Abathengisi nabo bathola indawo ku-e-commerce, njengoba inani lamakhasimende angaba khona kanye nemali engenayo erekhodiwe etholiwe okubalulekile ukutshala imali eningi kumapulatifomu okuhweba hhayi nje ezikhungweni ezibonakalayo.
Abathengisi abahamba phambili nge-e-commerce
Isibonelo esihle kakhulu ukuhlanganiswa ngempumelelo phakathi kwabathengisi kanye ne-e-commerce yi-Walmart. Kwamanye amazwe, lesi sikhondlakhondla sezitolo sinikeza ithuba "lokwenza igrosa" ngekhompyutha noma ngomakhalekhukhwini, okuvumela amakhasimende ukuthi athole imikhiqizo yawo ekhaya emahoreni ambalwa ngenxa yezinhlelo zawo ezithuthukisiwe zezokuthutha. Le modeli ayigcini nje ngokusindisa isikhathi kubathengi, kodwa futhi ithuthukisa izindleko zokusebenza ze-Walmart.
Esinye isithenjwa esiphawulekayo yi- I-Inditex Group. Ngokusebenzisa amawebhusayithi afana ne-Zara, i-Bershka noma i-Pull & Bear, i-Inditex ikwazile ukunweba ukuthengisa kwayo ngale kwemakethe yaseYurophu, yafinyelela emazweni amaningi emhlabeni jikelele. Lokhu kunikeza abathengi ulwazi lokuthenga ntofontofo futhi ngaphandle kokucindezeleka okungabangelwa ukulinda emigqeni ezitolo ezibonakalayo.
Izinzuzo zangaphakathi ze-e-commerce for Retailers
Akuyena kuphela umthengi ojabulela izinzuzo zokuhweba nge-inthanethi. Ezinkampanini, i-e-commerce nayo inikeza amathuluzi abalulekile okuphatha kwangaphakathi. Phakathi kwabo:
- Ukudalwa kolwazi olunamanani kanye nenani lemikhiqizo ngesikhathi sangempela.
- Ukuhlukaniswa okuningiliziwe kwemikhiqizo ngokuya ngokutholakala nezici zayo.
- Ukwenziwa ngcono kwemigudu nemigudu yokusabalalisa, ukunciphisa izindleko kanye nezikhathi zokulethwa.
Ngaphezu kwalokho, ukuhweba nge-elekthronikhi kusiza ukuthuthukisa ukulawulwa nokwenza izinqubo zangaphakathi zibe zesimanjemanje. Lokhu akuhumusheli ku-a kuphela ukusebenza kahle okukhulu, kodwa futhi nekhono elingcono lokuncintisana ezimakethe ezikhulayo.
Ukwethemba nolwazi: okhiye bempumelelo ye-inthanethi
Ukuzethemba kwabathengi Kubalulekile empumelelweni ye-e-commerce kuRetailers. Imikhiqizo eminingi eyaziwayo, njenge-Abercrombie, i-American Eagle, i-Apple noma i-GoPro, izuza esithunzini sayo lapho ithengisa ku-inthanethi. Amakhasimende ayazi ukuthi angathembela ku- ikhwalithi yemikhiqizo, kungakhathaliseki ukuthi bayithenga ezitolo ezibonakalayo noma ngezinkundla zedijithali.
Lokhu okuguquguqukayo nakho kuyakhuthaza ukwethembeka kwamakhasimende, njengoba labo abanolwazi oluhle lokuthenga ku-inthanethi bavame ukuphinda inqubo futhi bayincome kwabanye.
Umthelela wezohwebo nge-elekthronikhi ekuthengisweni kwendabuko
Ngokuthandwa kwe-e-commerce, imikhuba yabathengi ikhula ngokushesha. Abathengi abaningi bayathanda ngokushesha kanye nokulula lokho okunikezwayo kwezohwebo nge-elekthronikhi, okufana nethuba lokuthola i-oda ekhaya ngaphansi kwamahora angama-24.
Nokho, lokhu akusho ukuphela kwezitolo ezibonakalayo. Ngokuphambene nalokho, imodeli yebhizinisi eyingxube - ehlanganisa iziteshi eziku-inthanethi nezomzimba - ikhombisa ukuvela kwemvelo komkhakha Wokuthengisa. Izibonelo ezifana ne-Mercadona e-Spain zibonisa indlela izitolo ezinkulu ezinganikeza ngayo ukuzizwisa okuthuthukisiwe, ukuhlanganisa izicelo zeselula ukuze uthenge ngokushesha ngeziteshi eziku-inthanethi ezisiza ukulethwa kwasekhaya.
Amasu amasha Abathengisi
Ukuze bahlale bencintisana, abathengisi abaningi basebenzisa amasu amasha ukuze shintsha amamodeli ebhizinisi lakho. Ezinye zazo zihlanganisa:
- Thuthukisa okuhlangenwe nakho komuntu siqu kokubili ezitolo ezibonakalayo naku-inthanethi.
- Bheja kubuchwepheshe obuthuthukisiwe obufana nobuqiniso obungathandwa kwabathelisi esikubona ukuze uhlole imikhiqizo cishe.
- Sebenzisa amathuluzi ukuhlaziya kanye neDatha Enkulu ukuqonda kangcono izintandokazi zabathengi.
Liyini ikusasa labathengisi emkhakheni wedijithali?
Kulinganiselwa ukuthi eminyakeni ezayo, umkhakha we-e-commerce uzoqhubeka nokukhula ngokushesha nangemingcele. Lokhu kuzomela kokubili izinselelo kanye amathuba amakhulu kubathengisi.
Ngakolunye uhlangothi, kuyodingeka ukuthi kutshalwe imali ezinkundleni eziqinile kanye nasekuthuthukisweni kwamaketango ezimpahla ukuze kuhlangatshezwane nesidingo esikhulayo. Ngakolunye uhlangothi, Abathengisi banethuba lokwenza imali ngobuchwepheshe obusha abangabunikeza isipiliyoni se-omnichannel ezakha ukwethembeka kwamakhasimende futhi zihehe abathengi abasha.
Ngamasu aklanywe kahle kanye nokwenza ngempumelelo, i-e-commerce ayigcini nje ngokuphelelisa Abathengisi, kodwa indlela eya emakethe esimeme negculisayo kokubili izinkampani nabathengi.
Inguquko ejulile yomkhakha Wokudayisa ukuya kumodeli eyingxube phakathi kwenyama nedijithali ayigcini nje ngokuchaza kabusha indlela esithenga ngayo. Kuphinde kugqanyiswe ukubaluleka kokuzivumelanisa nezimo ezintsha, lapho ubuchwepheshe nolwazi lwamakhasimende kuzoba yizinsika zempumelelo yesikhathi esizayo.