ngaphakathi kwedokhumenti kuyinkimbinkimbi kakhulu, okwenza kube nzima ukuyithola. nokuqonda ekusebenzisaneni komsebenzisi.
Amasu Abalulekile Nemikhuba Yokuthuthukisa Amafayela e-PDF
Ngezansi sizochaza uhlu oluphelele lwamasu okuthuthukisa ukusebenza SEO kwamafayela e-PDF kuwebhusayithi yakho:
1. Dala Okuqukethwe Ngefomethi Yombhalo
Ukuqinisekisa ukuthi izinjini zokusesha zingakwazi ukuchaza kahle okuqukethwe kwe-PDF yakho, kubalulekile ukuthi uthumelela abanye imiyalezo ibe ngefomethi ehlelekayo kunokuba yingxenye yesithombe.
2. Engeza imethadatha Efanelekile
Faka ulwazi olubalulekile njengesihloko sedokhumenti, umbhali, incazelo, namagama angukhiye. Ku-Adobe Acrobat, ungayihlela esigabeni esithi “Properties”. Masiphathe imethadatha njengokungathi amathegi e-meta nezincazelo zekhasi lewebhu elivamile.
3. Lungiselela Igama Lefayela
Khetha amagama efanelekile kanye nencazelo yamadokhumenti akho, usebenzisa amagama angukhiye ahlobene nokuqukethwe. Isibonelo, gwema i-“documento123.pdf” futhi ukhethe okuthile okucace njengokuthi “seo-guide-for-pdf.pdf.”
4. Xhumanisa Nezinye Izinsiza
Kufaka izixhumanisi kwangaphakathi kanye nezinto zamasu zangaphandle ngaphakathi kwe-PDF ezihambisana nokuqukethwe futhi ziqondise abasebenzisi kwezinye izigaba zewebhusayithi yakho. Qiniseka ukuthi usebenzisa amahange achazayo aqukethe amagama angukhiye.
5. Lungiselela Izithombe
Cindezela izithombe ezifakwe kumadokhumenti akho e-PDF ukuze unciphise usayizi wefayela ngaphandle kokubeka engcupheni ikhwalithi. Ukwengeza, isebenzisa eminye imibhalo (isibaluli se-ALT) ukuchaza isithombe ngasinye, okuthuthukisa i- ukufinyeleleka kanye ne-SEO.
6. Idizayini ye-Mobility
Hlela ukwakheka kwama-PDF akho ukuze uqinisekise ukuthi abonakala ngendlela efanele kumadivayisi eselula. Lokhu kuhlanganisa ukusebenzisa umumo oqondile nokugwema izigaba ezinde ezidinga ukuskrola okuvundlile.
7. Gwema Okuqukethwe Okuyimpinda
Uma okuqukethwe kwe-PDF nakho kutholakala ekhasini le-HTML, sebenzisa umaka othi “rel=canonical” kunhlokweni ye-HTTP ukuze ubonise ukuthi iyiphi inguqulo okufanele ibekwe phambili.
8. Landa Ukulandelela
Setha imicimbi ku-Google Analytics ukuze ulandelele ukulanda kwakho kwe-PDF futhi uhlole umthelela wako kuqhinga lakho lokuqukethwe. Lokhu kuzokuvumela ukuthi ubone ukuthi imaphi amadokhumenti akhiqiza ukuxhumana okuningi.
Ukuthuthukisa amafayela e-PDF kungaba inqubo enemininingwane, kodwa ukuqaliswa kwayo okulungile kunamandla okuthuthukisa kakhulu ukubonakala yewebhusayithi yakho ezinjinini zokusesha. Ngokwamukela lawa maqhinga, ngeke nje uqinisekise ukuma okungcono, kodwa futhi nolwazi olunzulu lomsebenzisi.