Lapho udala ibhizinisi le-eCommerce, ujwayele ukucabanga ngesitolo esiku-inthanethi lapho amakhasimende athenga khona imikhiqizo yakho bese uyithumela. Kodwa iqiniso liwukuthi kukhona amamodeli ebhizinisi le-eCommerce ahlukahlukene, futhi ukuwaqonda kungakusiza wenze izinqumo ezingcono zebhizinisi lakho.
Kodwa yiziphi izinhlobo zebhizinisi le-eCommerce? Ingabe zonke zingenzeka? Ingabe zikunikeza amathuba amaningi noma zikhethekile? Ngezansi sikutshela mayelana nazo zonke ongazithola. Siqale?
Ibhizinisi kumthengi (B2C)
Ukucabanga ngesitolo se-inthanethi ukucabanga ngalokhu uhlobo lwemodeli yebhizinisi le-e-commerce. Kubonakala ngokuthengiswa okuqondile kwemikhiqizo noma izinsizakalo ezivela enkampanini (wena) kumthengi wokugcina (iklayenti lakho). Ukuze benze lokhu, basebenzisa izinkundla eziku-inthanethi ukusondeza imikhiqizo noma amasevisi kumakhasimende abo, okubavumela ukuthi bazithenge ngaphandle kokusebenzelana nabaxhumanisi.
Isibonelo i-Amazon. Inikeza inhlobonhlobo yemikhiqizo edayiswa ukuze kuphele abathengi.
Ibhizinisi kuya ebhizinisini (B2B)
Elinye ibhizinisi le-eCommerce okufanele licatshangelwe lihlobene nalo ukuthengiselana okwenzeka phakathi kwezinkampani. Okusho ukuthi, inkampani eyodwa ithengisela enye inkampani umkhiqizo.
Ukwenza kube lula kuwe ukuqonda, zicabange unenkampani kashokoledi. Kodwa, ukuze ukwazi ukuzenza, udinga izithako. Ngakho uya kwenye inkampani uyozithenga. Ngokuyisisekelo, okwenzayo ukuthenga enkampanini ukwenza imikhiqizo yakho bese uyithengisela abathengi.
Enye inketho elula isitolo sekhompyutha esithengisa amakhompiyutha angokwezifiso. Le nkampani ithenga izingxenye kwenye inkampani ukuze ikwazi ukwakha la makhompyutha.
I-Consumer to Consumer (C2C)
Ngaphakathi kwamamodeli webhizinisi le-eCommerce, lokhu kufaka: abathengi kanye nokuthengiselana okwenzeka phakathi kwabo. Isibonelo, zicabange unomkhiqizo endlini yakho ongasawusebenzisi futhi ufuna ukuwuthengisa. Uyishicilela endaweni yesikhulumi futhi uyithengisele omunye umuntu.
Lokhu kubizwa ngokuthi ukuthengisa komthengi kuya kumthengi, futhi inkundla okwenzeka kuyo isebenza njengomxhumanisi. Ekwenzayo nje ukwenza lula umsebenzi futhi, kwezinye izimo, iphinde ikhokhise ikhomishini ngokuthengisa.
Isibonelo esicacile yi-Wallapop, Vinted noma i-eBay. Kuzo zonke, ngabantu ngabanye (yize zikhona nezinkampani) ezidayisa imikhiqizo, kungaba ngamasekeni noma amasha. Kodwa ezimweni eziningi umkhiqizo owodwa noma emibili kuphela.
I-Consumer to Business (C2B)
Awukucabangi lokho umthengi anganikela ngemikhiqizo noma amasevisi ezinkampanini? Ikhona ngempela, futhi ivame kakhulu kunalokho ongase ucabange uma ucabanga ngezinkundla ezizimele ezinikezwa amabhizinisi.
Kuqukethe umuntu oyedwa noma umthengi ohlinzeka ngemikhiqizo noma amasevisi akhe enkampanini. Isibonelo, unganikela ngezinsizakalo zokuklama izithombe enkampanini ukuze udale ilogo noma umazisi obonakalayo. Noma unganikela ngemikhiqizo yakho ukuze ithengiswe endlini, ngaleyo ndlela wandise iphothifoliyo yomkhiqizo etholakala kumakhasimende akho.
Nakuba lokhu kungeyona inkambiso, njengoba sivame ukukhuluma ngochwepheshe abanikeza izinsizakalo zabo ezinkampanini, kungase kube khona abantu abenza lokhu njengendlela yokuzilibazisa noma abakwenza kuphela ngesikhathi sabo samahhala.
Imodeli yokubhalisa
Ngisho noma ungayiboni njenge-e-commerce, iqiniso liwukuthi kungenzeka. Cabanga ngalokhu: Unesitolo esikhethekile esinikeza izaphulelo noma imikhiqizo elinganiselwe, ebiza kakhulu. Ukuze uvimbele wonke umuntu ukuthi athenge, usetha ukubhalisa. Yilabo kuphela ababhalisile abathola ukufinyelela kule mikhiqizo ye-edishini ekhawulelwe ekhethekile.
Umgomo uwukuthi Nikeza ngekhwalithi ephezulu, imikhiqizo evela njalo noma amasevisi avumela ukukhokha okubhaliselwe ukuze ufinyelele kuzo. Ngaphandle kwalokho, bebengeke babe nazo. Futhi ngisho noma ungayiboni, iqiniso liwukuthi ikhuthaza ukwethembeka kwamakhasimende uma ulinikeza okuthile okufana nezidingo noma izintshisekelo zalo. Futhi, ikunikeza imali engenayo ebikezelwayo yebhizinisi lakho.
Isibonelo izinkundla zokusakaza. Kodwa ugxile kakhulu ebhizinisini, une, ngokwesibonelo, i-Privalia, edinga ukuthi ubhalise ukuze ubone okunikezwayo. Kulesi simo, abakuceli lutho ukuthi ubhalise, kodwa kufanele ube kusizindalwazi sabo ukuze ufinyelele ukuthenga (indlela yokuthola imininingwane yakho yokuxhumana).
Imodeli ye-Freemium
Okuhlobene nalokhu okungenhla, unemodeli ye-freemium, esekelwe kuyo hlanganisa izinsiza zamahhala, mhlawumbe umkhiqizo noma isevisi eyisisekelo mahhala; kanye nesevisi yokukhokha, ngomkhiqizo noma isevisi ephelele futhi esebenza kakhulu.
Le modeli ilungele izinhlelo zokusebenza, amathuluzi ezobuchwepheshe, njll.
Ukudonsa
Phakathi kwamamodeli webhizinisi le-eCommerce, ubuye ube ne-dropshipping eyaziwayo. Ibonakala ngokwakha isitolo se-inthanethi lapho Akudingeki ukhathazeke ngokuthunyelwa noma ukusungula umkhiqizo.. Ukuze uthole imali yanyanga zonke, enye inkampani iphatha ukuthunyelwa kwemikhiqizo ethengwa ngamakhasimende akho kuwe.
Leli bhizinisi linezinzuzo nezinkinga zalo, kodwa uma uqala, kungaba indlela yokonga imali futhi uzuze ubukhona ku-inthanethi futhi wakhe ukuhlonza umkhiqizo wesikhathi esizayo.
Imodeli yekhredithi
Lena enye yamamodeli ebhizinisi eCommerce aziwa kakhulu. Iqukethe thola imikhiqizo noma amasevisi kodwa ngaphandle kokuyikhokhela ngokushesha. Eqinisweni, icebo liwukuba uzikhokhele esikhathini esizayo noma ngezitolimende, ukuze ikhasimende lithambekele kakhulu ekuthengeni lazi ukuthi akumele likhokhe ngokushesha.
Isibonelo singenye yezindlela zokukhokha ze-AliExpress, lapho ungakhokhiswa khona ngokuthenga kwakho uze uthole futhi uqinisekise ukutholwa komkhiqizo.
Njengoba ubona, kunezinhlobo eziningi zebhizinisi le-eCommerce. Isinqumo sokugcina kufanele sisekelwe ohlotsheni lwebhizinisi ofuna ukuliqhuba ukuze unqume ukuthi yiliphi elikufanele kakhulu. Noma kunjalo, akuwona umqondo omubi ukuhlanganisa amabhizinisi ambalwa noma udale imodeli entsha. Lokhu kuzokusiza ukuthi ugqame emncintiswaneni.