Ungakuthuthukisa kanjani ukuthenga ku-inthanethi ngobuhlakani bokwenziwa: amasu, izinzuzo, nekusasa le-eCommerce

Ukuthenga nge-inthanethi kushintshe kakhulu eminyakeni yamuva, futhi yonke into ikhomba ekuqhubekeni komkhuba. Abantu abaningi ngokwengeziwe bakhetha ukunethezeka kokuthenga emakamelweni abo okuhlala, kodwa okulindelweyo nakho kuyakhula: sifuna ukuthola lokho esikufunayo, imibuzo yethu iphendulwe ngokushesha, futhi sithole isevisi yomuntu siqu elingana noma engcono kunesitolo esiphathekayo. Lapha kulapho I-Artificial intelligence (AI) iqala ukusebenza njengethuluzi lokuguqula, ekwazi ukuguqula ngisho nezinqubo ze-e-commerce eziyisisekelo.

I-AI ivumela izitolo eziku-inthanethi ukuthi zingagcini nje ngokuqonda amakhasimende azo, kodwa futhi zilindele izidingo zabo futhi zithuthukise ulwazi lokuthenga ngezindlela ngaphambilini ebezibonakala njengenganekwane yesayensi.. Kusukela ezincomweni zomkhiqizo ezinembayo, isevisi yamakhasimende engu-24/7, namanani ashintshashintshayo, ukuya ekuphathweni kwezinto ezisheshayo kanye nokwenza ngokwezifiso okwedlulele kwayo yonke inqubo yokuthenga. Umphumela: abathengi abaneliseke kakhulu namabhizinisi aku-inthanethi anenzuzo enkulu.

Kungani ubuhlakani bokwenziwa buyisihluthulelo sokuthuthukisa ulwazi lokuthenga ku-inthanethi?

Ukwenziwa kwedijithali kwezohwebo kuholele emqhudelwaneni oshubile: zonke izitolo eziku-inthanethi kufanele zigqame uma zifuna ukuheha nokugcina amakhasimende. Kule ndawo, I-AI iba umsizi omkhulu wokuqonda, ukwenza kube ngokwakho kanye nokwenza lula ulwazi lokuthenga ku-inthanethi.. Ikhono layo lokucubungula idatha, ukufunda ekuziphatheni komsebenzisi, nokwenza izinqumo ezizenzakalelayo livumela i-eCommerce ukuthi ifinyelele amazinga angakaze abonwe okusebenza kahle nokwenza kube ngokwakho.

Ezinye izinzuzo eziqondile zokusebenzisa i-AI ezitolo eziku-inthanethi yilezi:

• Ukwenza ngokwezifiso okukhuluI-AI isivumela ukuthi senze uhambo lwekhasimende ngalinye ngendlela efanele, kusukela kumkhiqizo eliwubonayo kuye kulokho elikutholayo.
• Ukuthuthukisa izinqubo zangaphakathi: I-automation ye-inventories, i-logistics, ukukhiqizwa kokuqukethwe nezintengo.
• Isevisi yamakhasimende engapheli: Ama-Chatbots nabasizi ababonakalayo abakwazi ukuxazulula imibuzo futhi banikeze izeluleko ngaphandle kwemikhawulo yesikhathi.
• Ukwenza izinqumo ezingcono: Ukuhlaziya kwesikhathi sangempela ukulungisa amasu okuthengisa nawokumaketha.

Ukwenza kube ngokwakho okwedlulele: Okwenzeka ku-inthanethi ongakaze ukuzwe ngaphambilini

Enye yamandla e-AI ku-eCommerce yikhono layo elimangalisayo lokwenza ngokwezifiso yonke imininingwane yenqubo yokuthenga.. Asisabhekani nesitolo esiku-inthanethi esijwayelekile esibonisa iwindi elifanayo kuzo zonke izivakashi zaso. Manje sekungenzeka ukulindela okuthandwayo, izidingo, kanye nemikhuba yokuphequlula yomsebenzisi ngamunye.

Uyithola kanjani?

• Ukuhlaziywa kokuziphatha kanye nedatha yezibalo zabantuI-AI iqoqa ulwazi mayelana nosesho lwamakhasimende, ukuchofoza, ukuthenga okwedlule, isikhathi esichithwe kuwebhusayithi, kanye nezintandokazi. Lokhu kukuvumela ukuthi uhlukanise futhi uvumelanise okuqukethwe, amaphromoshini, kanye nedizayini yesitolo kuphrofayela yomsebenzisi ngamunye.
• Izincomo ezenziwe nge-hyper-personalizedAmapulatifomu afana ne-Amazon akweleta ingxenye enkulu yempumelelo yawo ezinhlelweni zokuncoma ezisekelwe ku-AI ezibonisa imikhiqizo eklanyelwe izithakazelo zabasebenzisi noma okuthengwe ngaphambilini, okwandisa kakhulu izinga lokuguqulwa.
• Ukwethulwa komkhiqizo namanani ashintshwa ngesikhathi sangempelaI-AI ingakwazi ukubeka phambili eco-friendly, tech-forward, fashion-forward, nanoma yisiphi esinye isigaba semikhiqizo ngokusekelwe kumaphethini wabasebenzisi, futhi inikeze ngisho nezintengo eziqondene nawe, izaphulelo, noma amadili asekelwe ekuziphatheni nendawo.
• I-Smart cross-selling and up-selling: Iziphakamiso ezizenzakalelayo zemikhiqizo ehambisanayo noma esezingeni eliphezulu ngokusekelwe ekuhlaziyweni kwalokho abanye abasebenzisi abanephrofayela efanayo abathengiwe kanye nomlando wabo wokuthenga, okwandisa inani lokuthenga elimaphakathi.
• Ukuzulazula okulungiselelwe kanye neziphakamiso zokubikezela: Ngenxa yokusesha kwe-semantic nokubikezela, i-AI isiza amakhasimende ukuthi athole akudingayo ngisho noma engawasebenzisi amagama aqondile noma enze amaphutha okuthayipha.

Usizo oluhlakaniphile nokusekelwa okungu-24/7: ama-chatbots, abasizi, nosekelo lwama-omnichannel

Isevisi yamakhasimende ibilokhu iyinselele ku-eCommerce, ikakhulukazi ngaphandle kwamahora okusebenza.. Nokho, ama-chatbots nabasizi ababonakalayo bakwazile ukuguqula lesi sici. Amathuluzi afana ne-Amazon's Rufus noma i-eDesk's Ava abonisa ukuvela kwe-bot yendabuko ibe abasizi abayinkimbinkimbi kakhulu nabahlakaniphile, abakwazi ukuxhumana ngokwemvelo futhi banikeze izimpendulo eziwusizo ngesikhathi sangempela.

Lezi zinhlelo zinikela ngani?

• Baxazulula ukungabaza ngokusheshaKusukela kulwazi lomkhiqizo, usayizi, nokuhambisana kuya kuzinqubomgomo zokuthumela nokubuyisela, yonke into ixazululwa ngemizuzwana nangaphandle kokungenelela komuntu.
• Ncoma imikhiqizo yomuntu siqu: Bahlaziya umlando womsebenzisi futhi baphequlule ukuze baphakamise ezinye izinto abazithakaselayo ngempela.
• Bacubungula imiyalo futhi balawule izigameko: Benza lula ukuzisiza, behlise umthwalo kubasebenzi futhi baqinisekise izimpendulo nganoma yisiphi isikhathi emini noma ebusuku.
• Thuthukisa ukugcinwa nokwaneliseka: Ukusetshenziswa kwayo kukhulisa amathuba okuthi ikhasimende lithenge futhi, ngokusho kwedatha eshicilelwe, ngama-20%.
• Bafunda futhi bazivumelanise nezimo: Zihlanganisa impendulo yomsebenzisi futhi zivuselelwa njalo ukuze zithuthukise ukusebenza kwazo.

Ngaphezu kwalokho, i-AI ivumela ama-chatbots ukuthi abe nezilimi eziningi futhi azivumelanise nezimakethe ezahlukene namaqiniso amasiko, avule umnyango wokwenziwa kwamanye amazwe kanye nokulethwa kwezinsizakalo okubandakanya kakhulu.

Ukusesha okuthuthukile: izwi, isithombe, nolimi lwemvelo

Ukusesha nokuthola umkhiqizo esitolo se-inthanethi esinezinkulungwane zezinkomba kungakhungathekisa. Lapha i-AI ilethe uguquko lwangempela ngokuhlanganisa izinhlobo ezintsha zokusesha:

• Ukusesha ngezwi: Ngenxa yabasizi abafana ne-Alexa, i-Siri, noma i-Google Assistant, uku-oda into, ukudala izikhumbuzi, noma ukubuza imibuzo kulula njengokusho uphimisele. Nakuba sisekhona indawo yokwanda emazweni akhuluma iSpanishi, ikusasa liwukhomba ngokucacile lo mkhuba.
• Ukusesha okubonakalayo: Ukulayisha isithombe noma ukuskena into kuvumela i-AI ukuthi iyikhombe futhi ibonise izinketho ezihlobene noma imikhiqizo ehambisanayo. I-Amazon, i-Pinterest, ne-Aliexpress isivele ihlanganise lobu buchwepheshe ngemiphumela emihle kakhulu.
• Ukusesha kwe-semantic nokubikezela: Akusekho ukuthembela kumagama angukhiye aphelele. Manje usungathayipha "izicathulo ezigijimayo ezikhululekile ezingaphansi kuka-€80" futhi uthole imiphumela enembile, njengoba i-AI ihumusha umongo nezihlungi ngokusekelwe kokuncamelayo.

Ukuthuthukisa kanye ne-automation ye-logistics, inventory, kanye ne-supply chain

Enye yezinkinga ezinkulu kakhulu kunoma yiliphi ibhizinisi le-eCommerce ukuqinisekisa ukuthi imikhiqizo iyatholakala, akukho ukuphela kwesitoko noma ukweqisa okukhiqiza izindleko ezingadingekile.. I-AI iguqula ukuphathwa kwempahla kanye nokusetshenziswa kwezinto ngezindlela eziningi:

• Funa ukubikezela: Isebenzisa idatha yomlando, izitayela zokusesha, nezici zangaphandle (ezifana nemikhankaso yokumaketha, isimo sezulu, noma imicimbi) ukuze ulindele ukuthi imiphi imikhiqizo ezothengisa kakhulu futhi ilungise uhlu lwamagama ngokufanele.
• Ukugcwaliswa kabusha okuzenzakalelayo: Ikuvumela ukuthi uvule ngokuzenzakalelayo ama-oda kubahlinzeki uma into ethile iwela ngaphansi komkhawulo othile.
• Ukuthuthukisa umzila nokulethwaI-AI ihlaziya ithrafikhi, izindawo ezidingeka kakhulu, nezindawo zokugcina izimpahla ukuze kuncishiswe izikhathi zokulethwa kanye nezindleko zokuthutha.
• Ukuvumelanisa okugcwele nama-ERP nama-CRM: Izinkundla ezihlakaniphile, njenge-Dynamics 365 noma ezifanayo, zikuvumela ukuthi ubeke phakathi kwakho konke ukuthengisa, ukusungula, kanye nolwazi lokuthutha ukuze ugade isimo sebhizinisi lakho ngesikhathi sangempela.

Izinkampani ezifana ne-Amazon ne-Zara zisebenzisa lezi zinhlelo ukuthumela imikhiqizo ezikhungweni ze-logistics eziseduze nangaphambi kokuba kudayiswe, kuqinisekiswe isivinini nokutholakala.

Ukuphathwa kwamanani okunamandla nokuncintisana

Inani lihlala lingenye yezinto ezibalulekile lapho unquma ukuthenga ku-inthanethi.. Izixazululo ze-AI zikuvumela ukuthi uqaphe izimbangi, uthole izitayela, futhi ulungise amanani ngokuzenzakalelayo ukuze ukwandise ukuthengisa namamajini, uze usabele ezinguqukweni ezingalindelekile ezifunwayo noma ekutholakaleni kwesitoko.

Izinzuzo eziyinhloko:

• Izexwayiso mayelana noshintsho lwentengo emqhudelwaneniI-AI ingathumela izaziso ezisheshayo lapho imbangi yehlisa izintengo, okukuvumela ukuthi usabele ngokushesha.
• Izaphulelo ezenziwe zaba ngezakho namaphromoshini: Ukunikezwa kungaqaliswa okuqondiswe kumasegimenti athile noma abasebenzisi abangabodwana.
• Khulisa imajini ngaphandle kokulahlekelwa ukuncintisana: Ukulahlekelwa ngenxa yezaphulelo ezeqile noma ukuwa ngemuva kwemakethe kuyagwenywa.

Ukukhiqiza okuqukethwe okuzenzakalelayo kanye nokwenza kahle

Ukubhala izincazelo zomkhiqizo, okuthunyelwe kwebhulogi, noma izincwadi zezindaba kungathatha amahora amaningi emsebenzini., ikakhulukazi uma ihlanganisa amakhathalogi amakhulu. Amathuluzi e-Generative AI anika amandla:

• Dala izincazelo ezilungiselelwe i-SEO: Ihlukile, yakhelwe umkhiqizo kanye namagama angukhiye afanelekile.
• Buyekeza izithombe zomkhiqizo: Ukuthuthukisa ikhwalithi yazo, ukususa ingemuva noma ukuzivumelanisa namafomethi ahlukene ngaphandle kokulahlekelwa ikhwalithi.
• Ukushicilela okuqukethwe ngokuzenzakalelayo: Lokhu kuqinisekisa ukuthi isitolo sihlala sinikeza imikhiqizo emisha ekhangayo nesesikhathini samanje.

Lokhu akuthuthukisi ulwazi lomsebenzisi kuphela, kodwa futhi kusiza ukuthuthukisa amazinga enjini yokusesha futhi kuhehe ithrafikhi eningi yemvelo.

Ukuhlukaniswa okuthuthukile nokuhlaziya kwamakhasimende okubikezelayo

Ukwazi ikhasimende lakho kubalulekile ekuklameni imikhankaso yokumaketha nokuthuthukisa isevisi.. I-AI ikuvumela ukuthi uhlaziye amaphethini okuthenga futhi uhlukanise isisekelo samakhasimende akho abe amasegimenti amancane ngokuya ngezinto ozithakaselayo, izinga lokusetshenziswa kwemali, imvamisa yokuthenga, kanye nentandokazi yesiteshi.

• Ukuhlukaniswa kokuziphatha: Ikhasimende ngalinye lithola imilayezo eyenzelwe izintshisekelo zalo.
• Sales Flow AutomationUkuhola kuguqulwa kube amakhasimende ngokusebenzisa amasu anamandla e-AI nemilayezo.
• Ukutholwa kwamasegimenti enani eliphezulu: Khomba abasebenzisi abanenzuzo kakhulu ukuze ugxile emizamweni yokwethembeka kwabo.
• izibalo zokubikezelaAmathuluzi afana ne-Google Analytics asebenzisa i-AI ukuze alindele amathuba okuguqulwa futhi abone ubungozi bokushiywa, okuvumela ukuthatha izinqumo ngokushesha.

Imikhankaso yokukhangisa neyokumaketha enembe kakhulu

Izinkundla zokukhangisa ziya ngokuya ziqhutshwa ama-algorithms e-AI., elungisa ngokuzenzakalela izethameli, ubuciko, nezabelomali ukuze kuzuzwe imbuyiselo engcono kakhulu yokutshalwa kwezimali.

• Ukuhlukaniswa okuhlakaniphile: Abasebenzisi kuphela abanamathuba aphezulu okuthenga abathintekayo.
• Ukuthuthukisa ibhidi kanye nesabelomali: I-AI ilungisa ngesikhathi sangempela ukuthi imalini okufanele ichithelwe nokuthi imiphi imikhankaso.
• Ukuhlonzwa kwezitayela ezintsha nezethameli: Thola ukunyakaza kwemakethe ngaphambi komncintiswano.

Konke lokhu kwenza imikhankaso ibe yimpumelelo, ingaphazamisi kangako, futhi ibe nomthelela omkhulu.

Izinhlelo ezisebenzayo: izindaba zempumelelo yempilo yangempela

Izinkampani kuyo yonke imikhakha ziphendukele kubuhlakani bokwenziwa ukuze ziguqule izitolo zazo eziku-inthanethi futhi zithuthukise ulwazi lokuthenga:

• Amazon: Izincomo ezenziwe zaba ngezakho, ukuhlela kusengaphambili, nama-chatbots esevisi yekhasimende. Ikhiqiza u-35% wokuthengisa kwayo ngenxa ye-AI.
• Alibaba: Inikeza izincomo eziqondene nawe, iphatha izehlakalo, futhi ize ixoxisane ngezintengo ngokuzenzakalela kusetshenziswa i-AI.
• Zara: I-inventory yesikhathi sangempela nokulungiswa kokukhiqiza okusekelwe esidingweni esitholwe yi-AI.
• Starbucks: Ukwenza kube ngokwakho okunikezwayo kuhlelo lwakho lokusebenza lweselula ngokusekelwe kumikhuba yekhasimende ngalinye.
• sephora: Isivivinyo somkhiqizo obonakalayo kanye nokubonwa kobuso ukuphakamisa imithunzi.
• I-H & M.: Ama-Chatbots kanye neqiniso elingeziwe lokukhetha izingubo nezingubo.
• IKEA: Uhlelo lokusebenza lwe-AR ne-AI lokubuka ifenisha ekhaya ngesilinganiso sangempela.
• I-Wave Spas: Ukwehliswa kwezigameko zangaphambi kokudayiswa kufika ku-70% ngenxa ye-chatbot Ava yayo, eqonda ikhathalogi kangcono kunabasebenzi abaningi.

Izinzuzo ezibalulekile zamakhasimende namabhizinisi

Noma ngabe unesitolo esiku-inthanethi noma ungumthengi ovamile, i-AI ingaguqula ngokuphelele ulwazi lokuthenga nokuthengisa.:

• Imiphumela esheshayo futhi eqondene nawe: Amakhasimende athola lokho abakufunayo ngemizuzwana.
• 24/7 Usizo: Imibuzo ixazululwa nganoma yisiphi isikhathi ngeziphakamiso ezifanele.
• Ukutholwa Komkhiqizo Ohlakaniphile: Izinto ezihlobene ziyaphakanyiswa okungenzeka awuzange uzicabangele.
• Izipesheli ezifanele nezaphulelo: Awusatholi ugaxekile, kodwa amaphromoshini ahlobene ngempela nezintshisekelo zakho.
• Ukunciphisa ukucindezeleka nokukhungatheka: Ukusesha kulula futhi ukuthenga kuyashesha.
• Izinkampani ezinenzuzo eyengeziwe futhi ezisebenza kahle: Amaphutha okusebenza ambalwa kanye nokuthengisa okwengeziwe ngenxa yokuphatha okuzenzakalelayo kanye nezibalo zesikhathi sangempela.

Izinselelo kanye nezihluthulelo zokuqaliswa kokusebenza okunesimilo nokusimeme

Akukhona konke ukuhamba ngomkhumbi: ukusebenzisa i-AI ku-eCommerce kuhilela ukunqoba izinselele zobuchwepheshe nezokuziphatha.:

• Ukuvikelwa kwedatha kanye nobumfihloKubalulekile ukuthobela imithetho (efana ne-GDPR e-Europe) futhi usebenzise ulwazi lwekhasimende ngendlela esobala, njalo kusiza ukulawula kanye nenketho yokuphuma ekwenzeni kube ngokwakho.
• Ukuhlanganiswa kwezinhlelo kanye nekhwalithi yedathaI-AI isebenza kuphela uma inikwa amandla idatha ethembekile, esesikhathini samanje, nephethwe kahle.
• Ukwakhiwa kweqembu nokuzivumelanisa nezimo: Abasebenzi kumele baqonde futhi bazi ukuthi bangasebenzisa kanjani la mathuluzi ukuze bathole ukusebenza okuphezulu.
• Ibuyekezwa njaloUmkhakha uthuthuka ngokushesha, ngakho-ke kubalulekile ukuhlala unolwazi lwakamuva ngamathrendi namathuluzi.

Izinkampani eziphethe i-AI kuphela ngokuziphatha, ngempumelelo, nangokusobala ezizothola ukwethenjwa nokwethembeka kwamakhasimende azo.

Ukufika kobuhlakani bokwenziwa ku-eCommerce kuphawula inguquko ekuthengeni ku-inthanethi nokuphathwa kwesitolo okubonakalayo. Kusukela ekuhlinzekweni komuntu siqu kanye nesevisi yamakhasimende kuya kwezokuthutha, amanani, ukuhlukaniswa, nokukhiqizwa kokuqukethwe, i-AI ingukhiye wokuguqula isitolo esijwayelekile sibe umshini wokuthengisa osebenza kahle, ogxile kumakhasimende. Kuyacaca ukuthi ukusebenzisa amandla obuhlakani bokwenziwa akuseyona inketho, kodwa kuyisidingo samanje nekusasa lezentengiselwano zedijithali.