Lapho udala ibhizinisi le-eCommerce, ujwayele ukucabanga ngesitolo esiku-inthanethi lapho amakhasimende athenga khona imikhiqizo yakho bese uyithumela. Kodwa iqiniso liwukuthi kukhona amamodeli ebhizinisi le-eCommerce ahlukahlukene, futhi ukuwaqonda kungakusiza wenze izinqumo ezingcono zebhizinisi lakho.
Kodwa yiziphi izinhlobo zebhizinisi le-eCommerce? Ingabe zonke zingenzeka? Ingabe zikunikeza amathuba amaningi noma zikhethekile? Ngezansi sikutshela mayelana nazo zonke ongazithola. Siqale?
Ibhizinisi kumthengi (B2C)
Ukucabanga ngesitolo esiku-inthanethi kusho ukucabanga ngalolu hlobo lwemodeli yebhizinisi le-e-commerce. Lubonakala ngokuthengiswa okuqondile kwemikhiqizo noma izinsizakalo ezivela enkampanini (wena) kuya kumthengi wokugcina (ikhasimende lakho). Ukuze wenze lokhu, amapulatifomu aku-inthanethi asetshenziselwa ukuletha imikhiqizo noma izinsizakalo eduze kwamakhasimende akho ukuze azithenge ngaphandle kokubhekana nabalamuli.
Isibonelo i-Amazon. Inikeza inhlobonhlobo yemikhiqizo edayiswa ukuze kuphele abathengi.
Ibhizinisi kuya ebhizinisini (B2B)
Elinye ibhizinisi le-eCommerce okufanele ulicabangele lihilela ukuthengiselana phakathi kwezinkampani. Ngamanye amazwi, inkampani eyodwa ithengisela enye inkampani umkhiqizo.
Ukwenza kube lula kuwe ukuqonda, zicabange unenkampani kashokoledi. Kodwa, ukuze ukwazi ukuzenza, udinga izithako. Ngakho uya kwenye inkampani uyozithenga. Ngokuyisisekelo, okwenzayo ukuthenga enkampanini ukwenza imikhiqizo yakho bese uyithengisela abathengi.
Enye inketho elula isitolo sekhompyutha esithengisa amakhompiyutha angokwezifiso. Le nkampani ithenga izingxenye kwenye inkampani ukuze ikwazi ukwakha la makhompyutha.
I-Consumer to Consumer (C2C)
Ngaphakathi kwamamodeli ebhizinisi le-eCommerce, lokhu kuhlanganisa abathengi kanye nokuthengiselana okwenzeka phakathi kwabo. Isibonelo, ake sithi unomkhiqizo ekhaya ongasawusebenzisi futhi ofuna ukuwuthengisa. Uwufaka ohlwini epulatifomu bese uwuthengisela omunye umuntu.
Lokhu kubizwa ngokuthi ukuthengisa komthengi kuya kumthengi, futhi inkundla okwenzeka kuyo isebenza njengomxhumanisi. Ekwenzayo nje ukwenza lula umsebenzi futhi, kwezinye izimo, iphinde ikhokhise ikhomishini ngokuthengisa.
Isibonelo esicacile yi-Wallapop, Vinted noma i-eBay. Kuzo zonke, ngabantu ngabanye (yize zikhona nezinkampani) ezidayisa imikhiqizo, kungaba ngamasekeni noma amasha. Kodwa ezimweni eziningi umkhiqizo owodwa noma emibili kuphela.
I-Consumer to Business (C2B)
Awucabangi ukuthi umthengi anganikeza izinkampani imikhiqizo noma izinsizakalo ? Empeleni ikhona, futhi ivame kakhulu kunalokho ocabanga uma ucabanga ngamapulatifomu azimele anikeza izinsizakalo zawo emabhizinisini.
Kuqukethe umuntu oyedwa noma umthengi ohlinzeka ngemikhiqizo noma amasevisi akhe enkampanini. Isibonelo, unganikela ngezinsizakalo zokuklama izithombe enkampanini ukuze udale ilogo noma umazisi obonakalayo. Noma unganikela ngemikhiqizo yakho ukuze ithengiswe endlini, ngaleyo ndlela wandise iphothifoliyo yomkhiqizo etholakala kumakhasimende akho.
Nakuba lokhu kungeyona inkambiso, njengoba sivame ukukhuluma ngochwepheshe abanikeza izinsizakalo zabo ezinkampanini, kungase kube khona abantu abenza lokhu njengendlela yokuzilibazisa noma abakwenza kuphela ngesikhathi sabo samahhala.
Imodeli yokubhalisa
Ngisho noma ungayiboni njenge-e-commerce, iqiniso liwukuthi kungenzeka. Cabanga ngalokhu: Unesitolo esikhethekile esinikeza izaphulelo noma imikhiqizo elinganiselwe, ebiza kakhulu. Ukuze uvimbele wonke umuntu ukuthi athenge, usetha ukubhalisa. Yilabo kuphela ababhalisile abathola ukufinyelela kule mikhiqizo ye-edishini ekhawulelwe ekhethekile.
Umgomo ukunikeza imikhiqizo noma izinsizakalo ezisezingeni eliphezulu, eziphindaphindayo ezithethelela ukukhokha imali yokubhalisa. Ngaphandle kwalokho, amakhasimende abengeke azithole. Futhi noma ungakuboni, empeleni kukhuthaza ukwethembeka kwamakhasimende ngokunikeza okuthile okuhambisana nezidingo nezintshisekelo zawo. Ngaphezu kwalokho, kunikeza umfudlana wemali engenayo ongabikezelwa webhizinisi lakho.
Isibonelo izinkundla zokusakaza. Kodwa ugxile kakhulu ebhizinisini, une, ngokwesibonelo, i-Privalia, edinga ukuthi ubhalise ukuze ubone okunikezwayo. Kulesi simo, abakuceli lutho ukuthi ubhalise, kodwa kufanele ube kusizindalwazi sabo ukuze ufinyelele ukuthenga (indlela yokuthola imininingwane yakho yokuxhumana).
Imodeli ye-Freemium
Ngokuphathelene nalokhu okungenhla, unemodeli ye-freemium, esekelwe ekuhlanganiseni izinsizakalo zamahhala, mhlawumbe umkhiqizo noma isevisi eyisisekelo ngaphandle kwezindleko; kanye nensizakalo ekhokhelwayo, enomkhiqizo noma isevisi ephelele nesebenza kangcono.
Le modeli ilungele izinhlelo zokusebenza, amathuluzi ezobuchwepheshe, njll.
Ukudonsa
Ngaphakathi kwebhizinisi le-eCommerce, uthola futhi i-dropshipping, inketho eyaziwayo. Kuhilela ukudala isitolo esiku-inthanethi lapho kungadingeki ukhathazeke ngokuthunyelwa noma isitokwe . Ukuze uthole imali yanyanga zonke, enye inkampani iphatha ukuthunyelwa kwemikhiqizo amakhasimende akho ayithengayo.
Leli bhizinisi linezinzuzo nezinkinga zalo, kodwa uma uqala, kungaba indlela yokonga imali futhi uzuze ubukhona ku-inthanethi futhi wakhe ukuhlonza umkhiqizo wesikhathi esizayo.
Imodeli yekhredithi
Enye yamamodeli ebhizinisi le-eCommerce esithandwa kakhulu yilena. Ihlanganisa ukuthola imikhiqizo noma izinsizakalo kodwa hhayi ukuzikhokhela ngokushesha . Eqinisweni, inkokhelo yenziwa esikhathini esizayo noma ngezitolimende, ngakho-ke ikhasimende lithambekele kakhulu ekuthengeni lizi ukuthi akudingeki likhokhe ngokushesha.
Isibonelo singenye yezindlela zokukhokha ze-AliExpress, lapho ungakhokhiswa khona ngokuthenga kwakho uze uthole futhi uqinisekise ukutholwa komkhiqizo.
Njengoba ubona, kunezinhlobo eziningi zebhizinisi le-eCommerce. Isinqumo sokugcina kufanele sisekelwe ohlotsheni lwebhizinisi ofuna ukuliqhuba ukuze unqume ukuthi yiliphi elikufanele kakhulu. Noma kunjalo, akuwona umqondo omubi ukuhlanganisa amabhizinisi ambalwa noma udale imodeli entsha. Lokhu kuzokusiza ukuthi ugqame emncintiswaneni.