I-E-commerce iyiguqule kakhulu indlela esithenga ngayo nesisebenzisa ngayo imikhiqizo. Nakuba amakhompyutha eqhubeka nokudlala indima efanele ekuthengiseni nge-inthanethi, Amadivayisi eselula bavela njengabalingiswa abangephikiswe. Lawa madivayisi awashintshile ukuziphatha kwabathengi kuphela, kodwa futhi amasu ebhizinisi yezinkampani.
Ukuba khona okuvelele kweselula ku-e-commerce
Ngokocwaningo olwenziwa uCriteo, uchwepheshe wezokumaketha, ukuthenga okune kokuyishumi okwenziwa kumapulatifomu eCommerce kwenziwa ngokusebenzisa amadivaysi amaningi noma iziteshi. Kulo mongo, cishe ingxenye eyodwa kwezintathu yaleyo misebenzi iqedwa kusukela amafoni ahlakaniphile noma amaphilisi. Lokhu kuphakamisa ukuthi abathengi baya ngokuya besebenzisa amadivaysi abo eselula hhayi nje ukucinga imikhiqizo, kodwa futhi nokuqedela ukuthenga.
Ukuthenga ngeselula kanye nomthelela wako kubathengisi
Engxenyeni yokudayisa, ukuthengiswa kweselula baye bakhula ngesivinini. Ngokwezibalo zekota yokugcina ka-2015, ukuthengiselana ngamadivaysi eselula kukhule 15% unyaka nonyaka. Kumele kuqashelwe ukuthi abasebenzisi bethebhulethi bakhiqize a inani lokuthenga elimaphakathi ephezulu uma iqhathaniswa neyama-smartphone.
Imishini ehamba phambili nezinkundla
Amadivayisi we-iOS, afana nama-iPhone nama-iPads, ahamba phambili kule ndawo ngokukhiqiza amanani okuthenga mkhulu ngokwesilinganiso. E-United States, ama-smartphones amele 60% kukho konke ukuthengiselana kweselula, ukuzihlanganisa njengenketho ekhethwayo yokuthenga.
Ukwanda kokusetshenziswa kwemishini eminingi
Enye idatha efanele yi- ukwanda kokusetshenziswa kwamadivaysi amaningi ohlelweni lokuthenga. Around the 40% yemisebenzi ehilela idivayisi noma isiteshi esingaphezu kwesisodwa. Ngaphezu kwalokho, eduze ne- 37% yabathengi abaqedele ukuthenga kwabo kumakhompuyutha ngaphambilini abavakashele isayithi elifanayo besuka kwamanye amadivaysi. Lo mkhuba ugqamisa ukubaluleka kokuhlanganisa amasu omnichannel ukwandisa amathuba okuguqulwa.
Ukujwayela i-eCommerce kumuzwa weselula
Idizayini esebenziseka kalula ayiyona nje inketho; Kuyisidingo. Izindlela ezimbili ezijwayelekile kule ndawo yilezi:
- Idizayini yewebhu ephendulayo: Ukuqaliswa kwe-HTML ne-CSS ezilungisa ngokuzenzakalelayo kunoma yimuphi usayizi wesikrini.
- Ukushicilela okunamandla: Inguqulo eqondile nelungiselelwe omakhalekhukhwini, enomklamo oyingqayizivele kanye nokulethwa kwesevisi okuthuthukisiwe.
Zombili izindlela zenzelwe ukuthuthukisa uhlelo ukufinyeleleka nolwazi lomsebenzisi, ukususa imigoqo efana nombhalo ongafundeki nezinkinobho ezinosayizi ongalungile.
Amasu okukhulisa ukuthengiswa kwamaselula
Ngohwebo lweselula olumele ingxenye ebalulekile yokuthengiswa kwe-eCommerce okuphelele, kubalulekile ukukusebenzisa amasu athile Ukwandisa umthelela:
- Isivinini sokulayisha: Amawebhusayithi nezinhlelo zokusebenza ezithatha ngaphezu kwamasekhondi angu-3 ukulayisha zingase zilahlekelwe amakhasimende anakho.
- Amamenyu enziwe lula: Ukususa izigaba ezingadingekile kuyathuthuka navegación kuzikrini zeselula.
- Ukuthuthukisa ukukhokha ngaphandle kokuthinta: Amapulatifomu afana ne-Boku ne-Dwolla ayashintsha ukuthengiselana kweselula.
- Ukuhlanganisa okungokoqobo okungathandwa kwabathelisi esikubona: Lokhu kuvumela abasebenzisi ukuthi babuke imikhiqizo endaweni yabo ngaphambi kokuthenga.
Ukuhweba kweselula esikhathini esizayo
Ukuqhubeka kokwamukelwa kwe ubuchwepheshe obuvelayo njenge-5G, i-virtual reality kanye ne-inthanethi Yezinto izoqhubeka nokuguqula uhwebo lweselula. Lokhu kuzovumela izinkampani ukuthi zinikeze okuhlangenwe nakho kokuthenga komuntu siqu okwengeziwe nokugubuzela.
Ngaphandle kokungabaza, amadivaysi eselula achaza i-e-commerce landscape. Ukusebenzisa ngokunenzuzo amandla ayo kubalulekile ezinkampanini ezifuna ukuqhubeka nokuncintisana endaweni eya ngokuya ngedijithali.