Ukuthenga Okubukhoma: Kuyini, ukuthi kusebenza kanjani, nokhiye bokukusebenzisa ngempumelelo

I-E-commerce ithuthuka ngokugxuma nemingcele, futhi ngayo kunezindlela ezintsha zokuxhumana namakhasimende nokuvala ukuthengisa. Enye yezinguquko ezinkulu zeminyaka yamuva yi- bukhoma ukuthenga, ifomethi ekwaziyo ukuxhuma okuhle kakhulu kokuthengiswayo kwendabuko, lapho ukuthintana nomuntu nolwazi oluqondene nawe kubalulekile, ngokufinyelela kanye nezinzuzo zobuchwepheshe zokuthenga ku-inthanethi. Uma uke wazibuza ukuthi yini ngempela Kuyini ukuthenga bukhoma?, ukuthi isebenza kanjani, nokuthi kungani wonke umuntu kusukela emabhizinisini amancane kuya kwizikhondlakhondla zemfashini nobuchwepheshe beyithatha. Nawu umhlahlandlela ophelele, wemvelo, nonemininingwane ngesi-Spanish wokukusiza ukuthi uwuqonde futhi uthole okuningi kuwo.

Eminyakeni embalwa edlule, amagama anjengokuthi ezentengiselwano ezibukhoma, ukuthenga okusakazwayo, i-shopstream, i-influencer shopping Ukuthenga bukhoma sekungene endaweni yedijithali. Bonke babelana ngengqikithi yokuthengisa imikhiqizo ngokubonisa ikhasimende umkhiqizo ngesikhathi sangempela, ukuxhumana nalo, nokulivumela ukuthi lithenge, libuze imibuzo, futhi linikeze imibono yalo ngesikhathi sangempela. Lesi sihloko sichaza okhiye balo mkhuba, ibuyekeza izibonelo zezifundo, izinkundla, amathiphu, izinzuzo, nezinselele, futhi ikunikeza imibono engcono kakhulu yokusebenzisa ithuba lokuthenga bukhoma ngaphambi komncintiswano.

Kuyini ngempela ukuthenga bukhoma futhi kuvelaphi?

Ngamafuphi, i- bukhoma ukuthenga Kuyisu lokuthengisa elisebenzisa ukusakaza bukhoma (Ukusakaza) ukuze ubonise imikhiqizo namasevisi, uhlanganyele nezithameli ngesikhathi sangempela, futhi wenze lula ukuthenga okuqondile phakathi nokusakaza. Umlingo wukuthi ababukeli bangakwazi, ngenkathi bebuka imikhiqizo evivinywayo, eboniswayo, noma ibuyekezwa, babuze umethuli imibuzo, bathole izincomo zomuntu siqu, bafinyelele izaphulelo ezikhethekile, futhi bathenge ngokushesha—konke kusuka kumakhalekhukhwini wabo noma ikhompuyutha ngokuchofoza okumbalwa nje.

Le fomula ihlanganisa ukushesha nokuthinta komuntu kwesitolo esiphathekayo nokunethezeka, ukulinganiseka, kanye nokufinyelela emhlabeni jikelele kwe-e-commerce. Eqinisweni, kuwukuziphendukela kwemvelo okunengqondo Kusuka esiteshini sokuthenga se-TV esidumile, kodwa esivumelaniswe nekhulunyaka lama-21 futhi sathuthukiswa inkundla yezokuxhumana, izinkundla ezisebenzisanayo, kanye nomthelela wabasakaza kanye nabathonya. Empeleni, zombili izinhlobo ezinkulu kanye namabhizinisi amancane e-e-commerce angahlela imicimbi ebukhoma ezisekelweni ezifana ne-TikTok, Instagram, YouTube, Amazon Live, Twitch, noma amawebhusayithi awo, ahlanganisa ubuchwepheshe ukuze aqinisekise isipiliyoni esingenamthungo nesiphelele.

El imvelaphi yesimanje Ukwanda kokuthenga bukhoma kuse-China, lapho iziqhwaga ezifana ne-Alibaba ziguqule ezentengiselwano zedijithali ngezinkundla ezifana ne-Taobao Live kusukela ngo-2016. Lapho, lesi simo saqhuma phakathi nobhubhane, sazuza izigidi ngokuthengisa ngemizuzu futhi saba isiteshi esibalulekile sokwethulwa komkhiqizo, ukukhushulwa kwabathonya, kanye nemicimbi ekhethekile. Lo mkhuba maduzane udlulele eNtshonalanga, futhi namuhla amabhrendi afana noZara, uLouis Vuitton, uTommy Hilfiger, u-Estée Lauder, no-L'Oréal bancintisana nezitolo ezizimele, osomabhizinisi, kanye nabasebenzisi benkundla yezokuxhumana ukuze bahehe amakhasimende ngokusakaza bukhoma okuthuthukayo okuthuthukayo.

ESpain naseLatin AmericaUkuthenga bukhoma kukhule ngendlela emangalisayo ngenxa yokuhlanganiswa kwezinkundla ezifana neSitolo seTikTok, ukuzibophezela kwemikhiqizo yendabuko ekusunguleni izinto ezintsha, kanye nokuthandwa kwamathuluzi alula avumela noma yisiphi isitolo ukuthi sakhe ukusakazwa kochwepheshe ngokusebenzisana kwesikhathi sangempela, izinkokhelo, nokulandelela.

Kusebenza kanjani ukuthenga bukhoma? Izinto kanye nemishini

Amandla we bukhoma ukuthenga Ilula impela, kodwa idinga ukwakheka okucacile ukuze kuqinisekiswe impumelelo nokuguqulwa. Isici esivamile sazo zonke izimpilo ukuthi zinjalo bukhoma imicimbi ye-audiovisual lapho umethuli (umsingathi, umgqugquzeli, isisebenzi, noma ngisho nomnikazi wesitolo) abonisa imikhiqizo ngenkathi ehlanganyela nezithameli ezixhunywe kumadivayisi azo.

Ngesikhathi sokusakaza, abahambele umcimbi bangakwazi buza engxoxweni, cela imibukiso, phendula imibuzo, futhi ubeke amazwana, kuyilapho umsingathi ephendula ngesikhathi sangempela futhi aguqule inkulumo ivumelane nokusabela nezidingo zababukeli. Ngokuhambisanayo, inkundla inika amandla izinkinobho, izixhumanisi ezigqanyisiwe, izinqola zokuthenga ezibonakalayo, noma amalebula ukuze labo abafuna ukuthenga bakwenze lokho ngokushesha ngaphandle kokushiya ukusakaza bukhoma noma ukuphuthelwa imininingwane. Ngaphezu kwalokho, kukhona ngokuvamile Izaphulelo ezikhethekile noma izinzuzo ezikhethekile zisebenza kuphela phakathi nodaba, okudala umuzwa oqinile wokuphuthuma futhi okukhuthaza ukuthenga okungahleliwe.

Izinyathelo ezijwayelekile zomcimbi wokuthenga bukhoma yilezi:

• Ukukhethwa komkhiqizo: Ibhrendi ikhetha izinto ezizogqanyiswa, ibeke phambili izinto ezintsha, okunikezwayo, noma okudayisa kakhulu.
• Ukukhushulwa komcimbi: Ukusakaza bukhoma kumenyezelwa kusengaphambili ezinkundleni zokuxhumana, iwebhusayithi, kanye nemikhankaso ye-imeyili yokukhulisa ababukeli.
• Ukusakaza bukhoma: Umethuli ubonisa futhi ahlole imikhiqizo, axoxe izindaba, enze imibukiso, futhi aphendule imibuzo yengxoxo.
• I-Interacción activa: Ababukeli babamba iqhaza, babuze imibuzo, bavote, noma badlale imidlalo, futhi umsingathi uhlanganisa okwenziwayo engxoxweni.
• Ukuthengisa okuqondile: Imikhiqizo ingathengwa khona manjalo ngezixhumanisi, izinqola zokuthenga ezididiyelwe, noma amamojula okuthenga aqondile.
• Ukulinganisa nokuqapha: Ngemva komcimbi, amamethrikhi abalulekile afana nokuthengiswa okukhiqiziwe, inombolo yabahlanganyeli, ukubandakanyeka, imibuzo etholiwe, nokuguqulwa kuyahlaziywa.

El ifomethi ingase yehluke Kuye ngesu, lezi zisukela emicimbini ekhiqizwe kakhulu nehleliwe enezivakashi, amageyimu, namaphromoshini, ukuya emicimbini ebukhoma ezenzakalelayo evela esitolo sangempela noma ikhaya lomsingathi, okuhlanganisa ukuqaliswa, okokufundisa, i-Q&As, kanye nokungafakwa kwebhokisi kwemikhiqizo emisha.

Izinzuzo nezinzuzo ezenza umehluko

Impumelelo ye bukhoma ukuthenga Lokhu kuchazwa yinhlanganisela yezinzuzo ezinikeza kuzo zombili izinhlobo nabathengi, ukuzuza imiphumela edlula leyo ye-e-commerce evamile. Phakathi kwezinzuzo eziphawuleka kakhulu yilezi:

• ukusebenzelana kwesikhathi sangempela: Ikhono lokubuza imibuzo, ukunikeza imibono, kanye nokwamukela izimpendulo ngokushesha kuthuthukisa kakhulu ukwethenjwa komkhiqizo kanye nombono.
• Izethulo zomkhiqizo we-hyperrealistic: Ukuboniswa okubukhoma kukholisa kakhulu kunesithombe esilula noma incazelo; iqeda noma yikuphi ukungabaza futhi yenza isinqumo sokuthenga sibe lula.
• Izaphulelo ezikhethekile kanye nezaphulelo: Imihlomulo yesikhashana igqugquzela ukuthenga ngokushesha futhi idale umuzwa we-FOMO (ukwesaba ukuphuthelwa).
• Finyelela noma yikuphiAzikho izithiyo zendawo noma zesikhathi, ezinweba isisekelo samakhasimende esingaba khona.
• Ukwenza kube ngumuntu ukuzizwisa okuku-inthanethi: Indlela yomethuli wohlelo oluqondile, ukuzenzela, kanye nokuthakasela kuletha ukusondelana nokufudumala ekuthengisweni kwedijithali.
• Ukuqoqwa kwedatha nemininingwane: Konke ukusebenzelana kungahlaziywa ukuze kuqondwe kangcono izethameli futhi kuthuthukiswe imikhiqizo nemiyalezo.
• Ukulula kokuhlanganiswa namanye amasu: Isekela ukumaketha kwe-influencer, i-gamification, ama-sweepstake, ukumaketha kabusha, kanye nemikhankaso yokwethembeka.
• Izindleko zokuqalisa eziphansi: Ungaqala ngezinsiza ezincane futhi kancane kancane ube ngochwepheshe.

Ucwaningo oluhlukene lukhombisa ukuthi bukhoma ukuthenga thola kathathu ukuguqulwa okumaphakathi I-Traditional e-commerce. Inhlanganisela yemiboniso, ukusebenzisana, ukuphuthuma, kanye nokuthintwa komuntu kuholela ekuthengisweni okusheshayo, izinga eliphansi lamakalishi alahliwe, namakhasimende athembeke kakhulu.

Ubani ongazuza ngokuthenga bukhoma?

Ifomethi ivulekele yonke imikhakha nezinhlobo zamabhizinisi, nakuba ahlomule kakhulu kuze kube manje kube yilezi:

• Imfashini nezinsiza zokudayisa: Izethulo ezibukhoma zamaqoqo amasha, ama-flash promotions, nokwenza ngokwezifiso ukubukeka.
• Ubuhle nezimonyo: Okokufundisa, izinqubo, imibukiso, namathiphu esikhathi sangempela.
• Ukudla kanye nemikhiqizo yegciwane: Ukunambitha, izindlela zokupheka, ukuthengiswa kwenkatho namabhokisi wokumangala.
• Ama-elekthronikhi namagajethi: I-Unboxing, ukuhlola bukhoma, ukuqhathanisa, neminikelo yesikhathi esilinganiselwe.
• Amabhizinisi amancane namabhizinisi endawo: Ukunakwa komuntu siqu, ukuthuthukiswa komphakathi kanye nokuchayeka emhlabeni jikelele.

Yebo, ukuthenga bukhoma akugcini ku-B2C. Ikhona futhi ku- B2B Kungaba usizo ukwethula isofthiwe, imishini, noma amasevisi kumakhasimende angaba khona angochwepheshe, elingisa okuhlangenwe nakho kombukiso wokuhweba obonakalayo.

Amapulatifomu namathuluzi okuthenga bukhoma

Ububanzi bezinkundla ongasingatha kuzo imicimbi yokuthenga bukhoma bukhula minyaka yonke, futhi ngayinye inikeza izinzuzo ezihlukile, izethameli, nezici. Nawu umhlahlandlela wezinketho ezidume kakhulu:

• Amanethiwekhi omphakathi anokusakaza kanye nemisebenzi yokuthengisa: TikTok (kanye neSitolo sayo seTikTok), i-Instagram Live (yize ezinye izici zikhawulelwe izwe), i-YouTube Live, i-Facebook Live (igxile kancane ekuthengisweni kusukela ngo-2023).
• Amathuluzi okuthenga abukhoma akhethekileIzixazululo ezifana ne-GoJiraf, i-Onlive.site, i-Streambuy, i-Bambuser, i-Livescale, i-Emplifi, ne-Now Live ikuvumela ukuthi uhlanganise ukuthengisa okubukhoma kuwebhusayithi yakho ye-ecommerce, wenze okuqukethwe ngokwezifiso, futhi ulawule konke okuhlangenwe nakho.
• Izinkundla zokuthenga bukhoma zangaphandleI-Amazon Live (yabathengisi nabadali be-Amazon), ShopShops, TalkShopLive, NTWRK, nabanye. Bakhulisa ukufinyelela futhi banikeze ukutholwa kwabadali abasha nemikhiqizo.

Ukukhethwa kwenkundla kuncike kuzithameli zakho, uhlobo lomkhiqizo, namandla akho okuphatha umkhiqizo. Izinkundla zakho (ezihlanganiswe kuwebhusayithi yakho) zinikeza ukulawula okuphelele nokuhlaziya idatha enemininingwane, kuyilapho inkundla yezokuxhumana kanye nezinkundla zezinkampani zangaphandle zinikeza ukufinyelela okusheshayo emiphakathini emikhulu.

Izindaba zempumelelo nezibonelo zangempela zokuthenga bukhoma

Ukuthenga bukhoma kugcwele izindaba ezithokozisayo nemikhiqizo egqame ngobuhlakani bakho nokuxhumana nezithameli zabo. Ake sibuyekeze izibonelo ezithile ezimise ithrendi:

• Isitolo seTikTok eSpainSelokhu yethulwa, inqwaba yosomabhizinisi babone izitoko zabo zithengiswa emahoreni ambalwa ngenxa yokusakaza bukhoma okubonisa imikhiqizo, ukudlala imidlalo, noma ukupakisha ama-oda. Imikhiqizo emikhulu efana neZara nezitolo ezincane zegrosa zibone ukuthengisa kwazo futhi abalandeli banda.
• UVictoria Caro noViccaAbagqugquzeli abafana no-Victoria Caro basebenzise ukusakaza bukhoma ukuze benze izinto zokuthenga zibe ngokwakho, basayine imikhiqizo bukhoma, futhi banikeze amaphromoshini ayingqayizivele, bakhe ukuxhumana okungokomzwelo okunzima ukukufanisa.
• Amaswidi e-VidalIzinkampani zomdabu zigxumela ekuthengeni bukhoma nabethuli abanothando, ama-sweepstake, nokuhlanganiswa nezitolo eziku-inthanethi, zithole izethameli zezinkulungwane kanye neziqongo zokuthengisa ngemizuzu.
• Isibonelo samazwe ngamazwe: I-Alibaba neTaobao Live: Ibhentshimakhi yomhlaba, enemicimbi emikhulu nokuthengiswa kwesigidi samadola ngamaminithi. Banikeza ugqozi lokuthi ungakala kanjani umuzwa wokuthenga bukhoma.
• Amabhizinisi endawo amancaneKusukela ezikhiqizweni zikaswidi zivula izitolo eziku-inthanethi kulandela impumelelo yemibukiso yazo ebukhoma kuya ezitolo ezikhethekile eziphendula ukusakaza kube imibukiso esebenzisanayo yezwe lonke.

Okubalulekile ukuthi noma iyiphi inkampani, enkulu noma encane, ingathola ifomula yayo kanye nabalaleli bayo. Ubuqiniso kanye nokusungula njalo kwenza umehluko empumelelweni yalezi zinhlelo.

Indlela yokuklama isu lokuthenga bukhoma eliwinayo

Ukuhlela umcimbi oyimpumelelo wokuthenga bukhoma kudinga okungaphezu nje kokuvula ikhamera nokuqala ukukhuluma. Ukuze uthole imiphumela emihle, kufanele ucabangele:

• Chaza inhloso kanye nezethameliIngabe ubheke ukuthengisa, ukwethula umkhiqizo, ukuthuthukisa ukuqwashisa ngomkhiqizo, ukwakha umphakathi, noma ukwethula ulayini omusha? Hlela isu lakho kanye nenkundla kulowo mgomo.
• Khetha imikhiqizo yenkanyeziKhetha izinto ezingafika kweziyi-10 ezinenzuzo engaba khona, imajini, nesikhalazo. Beka kuqala ukukhishwa okusha, ama-edishini akhawulelwe, noma okudayisa kakhulu ukuze ugweme ukuchitha isikhathi sakho.
• Lungiselela okuqukethwe nesikripthiUkuzenzekela kuyasebenza, kodwa isisekelo sokuqukethwe kanye neskripthi esivumelana nezimo kusiza ekugcineni ukugeleza namandla ombukiso obukhoma. Bandakanya amademo, izindaba, izinhlolovo, kanye nezipho.
• Khetha umethuli ofanele: Kungaba umgqugquzeli, ilungu leqembu elinothando, umsunguli, noma inxusa lomkhiqizo. Kusemqoka ukuthi bawuqonde kahle umkhiqizo kanye nekhono lokuxhumana bukhoma.
• Nyusa umcimbiSebenzisa inkundla yezokuxhumana, ukumaketha kwe-imeyili, nezibhengezo zewebhu ukuze ukhiqize ukulangazela. Ukulangazelela kukhulisa abangaba izithameli zakho.
• Dala ukuphuthuma nokukhethekile: Izipesheli ezinomkhawulo, amakhodi akhethekile, nemikhiqizo eyingqayizivele ikhuthaza ukuthengwa okungaguquki ngesikhathi sokusakaza.
• Nakekela izici zobuchwepheshe: Ikhamera enhle, ukukhanya, umsindo, noxhumo oluzinzile kubalulekile ukuze unikeze ulwazi oluchwepheshile nokugwema amaphutha angalimaza ukuthengisa.
• Linganisa futhi ulungise: Ngemva komcimbi, hlaziya amamethrikhi afana nokuthengisa, ukubamba iqhaza, imibuzo, kanye nempendulo ukuze uthuthukise izimpilo zesikhathi esizayo futhi ulungiselele imiphumela.

Isu eliphumelelayo lihlanganisa ukuhlela, ubuqiniso kanye nokuvumelana nezimoUkusakazwa bukhoma okuxhumanisa imizwa nokwenza izethameli zizizwe ziyingxenye yesipiliyoni kukhiqiza imiphumela engcono.

Amaphutha ajwayelekile kanye nezinselelo zokuthenga bukhoma

Ukuvimbela amaphutha avamile kusiza ukukhulisa impumelelo yomcimbi ngamunye. Ezinye ezivame kakhulu yilezi:

• Ukulawula isikhathi okungalungile: Izinhlelo ezibukhoma ezinde kakhulu noma ezingenaso isigqi zingabhora futhi zilahlekelwe izethameli.
• ukuntuleka kokusebenzelana: Ukuziba ingxoxo noma ukukhuluma nje ngaphandle kokuphendula kudala ukungathembani nokungabi nasithakazelo.
• Ukunikezwa okuhlakaziwe: Ukubonisa imikhiqizo eminingi kakhulu engagxilile kuyadida futhi kusabalalisa ukunaka.
• Ikhwalithi yomsindo nokubonwayo ephansi: Isithombe esibi noma umsindo wehlisa umbono womsebenzi nokwethenjwa.
• Ayilinganisi imiphumelaNgaphandle kokuhlaziywa okwengeziwe, isu alikwazi ukuthuthukiswa noma ukukalwa.

Ibalulekile futhi ukuzivumelanisa nemithetho yesikhulumi ngasinye, qonda izethameli zakho, futhi uqhubeke ufunda amathuluzi amasha namafomethi. Ukuqamba kanye nelukuluku kuyisihluthulelo sokuhlala ubalulekile kule ndawo eguquguqukayo.

Ukuthenga okubukhoma nokumaketha kwethonya: inhlanganisela eqhumayo

Iningi lempumelelo ekuthengeni bukhoma yabelana ngosekelo lwabagqugquzeli noma abadali bokuqukethwe nomphakathi othembekile. Lokhu kubambisana kunikeza:

• Ukwethembeka nokwethembeka: Izincomo zabathonya zibonwa njengeziyiqiniso kakhulu.
• Ukufinyelela kanye virality: Izithameli zomgqugquzeli zikhulisa ukusabalala komcimbi.
• Ikhono lokudala amathrendi: Umkhiqizo othuthukiswa ngumdali onomthelela ungathengiswa ngamaminithi.

Kubalulekile ukuthi abagqugquzeli babe namanani kanye nezithameli ezihambisana nomkhiqizo. Ukhiye akukhona nje ukuthandwa, kodwa futhi ubuqiniso nobudlelwano bangaphambili nomphakathi wabo.

Ngakolunye uhlangothi, iphinde isebenze nabethuli bangaphakathi noma amanxusa amakhasimende, ikakhulukazi uma enokuthakazelisa, ulwazi lwangempela lomkhiqizo, kanye nesifiso sokuxhumana nezithameli.

Ukubaluleka kobuqiniso nolwazi lokudlala

El wow umphumela i-del bukhoma ukuthenga Ilele ekwenzeni ukuthenga ku-inthanethi komuntu. Amakhasimende ayakwazisa ukubona abantu bangempela, ukusebenzisana okuzenzakalelayo, imidlalo, nama-sweepstake. Eminye imibono esebenzayo ihlanganisa:

• Izinselelo nemidlalo: Khuthaza ukubamba iqhaza kuma-sweepstake, izinhlolovo, noma izinselele ezinikeza imiklomelo.
• Ukumaketha: Sebenzisa amafomethi anjenge-roulette, amabhokisi ayimfihlo, noma ukukhetha okungahleliwe ukuze wenze umbukiso obukhoma ujabulise kakhudlwana.
• Ngemuva kwezinto: Ukubonisa ukuthi ama-oda alungiswa kanjani noma inqubo yokukhiqiza idala izinto obala futhi iqinise ukuxhumana okungokomzwelo.

Lesi sici sokudlala, kanye nokwenza kube ngokwakho (ukubingelela, ukukhuluma, imibuzo eqondile), kukhulisa ukwethembeka kwezithameli futhi kudala okuhlangenwe nakho okukhumbulekayo kunokuthenga nje.

Amathiphu obuchwepheshe nawokukhiqiza okuthenga bukhoma okungenasici

Ngenxa yobuchwepheshe bamanje, noma yiliphi ibhizinisi lingadala ukuphila kochwepheshe nge isabelomali esincishisiweEzinye izincomo ezibalulekile yilezi:

• Ikhamera yekhwalithi nomsindo: Beka phambili ukukhanya okuhle, ikhamera ye-HD nemakrofoni enciphisa umsindo.
• Ukuxhumeka okuzinzile: Sebenzisa inethiwekhi ethembekile ukuze ugweme ukuphuma nokwehla okona okwenziwayo.
• Isofthiwe yokuhlanganisa: Sebenzisa amathuluzi abonisa imikhiqizo, izintengo, nezixhumanisi kusikrini ngaphandle kokuphazamiseka.
• Iqembu elisekelayo: Uma kungenzeka, cela usizo lokwengamela ingxoxo, uphathe izici zobuchwepheshe, futhi uxazulule izehlakalo bukhoma.

Futhi okubaluleke kakhulu: yenza ukuhlolwa kwangaphambili futhi ulungise umbhalo oguquguqukayo ukuze ugcine umfutho ngaphandle kokulahlekelwa intambo.

Indlela yokulinganisa impumelelo yokuthenga bukhoma

Ukuhlola ukuthi umcimbi ufinyelele izinjongo zawo, kubalulekile ukuhlaziya amamethrikhi abalulekile, afana nalawa:

• Direct uthengisa: Inombolo nenani lama-oda ngesikhathi sokukhishwa.
• Ukubamba iqhaza kanye nemibono: Isikhathi esimaphakathi, imibuzo etholiwe kanye neziqongo zezithameli.
• Izinga lokuguqulwa: Ubudlelwano phakathi kwababukeli nabathengi.
• Abalandeli abasha nabaholi: Ukwanda komphakathi kanye nesizindalwazi.
• Impendulo: Imibono, ukwaneliseka kanye nokusikisela kwababekhona.

Ukuhlaziya le datha kusivumela ukuthi silungise izenzo zesikhathi esizayo futhi sithuthukise izici zobuchwepheshe, zokuxhumana, nezokunikezela.

Amathrendi nekusasa lokuthenga bukhoma: ukuhlanganiswa nokwenza kube ngokwakho

Ikusasa le bukhoma ukuthenga amaphuzu ku:

• Ukwenza ngokwezifiso okuthuthukile: Izimpilo ezihlukaniswe ngama-niches, amakhasimende e-VIP, noma ngokusekelwe emlandweni wabo wokuthenga, ngokunikezwa okukhethekile.
• Ishaneli yonke: Ukuhlanganiswa okuphelele kwezingxoxo, izinhlelo zokwethembeka, i-imeyili, nokusekelwa kweziteshi eziningi.
• emisha yezobuchwepheshe: Ukusetshenziswa kwento engekho ngokoqobo, ubuhlakani bokwenziwa, nabasizi be-virtual ukuze uthole umuzwa ogxile kakhulu.

Imikhiqizo emisha isivele iyihlanganisa nezinhlelo zamaphuzu, izinhlu zezifiso, ukumaketha kabusha, nokuqukethwe okusebenzisanayo okudlula ukuthengisa okulula. Lezi zinkundla ziyaqhubeka nokuvela, zenza kube lula ukwethulwa kochwepheshe ngisho nakumadivayisi eselula.

El bukhoma ukuthenga Ilapha ukuze ihlale, iguqula ubudlelwano phakathi kwemikhiqizo namakhasimende endaweni yedijithali. Inikeza ukusondelana, ukwenziwa komuntu, kanye nokuzijabulisa, iba yithuluzi elibalulekile lokugqama ezimakethe ezigcwele neziqhudelana.

Uma ufuna ukudonsa ukunaka kwezithameli zakho, usheshise ukuthengisa, futhi ubeke umkhiqizo wakho njengowesimanje futhi ophathekayo, le ndlela idinga ukunakwa kwakho. Hlola, sungula, hlola, futhi ulinganise, ngoba imiphumela emphakathini nasezinambeni ingaba yinhle kakhulu.