I-ecosystem yokudayisa e-Europe idlula enkathini yokulungiswa kabusha lapho Abathengisi baphoqeleka ukuthi babuyekeze imephu yabo yomgwaqoUkugcwaliswa kwesikhala kwezaphulelo, ukuncintisana kwemingcele kusuka ezinkundleni zedijithali, namafomula amasha okunikezela kuhambisa izinto ngesivinini esisheshayo.
Nakuba imifelandawonye yezamabhizinisi icela ukuhlela kabusha isizini yamaphromoshini, izinhlangano zomkhakha zixwayisa ngalokhu ukungalingani kokuncintisana uma kuqhathaniswa nezimakethe ezingezona eze-EU Futhi, ngokuhambisanayo, ziyavela izixazululo ezihlose ukunikeza izitolo ezizimele amandla. Lolu shintsho lomdlalo lidweba isithombe esiyinselele, kodwa futhi namathuba agcwele kulabo abakwaziyo ukuzivumelanisa nezimo.
Iziqhingi zaseBalearic zibuza ikhalenda yokuthengisa
I-Federation of Commerce Entrepreneurs of the Balearic Islands (Afedeco) ixwayisa ngokuthi imodeli yokuthengisa evamile ilahlekelwe yi-punch yayo futhi ibiza ukuguqulwa kwesakhiwo sekhalenda lezohwebo. Ocwaningweni lwayo lwangoJuni lwamabhizinisi angama-300, asikho isitolo esibike ukudayiswa okuphezulu kunonyaka odlule kanye nesitolo U-78% ulinganisele kabi ukuqala komkhankaso wasehlobo.
Idatha ibonisa a ukushintsha kwezitayela zabathengi: Ithikithi elimaphakathi esitolo esiphathekayo ngabe lehlile 345 kuya ku-313 euros, ngenkathi ukuthenga ku-inthanethi kukhule 15% ngezindleko ezimaphakathi ze I-223 euroNgokusho kwenhlangano yabaqashi, ukuhlangana kwezikhundla ezikhundleni unyaka wonke kube nomphumela wokuthi ukukhathala kokuphromotha kanye namamajini amancane.
Ukuthuthuka kokuthengiswa ngaphambi kukaJuni 20 kube, ngokombono womkhakha, isibhamu onyaweni for ezentengiselwano zendawo Ngokucekela phansi amaviki abalulekile enzuzo ngesikhathi sokufika kwezivakashi. Indida ukuthi abathengi abavakashela e-Mallorca ngoJulayi nango-Agasti bavame ukuya ezitolo zenyama, ngakho ukukhushulwa kwangaphambi kwesikhathi kungase kudle iwindi lokuthengisa elingcono kakhulu.
Naphezu kwezaphulelo ezivamile, i-pulse yezohwebo ayitholi: a 67% wezikhungo sisebenzise ukwehlisa phakathi kuka-20% no-40% ngaphandle komthelela ocacile emalini, kanye Ama-68% abathengisi ayibonanga ukukhula kuthrafikhi yasesitolo noma eku-inthanethi uma kuqhathaniswa nonyaka odlule (bangu-2% kuphela ababone intuthuko).
Ebhekene nalesi simo, amabhizinisi amabili kwamathathu abona kusengaphambili bamba ukuthengisa kwesibili ngo-Agasti Njengesu lokuzivikela, ngokuvamile ngaphezu kwama-50%. I-Afedeco icela ukubambezela ukuqala kokuthengisa ukuze ihambisane nenkathi yezivakashi. thuthukisa ukuphathwa kokuqukethwe kanye nokuxhumana, lawula ukukhushulwa okuyimfihlo nokwaphakade
Intela kanye nengcuphe yokuncintisana e-Romania ngenxa yezingxenyekazi ezingezona eze-EU
I-Romanian Association of Online Stores (i-ARMO) ibeka izibalo enseleleni izimakethe ezinkulu ezingezona eze-EU endaweni ye-ecosystem yasendaweni: uma ukwanda kwamanje kuqhubeka, izwe lingahlupheka ngo-2027. ukulahlekelwa kwentela cishe kwezigidigidi ezingu-RON 10.86 (cishe ama-euro ayizigidi eziyizinkulungwane ezingu-2.12) ngonyaka, ngokusho kokuhlaziywa kwesazi sezomnotho esizimele u-Iancu Guda.
Ucwaningo lugxile ekuthunyelweni okunenani eliphansi lokho ngena ngaphandle kwezindleko: Ngo-2025, ukungena kwe- about 78 million amaphakheji ukuthunyelwa okungezona eze-EU ngaphansi kwama-euro angu-150, ngenani elimaphakathi lama-euro angu-50 ngokuthunyelwa ngakunye. Mayelana nokusebenza, lokhu kulingana nokuthi cishe imiyalo emine isakhamuzi ngasinye nangaphezulu kweshumi ngomthengi ngamunye osebenzayo we-inthanethi, ikakhulukazi ngokusebenzisa izinkundla ezifana neTemu, Trendyol, Shein noma AliExpress.
Umthelela ungaba mkhulu uma imikhuba yokuthenga ewela imingcele ikhula. Esimeni sokuphindaphindeka kwamavolumu noma amanani, ukungenisa okuqondile ngalezi zinkundla kungafinyelela kuzo zonke izindawo 39.78 billion RON (cishe ama-euro ayizigidi eziyizinkulungwane ezingu-7.8), amele a 28.8% yemakethe yasendaweni, uma kuqhathaniswa nama-14.4% alinganiselwa ekupheleni kuka-2025.
I-ARMO ixwayisa nge ukungalingani kokuncintisana phakathi kwezitolo zasendaweni nezinkundla ezingezona eze-EU, ezinemiphumela emibi ekutshalweni kwezimali, ukuqashwa, kanye nenzuzo yentela. Ngokungeziwe ezindlekweni zezezimali, ukushintsha kwethrafikhi ukuya ezitolo eziwela umngcele kucekela phansi umsebenzi wezitolo ezibonakalayo futhi kudinga ukuqaliswa ukulungiswa kwemithetho eziphendula izinguquko zamaphethini okusetshenziswa kwedijithali.
I-Faire isheshisa inethiwekhi yayo ye-wholesale kubathengisi abazimele
Emkhakheni wezixazululo, iplatifomu ye-wholesale Faire yandisa ubukhona bayo ezwenikazi futhi ivula inethiwekhi yayo emazweni ayi-14 aseYurophuCroatia, Cyprus, Estonia, Greece, Latvia, Lithuania, Malta, Slovakia, Slovenia, Bulgaria, Czech Republic, Hungary, Poland, naseRomania. Inkampani ezinze e-San Francisco ixhuma amabhrendi azimele nabathengisi abazimele futhi inikeza amathuluzi okwenza lula ukuthengwa kwezitolo ezinkulu.
Kusukela ekufikeni kwayo eYurophu, ibhizinisi lesifunda likaFaire ikhula ngesilinganiso esiphindwe kabili kunaseNyakatho Melika: ngaphezu 2 million ama-oda zicutshungulwe yimikhiqizo yaseYurophu futhi abathengisi batshale imali nxazonke Ama-dollar ayi-500, ngokusho kwedatha yebhizinisi.
Intshisekelo kule nkundla iphezulu: ngaphezu 35,000 abathengisi zisohlwini lokulinda, futhi amabhrendi endawo alayishe ngaphezu kwalokho I-115,000 productos, okubonisa ukwanda kwe-ecosystem. Ngaphezu kwalokho, uFaire naye usefikile eNew Zealand futhi manje usebenza kuyo 35 izimakethe.
Isiphakamiso sakhe siyahlanganisa imigomo yokukhokha eguquguqukayo (izinsuku ezingama-60), ukuhleleka okwenziwe lula, nezincomo ezenzelwe wena uqobo, okwenza kube lula ngezitolo ukuthi zithole futhi zihlukanise abahlinzeki. Kubathengisi abazimele, le ndawo yemakethe ingaba yindlela ephumelelayo yokwenza thola abahlinzeki abasha futhi andise umnikelo wayo phambi kokuncintisana.
Ngamafuphi, abathengisi baseYurophu badinga ukucabanga kabusha amasu wokuphakamisa, ama-asymmetries alungile emakethe enqamula umngcele, futhi asebenzise izinkundla zewholesale eziqinisa ukusondela nokuhlukanisa. Ikhono lokulungisa ishejuli, ukuphatha imaji ngendlela efanele, kanye nokusekela ukwenziwa kwedijithali kuzokwenza umehluko phakathi kokuhlala umile noma ukuqhubeka nokuthuthuka.
