Lesi sibalo sobungcweti, esifake imfashini eminyakeni yamuva nje, yisona esibhekisa kumuntu ophethe noma umphathi we-inthanethi, online, umphakathi wedijithali noma umphakathi obonakalayo, noma umphathi womphakathi osebenza njengomcwaningi mabhuku walolu hlobo ezinkundleni zokuxhumana. Ngesigameko esiphelele sokuthuthukisa noma sokwenza zonke izinhlobo zamasu kulokho okubhekisele ekumaketheni kwedijithali.
Kunoma ikuphi, futhi ukuze kufezwe lo msebenzi wobungcweti, indima yokuqeqesha ibaluleke ngokulinganayo. Umphathi womphakathi ozihloniphayo, phela, ungumkhulumeli wenkampani endaweni yedijithali, futhi ngenxa yalokho, kumele abe ngumxhumanisi omuhle kakhulu , ngaphakathi nangaphandle kobudlelwano bayo. Leli yikhono okumele babe nalo ngezinga elithile lobuchwepheshe, kuze kube seqophelweni lokuthi bangavela emikhakheni yobuntatheli, ukukhangisa, ukumaketha, noma ukuxhumana, futhi babe nokuqeqeshwa okukhethekile ekumaketheni kwedijithali kanye nokuphathwa kwezokuxhumana.
Ngakolunye uhlangothi, kubalulekile ukugwema ukubaqhathanisa nomphathi wezokuxhumana, njengoba beyimisebenzi yobungcweti ehlukene, yize bengaphelelisana ngezikhathi ezithile emisebenzini yabo. Bangamaphrofayili amabili ahlukene aphelelisanayo futhi abikanayo, kodwa anemisebenzi ehlukene. Kodwa-ke, ngokuvamile uchwepheshe ofanayo uthatha imithwalo yemfanelo yabo bobabili.
Umphathi womphakathi: imisebenzi yayo efanelekile
Ngokuqinisekile uyazibuza ukuthi yini iphrofayli okufanele linikezwe yileli nani lobuchwepheshe. Okokuqala, kufanele kube ngumuntu othanda ukuxhumana nomphakathi futhi anikeze amazinga aphezulu ozwela lobuchwepheshe, ubuciko kanye nesifiso sokwenza ngcono ukusebenzisana ngobuchwepheshe obusha futhi nakanjani kwi-Intanethi. Kepha hhayi kuphela, kepha ngokuphambene nalokho, kufanele kuhambisane nolwazi oluqinile kweminye imikhakha noma izifundo, njengalezo esizozidalula ngezansi, phakathi kwezinye ezifanele kakhulu:
- Ukwakhiwa kwamasu
- Ukuphathwa komphakathi
- Ukuhlolwa nokuphathwa kwezinqubo namaphrojekthi
- Ukuphathwa kwezinhlekelele
- Isevisi yamakhasimende
- Amathuluzi 2.0
Ngaphakathi kwalesi simo esijwayelekile, laba ochwepheshe abaqeqeshiwe kakhulu baletha inani elengeziwe ngenethiwekhi yabo enhle kakhulu yezokuxhumana , okusiza ukuphatha kangcono amasu okuhlela i-e-commerce, kungakhathaliseki uhlobo noma isiqondiso sebhizinisi. Ngale ndlela, umphathi womphakathi angaba ukusekelwa okuqinile kokwenza izinqumo ezinengqondo ekuphathweni kwebhizinisi ledijithali.
Ngazi kanjani ukuthi ngiyayidinga yini kwi-eCommerce yami?
Lo ngumbuzo osemqoka kuleli banga lezinkampani futhi ungaphendulwa kalula ezindleleni ezithile. Ngoba ekugcineni kosuku okumayelana nakho ekugcineni ukubuka ngaphezulu kokunye ukucatshangelwa kobuchwepheshe kokunye okuqukethwe okubalulekile komkhakha noma inkambu yenkampani eyisebenzelayo engaba nentshisekelo kubalandeli bayo. Lesi ngesinye sezici okufanele usicabangele ukwazi ukuthi usidinga ngempela yini lesi sibalo sobuchwepheshe kusukela manje kuqhubeke.
Ngoba ngakolunye uhlangothi, kufanele futhi sigcizelele iqiniso elifanele lokuthi umphathi womphakathi ungumuntu okufanele azi futhi abhekane neminye imikhakha. Ngoba ayikwazi ukukhohlwa ukuthi ifeza imisebenzi ehlukahlukene. Njengamacala alandelayo esikudalula kuwo ngezansi:
Ukuqonda indawo yakho kangcono kuzokuvumela ukuthi usebenze kahle ebhizinisini lakho ngaso sonke isikhathi. Lokhu kuhlanganisa nokuxhumana nabasebenzisi bakho abakhuthele kakhulu kanye nabantu abanethonya ukuze uqokomise le misebenzi kusukela manje kuya phambili.
Ukwakha uzwela nomphakathi wakho kubaluleke kakhulu kangangokuthi kungaba esinye sezici ezibaluleke kakhulu empumelelweni yomphathi womphakathi omuhle. Ngale ndlela, kubalulekile ukudala ukuxhumana ngokomzwelo nabasebenzisi bakho, ubakhuthaze ukuthi basebenzisane nokuqukethwe okukhiqizayo, ngaleyo ndlela ubabandakanye futhi wengeze inani kuzo zonke izenzo zakho.
Ngabe ngidinga i-eCommerce yebhizinisi lami?
Sekuyisikhathi sokucabanga ngemuva kokuhlaziya ukuthi imenenja yomphakathi iyini ngempela ukuthola isidingo sokuthi ngabe ngiyasidinga yini lesi sibalo sokuqala nokwakha i-eCommerce. Ngale ndlela, akungabazeki ukuthi ukwazi ukuthi sidinga umphathi womphakathi sizosebenzisana nenqubo elula yokulahla engihlaziya ngayo izinkampani engizelulekayo.
Yebo, kunamabhizinisi amaningi aku-inthanethi lapho kuphuthuma khona kakhulu ukuphikisana nalezi zici. Ngoba izici zayo ziyayidinga ngakho-ke sizobeka uhlu lwezinkampani ezingazuza kakhulu kumanethiwekhi omphakathi. Lapho bengadlala khona indima ebaluleke kakhulu ekwenzeni izinqumo zabo. Njengesibonelo, ezimweni ezilandelayo:
- Abathengisi bezingubo
- Abadayisi be-elekthronikhi
- Izinkampani ezinikezela ngemikhiqizo eku-inthanethi noma izinsizakalo eziku-inthanethi
- Izinkampani ezinikezela ngezinsizakalo zokuhanjiswa kwempahla noma kwepasela
- Izinkampani ezithengisa izinto ezingamasekeni
- Ukubonisana
- Abameli
- Izitolo zezimpahla zasekhaya nezemidlalo
Esinye isici okufanele sisihlaziye ukufaka leli nani lochwepheshe ethimbeni lethu lentuthuko yilokho okuhlobene nezinhloso esiziphishekela esitolo sethu noma ebhizinisini eliku-inthanethi. Futhi lapho imisebenzi elandelayo esiyinikezayo okwamanje ivelela.
Kanye nezinhloso zenkampani/uphawu, dala uhlelo oluhlelekile lwe-Social Networks lapho kumiswa khona izinhloso ezilinganisekayo neziphathekayo (inani labalandeli, "abathandwayo", ama-RT, inani lokuvakasha okuvela ku-Social Networks, njll.)
Hlaziya idatha etholwe kumathuluzi okulinganisa bese wenza izinguquko esu uma zidingeka ngempela.
Ukuxhumana, ukulalela, nokuxazulula izinkinga yizihluthulelo ezintathu eziyinhloko okufanele wonke uMphathi Womphakathi azi ukuthi azenze kanjani.
Ukuze kuzuze inkampani lonke ulwazi , oluphethwe futhi oluhlelwe ngaphambilini, olutholwa kubasebenzisi noma abalandeli bomkhiqizo.
Ukuze ngemuva kwakho konke lokho esikuxhumanise nemisebenzi yayo, yisikhathi esifanele sokubuza umbuzo ocacile: unentshisekelo yokuba noMphathi Womphakathi wesitolo sakho esiku-inthanethi? Kungenzeka ukuthi kwezinye izimo kunjalo, kepha kokunye ngeke kudingeke ngempela kunoma iyiphi indawo yokubuka.
Ungasikhetha kanjani lesi sibalo sobungcweti?
Le ngenye yezindlela ezifanele kakhulu okufanele uzenze kusukela manje kuqhubeke. Phakathi kwazo iqiniso lokubala noma lokufunda kahle izilimi eziningana ukuze kulondolozwe ubudlelwano obunamanzi kakhulu kusukela manje kuqhubeke.
Ukukhetha iMenenja yoMphakathi empeleni, ukuqonda izilimi eziningana ngokungeziwe kweSpanish, noma okungenani ukwazi kahle isiNgisi. Futhi ukuthi manje kungenzeka ungazinikeli ekuthengiseni phesheya, kepha ngokukhululeka namathuba anikezwa yi-eCommerce, awazi neze.
Ngaphezu kwalokho, ukuthi ngale ndlela ungabona futhi uhlaziye okwenziwa ukuncintisana kwamanye amazwe ezinkundleni zokuxhumana ngakho-ke, ukwazi ukusebenzisa lezi zindlela kumkhiqizo wakho.
Yiba umuntu omusha kusukela ekuqaleni
Impumelelo yomkhiqizo wakho ezinkundleni zokuxhumana izosuselwa kokuqukethwe. Noma ngabe kungumbhalo ngokuthunyelwe, amavidiyo, izithombe, i-infographics, ngqo ... ngaphandle kokungabaza, lapho ukhetha iMenenja yoMphakathi, kufanele kube nobuciko ngokuya ngokuqukethwe eyabelana ngakho, yazi ukuthanda kwamakhasimende akho futhi idizayine futhi idale okushicilelwe okubalulekile ngokwabo. Ngalo mqondo, uma unolwazi ngokuqoshwa nokuhlelwa kwevidiyo, kungcono, ngoba ividiyo manje iyona esatshalaliswa kakhulu.
Akufanele nakancane ukhohlwe ukuthi iMenenja yoMphakathi kufanele ihambele ezindaweni ezinamakhono amasha ukuze yenze umsebenzi wayo iziqinisekiso zokuphumelela. Akumangalisi ukuthi ngomunye wemisebenzi edinga ukufundwa okuqhubekayo kulawa makghono adingekayo ukuze kusebenze kahle esitolo se-inthanethi noma kwezohwebo.
Lwazi kahle uphawu lwakho lokuhweba
Kungaphezu kokusobala, ukukwazi ukuxhumana ngokufanele ngamagugu ohlobo lwakho lomkhiqizo, wazi ukuthi ungayithengisa kanjani imikhiqizo noma izinsizakalo zakho ... kufanele uyazi inkampani ngokuphelele. Ngalesi sizathu, kuvame ukuba ngcono ukuba ne-CM yangaphakathi, ngoba bazokwazi ibhizinisi kangcono kune-CM engaphandle kwalo. Kunoma yimaphi amacala, onesizinda esingaphezu kwakho konke okuhlobene nomkhiqizo wezohwebo omele ngaleso sikhathi.
Ukuzixazulula ezinqumweni
Ekugcineni, futhi ngakho konke empilweni, enye yezimfanelo zale phrofayili yobungcweti ukuthi ungaphezu kwakho konke futhi ngaphezu kwakho konke okungujuqu. Lokho wukuthi, kufanele uqonde amamethrikhi nedatha evela kubaphathi benethiwekhi ngayinye yezenhlalo. Ngamunye unesigaba se- "Analytics" lapho singabona khona imininingwane yabaphathi bethu futhi lokho kunganikeza umkhondo ongajwayelekile mayelana nalokho okufanele sikwenze.
Ngakho-ke, futhi njengesiphetho, kuzodingeka ngokuphelele ukuthi wazi ukuthi ungakhetha kanjani iMenenja yoMphakathi ngendlela eyiyo. Phakathi kwezinye izizathu, ngoba kunezinto eziningi ezingakulethela.