Amasu okuthengisa ngentengo ephezulu, ukuthengisa ngokuhlanganisa, kanye nokwehlisa asebe yinto ebalulekile kunoma yiliphi ibhizinisi elifuna ukwandisa imali engenayo kanye nokuthuthukisa ulwazi lwamakhasimende. Ukuqonda nokusebenzisa la maqhinga akugcini nje ngokukuvumela ukuthi uthengise kakhulu, kodwa futhi kubalulekile ekuhleleni okunikezwayo kwakho ngokwezidingo kanye nokulindelwe yikhasimende ngalinye, ukwakha ubudlelwano obuqinile, obuthembanayo, nobuyigugu besikhathi eside.
Kulo mhlahlandlela, uzothola ngokuningiliziwe ukuthi lawa maqhinga asebenza kanjani, inhloso yawo, ukuthi uwasebenzise nini, nokuthi angahlanganiswa kanjani kwezentengiselwano ze-e-commerce, ezitolo ezithengisa izinto ezibizayo, kanye nezinsizakalo zobungcweti. Kuwo wonke lo mhlahlandlela ophelele, uzobona izibonelo ezisebenzayo, izinzuzo, amaphutha avamile, amathiphu, ngisho nendlela yokukala umthelela wawo ekuthengiseni kwakho kanye nokwaneliseka kwamakhasimende. Uma ufuna ukungena ngokujulile noma ukusebenzisa lawa maqhinga ebhizinisini lakho, uthole isihloko esiphelele kakhulu ngesiSpanishi, esibhalwe ngendlela ecacile nefinyelelekayo. Ake siqale!
Kuyini ukuthengisa, ukuthengisa, nokuthengisa phansi?
Ukuthengisa phezulu, ukuthengisa ngokuhlanganisa, kanye nokuthengisa phansi kuyizindlela ezintathu zokuthengisa ezihambisanayo, kodwa ngayinye iphishekela umgomo othize futhi idinga indlela ehlukile yokusebenza ngempela. Nakuba zivame ukudideka noma ukuphazanyiswa ekusebenzeni kwansuku zonke kwanoma yiliphi ibhizinisi, ukuzihlukanisa nokuzisebenzisa ngesikhathi esifanele kungasho umehluko phakathi kokuthengisa okulula kanye nokuhlangenwe nakho okukhumbulekayo okukhuthaza ukwethembeka kwamakhasimende.
Ukuthengisa kabusha, okwaziwa nangokuthi "ukuthengisa okwengeziwe" noma "ukuthuthukisa ukuthengisa," kuhlose ukunikeza amakhasimende inguqulo ethuthukisiwe, enenani eliphakeme noma izici eziphakeme, zomkhiqizo noma isevisi abacabanga ukuyithenga. Ngamanye amazwi, kumayelana nokwenza ikhasimende lihambe nento "engcono " ekhaya, noma ngabe kusho ukuchitha imali eningi. Izibonelo zakudala zifaka phakathi ukunikeza inguqulo ye-premium yento noma ukubhalisa okunezici ezithuthukisiwe, lapho nje ikhasimende selikulungele ukuqeda ukuthenga.
Ngakolunye uhlangothi, ukuthengisa ngokuxubile kuyindlela eyaziwayo yokuphakamisa imikhiqizo noma izinsizakalo ezihambisanayo kulabo ikhasimende elibakhethile noma elizobathenga. Akukhona ukuthuthukisa, kodwa kunalokho ukuthuthukisa ulwazi ngezinto ezihlobene, njengomuntu othenga ifoni ephathekayo bese enezela nebhokisi elivikelayo noma umshwalense owengeziwe. Yindlela yenqola yokuthenga esezingeni eliphezulu ephakamisa ukuthi "namanye amakhasimende athenge..." noma "ungase ube nentshisekelo yokwengeza lokhu ku-oda lakho . "
Ukwehlisa intengo, okungaziwa kakhulu kodwa okuwusizo ngokulinganayo, kuhilela ukunikeza enye indlela engabizi kakhulu, elula, noma eyisisekelo lapho ikhasimende lingathandi noma lingakwazi ukukhokhela inketho eyinhloko. Akukhona mayelana nokuzidela ekulahlekelweni ukuthengiswa, kodwa kunalokho ukuzivumelanisa nezimo zomthengi ngokuphakamisa ikhambi elifanela kangcono isabelomali noma izidingo zakhe. Isibonelo, lapho imodeli yakamuva ye-TV esitolo se-elekthronikhi ibiza kakhulu kumakhasimende, umthengisi uphakamisa imodeli yangaphambilini (futhi engabizi kakhulu), esahlangabezana nezidingo zakhe.
Ngayinye yalezi zindlela inesikhathi sayo esifanele, futhi ukuzisebenzisa ngendlela efanele kuyikhono langempela. Isihluthulelo sisekuqondeni iklayenti, ukulalela izidingo zalo, ukulindela ukuphikisa kwalo, nokukwazi ukulungisa isipho ngesikhathi sangempela ukuze saneliseke.
Umehluko omkhulu phakathi kokuthengisa, ukuthengisa ngokuphambanayo, nokwehliswa kwempahla
Umehluko omkhulu phakathi kokuthengisa ngokunyusa, ukuthengisa ngokuxubana, kanye nokuthengisa ngokunciphisa ulele ohlangothini lwesipho uma kuqhathaniswa nomkhiqizo noma isevisi yokuqala eyabamba isithakazelo sekhasimende. Ake sikuchaze kalula:
- Kuyadayiswa: Ikhasimende likhuthazwa ukuthi lithenge inguqulo "ethuthukisiwe" noma enezici eziningi kunalokho ebelikuhlelile. Umgomo uwukukhuthaza umthengi ukuthi athuthukise, esebenzisa izimpikiswano zenani elingeziwe. Isibonelo, ukuthuthukisa usuka ekubhaliseni okuyisisekelo ukuya kokukhokhelwayo.
- Ukuthengisa kakhulu: Izinto ezihlobene, eziphelelisayo, noma ezengeza inani noma amasevisi ayaphakanyiswa. Lapha, ikhasimende alidingi ukushintsha imikhiqizo; kunalokho, badinga ukwandisa ukuthenga kwabo. Isibonelo, ukwengeza umshwalense, insiza, noma inqwaba.
- Ithengisa phansi: Ikhasimende linikezwa enye indlela eshibhile noma elula ngemva kokwenqaba inketho yokuqala (imvamisa ngenxa yentengo, ukungazinqumeli, noma ukuntuleka kokulingana). Ngale ndlela, ikhasimende alihambi lingenalutho futhi indali ayilahleki.
Ukusebenzisa ngalinye lalawa masu kudinga uzwela, ulwazi lomkhiqizo, kanye nokunaka kakhulu izidingo zangempela zomthengi nganoma yisiphi isikhathi. Iphutha elivame kakhulu ukuphoqelela noma yiziphi zalezi zenzo ngaphandle kokulalela kusengaphambili noma ukwenza kanjalo ngendlela ejwayelekile nengenabo ubuntu, okungaholela ekwenqatshweni noma ekungathembani.
Kungani lezi zindlela zibaluleke kangaka ekuthengiseni nasekukhangiseni?
Ukuthola amakhasimende amasha kuya ngokuya kubiza futhi kuyinkimbinkimbi, yingakho ukwandisa amathuba okuthengisa ngamakhasimende akhona (noma lawo azobe esethenga kuwe) kunenzuzo, kuzinzile, futhi kudinga umzamo omncane. Eqinisweni, amathuba okuthengisa kumakhasimende asevele ekwethemba aphindwe kaningana kunokuzama ukuthola umsebenzisi omusha, ongaziwa.
Imikhankaso yokumaketha ehlanganisa ukuthengisa, ukuthengisa ngokuphambanayo, kanye nokuthengisa phansi ayigcini nje ngokukhuphula isilinganiso sokuthengisa namamajini enzuzo, kodwa futhi inikeza ezinye izinzuzo ezibalulekile:
- Bathuthukisa ulwazi lwamakhasimende nokwaneliseka ngokunikeza izixazululo ezifanele isimo sabo.
- Bakhulisa ukwethembeka, njengoba umsebenzisi ebona ukuthi uyaziqonda izidingo zabo nokuthi awuzami ukuzithengisa "ngenxa yokuthengisa."
- Zikuvumela ukuthi uthengise imikhiqizo esitokweni noma izinsiza ezingadingeki kakhulu ngenxa yezinhlanganisela ezihlakaniphile.
- Benza lula imali engenayo kanye nezintengo zamathikithi ezimaphakathi, bathuthukise izinsiza nezindleko zokuthola.
- Basiza amasegimenti amakhasimende, ukufunda abakuthandayo kwangempela kanye nemikhuba yokuthenga.
Yingakho izinkampani ezinkulu ezifana ne-Amazon, i-Apple, i-GoDaddy, i-Samsung, ne-Netflix zenze la maqhinga abe yingxenye ebalulekile yemodeli yazo yebhizinisi, kokubili ku-inthanethi kanye nasekuxhumaneni ngqo namakhasimende. Ekugcineni, impumelelo ayikho mayelana "nokuthengisa okwengeziwe ngenxa yokuthengisa," kodwa mayelana nekhasimende elibona ngempela inani lalokho okunikezayo futhi lifune ukuphinda lokho okuhlangenwe nakho.
Indlela yokufaka isicelo sokuthengisa, ukuthengisa ngokuphambanayo, nokwehlisa: amathiphu asebenzayo nezinyathelo ezibalulekile
Sizochaza ukuthi singasebenzisa kanjani indlela ngayinye kulawa, ngezincomo ezithile zokwandisa umthelela wazo futhi sigweme amaphutha ajwayelekile.
I-Upselling: Ungawakhuthaza kanjani amakhasimende ukuthi akhethe inketho engcono kakhulu
Ukuthengisa ngentengo ephezulu kufanele kugxile njalo ekugqamiseni inani elengeziwe lenketho entsha uma kuqhathaniswa nalokho ikhasimende ebelikucabanga kakade. Akukhona nje ukusikisela okuthile okubiza kakhulu, kodwa futhi kuchaza izinzuzo umsebenzisi azozithola ngokushintshanisa lokho kukhuphuka kwentengo okuncane.
Amathiphu okuthengisa okusebenzayo:
- Okokuqala, hlaziya izidingo zeklayenti, izintandokazi, kanye nesabelomali.
- Thembela ekuphikisaneni okuqinile: izici ezengeziwe, ikhwalithi engcono, ukuqina isikhathi eside, isevisi yangemuva kokuthengisa, izinzuzo ezikhethekile...
- Nikeza isiphakamiso esithuthukisiwe ngaso leso sikhathi esibalulekile, lapho ikhasimende selilungele ukunquma.
- Yiba obala futhi uthembeke mayelana nezici kanye nokwehluka kwamanani.
- Sebenzisa ubufakazi, iziqinisekiso, izivivinyo zamahhala, noma amaphromoshini wesikhashana ukuze uqede ukungabaza.
- Landela ngemuva kokuthengisa ukuze uqinisekise ukwaneliseka futhi uhlonze amathuba esikhathi esizayo okuthuthukisa.
Isibonelo esiwusizo: Ekwelulekeni kwezinsizakalo zedijithali, uma iklayenti lizoqasha uhlelo oluyisisekelo lokuphathwa kwezokuxhumana, uhlelo lochwepheshe lungaphakanyiswa, kuxoxwe ngokuthi imisebenzi eyengeziwe izolisiza kanjani ukuthi landise ukubonakala kwalo nemiphumela yalo.
Ukuthengisa okuphambanayo: indlela yokuthuthukisa ulwazi lokuthenga ngemikhiqizo ehambisanayo
Ukuthengisa ngokuxubile kufanele kuqale ngokuqonda imikhuba nezidingo zamakhasimende, bese kuphakanyiswa imikhiqizo noma izinsizakalo ezinezela ngempela inani kanye nencazelo ekuthengeni asebekwenzile kakade. Kuyindlela evamile "yokuthenga ngokungenanjongo" lapho ubona isengezo esiwusizo obungasicabanganga, kodwa lokho kwenza impilo yakho ibe lula.
Amathiphu angukhiye okuphumelela ngokuthengisa izinto ezahlukene:
- Yenza ukuhlaziya kokuqala kwemikhiqizo noma amasevisi avame ukuhlanganiswa futhi abheke imikhuba yabathengi.
- Yenza kube ngokwakho izincomo ngokusekelwe kumongo, usebenzisa ulwazi lwekhasimende noma isimo esithile sokuthenga.
- Nikeza izikhuthazo, izaphulelo, noma izinqwaba ezenza isiphakamiso sikhange nakakhulu.
- Gwema ukuphakamisa imikhiqizo engahlobene ngokusobala, njengoba lokhu kungase kubonakale kungafanele futhi kungase kubonakale njengephimbo lokuthengisa elinolaka.
- Sebenzisa ngokugcwele isikhathi sakho: Bonisa isiphakamiso ngaphambi kokukhokha, phakathi nenqubo yokukhokha, noma kuma-imeyili azenzakalelayo ngemva kokuthenga.
- Linganisa imiphumela futhi ulungise izinhlanganisela ngokusekelwe empendulweni yangempela yamakhasimende akho.
Icala eliwusizo: Esitolo samakhompyutha esiku-inthanethi, uma umuntu ethenga iphrinta, kunconywa nama-cartridge akhethekile ephepha noyinki, ancishiswe kalula uma ewafaka ngaleso sikhathi.
Ukuthengisa phansi: Kunini futhi kanjani ukunikeza ezinye izindlela ezithengekayo ngaphandle kokulahlekelwa ukuthengisa
Ukuthengisa phansi kusetshenziswa kakhulu lapho ikhasimende linqikaza, linezimpikiswano zamanani, noma selizoyeka ukuthenga. Ngaleso sikhathi, ukunikeza enye indlela engabizi kakhulu noma inguqulo eyisisekelo kungasindisa ukuthengiswa futhi, ngaphezu kwalokho, kuvuleke umnyango wokuthengisa kwesikhathi esizayo, okuphezulu uma ikhasimende selizamile umkhiqizo futhi lanelisekile.
Indlela yokufaka isicelo sokuthengisa phansi ngokufanelekile:
- Ithola izimpawu zokulahlwa, ukungazinqumeli, noma ukwenqatshwa (amakalishi alahliwe, ukungabaza ekuphumeni, izingxoxo ezitolo eziphathekayo, njll.)
- Yethula inketho eshibhe kakhulu ngendlela eyakhayo, ugqamisa izinzuzo zayo nokuthi ihlangabezana kanjani nezidingo zekhasimende.
- Gwema ukubukela phansi noma ukudelela inketho ye-premium: kokubili kufanele kubhekwe njengezixazululo ezivumelekile zezethameli ezihlukene.
- Thatha ithuba lamathuluzi afana nokuphuma kwezigelekeqe, ama-imeyili okuthola kabusha, noma iziphakamiso eziqondene nawe ezisuselwe ekuphequluleni noma kumlando wokuthenga.
- Kuhlanganisa izinketho eziyisisekelo, izinguqulo zefa, noma amaphekhi okuqalisa aklanyelwe ukuheha amakhasimende azwela amanani.
Isibonelo: Esitolo sezibuko zelanga, uma ikhasimende lingaqiniseki ngentengo yomkhiqizo wekhwalithi ephezulu, linikezwa imodeli efanayo engenalo uphawu ngentengo ephansi, okuliqinisekisa ukuthi isahlangabezana nezidingo zalo zokuvikelwa kanye nesitayela.
Izibonelo ezisebenzayo zokuthengisa, ukuthengisa ngokuphambanayo kanye nokuthengisa phansi emikhakheni ebalulekile
Amathuba okusetshenziswa kwezimo ezihlukene acishe angapheli, kodwa lezi ezinye zezimo zempilo yangempela nezibonelo ezivame kakhulu, kokubili kwezentengiselwano kanye nasezitolo ezibonakalayo noma amasevisi ochwepheshe.
Izibonelo zokuthengisa:
- Emaketangeni okudla okusheshayo, nikeza "imenyu egcwele" yesithasiselo esincane ngemenyu evamile.
- Lapho uthenga okubhaliselwe kwedijithali (umculo, ukusakaza-bukhoma), phakamisa umndeni noma iphakheji ye-premium enamadivayisi engeziwe, okuqukethwe okuyikhethelo, nezici ezithuthukile.
- Ezitolo zobuchwepheshe, bonisa ukuqhathanisa phakathi kwemikhiqizo eyisisekelo nezinguqulo ezisezingeni eliphezulu ezinamakhamera angcono, amaphrosesa, noma impilo yebhethri.
- Ngokubonisana, phakamisa ukuthuthukiswa kwesevisi noma amaphakheji anezifiso ezinkulu kanye nokulandelela.
Izibonelo zokuthengisa:
- Ku-e-commerce, phakamisa ukuthi "amanye amakhasimende nawo athenge..." noma "imikhiqizo ehlobene" nento esekalishini.
- Nikeza ngekesi, isivikelo sesikrini, kanye nomshwalense lapho uthenga i-smartphone.
- Emabhizinisini okupheka, ncoma uphudingi noma ikhofi ngemva kwemenyu enkulu.
- Kuzinkundla zesofthiwe, engeza izinsizakalo zokuqeqesha, ukwesekwa okunwetshiwe, noma ukuhlanganiswa namanye amathuluzi.
Izibonelo zokuthengisa phansi:
- Inikeza i-TV esezingeni eliphansi, enenani eliphansi ngemuva kokuthi imodeli yakamuva yenqatshiwe.
- Ukunikeza isilingo samahhala noma uhlelo oluyisisekelo ngemuva kokwenqaba ukuthenga uhlelo lweprimiyamu yanyanga zonke.
- Yethula okunikezwayo "kokuqala" ezinqoleni ezilahliwe, ezinamasevisi ayisisekelo kodwa asebenzayo.
- Sebenzisa izaphulelo ezikhethekile ezintweni ezifanayo uma umsebenzisi ebonisa inhloso yokuphuma.
Lezi zibonelo zingashintshwa futhi zenziwe ngezifiso ukuze zivumelane nephrofayili yakho yomkhakha kanye neyamakhasimende. Ubuciko ekuhlanganiseni lawa masu nokuwavumelanisa nesimo ngasinye kungenye yamathuluzi anamandla kakhulu okukhulisa imiphumela yebhizinisi.
Ungawukala Kanjani Umthelela: Ama-KPI Abalulekile kanye Nemethrikhi Okufanele Uwazi Uma Amasu Akho Asebenza
Ukuthengisa, ukuthengisa ngokuphambanayo, nokuthengisa phansi kungase kuzwakale kukuhle, kodwa umehluko phakathi kwesu elikhulu nokumoshakala kwezinsiza usekuqapheni, imiphumela yokulinganisa, nokwenza kahle okuqhubekayo.
Amanye amamethrikhi afaneleka kakhulu kanye nama-KPI (izinkomba zokusebenza ezibalulekile) okuhlola ukusebenza kahle kwalawa maqhinga yilawa:
- Izinga lokuguqulwa kwe-Upsell: mangaki amakhasimende amukela isiphakamiso sokudayisa noma sokuthengisa ngokuphambene.
- Khuphula ithikithi elimaphakathi: Qhathanisa inani elimaphakathi lendali ngayinye ngaphambi nangemuva kokwenza lezi zenzo.
- Iphesenti lezinqola ezitholiwe: Linganisa ukuthi kungakanani ukuthenga okulahliwe okwaziyo ukukuvala ngokuthengisa phansi.
- Ukwaneliseka kwekhasimende nokwethembeka: kulinganiswa ngezinhlolovo noma i-NPS (I-Net Promoter Score), ukuhlola ukuthi lezi zindlela azithengisi nje kuphela okwengeziwe, kodwa futhi zikhiqiza ukwethembana nomdlandla.
- Ukuqhathanisa namanye amaqhinga okuthengisa: Bona ukuthi lawa maqhinga anenzuzo eyengeziwe yini kunemikhankaso evamile yokukhangisa noma yokuqasha.
Ukuze ulinganise lokhu, sebenzisa amathuluzi okuhlaziya, ukulandelela ukuguqulwa, izinhlolovo, kanye nokulalela amakhasimende akho ngenkuthalo. Sebenzisa izivivinyo ze-A/B, lungisa imiyalezo kanye nezipesheli, futhi ukhumbule ukuhlaziya impendulo kanye nokuphikisa ukuze uthuthukise iziphakamiso zakho.
Amaphutha avamile, izincomo kanye nemikhuba engcono kakhulu uma usebenzisa lawa masu
Akuzona zonke izinto ezithengiswayo, ikakhulukazi uma ufuna ukwakha ubudlelwano obuhlala isikhathi eside. Nazi ezinye zezinkinga ezivamile okufanele uzigweme ukuze ukuthengisa okuphezulu, ukuthengisa okuhlanganisiwe, kanye nokuthengisa okuphansi kusebenzele wena:
- Phakamisa imikhiqizo engahlobene nokuthengwa okukhulu (isibonelo: ukuthengisa iphrinta kanye ne-microwave nje “uma kwenzeka”).
- Ukuphoqa ukuthengisa ngezimpikiswano zengcindezi noma ngaphandle kokwengeza inani (okuvamile “ngo-€100 kuphela ngaphezulu…” ngaphandle kokuchaza ukuthi kungani kuwufanele).
- Gcwalisa ikhasi ngeziphakamiso noma izigelekeqe kuze kube yilapho isinqumo sekhasimende sesigcwalisiwe (izinketho eziningi kakhulu zidala ukungazinqumeli noma ukulahlwa).
- Ukunciphisa intengo ngokuhlelekile ngaphansi kwezaba zokuthengisa phansi: Lokhu kungase kuthinte kabi umkhawulo wakho kanye nombono wenani lomkhiqizo wakho.
- Ukukhohlwa ukwenza okunikezwayo kube ngokwakho noma ukungalaleli ukuphikisa kwangempela kwekhasimende.
- Ukushiya amakhasimende amukele lokhu okunikezwayo engalandelwa, ukulahlekelwa amathuba okuthengisa okuzayo noma ukudluliselwa.
Sincoma njalo:
- Hlukanisa futhi uqonde kahle izethameli zakho (imikhuba, imigomo, izintandokazi, kanye nephrofayili yezomnotho).
- Hlola iziphakamiso ezahlukene futhi ulinganise imiphumela ukuze uthuthukise ngokuqhubekayo.
- Qeqesha ithimba lakho labadayisi ekulaleleni okusebenzayo nezindlela zokuphikisa ezisuselwe enanini.
- Dizayina uhambo lwamakhasimende oluhambisanayo noluguquguqukayo lapho la masu ehlinzeka khona ngenani langempela.
- Thembeka futhi ube sobala mayelana nemigomo, izintengo, kanye nezinzuzo zomnikelo ngamunye.
Ungakuhlanganisa kanjani ukuthengisa, ukuthengisa ngokuphambanayo, kanye nokuthengisa phansi ukuze wandise imali yakho engenayo
Izinkampani nochwepheshe abenza umehluko bahlanganisa lawa masu kuye ngesigaba samakhasimende ohambweni, isiteshi sokuthengisa, kanye nomkhiqizo abawunikezayo. Lawa masu awahlukani; kunalokho, ayaphelelisana, adale izinketho eziningi ezandisa inani elijwayelekile lempilo yamakhasimende futhi akhuthaze ubudlelwano obuhlala isikhathi eside.
Isibonelo, kwinqubo yokuthengisa yedijithali ungakwazi:
- Thumela a ukunikezwa okukhulu, kulandele a ukuthengisa ukuyithuthukisa.
- Uma ikhasimende lingabaza, phonsa a ukuthengisa phansi ngenketho ethengekayo.
- Uma ukuthengisa sekuvaliwe, phakamisa ukuthengisa okuphambene ngemikhiqizo ehambisanayo.
Ungakwazi ngisho nokwenza ngezifiso eziningi zalezi ziphakamiso esitolo sakho se-e-commerce, ngenxa yamathuluzi okwenza kube ngokwakho, ukulandelela inqola yokuthenga, kanye ne-CRM. Isihluthulelo ukuhlala ugxile ekwanelisekeni kwamakhasimende futhi unikeze izimpikiswano ezicacile ezisekela isiphakamiso ngasinye.
Izicelo kanye nezibonelo zemboni: indlela yokuyivumelanisa namabhizinisi ahlukene
Izitolo ze-elekthronikhi eziku-inthanethi : Zisebenzisa ukuthengisa okuphezulu ngokubonisa ukuqhathanisa amamodeli, ukuthengisa okuhlanganisiwe namaphakethe ezinsiza, kanye nokuthengisa okuphansi ngamamodeli ezinkathini ezedlule noma izinto ezilungisiwe.
Amabhizinisi ezindawo zokudlela : Ukuthengisa ngentengo ephezulu ngokuncoma amamenyu aphezulu noma izitsha eziphambili, ukuthengisa ngama-dessert, ikhofi noma iziphuzo ezikhethekile kanye nokuthengisa ngentengo ephansi ngamamenyu angabizi noma "ansuku zonke" kulabo abangafuni ukuchitha imali eningi.
Ukubonisana noma izinsizakalo zobungcweti : Ukuthengisa ngokukhuphula izinga ngokunikeza amaphakheji okulandelela, ukuhlolwa okuphelele noma ukwenza ngokwezifiso okukhulu, ukuthengisa okuxubile ngezinsizakalo ezengeziwe njengokuqeqeshwa noma ukwesekwa okunwetshiwe, kanye nokuthengisa okuncishisiwe ngamaphakheji ayisisekelo noma ukubonisana okukodwa.
I-SaaS kanye nokubhaliselwe kwedijithali : Ukuthengisa kabusha ngokuthuthukiswa kwezici, ukuthengisa okuhlanganisiwe ngezinsizakalo zokuhlanganisa, ukuqeqeshwa noma ukwesekwa, kanye nokuthengisa okuphansi ngezivivinyo zamahhala, izinhlelo ezincane noma izaphulelo ngezikhathi ezithile ukuvimbela ukuphazanyiswa kwamakhasimende.
Umkhakha wemfashini nowokuthengisa : Ukuthengisa ngezingubo ezisezingeni eliphezulu, ukuthengisa ngezesekeli (izikhwama, amabhande...), ukuthengisa ngezaphulelo zezitolo, ukuthengisa noma amaqoqo angaphambilini.
Kuzo zonke izimo, into ebaluleke kakhulu ukuthi ube nephrofayela ecacile yekhasimende, ulindele izidingo zabo, futhi uklame uhambo lokuthenga oluhambisanayo lapho isiphakamiso ngasinye sinengqondo futhi sinikeza inani langempela.
Lawa maqhinga, uma esetshenziswa ngobuhlakani futhi ehambisana nomxholo ngamunye, awagcini nje ngokukhuphula ukuthengisa kodwa futhi athuthukisa imibono yamakhasimende ngevelu nokwethembeka kumkhiqizo wakho.
