Ukumaketha kwedijithali kuvela ngesivinini esisheshayo. Futhi eSpain, umnyakazo omkhulu uyabonakala ezinkampanini ezizimele nakuhulumeni. Emavikini asanda kwedlula, kumenyezelwe izinhlelo ezihlanganisa ubuchwepheshe, okuqukethwe, nokulinganisa ukuze kubonakale, kuthuthukiswe ulwazi lomsebenzisi, futhi ekugcineni kuholele imiphumela ebonakalayo.
Amacala amabili abonisa kahle lokhu okuguquguqukayo.Ngakolunye uhlangothi, inhlangano enkulu yezemvelo iqinisa isu layo ledijithali ngefemu yokubonisana ekhethekile; ngakolunye, inhlokodolobha yesifunda yethula umkhankaso weziteshi eziningi ukuze kuthuthukiswe uhwebo lwasendaweni. Okwasemuva kucacile: idatha eyengeziwe, ukwenza kube ngokwakho okwengeziwe, nokuthuthukiswa okuncane.
I-Ecoembes ithembele ku-SIDN ukuze isheshise isu layo ledijithali
I-Ecoembes ikhethe i-ejensi yase-Andalusi i-SIDN njengokuxhumana kwayo okusha kwebhizinisi ledijithali. ngemva komncintiswano wangasese. Umsebenzi ozokwenziwa uhlanganisa ukuchaza nokuphatha ingxenye yesu lemidiya, kanye nemephu yomgwaqo enedumela nebhizinisi eqondiswe ezindaweni ezidijithali.
Isivumelwano sinesikhathi sokuqala seminyaka emithathu futhi izoncika ezindaweni ezibalulekile njengokuthuthukiswa kobuchwepheshe, okuqukethwe, i-Search AI, i-UX/UI, nokuhlaziywa kwedatha. Ukuhlanganiswa kwale mikhakha kuzovumela ithimba ukuthi likhombe amathuba, lithuthukise izimpahla, futhi libeke phambili izenzo ezinomthelela ofakazelwe.
Izinjongo ezibaluliwe wukukhulisa ukubonakala kwenhlangano, lungisa ulwazi lwedijithali lomsebenzisi, futhi usekele izinhlelo zabo zomnotho eziyindilinga. Isisekelo sicacile: izinqumo eziqhutshwa yidatha, ngobuciko nobuchwepheshe enkonzweni yomlayezo kanye nomsebenzisi wokugcina.
Mayelana nokubulawa, ukuhlanganiswa okuseduze kokulinganisa kanye nokwenza ngcono okuqhubekayo kuhlelwa., kusuka ku-SEO nokuqukethwe kuya ohambweni lwabasebenzisi nokuhlolwa kokusebenziseka. I-automation izodlala indima ebalulekile, ehlala ihambisana nokugada komuntu ukuze kuqinisekiswe ikhwalithi, ukungaguquguquki, nokuphepha komkhiqizo.
I-Pamplona yethula umkhankaso wokumaketha wedijithali wamabhizinisi endawo
Umnyango Wezohwebo woMkhandlu Wedolobha lasePamplona wethule umkhankaso wokumaketha ngedijithali. ngaphakathi kohlelo lwe-"Commerce Makes City", ngenhloso yokukhangisa imikhiqizo yasendaweni kanye neziphakamiso zezohwebo zasendaweni ezindaweni ezihlukene.
Isigaba sokuqala sivezwa ngezinhlangano zabathengisi yeDolobha Elidala, i-Ensanche, i-Iturrama, i-Txantrea, i-Erripagaña, i-Ermitagaña, i-Mendebaldea, i-Azpilagaña, i-MartÃn Azpilcueta, i-San Juan, i-Lezkairu ne-Rochapea, kanye nezimakethe zikamasipala zase-Ensanche, i-Ermitagaña ne-Santo Domingo, ngenhloso yokwandisa idolobha lonke.
Ukuthunyelwa kuhlanganisa imidiya ye-analog nedijithali: Amabhodi ezikhangiso ayisikhombisa, izikrini ezintathu ekiosk yase-Bosquecillo, namanye amabhodi kamasipala asakaza okuqukethwe kwezentengiso, amasiko, kanye nezivakashi okuhloselwe kokubili izakhamuzi nezivakashi.
Engxenyeni ye-analog, i-mupis ibonisa izinhlelo namabhizinisi ahlobene (San Juan, Iturrama, Rochapea kanye neDolobha Elidala). Esigabeni sedijithali, amavidiyo angama-21 asakazwa anikezelwe emikhiqizweni yendawo kanye namabhizinisi aneminyaka eyikhulu eDolobheni Elidala nase-Ensanche, izingcezu ezivezwayo ezakhiweni ezimbili ezisedolobheni.
Amatimu ahlanganisa izithonjana nemikhakha eyahlukene kakhulu: Imikhosi yaseSan FermÃn, i-kilikis nama-giants, izindwangu nezicathulo, imisebenzi yezandla nezinto zakudala, kanye ne-gastronomy (amaswidi, i-patxaran, i-txistorra, inyama, imifino, iwayini, noshizi). Okunye okufakiwe yizimakethe ze-Ensanche ne-Santo Domingo, ubucwebe, nomculo, nezingcezu ezingaphelelwa isikhathi ezizokhonjiswa unyaka wonke.
Isigaba esilandelayo sihlanganisa amavidiyo athile emikhankaso ethile. izinhlangano kanye noMkhandlu weDolobha. Ikhiyoski ye-Bosquecillo izobonisa lezi zingcezu ezikrinini zayo ezintathu, futhi isikrini sizokwengezwa efasiteleni lesitolo se-"Comercio de Pamplona / Iruñeko Merkataritza" (Calle Mercaderes 11) ukuze kwandiswe ukubonakala.
Njengomphelelisi, kuzothuthukiswa uhlelo lokusebenza lwangempela olungathandwa kwabathelisi esikubona. —ngenguqulo yeselula newebhu—ezokuvumela ukuthi ubuke iziphakamiso zezentengiso emizileni yezivakashi, uhlanganise ezentengiselwano kulwazi lwasemadolobheni ngokuchofoza nje.
Lolu hlelo lusekelwa uxhaso lwemali evela kuHlelo Lokubuyisela ngezimali ze-Next Generation EU. futhi ikhuthaze ukudalwa kwezinsiza zobuchwepheshe: uhlelo lokusebenza lwe-AR, amabhodi ezikhangiso nezikrini zedijithali, isistimu ye-node yokumaketha ku-inthanethi, kanye nenethiwekhi yamahhala kamasipala ye-Wi-Fi yokuphatha lezi zindaba. Lezi zinhlelo zigxile emizileni yaseSan Fermin/Camino de Santiago futhi zihlelelwe ukulinga ukunwetshwa okulandelayo.
Okushiwo yilezi zenzo mayelana nokumaketha kwedijithali kwanamuhla
Iphrojekthi yebhizinisi kanye nomkhankaso kamasipala kuqinisekisa indlela yonke kanye nendlela eqhutshwa idatha: Ubuchwepheshe bokuhlukanisa nokulinganisa, okuqukethwe okumele kuxhunywe, kanye nombono wesikhathi eside obeka usizo kuqala kunomsindo.
I-AI ifake isicelo sokuzuza ukuvelela emisebenzini efana nokucwaninga kwamagama angukhiye, ukwenza kube ngokwakho, kanye nokuhlaziywa kwedatha enkulu, ehlala inekhwalithi yokuhlela nobuqiniso njengendlela ephikisanayo yokugcina ukwethembeka komsebenzisi.
Ezinkundleni zokuxhumana, i-virality isebenza kahle kakhulu uma isebenzisa isu.: Kungase kudonse ukunaka okukhulu, kodwa okuqukethwe okubalulekile yikho okwakha ukwethembeka nokuguqula. Okubalulekile ukuhlanganisa ukufinyelela nokujula, nezinjongo ezicacile kanye nesilinganiso.
Ukungafihli, ukulandeleka kwemiphumela kanye nokusetshenziswa kwamathuluzi ochwepheshe kuhlanganiswa njengezidingo zokusekela ukukhula: amadeshibhodi, ukulandelela ukuguqulwa, i-SEO yobuchwepheshe nolwazi lomsebenzisi kuhlala kuhlangothi olufanayo uma kukhona indlela.
Ukunyakaza okufana ne-Ecoembes ene-SIDN nohlelo lwe-Pamplona kubonisa ukukhula okukhulayo. ngendlela esiqonda ngayo ukumaketha kwedijithali: iziqhumane ezincane, amasu amaningi, ubuchwepheshe obusetshenziswe kahle, nokugxila kumthelela wangempela kumabhizinisi, izikhungo, kanye nezakhamuzi.
