Ukukhangisa ku-WhatsApp iye yasuka ekubeni inkolelo-mbono yaba yinto engokoqobo ngo-2025. Lolu hlelo lokusebenza, obeluvele lubalulekile ekuxhumaneni komuntu siqu kanye nenkonzo yamakhasimende, manje seluyisisetshenziswa sangempela sokuhweba ezinkampanini ngenxa yokwethulwa okuqhubekayo izikhangiso, imikhankaso eqondisiwe kanye nezindlela ezintsha zokusebenzisana nabasebenzisi. Uma ufuna izindlela zokusebenzisa lolu shintsho noma ufuna ukuthola yonke into i-WhatsApp enganikeza ibhizinisi lakho namuhla, nansi inkomba eqinisekile, ehambisana nesikhathi, kanye nesebenzayo.
Kulesi sihloko uzothola kuchazwe ngendlela engokwemvelo nephelele isetshenziswa kanjani ukukhangisa ku-WhatsApp, yiziphi izici ezintsha ezisanda kufika, amasu angcono kakhulu okusebenzisa inkundla nezindaba ezisebenzayo zempumelelo, konke kusetshenziswa a ulimi olusondelene nangaphandle kobuchwepheshe obungadingekileLungiselela umkhiqizo wakho ukuze ugqame endaweni entsha yengxoxo yokumaketha.
Kuyini ukukhangisa kwe-WhatsApp futhi kungani kubalulekile manje?
I-WhatsApp, njengohlelo lokusebenza oluhamba phambili lokuthumela imiyalezo, isetshenziswe izinkampani iminyaka ekukhangiseni nasekusebenzeleni amakhasimende.Nokho, kuze kube kamuva nje uhlelo lokusebenza aluzange lubonakale izikhangiso zendabuko ngaphakathi kwesixhumi esibonakalayo sakho. Konke kuyashintsha ngo-2026: I-Meta (umnikazi we-WhatsApp) imemezele lokho izoqala ukubonisa izikhangiso kuthebhu ethi Izindaba Nezibuyekezo, ngaphezu kokuvumela okubhaliselwe nokuphromotha iziteshi ngaphakathi kwenkundla efanayo.
Kuze kube lomnyakazo, i ukukhangisa ku-WhatsApp Isekelwe ikakhulukazi ku:
- Ukusetshenziswa kwe WhatsApp Ibhizinisi ukuze uxhumane namakhasimende, uthumele amakhathalogi, wabelane ngamaphromoshini, usakaze imilayezo, futhi usebenzise izimo ukuze ubonise izindaba.
- La ukudala izikhangiso 'Chofoza ku-WhatsApp' kusuka ku-Facebook naku-Instagram, okuvumela umsebenzisi ukuthi agxumele ngqo engxoxweni ye-WhatsApp ngokuchofoza isikhangiso kulawo manethiwekhi.
- Ukuhlanganiswa nama-chatbots kanye ne-automation yemilayezo ukuze ukunakwa kwamanje nemikhankaso yezingxoxo.
Ukubaluleka kwayo kwamanje kusebubanzini bayo.I-WhatsApp inabasebenzisi abasebenzayo abangaphezu kwezigidi eziyizinkulungwane ezimbili futhi, ezimakethe ezikhuluma iSpanishi, iwuhlelo lokusebenza oluvakashelwa kakhulu nsuku zonke. Umsebenzisi ojwayelekile uyayihlola izikhathi ezimbalwa ngosuku, ayenze ithuluzi elinokubonakala okukhulu namazinga okuzibandakanya kunanoma iyiphi enye inethiwekhi yokuxhumana nabantu evamile.
Yini entsha ngo-2026: Izobukeka kanjani izikhangiso kanye nokwenza imali ku-WhatsApp
I-Meta ivule umnyango wezindlela ezintsha zokwenza imali ku-WhatsApp.. Kusukela maphakathi no-2025 e-United States, okulandelayo kwenziwa kusebenze:
- Izimemezelo kuthebhu Yezindaba/Izibuyekezo: Lesi sigaba, esisetshenziswa izigidigidi zabasebenzisi, sizobonisa izikhangiso ezifana nalezo ezibonwa Ezindabeni ze-Instagram. Azofakwa phakathi kwezimo zokuxhumana namashaneli owalandelayo. Izikhangiso ngeke zivele ezingxoxweni eziyimfihlo.
- Ukunyuswa kwesiteshi ngenkokhelo: Abanikazi beziteshi bazokwazi ukukhokha ukuze bakhulise ukubonakala kwabo futhi bahehe ababhalisile ngaphakathi kwenkundla.
- Okubhaliselwe kwesiteshi: Abadali, izitolo zemidiya, namabhizinisi bangavula ukubhaliswa kwanyanga zonke ukuze banikeze okuqukethwe okuyikhethelo ngeziteshi ze-WhatsApp.
Ubumfihlo buhlala bubalulekile ku-WhatsApp, ukuze izikhangiso neminikelo yezentengiso igcinwe ihlukene nezingxoxo zomuntu siqu, futhi imilayezo izohlala ibethelwe ngasemaphethelweni.
Idatha esetshenziselwa ukuhlukanisa izikhangiso kuhlelo lokusebenza izoba Indawo (izwe, idolobha), ulimi, neziteshi ezilandelwayo/ukuxhumana kwesikhangiso, kodwa imilayezo yengxoxo nezinombolo zocingo zomsebenzisi ngeke zisetshenziselwe le njongo.
Lokhu ukunyakaza kusabela isidingo ukukhiqiza imali eyengeziwe nge-Meta, ngemva kweminyaka yokugcina i-WhatsApp ingakhangisi, futhi imaka isahluko esisha ebudlelwaneni phakathi kwabasebenzisi, izinkampani kanye nohlelo lokusebenza ngokwalo.
Izinketho zamanje zokukhangisa ze-WhatsApp: ukubuka konke okuphelele
Njengamanje, izinketho ezisebenza kahle kakhulu zokukhangisa imikhiqizo, izinsizakalo, noma okuqukethwe nge-WhatsApp yilezi:
- Chofoza ukuze-Izikhangiso ze-WhatsApp idalwe kusuka ku-Facebook naku-Instagram.
- Imikhankaso ngaphakathi kwe-WhatsApp Business (usebenzisa amakhathalogi, ukusakaza, izimo, ama-chatbots nezimpendulo ezizenzakalelayo).
- Izikhangiso ezibonwayo ezimeni ze-WhatsApp (izindaba zamahora angama-24).
- Ukuphromotha nokuphromotha iziteshi nohlu lokusakaza.
- Ukukhangisa okukhokhelwayo kuthebhu yezindaba nokunyuswa kwesiteshi (ekusetshenzisweni okuqhubekayo kusukela ngoJuni 2025).
Zisebenza kanjani izikhangiso zika-'Chofoza ku-WhatsApp'? Umsebenzisi ubona isikhangiso ku-Facebook noma ku-Instagram. Inkinobho ethi "Thumela Umlayezo" ibayisa ngqo engxoxweni ye-WhatsApp nenkampani. Lokhu kuvumela izimpendulo ezizenzakalelayo, ukuthwebula okuholayo, nokuvalwa kokuthengisa ngesikhathi sangempela, kufinyezwe umjikelezo wokuthengisa.
Ngakho-ke, ukukhangisa kwe-WhatsApp kuhlanganisa ukukhangisa okuqondile, ukumaketha kwengxoxo, isizukulwane esiholayo, namasu okwethembeka kwamakhasimende.
Ukusetha imikhankaso yokukhangisa ku-WhatsApp isinyathelo ngesinyathelo
Ukwandisa imiphumela ku-WhatsApp, kubalulekile ukwazi amathuluzi namaqhinga amaningana:
1. I-WhatsApp Business: isikhungo sokusebenza sesu lakho
WhatsApp Ibhizinisi Iwuhlelo lokusebenza olwenzelwe amaphrofayili ebhizinisi, atholakala mahhala kuma-SME nezinkampani ezinkulu. Izinzuzo zayo eziyinhloko yilezi:
- Iphrofayili yobungcweti ngolwazi olubalulekile: indawo, amahora, imininingwane yokuxhumana, nezixhumanisi zewebhusayithi.
- Ikhathalogi yemikhiqizo noma amasevisi kuhlanganisiwe, kubonakala engxoxweni.
- Izimpendulo ezizenzakalelayo nemilayezo yokwamukela noma ukungabikho.
- Ukuhlukaniswa kanye namalebula ukuhlela amakhasimende ngezintshisekelo, isimo soku-oda, uhlobo lombuzo, njll.
- Ukuhlaziywa komlayezo okuyisisekelo izinga elithunyelwe, elamukelwe, elifundiwe kanye nezimpendulo.
ingathunyelwa imiyalezo eminingi kubo bonke othintana nabo (ngaphakathi kwemikhawulo yenkundla) futhi usebenzise isici sesimo sokuthunyelwe kwe-ephemeral nokufinyelela okubanzi.
2. Ikhathalogi bese udala izikhangiso ezivela ku-WhatsApp Business
El ikhathalogi Ikuvumela ukuthi ulayishe imikhiqizo noma amasevisi anezithombe, izincazelo, nezintengo. Ukwengeza:
- Umkhiqizo ngamunye ungabiwa ngawodwana ezingxoxweni noma emilayezweni yokuphromotha.
- Kusukela kunketho 'yokukhangisa', ungakwazi Dala izikhangiso ezizokhonjiswa ku-Facebook, Instagram, kanye nezimo ze-WhatsApp, usebenzisa izithombe ezisuka kukhathalogi, izifunda zangaphambilini noma ukulayisha izithombe noma amavidiyo amasha.
- Izithameli zilungiswa ngendawo, ubudala, nobulili, kanye nesabelomali sansuku zonke nobude besikhathi somkhankaso.
- Indlela yokukhokha ixhunywe ku-Facebook, kanti i-WhatsApp iyisiteshi esiyinhloko sokuxhumana nokulandelela.
Zonke izikhangiso ezivela ku-WhatsApp Business Azovela ezikhaleni ezikhethiwe ze-Meta, efuna ukuqala ingxoxo ku-WhatsApp njengendlela eyinhloko yokuxhumana.
3. Chofoza-kuya-ku-WhatsApp izikhangiso usebenzisa iMeta Ads Manager
Enye inketho professional ukusebenzisa Umphathi Wezikhangiso ze-Meta. Lapha, inqubo ivumela:
- Dala imikhankaso enenjongo yokusebenzisana, ukumisa izethameli ezihlukaniswe ngezinto ozithakaselayo, indawo nokuziphatha.
- Khetha amafomethi (isithombe, ividiyo, i-carousel) bese wengeza imibhalo nezingcingo ezikhangayo.
- Khetha i-WhatsApp njengendawo oya kuyo ukuthumela imiyalezo, ukuklama ukugeleza okuzenzakalelayo nezifanekiso zengxoxo ezinemibuzo evame ukubuzwa.
- Yenza ngokwezifiso i- inkomba yomkhankaso ukulandelela umsuka womkhondo nokuhlaziya imiphumela.
Le ndlela ivumela ukuhlukaniswa okuthuthukile nokulawulwa kokwenza ngokugcwele, ilungele ukukhulisa imbuyiselo.
Izingxoxo zokumaketha kanye ne-automation: okhiye bempumelelo ku-WhatsApp
Enye yezinzuzo eziyinhloko zokukhangisa ku-WhatsApp yikhono layo lokudala ubudlelwano obuqondene nawe kanye nengxoxo yesikhathi sangempela. Lapha ukumaketha kwengxoxo kuyagqama:
- Izimpendulo ezizenzakalelayo nama-chatbot asiza isevisi yamakhasimende ngaphandle kokulahlekelwa ukusondela.
- Ukuhlukaniswa okuhlakaniphile kusetshenziswa amalebula nomlando wengxoxo.
- Imilayezo yokulandelela ezenzakalelayo ngemva kokuxhumana noma impendulo ezikhangisweni.
- Ukuhlela i-aphoyintimenti, ukubhukha, kanye nokuthumela okuqukethwe komuntu siqu okusekelwe kuphrofayela yakho.
Amathuluzi afana phendula.io o Ama-leadsales Zikuvumela ukuthi uphathe ukuthengisa nokugeleza kokusekelwa, ukuhlanganisa ubuhlakani bokwenziwa ukuze uthuthukise ukusebenza kahle futhi ufanelekele ukuhola ngokuzenzakalelayo.
Amacala angokoqobo nezibonelo zemiyalezo yokukhangisa esebenzayo ku-WhatsApp
Ukusebenza ku-WhatsApp kuncike ekudaleni imilayezo exhuma ngempela. Nazi izibonelo nezincomo:
- Isikhumbuzi Senqola Elahliwe: "Sawubona, ! Siqaphele ukuthi ukhohlwe izinto ezithile ekalishini yakho. Thola isaphulelo sika-15% ngekhodi XYZ. Udinga usizo ngokuqedela ukuthenga kwakho?"
- Ukuthengisa okukhethekile: "Kuleli sonto kuphela, isaphulelo sika-20% esitolo sonke! Ungathanda ngikugcinele okuthile, noma ungancamela izincomo?"
- Ukukhishwa Okusha: "Umkhiqizo omusha oshesha kakhulu kuphela! Ngazise uma ufuna uku-oda kusengaphambili ngaphambi kokwethulwa ngokusemthethweni."
- Ukugcwaliswa kwesitoko: "Umkhiqizo owuthandayo usubuyile esitokweni kusasa. Ngikugcinele wona?"
- Ukuvuselelwa kokubhaliselwe: "Ukubhalisa kwakho sekuzophelelwa yisikhathi. Ungathanda ukukuvuselela manje futhi uqhubeke nokujabulela insiza?"
Okubalulekile ukugcina ukuxhumana kwemvelo, okufushane kanye nokuzenzela.. Bhala imilayezo njengokungathi uxoxa nomngane, ukhuthaza isenzo futhi ubonisa isithakazelo sangempela ekhasimendeni.
Ukuhlukaniswa nokwakhiwa kwezithameli: ungakhula kanjani ku-WhatsApp
Ngaphambi kokwethula imikhankaso, kubalulekile ukwakha isisekelo soxhumana nabo abaqeqeshiwe. Ukwenza kanjani?
- Yabelana ngenombolo yakho ye-WhatsApp kuwo wonke amapulatifomu.: iwebhu, i-imeyili, inkundla yezokuxhumana, amakhadi edijithali nawomzimba, okuhlanganisa izixhumanisi eziqondile zokwenza ukubhalisa.
- Nikeza izikhuthazo zokujoyina: Izaphulelo ezikhethekile, ama-sweepstake, noma okuqukethwe kwe-premium kwababhalisile kuphela.
- Ukusebenzisa amawijethi namafomu kuwebhu ukuthatha izinombolo kalula futhi ngokuhambisana nemithethonqubo.
- Maka amakhasimende ku-WhatsApp Business ukuze kamuva uhlukanise futhi wenze imilayezo ibe ngeyakho.
Ukuba nesisekelo esibanzi, esihlukene kwandisa amathuba okuphendula, ukwethembeka, nokuguqulwa.
Amasu athuthukile: I-AI, i-omnichannel, nokuhlola okuqhubekayo
Ukuqinisekisa ukuthi imikhankaso yakho iyasebenza ngokuhamba kwesikhathi, kuyanconywa ukuthi:
- Sebenzisa ubuhlakani bokwenziwa kanye nama-chatbot amaningi abantu axazulula ukungabaza futhi andise ukuguqulwa.
- Sebenzisa isu lesiteshi sonke: Hlanganisa i-WhatsApp ne-imeyili, amakhasi okufika, i-web push, nezinye izinkundla ukuze uqinise ubukhona bomkhiqizo.
- Yenza ukuhlola kwe-A/B ngemilayezo ehlukene, okudaliwe kanye nokugeleza kokuthuthukisa imiphumela.
- Linganisa amamethrikhi angukhiye: amanani okuvula, impendulo, ukuguqulwa kanye nembuyiselo ekutshalweni kwezimali.
Lezi zinqubo zisiza ngokuqhubekayo ukuthuthukisa ukusebenza komkhankaso, ukuthuthukisa izinsiza nokukhulisa inzuzo.
Izinzuzo ngomkhakha: imfundo, ukunakekelwa kwezempilo, izindlu, izimoto, njll.
La ukukhangisa ku-WhatsApp Ivumelana nezimo emikhakheni ehlukahlukene:
- En imfundo: Thatha amathuba ezifundo nezinhlelo, uhlukanise ngephrofayili nobudala.
- En Impilo Nobuhle: phatha ama-aphoyintimenti, ukukhushulwa kanye nezeluleko eziqondene nawe.
- En real estate: Phendula ngokushesha ezinkampanini ezinentshisekelo, thumela izakhiwo, yenza ukuvakasha okubonakalayo, futhi uhlanganise ukuvakasha.
- En ezezimoto: nikeza ukunakwa komuntu siqu mayelana namamodeli, amanani, uxhaso lwezimali kanye nezinsizakalo zangemuva kokuthengisa.
Ukushesha nokusondelana okunikezwa i-WhatsApp kwenza kube lula ukuheha nokugcina amakhasimende ezimakethe lapho ukuxhumana okuqondile kwenza umehluko.
Amathiphu asebenzayo emilayezo yokukhangisa esebenzayo
- Gcina imilayezo imifushane futhi icacile, okujwayelekile kwesitayela sokuxoxa.
- ikhuthaza ukusebenzisana ngemibuzo ethile noma ukubizela esenzweni.
- Yamukela ithoni esondelene futhi enobungane, ukugwema ubuchwepheshe.
- Yenza ngokwezifiso umlayezo ngamunye usebenzisa igama leklayenti noma izithakazelo.
- Kufaka phakathi i-multimedia: izithombe ezimfushane namavidiyo akhulisa impendulo.
Ubumfihlo Nemithethonqubo: Ungakuthobela Kanjani Futhi Uvikele Ukuthenjwa Kwabasebenzisi
I-Meta ikugcizelele lokho Ubumfihlo nolwazi lomuntu siqu ku-WhatsApp ngeke ishintshe ngezici ezintsha. Izingxoxo, amakholi, nezimo kuhlala kubethelwe futhi akuvunyelwe kubasebenzisi bebhizinisi.
Nokho, kufanele ucabange ukuthi:
- Akukho emthethweni ukuthenga isizindalwazi noma ukuthumela ugaxekile ngaphandle kwemvume (khetha ukungena).
- Abasebenzisi kufanele bakwazi ukuzikhipha ohlwini noma nini.
- I-Meta isebenzisa idatha evamile (iminyaka yobudala, idolobha, ulimi, iziteshi ezilandelwayo) ukuze ikhombe izikhangiso, ngaphandle kokuskena okuqukethwe okuyimfihlo.
Ungalinganisa kanjani impumelelo yemikhankaso ye-WhatsApp
Ukuhlolwa kokusebenza kuyisihluthulelo. Amanye amamethrikhi abalulekile afaka:
- Inombolo yemilayezo elethiwe: Bafinyelele wonke umuntu?
- Isilinganiso esivulekile: Amaphesenti emilayezo efundiwe.
- Izinga lokuphendula: Izinga lokusebenzelana elikhiqiziwe.
- Ukuguqulwa: Ukuthengisa, ukubhukha noma izenzo ezithile ezitholiwe.
- RIO: Imbuyiselo ekutshalweni kwezimali maqondana nezindleko ezenziwe.
Amaphutha ajwayelekile nokuthi ungawagwema kanjani
- Ukuthumela imilayezo emide kakhulu noma engeyona yomuntu, okudala ukungathandeki.
- Ukugxambukela, izindawo ezihlaselayo noma ngaphandle kwemvume, okungaholela ekuvinjweni.
- Ukuhlukaniswa kabi futhi uthumele izenyuso ezingahambisani nezintshisakalo zomphakathi.
- Ziba okuzenzakalelayo noma ushiye izingxoxo ngaphandle kokunakwa ngokushesha.
- Ayinikezi ngezinketho eziphansi noma zokulawula imvamisa, okuthinta isithunzi.
Ukusetshenziswa okunomthwalo wemfanelo namasu kuqinisekisa ukuthi i-WhatsApp ihlala iyisiteshi esisebenza kahle nesibaluleke kakhulu kubasebenzisi.
Izinkampani ezifuna ukukhula nge amathuba amasha ku-WhatsAppManje yisikhathi esihle kakhulu sokwenza ubukhona bakho bedijithali ngobungcweti, uthuthukise ukuhlukaniswa kwezigaba kanye nokumaketha kwengxoxo, futhi uqalise imikhankaso emisha ehlukanisa umkhiqizo wakho. I-WhatsApp ihlanganisa isikhundla sayo njengengxenye ebalulekile yokuxhumana phakathi kwebhizinisi nekhasimende, lapho ukwenza kube ngokwakho, ukusondela, kanye nesivinini kwenza umehluko. Buyekeza, hlola imilayezo yabantu eminingi, futhi utshale imali kuma-automation ahlakaniphile ukuze uphindaphinde imiphumela ngo-2025.