Umhlahlandlela omkhulu wokuthengisa, ukuthengisa, nokuthengisa phansi: amasu, umehluko, nezibonelo ezisebenzayo

Amasu okuthengisa, ukuthengisa, nokuthengisa phansi sekubalulekile kunoma yiliphi ibhizinisi elifuna ukukhulisa imali engenayo futhi lithuthukise ulwazi lwamakhasimende. Ukuqonda kanye nokwenza kahle lawa maqhinga akukuvumeli nje kuphela ukuthi uthengise okwengeziwe, kodwa kubalulekile futhi ukuze wenze umnikelo wakho uhambisane nezidingo zomthengi ngamunye kanye nokulindelweyo, ukwakha ubudlelwano bokuthembana okukhulu kanye nenani lesikhathi eside.

Kulo mhlahlandlela, uzothola ngokujulile ukuthi lawa maqhinga asebenza kanjani, asetshenziselwa ini, ukuthi asetshenziswa nini, nokuthi angahlanganiswa kanjani ne-e-commerce, izitolo zezitini nodaka, kanye nezinsizakalo zobungcweti. Kulolu hambo olubanzi, uzothola izibonelo ezingokoqobo, izinzuzo, amaphutha avamile, amathiphu, ngisho nendlela yokukala umthelela wakho ekuthengisweni kwakho nokwaneliseka kwamakhasimende. Uma ubheke ukujula kulawa maqhinga noma ukuwenza ebhizinisini lakho, uthole i-athikili ebanzi kakhulu nge-Spanish e-Spain, echazwe ngendlela enobungane nengokwemvelo. Asambe!

Kuyini ukuthengisa, ukuthengisa, nokuthengisa phansi?

Ukuthengisa, ukuthengisa ngokuphambanayo, nokwehlisa izindlela ezintathu zokuthengisa ezihambisanayo, kodwa ngayinye iphishekela inhloso ethile futhi idinga indlela ehlukile yokusebenza ngokweqiniso. Nakuba ngokuvamile edidekile noma exubene ekusebenzeni kwansuku zonke kwanoma yiliphi ibhizinisi, ukuwahlukanisa nokuwasebenzisa ngesikhathi esifanele kungenza umehluko phakathi kokuthengisa okulula nolwazi olukhumbulekayo olwakha ukwethembeka kwekhasimende.

I-Upselling, eyaziwa nangokuthi "ukuthengisa okwengeziwe" noma "ukuthengisa phezulu," ihlose ukunikeza ikhasimende inguqulo ethuthukisiwe, yenani eliphezulu noma enezici eziphakeme zomkhiqizo noma isevisi elicabanga ukuyithenga. Okusho ukuthi, kumayelana nokwenza ikhasimende lithathe okuthile. "ngcono", ngisho noma kusho ukutshala imali kancane. Izibonelo zakudala zingahlinzeka ngomkhiqizo oyi-premium noma okubhaliselwe okunezici ezithuthukile, lapho nje ikhasimende selilungele ukuvala ukuthenga.

Ukuthengisa ngokuphambana, ngakolunye uhlangothi, "ukuthengisa okuphambene" okudumile okuzama ukuphakamisa imikhiqizo ehambisanayo noma amasevisi kulawo ikhasimende eselivele liwakhethile noma selizowathenga. Lokhu akukhona mayelana nokuthuthukisa, kodwa kunalokho ukucebisa ulwazi ngezinto ezihlobene, njengomuntu othenga umakhalekhukhwini aphinde wengeze ikesi lokuvikela noma isevisi yomshwalense eyengeziwe. Lena indlela eyi-quintessential yeziphakamiso zenqola yokuthenga. "Namanye amakhasimende athathile..." o "Ungase ube nentshisekelo yokwengeza lokhu ku-oda lakho.".

Ukuthengisa phansi, okwaziwa kancane kodwa okuwusizo ngokulinganayo, kuhlanganisa ukunikeza enye indlela ethengekayo, elula, noma eyisisekelo lapho ikhasimende lingazimisele noma likwazi ukukhokhela inketho eyinhloko ehlongozwayo. Akukhona mayelana nokuzidela ukuze ulahlekelwe ukudayiswa, kodwa kunalokho ukuzivumelanisa nezimo zekhasimende, unikeze isixazululo esifanelana kangcono nesabelomali salo noma izidingo. Isibonelo, uma imodeli ye-TV yakamuva esitolo sezinto zikagesi ibiza kakhulu kukhasimende, umthengisi uphakamisa imodeli endala (engabizi kakhulu), esahlangabezana nezidingo zabo.

Ngayinye yalezi zindlela inesikhathi sayo esifanele, futhi ukuzisebenzisa ngendlela efanele kuwubuciko beqiniso. Okubalulekile ukuqonda ikhasimende, ukulalela izidingo zabo, ukulindela ukuphikisa kwabo, futhi ukwazi ukulungisa okunikezwayo ngesikhathi sangempela ukuze uneliseke.

Umehluko omkhulu phakathi kokuthengisa, ukuthengisa ngokuphambanayo, nokwehliswa kwempahla

Umehluko omkhulu phakathi kokuthengisa, ukuthengisa ngokuphambanayo, kanye nokwehliswa kwempahla ulele ohlangothini lokunikezwayo okuhlobene nomkhiqizo wokuqala noma isevisi ebambe intshisekelo yekhasimende. Ake sikuhlukanise kalula:

• Kuyadayiswa: Ikhasimende likhuthazwa ukuthi lithenge inguqulo "ethuthukisiwe" noma enezici eziningi kunalokho ebelikuhlelile. Umgomo uwukukhuthaza umthengi ukuthi athuthukise, esebenzisa izimpikiswano zenani elingeziwe. Isibonelo, ukuthuthukisa usuka ekubhaliseni okuyisisekelo ukuya kokukhokhelwayo.
• Ukuthengisa kakhulu: Izinto ezihlobene, eziphelelisayo, noma ezengeza inani noma amasevisi ayaphakanyiswa. Lapha, ikhasimende alidingi ukushintsha imikhiqizo; kunalokho, badinga ukwandisa ukuthenga kwabo. Isibonelo, ukwengeza umshwalense, insiza, noma inqwaba.
• Ithengisa phansi: Ikhasimende linikezwa enye indlela eshibhile noma elula ngemva kokwenqaba inketho yokuqala (imvamisa ngenxa yentengo, ukungazinqumeli, noma ukuntuleka kokulingana). Ngale ndlela, ikhasimende alihambi lingenalutho futhi indali ayilahleki.

Ukusebenzisa ngakunye kudinga uzwela, ulwazi lomkhiqizo, kanye nokunaka kakhulu izidingo zangempela zomthengi nganoma yisiphi isikhathi. Iphutha elivame kakhulu ukuphoqelela noma yisiphi salezi zenzo ngaphandle kokulalela kuqala noma ukwenza ngendlela ejwayelekile futhi engelona ubuntu, okungaholela ekunqatshweni noma ekungathembani.

Kungani lezi zindlela zibaluleke kangaka ekuthengiseni nasekukhangiseni?

Kuya kubiza kakhulu futhi kuba nzima ukuthola ikhasimende elisha, ngakho ukusebenzisa ngokugcwele amathuba okuthengisa nalabo asebevele bathengile kithi (noma asebevele bathengile) kubiza izindleko, kuyasimama, futhi kulula ngokomzamo. Eqinisweni, amathuba okuthengisela ikhasimende eselivele likwethemba makhulu ngokuphindaphindiwe kunokuzama ukuheha umsebenzisi omusha, ongaziwa.

Imikhankaso yokumaketha ehlanganisa ukuthengisa, ukuthengisa ngokuphambanayo, kanye nokuthengisa phansi ayigcini nje ngokukhuphula isilinganiso sokuthengisa namamajini enzuzo, kodwa futhi inikeza ezinye izinzuzo ezibalulekile:

• Bathuthukisa ulwazi lwamakhasimende nokwaneliseka ngokunikeza izixazululo ezifanele isimo sabo.
• Bakhulisa ukwethembeka, njengoba umsebenzisi ebona ukuthi uyaziqonda izidingo zabo nokuthi awuzami ukuzithengisa "ngenxa yokuthengisa."
• Zikuvumela ukuthi uthengise imikhiqizo esitokweni noma izinsiza ezingadingeki kakhulu ngenxa yezinhlanganisela ezihlakaniphile.
• Benza lula imali engenayo kanye nezintengo zamathikithi ezimaphakathi, bathuthukise izinsiza nezindleko zokuthola.
• Basiza amasegimenti amakhasimende, ukufunda abakuthandayo kwangempela kanye nemikhuba yokuthenga.

Kungakho izinkampani ezinkulu ezifana ne-Amazon, i-Apple, i-GoDaddy, i-Samsung, ne-Netflix zenze la maqhinga aba ingxenye eyinhloko yemodeli yebhizinisi labo, kokubili ezitolo zabo ze-intanethi kanye nokuxhumana okuqondile. Ekugcineni, impumelelo ayikho mayelana "nokuthengisa okwengeziwe ngenxa yokuthengisa," kodwa mayelana nekhasimende eliqonda ngempela inani lalokho okunikezayo kanye nokufuna ukuphinda okuhlangenwe nakho.

Indlela yokufaka isicelo sokuthengisa, ukuthengisa ngokuphambanayo, nokwehlisa: amathiphu asebenzayo nezinyathelo ezibalulekile

Sizochaza ukuthi singasebenzisa kanjani indlela ngayinye kulawa, ngezincomo ezithile zokwandisa umthelela wazo futhi sigweme amaphutha ajwayelekile.

I-Upselling: Ungawakhuthaza kanjani amakhasimende ukuthi akhethe inketho engcono kakhulu

Ukuthengisa kufanele ngaso sonke isikhathi kugxile ekugqamiseni inani elengeziwe lenketho entsha uma kuqhathaniswa nalokho ikhasimende ebelivele likucabangela. Akukhona nje ukuphakamisa okuthile okumba eqolo, kodwa mayelana nokuthethelela izinzuzo umsebenzisi azozithola ngokushintshanisa lokho kukhuphuka kwentengo encane.

Amathiphu okuthengisa okusebenzayo:

• Okokuqala, hlaziya izidingo zeklayenti, izintandokazi, kanye nesabelomali.
• Thembela ekuphikisaneni okuqinile: izici ezengeziwe, ikhwalithi engcono, ukuqina isikhathi eside, isevisi yangemuva kokuthengisa, izinzuzo ezikhethekile...
• Nikeza isiphakamiso esithuthukisiwe ngaso leso sikhathi esibalulekile, lapho ikhasimende selilungele ukunquma.
• Yiba obala futhi uthembeke mayelana nezici kanye nokwehluka kwamanani.
• Sebenzisa ubufakazi, iziqinisekiso, izivivinyo zamahhala, noma amaphromoshini wesikhashana ukuze uqede ukungabaza.
• Landela ngemuva kokuthengisa ukuze uqinisekise ukwaneliseka futhi uhlonze amathuba esikhathi esizayo okuthuthukisa.

Isibonelo esisebenzayo: Kumsebenzi wokubonisana wamasevisi edijithali, uma iklayenti lizothenga uhlelo oluyisisekelo lokuphatha inkundla yezokuxhumana, ungaphakamisa uhlelo lochwepheshe, uchaze ukuthi izici ezengeziwe zizosiza kanjani ukukhulisa ukubonakala kwazo nemiphumela.

Ukuthengisa okuphambanayo: indlela yokuthuthukisa ulwazi lokuthenga ngemikhiqizo ehambisanayo

Ukuthengisa ngokuphambanayo kufanele kusekelwe ekuqondeni imikhuba nezidingo zekhasimende, nokuphakamisa imikhiqizo noma amasevisi anezela ngempela inani nencazelo ekuthengeni eselivele likwenza. "Ukuthenga okungalindelekile" okuvamile lapho ubona insiza ewusizo obungacabanganga ngayo, kodwa lokho kwenza impilo yakho ibe lula.

Amathiphu angukhiye okuphumelela ngokuthengisa izinto ezahlukene:

• Yenza ukuhlaziya kokuqala kwemikhiqizo noma amasevisi avame ukuhlanganiswa futhi abheke imikhuba yabathengi.
• Yenza kube ngokwakho izincomo ngokusekelwe kumongo, usebenzisa ulwazi lwekhasimende noma isimo esithile sokuthenga.
• Nikeza izikhuthazo, izaphulelo, noma izinqwaba ezenza isiphakamiso sikhange nakakhulu.
• Gwema ukuphakamisa imikhiqizo engahlobene ngokusobala, njengoba lokhu kungase kubonakale kungafanele futhi kungase kubonakale njengephimbo lokuthengisa elinolaka.
• Sebenzisa ngokugcwele isikhathi sakho: Bonisa isiphakamiso ngaphambi kokukhokha, phakathi nenqubo yokukhokha, noma kuma-imeyili azenzakalelayo ngemva kokuthenga.
• Linganisa imiphumela futhi ulungise izinhlanganisela ngokusekelwe empendulweni yangempela yamakhasimende akho.

Indaba engokoqobo: Esitolo sekhompyutha esiku-inthanethi, uma umuntu ethenga iphrinta, kunconyelwa futhi amakhathriji ephepha akhethekile kanye neyinki, ehliswa kalula uma bewengeza ngaleso sikhathi.

Ukuthengisa phansi: Kunini futhi kanjani ukunikeza ezinye izindlela ezithengekayo ngaphandle kokulahlekelwa ukuthengisa

Ukuthengisa phansi kusetshenziswa ngokuyinhloko lapho ikhasimende libonisa ukungabaza, ukuphikisa intengo, noma selizoyeka ukuthenga. Ngaleso sikhathi, ukunikeza enye indlela engabizi kakhulu noma inguqulo eyisisekelo kungasindisa isivumelwano futhi kuvule umnyango wokuthengiswa okuzayo uma ikhasimende seliyizamile futhi lanelisekile.

Indlela yokufaka isicelo sokuthengisa phansi ngokufanelekile:

• Ithola izimpawu zokulahlwa, ukungazinqumeli, noma ukwenqatshwa (amakalishi alahliwe, ukungabaza ekuphumeni, izingxoxo ezitolo eziphathekayo, njll.)
• Yethula inketho eshibhe kakhulu ngendlela eyakhayo, ugqamisa izinzuzo zayo nokuthi ihlangabezana kanjani nezidingo zekhasimende.
• Gwema ukubukela phansi noma ukudelela inketho ye-premium: kokubili kufanele kubhekwe njengezixazululo ezivumelekile zezethameli ezihlukene.
• Thatha ithuba lamathuluzi afana nokuphuma kwezigelekeqe, ama-imeyili okuthola kabusha, noma iziphakamiso eziqondene nawe ezisuselwe ekuphequluleni noma kumlando wokuthenga.
• Kuhlanganisa izinketho eziyisisekelo, izinguqulo zefa, noma amaphekhi okuqalisa aklanyelwe ukuheha amakhasimende azwela amanani.

Isibonelo: Esitolo sezibuko zelanga, lapho ikhasimende lingaqiniseki ngenani lomkhiqizo we-premium, linikezwa imodeli efanayo, engenalo uphawu ngenani eliphansi, eliqinisekisa ukuthi lisahlangabezana nezidingo zalo zokuvikela nesitayela.

Izibonelo ezisebenzayo zokuthengisa, ukuthengisa ngokuphambanayo kanye nokuthengisa phansi emikhakheni ebalulekile

Amathuba okusetshenziswa kwezimo ezihlukene acishe angapheli, kodwa lezi ezinye zezimo zempilo yangempela nezibonelo ezivame kakhulu, kokubili kwezentengiselwano kanye nasezitolo ezibonakalayo noma amasevisi ochwepheshe.

Izibonelo zokuthengisa:

• Emaketangeni okudla okusheshayo, nikeza "imenyu egcwele" yesithasiselo esincane ngemenyu evamile.
• Lapho uthenga okubhaliselwe kwedijithali (umculo, ukusakaza-bukhoma), phakamisa umndeni noma iphakheji ye-premium enamadivayisi engeziwe, okuqukethwe okuyikhethelo, nezici ezithuthukile.
• Ezitolo zobuchwepheshe, bonisa ukuqhathanisa phakathi kwemikhiqizo eyisisekelo nezinguqulo ezisezingeni eliphezulu ezinamakhamera angcono, amaphrosesa, noma impilo yebhethri.
• Ngokubonisana, phakamisa ukuthuthukiswa kwesevisi noma amaphakheji anezifiso ezinkulu kanye nokulandelela.

Izibonelo zokuthengisa:

• Ku-e-commerce, phakamisa ukuthi "amanye amakhasimende nawo athenge..." noma "imikhiqizo ehlobene" nento esekalishini.
• Nikeza ngekesi, isivikelo sesikrini, kanye nomshwalense lapho uthenga i-smartphone.
• Emabhizinisini okupheka, ncoma uphudingi noma ikhofi ngemva kwemenyu enkulu.
• Kuzinkundla zesofthiwe, engeza izinsizakalo zokuqeqesha, ukwesekwa okunwetshiwe, noma ukuhlanganiswa namanye amathuluzi.

Izibonelo zokuthengisa phansi:

• Inikeza i-TV esezingeni eliphansi, enenani eliphansi ngemuva kokuthi imodeli yakamuva yenqatshiwe.
• Ukunikeza isilingo samahhala noma uhlelo oluyisisekelo ngemuva kokwenqaba ukuthenga uhlelo lweprimiyamu yanyanga zonke.
• Yethula okunikezwayo "kokuqala" ezinqoleni ezilahliwe, ezinamasevisi ayisisekelo kodwa asebenzayo.
• Sebenzisa izaphulelo ezikhethekile ezintweni ezifanayo uma umsebenzisi ebonisa inhloso yokuphuma.

Lezi zibonelo zingenziwa ngezifiso futhi zivumelane nemboni yakho kanye nephrofayili yekhasimende. Ubuhlakani bokuhlanganisa lawa masu futhi uzivumelanise nesimo ngasinye kungenye yamathuluzi anamandla okukhulisa imiphumela yebhizinisi.

Ungawukala Kanjani Umthelela: Ama-KPI Abalulekile kanye Nemethrikhi Okufanele Uwazi Uma Amasu Akho Asebenza

Ukuthengisa, ukuthengisa ngokuphambanayo, nokuthengisa phansi kungase kuzwakale kukuhle, kodwa umehluko phakathi kwesu elikhulu nokumoshakala kwezinsiza usekuqapheni, imiphumela yokulinganisa, nokwenza kahle okuqhubekayo.

Amanye amamethrikhi afaneleka kakhulu kanye nama-KPI (izinkomba zokusebenza ezibalulekile) okuhlola ukusebenza kahle kwalawa maqhinga yilawa:

• Izinga lokuguqulwa kwe-Upsell: mangaki amakhasimende amukela isiphakamiso sokudayisa noma sokuthengisa ngokuphambene.
• Khuphula ithikithi elimaphakathi: Qhathanisa inani elimaphakathi lendali ngayinye ngaphambi nangemuva kokwenza lezi zenzo.
• Iphesenti lezinqola ezitholiwe: Linganisa ukuthi kungakanani ukuthenga okulahliwe okwaziyo ukukuvala ngokuthengisa phansi.
• Ukwaneliseka kwekhasimende nokwethembeka: kulinganiswa ngezinhlolovo noma i-NPS (I-Net Promoter Score), ukuhlola ukuthi lezi zindlela azithengisi nje kuphela okwengeziwe, kodwa futhi zikhiqiza ukwethembana nomdlandla.
• Ukuqhathanisa namanye amaqhinga okuthengisa: Bona ukuthi lawa maqhinga anenzuzo eyengeziwe yini kunemikhankaso evamile yokukhangisa noma yokuqasha.

Ukuze uyilinganise, sebenzisa amathuluzi ezibalo, ukulandelela ukuguqulwa, izinhlolovo, nokulalela amakhasimende akho ngenkuthalo. Yenza izivivinyo ze-A/B, lungisa imilayezo neminikelo, futhi ukhumbule ukuhlaziya impendulo nokuphikisa ukuze wenze ngcono iziphakamiso zakho.

Amaphutha avamile, izincomo kanye nemikhuba engcono kakhulu uma usebenzisa lawa masu

Akuyona yonke into efanelekile ekuthengisweni, ikakhulukazi uma ubheke ukwakha ubudlelwano obuhlala njalo. Amanye amaphutha avamile okufanele uwagweme ukuze wenze umsebenzi wokuthengisa, ukuthengisa ngokuphambanayo, nokuthengisa phansi ukuze uvune:

• Phakamisa imikhiqizo engahlobene nokuthengwa okukhulu (isibonelo: ukuthengisa iphrinta kanye ne-microwave nje “uma kwenzeka”).
• Ukuphoqa ukuthengisa ngezimpikiswano zengcindezi noma ngaphandle kokwengeza inani (okuvamile “ngo-€100 kuphela ngaphezulu…” ngaphandle kokuchaza ukuthi kungani kuwufanele).
• Gcwalisa ikhasi ngeziphakamiso noma izigelekeqe kuze kube yilapho isinqumo sekhasimende sesigcwalisiwe (izinketho eziningi kakhulu zidala ukungazinqumeli noma ukulahlwa).
• Ukunciphisa intengo ngokuhlelekile ngaphansi kwezaba zokuthengisa phansi: Lokhu kungase kuthinte kabi umkhawulo wakho kanye nombono wenani lomkhiqizo wakho.
• Ukukhohlwa ukwenza okunikezwayo kube ngokwakho noma ukungalaleli ukuphikisa kwangempela kwekhasimende.
• Ukushiya amakhasimende amukele lokhu okunikezwayo engalandelwa, ukulahlekelwa amathuba okuthengisa okuzayo noma ukudluliselwa.

Sincoma njalo:

• Hlukanisa futhi uqonde kahle izethameli zakho (imikhuba, imigomo, izintandokazi, kanye nephrofayili yezomnotho).
• Hlola iziphakamiso ezahlukene futhi ulinganise imiphumela ukuze uthuthukise ngokuqhubekayo.
• Qeqesha ithimba lakho labadayisi ekulaleleni okusebenzayo nezindlela zokuphikisa ezisuselwe enanini.
• Dizayina uhambo lwamakhasimende oluhambisanayo noluguquguqukayo lapho la masu ehlinzeka khona ngenani langempela.
• Thembeka futhi ube sobala mayelana nemigomo, izintengo, kanye nezinzuzo zomnikelo ngamunye.

Ungakuhlanganisa kanjani ukuthengisa, ukuthengisa ngokuphambanayo, kanye nokuthengisa phansi ukuze wandise imali yakho engenayo

Izinkampani nezingcweti abenza umehluko bahlanganisa lezi zindlela ngokusekelwe esikhathini sekhasimende, isiteshi sokuthengisa, kanye nomkhiqizo abawunikezayo. Azikhethi ngokulinganayo, kodwa kunalokho ziyasekelana, zakha izinhlobonhlobo zezinketho ezikhuphula inani elimaphakathi lekhasimende ngalinye futhi zenze ubudlelwano obuhlala isikhathi eside.

Isibonelo, kwinqubo yokuthengisa yedijithali ungakwazi:

• Thumela a ukunikezwa okukhulu, kulandele a ukuthengisa ukuyithuthukisa.
• Uma ikhasimende lingabaza, phonsa a ukuthengisa phansi ngenketho ethengekayo.
• Uma ukuthengisa sekuvaliwe, phakamisa ukuthengisa okuphambene ngemikhiqizo ehambisanayo.

Ungakwazi ngisho nokuzenzela eziningi zalezi ziphakamiso ku-e-commerce yakho, ngenxa yamathuluzi okwenza kube ngokwakho, ukulandelela inqola, kanye ne-CRM. Okubalulekile ukuthi uhlale ugxile ekwanelisekeni kwekhasimende futhi unikeze izimpikiswano ezicacile ukuze usekele isiphakamiso ngasinye.

Izicelo kanye nezibonelo zemboni: indlela yokuyivumelanisa namabhizinisi ahlukene

Izitolo zikagesi eziku-inthanethi: Basebenzisa ukuthengisa okubonisa ukuqhathanisa kwamamodeli, ukuthengisa ngokuphambanayo namaphekhi ezisekeli, nokuthengisa phansi ngamamodeli amasizini adlule noma avuselelwe.

Amabhizinisi okudlelaUkwenyusa ngokutusa amamenyu aphambili noma izitsha ezisayiniwe, ukuthengisa ngokuphambana nama-dessert, amakhofi, noma iziphuzo ezikhethekile, nokuthengisa phansi ngamamenyu athengekayo noma "ansuku zonke" alabo abangafuni ukusebenzisa imali engaka.

Ukubonisana noma amasevisi ochwephesheUkwenyusa ngokunikeza amaphakheji okuqapha, ukucwaningwa kwamabhuku okuphelele, noma ukwenza ngokwezifiso okukhulu; ukuthengisa ngokuphambana nezinsiza ezengeziwe njengokuqeqeshwa noma ukwesekwa okunwetshiwe; kanye nokuthengisa ngamaphakheji ayisisekelo noma izinsizakalo ezithile zokubonisana.

I-SaaS nokubhaliselwe kwedijithaliUkuthengisa ngokuthuthukiswa kwesici, ukuthengisa ngokuhlanganisayo, ukuqeqeshwa, noma amasevisi asekelayo, nokuthengisa phansi ngezivivinyo zamahhala, izinhlelo ezincane, noma izaphulelo eziphuma kanye ukuze kuvinjelwe ukuxova kwamakhasimende.

Umkhakha wemfashini nowokudayisa: Ukuthengisa ngezingubo ezisezingeni eliphezulu, ukuthengisa okuphambanayo nezinsiza nezinto ezihambisanayo (izikhwama, amabhande, njll.), ukuthengisa phansi ngamaphromoshini ezitolo, ukuthengisa, noma amaqoqo wangaphambilini.

Kuzo zonke izimo, into ebaluleke kakhulu ukuthi ube nephrofayela ecacile yekhasimende, ulindele izidingo zabo, futhi uklame uhambo lokuthenga oluhambisanayo lapho isiphakamiso ngasinye sinengqondo futhi sinikeza inani langempela.

Lawa maqhinga, uma esetshenziswa ngobuhlakani futhi ehambisana nomxholo ngamunye, awagcini nje ngokukhuphula ukuthengisa kodwa futhi athuthukisa imibono yamakhasimende ngevelu nokwethembeka kumkhiqizo wakho.