Abathengi bafuna izimo ezilungile zokuletha ku-ecommerce

  • U-66% wabathengi bakhetha umthengisi ngezinketho zabo zokuletha.
  • Abathengi bazisa izindlela eziqondene nawe njengezikhala zesikhathi ezithile noma ukulandelela.
  • Ukusimama kanye nezinketho ezintsha ezinjengamalokha noma ama-drones zithola ukubaluleka.
  • Ukuzizwisa okungekuhle kokulethwa kuthinta kakhulu ukwethembeka kwekhasimende.

Abathengi bafuna izimo ezingcono zokulethwa lapho bethenga ku-inthanethi

I-MetaPack yethule imiphumela yocwaningo lwayo lwabathengi. Isifundo I-Consumer's Delivery Choice: Isimo Sokulethwa Kwe-E-Commerce sango-2015 iveze ukuthi abathengi baseMelika nabaseYurophu bafuna izinhlobo eziningi zokulethwa abangakhetha kuzo, ukunethezeka okukhulu kokulethwa, kanye nolwazi lokulethwa oluhambisanayo.

Lolu cwaningo lwembula Abathengi balindele ukuthi abathengisi baku-inthanethi banikeze izinketho zokulethwa ezilula nezenzelwe umuntu ezihambisana nezidingo zempilo yabo ematasatasa.. Ngokocwaningo olusha olwenziwe yi-Research Now for MetaPack, umholi womhlaba wonke ku-E-Commerce, abathengi ngeke bangabaze ukushiya ukuthenga ku-inthanethi uma inketho yokulethwa abayifunayo ingatholakali.

Ukubaluleka kokulethwa kokuhlangenwe nakho kokuthenga ku-inthanethi

Ukulethwa akusesona nje isinyathelo sokuhlela, kodwa kuyingxenye ebalulekile yesipiliyoni sokuthenga. Umbiko we-MetaPack ugqamise ukuthi i- 66% kubantu abadala abangu-3,000 XNUMX abahlolwa e-United States naseYurophu babekhethe umthengisi oyedwa kunomunye ngenxa yezinketho zokudiliva ezinikezwayo. Ngaphezu kwalokho, cishe uhhafu wabaphenduli (49%) baveze ukuthi bazimisele ukukhokha ngaphezulu ukuze bathole indlela engcono yokulethwa. Lokhu kugqamisa ukubaluleka kokubhekana nezidingo ezithile zabasebenzisi, njengoba i lula futhi i ukuzenzela abe yizici ezibalulekile.

Indoda ilungiselela ukuthunyelwa

Ukunquma izici ekukhethweni kokulethwa

Ucwaningo oluningi luyavuma ukuthi abathengi bashiya izinqola zabo zokuthenga ikakhulukazi ngenxa yezizathu ezihambisana nokulethwa. Ngokusho kweMetaPack, ngaphezu kwalokho 51% yabathengi bakhansele i-oda uma izinketho zingahlangabezani nalokho abazilindele. Izizathu ezivame kakhulu zihlanganisa:

  • Ukuntuleka kwesiqinisekiso ngosuku lokulethwa: Un 30% yabathengi abaqedi ukuthenga kwabo uma lungekho usuku olucacile.
  • Izindleko zokuthumela eziphezulu: Abathengi balindele ukubonakala obala futhi, ezimweni eziningi, bakhetha izinketho zokuthumela mahhala.
  • Izinqubo zokubuyisela eziyinkimbinkimbi: El 51% yabaphendulayo bashiye inqola ngoba inqubo yokubuyisela ibingasebenzi.

Abathengi banamuhla ngeke bangabaze ukushiya ukuthenga uma izinketho zokulethwa zingagculisi

Abathengi abangaphezu kwesigamu (51%) baqinisekisa ukuthi abakaqedi i-oda lokuthenga ngenxa yezinketho ezingezinhle zokulethwa, becaphuna, phakathi kwezinye izizathu, ukuthi ukulethwa akukwazanga ukuqinisekiswa ngedethi ethile (30%) noma kuzothatha isikhathi futhi kakhulu ukufika.

Futhi, U-76% wabathengi ubheke izinketho zokubuyisela umthengisi ngaphambi kokufaka i-oda, kanti u-51% uthe awuzange uqhubeke nokuthenga ngoba uhlelo lokubuyisela olunikezwayo lwalungelula futhi alukhululekile kubo.

Ukujwayela izintandokazi zokulethwa

Ukuvumelana nezimo kubaluleke kakhulu kubathengi abaku-inthanethi. Ngokombiko we-Sendcloud, a 85% yabathengi baseSpain bafuna ukukhetha usuku oluqondile lokulethwa, nolunye 87% Ngingathanda ukukhetha indawo ethile yesikhathi. Lokhu kugcizelela ukuthi ukunikeza izinketho ezifana Ilandwe esitolo, i-entrega rápida noma ezinye izindlela ezintsha ezifana nezikhiya ezizenzakalelayo zingenza umehluko. Kubalulekile futhi ukuthi abasebenzisi bakwazi guqula imininingwane yokulethwa ngisho nangemva kokwenza ukuthenga ukuze kuhlangatshezwane nezinguquko ezingenzeka.

Umthelela ekuthembekeni kwekhasimende

Impumelelo yezohwebo nge-elekthronikhi ayilele nje kuphela ekuheheni amakhasimende, kodwa nasekuwagcineni. Abathengi besimanje banokubekezelela okuncane kokuhlangenwe nakho okungalungile kokuletha. Ucwaningo lwakamuva luthole ukuthi ngaphezu kwalokho 50% yabathengi baseSpain ngeke babuyele kumthengisi ngemuva kwesipiliyoni esibi. Ngaphezu kwalokho, abasebenzisi abaningi bakhetha amanethiwekhi omphakathi ukwabelana ngokungeneliseki kwabo, okungase kuthinte kakhulu idumela yomkhiqizo.

Ukulethwa kwe-Amazon

Izintandokazi zezindlela ezahlukene zokulethwa

Uma kuziwa ezinhlobonhlobo zezinketho zokulethwa ezisetshenziswayo, abathengi banamuhla basebenzisa izinhlobonhlobo zezinsizakalo ngaphezu kokulethwa ekhaya, okuhlala kuthandwa kakhulu yibo bonke abathengi; U-90% wabaphenduli basebenzise le nketho ezinyangeni eziyisithupha ezedlule. I Ilandwe esitolo ithole ukuduma ngemva kokulethwa kwekhaya, igqame ikakhulukazi emazweni afana ne- United Kingdom. ESpain naseJalimane, i- ukuthunyelwa endaweni yokusebenza Kuphinde kube inketho ngokuya ethandwa.

Izindlela ezincane ezijwayelekile ezifana nokusetshenziswa kwe drones noma ukulethwa kwe-locker okuzenzakalelayo sekuqala ukutholakala, ikakhulukazi ku izimakethe njengeJalimane ne-United States. Ukulethwa kwamalokha, nakuba kuyinketho edume kancane phakathi kwabathengi e-Europe nase-United States, kukhethwa u-20% wabathengi baseJalimane abathi basebenzise le sevisi ezinyangeni eziyisithupha ezedlule.

Amasu okwenza ukulethwa kube ngokwakho

Mayelana nezinto eziseqhulwini kwezidingo Abathengi banamuhla bafuna ikhono lokwenza ukulethwa kwabo ngokwezifiso ukuze kuhlangabezane nezidingo zabo eziqondile zokuthenga ngakunye abakwenzayo. Abathengi baseYurophu naseNyakatho Melika balindele ukuzenzela kukho konke ukuthenga. Ngenkathi i 86% zazisa i isivinini sokulethwa, a 80% uncamela izinketho zokufaka indawo ethile yokulethwa kwesikhathi. Ngaphezu kwalokho, ucwaningo lubonisa ukuthi a ukuxhumana okusebenzayo kanye nokulandelela ngesikhathi sangempela nge-imeyili noma nge-SMS kubalulekile ekukhuthazeni umuzwa omuhle.

I-athikili ehlobene:
Ukukhethwa kwemiyalezo ku-eCommerce

Ukubaluleka kokusimama

Ukuqwashisa ngemvelo kudlala indima ebaluleke kakhulu ekuthengeni izinqumo. Abathengi abaningi bayakhetha izindlela zokulethwa ezizinzile, njengokuletha kancane, okuhlanganisa ama-oda ukuze kuncishiswe umthelela wendawo. Kukhona nentshisekelo ezindleleni ezintsha ezifana ukulethwa ngokubambisana, lapho abantu ngabanye nabathuthi babelana ngemizila ukuze kuncishiswe ukungcola.

ukulethwa ngobuningi

Ukuvela kwe-e-commerce kudinga izinkampani ukuthi zisungule inqubo yokulethwa ukuze zihlangabezane nokulindelwe ngabathengi. Kusukela ezindleleni eziqondene nawe kuye kuzinketho ezisimeme, yonke imininingwane ibalulekile ukuze udale umuzwa wokuthenga ongagcini nje ngokugcina amakhasimende, kodwa futhi oqinisa isithombe somkhiqizo. Inselele kubathengisi ukugcina lesi sivinini soshintsho ngenkathi kuqinisekiswa izindleko zokuncintisana kanye nokulinganisa ekusebenzeni kwabo.

Amaphuzu avelele weMetaPack eSpain

  • U-78% wabaphenduli base-Spain uthe bathenge imikhiqizo kumthengisi oyedwa esikhundleni somunye ngoba inikeza izinketho eziningi zokulethwa.
  • Ama-59% akhokhele kakhulu imikhiqizo ngoba izinketho zokulethwa bezingcono.
  • U-69% wabathengi baseSpain abakakaqedi i-oda le-inthanethi ngoba ukulethwa bekubiza kakhulu.
  • Ukulethwa kwamahhala kubaluleke kakhulu kubathengi baseSpain kunanoma yisiphi esinye isifunda esifundiwe (96%).
  • Abathengi baseSpain (78%) bangesibili ngemuva kwe-United Kingdom ekuvumeni ukulinda isikhathi eside ukulethwa kwemikhiqizo yabo uma ishibhile.
  • U-88% wabathengi base-Spain bazothenga okwengeziwe kumthengisi onezinqubo ezilula zokubuyisela.

I-infographics

I-infographic engezansi ikhombisa imininingwane evela kulolu cwaningo ngendlela ecacile neqondakala.

I-MetaPack ye-INFOGRAPHIC


Shiya umbono wakho

Ikheli lakho le ngeke ishicilelwe. Ezidingekayo ibhalwe nge *

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  1. Ubhekele imininingwane: Miguel Ángel Gatón
  2. Inhloso yedatha: Lawula Ugaxekile, ukuphathwa kwamazwana.
  3. Ukusemthethweni: Imvume yakho
  4. Ukuxhumana kwemininingwane: Imininingwane ngeke idluliselwe kubantu besithathu ngaphandle kwesibopho esisemthethweni.
  5. Isitoreji sedatha: Idatabase ebanjwe yi-Occentus Networks (EU)
  6. Amalungelo: Nganoma yisiphi isikhathi ungakhawulela, uthole futhi ususe imininingwane yakho.