Lapho kwakhiwa inkampani, abaningi bakhetha ukunikeza isipho senkampani ngezinjongo ezihlukahlukene: ukuzenza baziwe, ukuba nemininingwane yamakhasimende, ukukhangisa... Kodwa, ingabe uyazi ngempela ukuthi yini ethathwa njengesipho senkampani noma yiziphi okungcono kakhulu?
Kungakhathaliseki ukuthi amabhodlela aphrintiwe esikrinini, amadrayivu e-USB enziwe ngokwezifiso, amapeni, ama-notebook, ama-planner… kunezinketho eziningi ezahlukene ongazinikeza amakhasimende akho. Kuthiwani uma singakusiza ngalokhu?
Siyini isipho senkampani?
Okokuqala, sifuna uqonde ngokugcwele ukuthi sisho ukuthini ngesipho senkampani. Sibizwa nangokuthi isipho sokuphromotha noma isipho sokukhangisa, kuyisipho esincane izinkampani ezisinika amakhasimende azo, noma amakhasimende angaba khona, ngokuyinhloko ukwakha ukwethembeka kwamakhasimende.
Isibonelo, isipho senkampani kungaba yileso ositholayo uma uya embukisweni futhi kunesitendi sale nkampani lapho benikeza khona lolu hlobo lwesipho kubantu abadlulayo.
Enye inketho kungaba lapho i-oda le-inthanethi lenziwa esitolo futhi inkampani inquma ukunikeza isipho senkampani salelo oda, njengepeni, incwadi yokubhalela, njll.
Umsuka wezipho zenkampani
Ungase ungakholwa, kodwa izipho zezinkampani bezikhona kusukela eGibhithe Lasendulo. Izazi-mlando ziyazi ukuthi abaningi bazama ukuthola umusa wamakhosi ngokunikela ngalezi zimpawu ukuze akhunjulwe futhi, ngandlela thile, athambekele kakhulu ekunikezeni umusa lapho kudingeka.
Kamuva, ngekhulu le-19, izipho zezinkampani zazibhekwa njengomkhuba owenzelwa ukuthengisa, noma okungenani ukwenza uphawu lubonakale kakhulu ngaleyo ndlela luthuthukise intuthuko yalo.
Omunye wabokuqala ukuyisebenzisela le njongo kwakunguJasper Meeks, umshicileli waseCoshochton, e-Ohio. Wanyathelisa izikhwama zesikhwama ezenziwe ngokwezifiso ezinamagama ezikole zasendaweni zesitolo sezicathulo, ukuze lapho abazali beyothenga izicathulo, bathole isikhwama sesikhwama samahhala esinegama lesikole sengane yabo. Futhi yilapho kwaqala khona ukuchuma, ngoba lapho umncintiswano eqaphela amandla esu lalesi sitolo sezicathulo, banquma ukwenza okufanayo.
Eqinisweni, eminyakeni eminingi kamuva kwasungulwa inhlangano yokuqala ehlobene nezipho zezinkampani , ikakhulukazi i-Promotional Products International Association (PPAI) (ngo-1953 kwavela i-Association of Manufacturers and Sellers of Advertising and Promotional Items (FYVAR) eSpain).
Yiziphi izinhlobo zezipho zenkampani ezikhona
Manje njengoba sewazi okwengeziwe mayelana nezipho zenkampani, into elandelayo ukwazi ukuthi yiziphi izinhlobo ongazithola kusukela, ngale ndlela, uzokwazi ukuthi yiziphi ezingaba ezishibhile.
Empeleni kunezinhlobo eziningi zezipho zenkampani, kusukela kwezishibhile kakhulu, ezibizwa ngokuthi "izipho zomusa" noma izipho zokubonga, njengezipeni, izinkinobho, izikhwama, njll., kuya kweziyinkimbinkimbi kakhulu (nezibizayo), njengezibhasikidi zikaKhisimusi, imishini kagesi noma yekhompyutha…
Ngokuvamile, izigaba esingahlukanisa ngazo lezi zipho yilezi :
- Ihhovisi nezinto zokubhala.
- Informatic kanye nobuchwepheshe.
- Amathuluzi.
- Izesekeli zemoto.
- Izesekeli zokungcebeleka.
- Ukunakekelwa kwasekhaya nokomuntu siqu.
- Uhambo.
- Imfashini (izikibha ezijwayelekile).
- obhasikidi.
Futhi yisiphi isipho senkampani esonga kakhulu?
Empeleni, izipho ezingabizi kakhulu yilezo zamahhala , ezibiza kancane kakhulu, ikakhulukazi uma zithengwa ngobuningi. Sikhuluma ngamapeni, amaketanga okhiye, amabhodlela amanzi aphrintiwe , amapensela, izincwadi zamabhuku, njll.
Lolu hlobo lwesipho akufanele luthathwe kancane, njengoba lukhethwe kahle futhi lucabangela izintandokazi nokuthandwa kwabasebenzisi, lungadala umthelela omkhulu.
Indlela yokukhetha izipho zenkampani
Yonke inkampani, ngisho nebhizinisi le-eCommerce, kufanele icabangele izipho zenkampani. Ziwutshalomali ngoba zithinta ngqo ukukhangisa kwenkampani . Izipho eziningi zenkampani zihlala zinegama noma ilogo yenkampani, ukuze lapho isipho sisetshenziswa, inkampani ikhunjulwe. Lokhu kusho ukuthi, ngokungaqondile, lapho umkhiqizo ohlobene naleyo nkampani udingeka, ungowokuqala abantu abavame ukuwubheka.
Lapho ukhetha lezi zipho zenkampani, kufanele ucabangele:
Uhlobo lwenkampani nemikhiqizo edayisiwe
Ukuze kube lula ngawe ukuqonda: Uma unefektri yamakhompyutha, ukunikeza i-apron akuyona "evamile" ngoba ayihlobene ngqo nenkampani uqobo. Kodwa uma unikeza ibhange lamandla noma idrayivu ye-USB njengesipho, kungaba nethuba elikhulu lokuthi abantu bakhumbule inkampani futhi bayihlanganise naleyo mikhiqizo.
ezingokoqobo
Ukunikeza isipho senkampani kuhlale kunezinjongo ezimbili. Ngakolunye uhlangothi, bonga lelo klayenti noma umuntu ozihlupha ngokuba nentshisekelo enkampanini; futhi ngakolunye uhlangothi, ukuthi kukhunjulwe. Kodwa uma isipho osinikezayo siyinto engenalusizo osukwini lwabo nosuku, ngeke uthole umuntu ukuthi akhumbule lelo bhizinisi.
Ngakho-ke, kufanele unikeze abanye izinto owaziyo ukuthi zizosetshenziswa, ngoba lokhu kuzokugcina ukhona empilweni yansuku zonke yamakhasimende akho (esikhathini esizayo noma samanje).
Qaphela ibhajethi
Akungabazeki ukuthi isabelomali sakho siyisici esibalulekile lapho ukhetha isipho senkampani . Khumbula ukuthi kuyitshalomali ongase ungayitholi, ngakho-ke udinga ukucabanga ngezipho eziwusizo kodwa ezingeke ziphule ibhange.
impilo yeshelufu yomkhiqizo
Okokugcina, kufanele ucabangele ukuthi isipho sizohlala isikhathi esingakanani. Uma sihlala isikhathi eside, kulapho sizoba nomthelela omkhulu kumamukeli , okwenza inkampani yakho ikhumbuleke kakhudlwana. Ngaphezu kwalokho, kuzodala umbono omuhle, osikisela ukuthi isipho sihlala isikhathi eside ngakho-ke sibonisa ikhwalithi yemikhiqizo nezinsizakalo zakho.
Manje njengoba wazi konke odinga ukukwazi mayelana nezipho zenkampani, sekuyisikhathi sokubheka leyo ehambisana nenkampani yakho noma i-eCommerce bese uzama le ndlela yokukhangisa evame ukunikeza imiphumela emihle kangaka. Uyalokotha yini?