I- Retail Forum ka-2016 ilungiselela. Ochwepheshe abangamashumi amane nantathu sebevele baqinisekisile ukubamba kwabo iqhaza ohlelweni lwamashumi amabili nanye lomhlangano waminyaka yonke wabathengisi eSpain, ozobanjelwa eMadrid ngomhlaka-9 kuNhlolanja.
Usuku lonke, oluzokwenzeka ngemihlangano emibili (ekuseni nantambama), abahlanganyeli bazokwazi ukuya kwiseshini yeprimiyamu esezingeni eliphezulu (ekuseni) kanye nemihlangano eyisithupha yamahhala yobuchwepheshe (ehlukaniswe phakathi kwasekuseni nantambama).
I-Strategic Premium Session: «Shopper and Trends: Ikusasa manje»
Iseshini eyodwa kuphela esezingeni eliphezulu yosuku, ehloselwe abaqondisi bezinkampani kanye nama-CEO, izosuselwa esihlokweni esithi Shopper and Trends: Ikusasa liyimanje.
Ngemva kokubhaliswa kwabahlanganyeli ngo-9:30 ekuseni kanye nomcimbi wokuvula ngo-10:00 ekuseni, iphaneli yokuqala yochwepheshe izohlangana ngo-10:30 ekuseni ukuxoxa ngesihloko esithi: Izivakashi zikanokusho ezivakashela eSpain zifuna okungaphezu nje kokuchitha imali. Singawakha kanjani ama-experience okuthenga afanele la makhasimende afuna kakhulu?
Ngemva kwekhefu elihleliwe ngo-11:15 ekuseni, iphaneli yochwepheshe izohlangana kabusha ukuze ixoxe ngesihloko esithi " Isizukulwane Esilandelayo Sokuthengisa: Izitayela Ezintsha Zokuguqulwa Kwedijithali. I-Omnichannel Yabathengisi." Bazohlola ukuthi bangahlanganisa kanjani izindawo zokuthengisa kanye ne-e-commerce ukuze bafinyelele ulwazi olungcono lwamakhasimende kanye nendlela yokusebenzisa i-omnichannel ukuze kuzuze abathengisi.
Ngo-13:30 ntambama, kuzoxoxwa ngesihloko esithi " Umbono kanye Nomgomo Wabaphathi Bezitolo: Ikusasa Limanje" . Lesi sigaba sizokhuluma ngokuthi kungani abathengisi abathengisa izinto ezishibhile bezophela, ukuthi kungani amakhadi amaphuzu okuthembeka engeke asetshenziswe, nokuthi kungani abathengisi kuzodingeka babambisane ukuze bazihlukanise.
Isikhathi kulindeleke ukuthi siphele ngo-14: 30 ntambama.
Izikhathi Zamahhala Zobuchwepheshe
Izikhathi eziyisithupha ezihleliwe zamahhala zobuchwepheshe zimahhala kubathengisi. Izikhathi zobuchwepheshe zokufinyelela mahhala zeRetail Forum 2016 yilezi ezilandelayo:
Iseshini Yamahhala Yezobuchwepheshe: Abasebenzi Kwezokuthengisa
Phakathi kuka-15: 00 ntambama no-17: 30 ntambama kuzokhulunywa ngezihloko ezilandelayo:
- Isici somuntu senza umehluko kuRetail. Ungalakha kanjani iqembu elenza ngempumelelo isithombe nomsebenzi wenkampani. Ungawunciphisa kanjani umthelela wokujikeleza.
- Ungayisungula kanjani inqubomgomo yesinxephezelo nezinzuzo ekhuthaza ukuthengiswa okuku-inthanethi nokungaxhunyiwe ku-inthanethi?
Iseshini yamahhala yesi-2: Idatha enkulu nokuthembeka kwamakhasimende
Phakathi kuka-10: 00 ntambama no-14: 00 ntambama kuzokhulunywa ngezihloko ezilandelayo:
- Ungayisebenzisa kanjani i-Big Data ku-Retail ukuze wenze imali ngayo yonke idatha esinayo evela kumakhasimende ethu futhi siyiguqulele ekuthengeni.
- Ukubukwa kwemboni: Yimaphi amathuluzi akhona okwamanje wokusebenzisa idatha yamakhasimende.
- Ukwethembeka kwamakhasimende ngokusebenzisa insizakalo yamakhasimende engcono kakhulu. Amasu wokuhlola abathengisi nokwenza ngcono ukusebenza kwabo: Ukuthenga Okungaziwa, Ukucwaningwa Kwangaphakathi, njll.
Iseshini Yamahhala Yezobuchwepheshe 3: Ukuguqulwa Kwedijithali
Phakathi kuka-15: 00 ntambama no-17: 30 ntambama kuzokhulunywa ngezihloko ezilandelayo:
- Ukuvuselelwa kabusha: Isipiliyoni sokuthenga yiyona protagonist ezitolo zomzimba. Ungazihlukanisa kanjani nomncintiswano wethu? Ungazivumelanisa kanjani nokuguqulwa kwedijithali kwesitolo?
- I-Multichannel enekhasimende elinayo ukufeza ukuhlanganiswa kwezwe elingaxhunyiwe ku-inthanethi neliku-inthanethi: uhambo nokuya khona kuhlanganiswe J
- Ubuchwepheshe obusha bokuxhumana ngolwazi olufanele, okunikezwayo, ukukhushulwa noma izindaba ezindaweni ezahlukahlukene: Izimpawu Zedijithali, izitolo zangaphambili zedijithali kanye neqiniso elingathandwa kwabathelisi esikubona. UJ
Iseshini Yamahhala Yezobuchwepheshe 4: Izindaba Nemikhuba Yezindlela Zokukhokha: Izidingo zabathengi abafuna izindlela ezintsha zokukhokha
Phakathi kuka-10: 00 ntambama no-12: 00 ntambama kuzokhulunywa ngezihloko ezilandelayo:
- Inkokhelo isho ukuthi umkhakha awuyeki ukuthuthuka, usiya ekuhlanganisweni okukhulu nobuchwepheshe obusha. Ungayinciphisa kanjani inkokhelo ezitolo futhi ugweme ulayini ongadingekile?
- Yiziphi izitayela zokukhokha kweselula? Izokhuphuka kanjani inkokhelo ebonakalayo? "Abathengi be-swing", ababambisene bedijithali bezitolo ezingaxhunyiwe ku-inthanethi: baphula kanjani izinkulungwane zeminyaka ngemithetho esunguliwe?
Iseshini Yamahhala Yezobuchwepheshe 5: I-Ecommerce neMcommerce
Phakathi kuka-12: 30 ntambama no-14: 00 ntambama kuzokhulunywa ngezihloko ezilandelayo:
- IMultichannel nomthelela wayo ezindleleni zokukhokha: Ama-multiplatforms athinta kanjani ezentengiselwano, i-ecommerce kanye ne-mcommerce ukuqinisekisa izinkokhelo ze-omnichannel
- Izingxenyekazi zokukhokha zizoshintshwa kanjani kuwo wonke amadivayisi, okuqinisekisa ukuphepha nokugwema ukuzenza ongeyena ezinkokhelweni. Ungayihlanganisa kanjani indawo yonke yedijithali ezitolo ze-analog? Futhi ku-ecommerce naku-mcommerce?
Iseshini Yamahhala Yezobuchwepheshe 5: I-Insegral Supply Chain: Izikhungo Zokuphatha. Ukuhlanganiswa kwamaketanga nokubikezela kwesidingo
Phakathi kuka-15: 00 ntambama no-17: 00 ntambama kuzokhulunywa ngezihloko ezilandelayo:
- Amathuba amabhizinisi namabhizinisi atholakalayo kubathengisi: Izikhungo zezinto ezisetshenziswayo
- Ukuhwebelana okukhulu kwemikhiqizo kwenza ukuphathwa kwezinto kudlale indima yamasu nokuncintisana. Yini isihloko esilindile?
- Ukubikezela Isidingo Ekuthengiseni. Amasu amasha nezinguquko. Okufanele ukwenze ngokweqile: Izitolo, izindawo zokubonisa, njll.
Ochwepheshe abakuqinisekisile ukuba khona kwabo kwiRetail Forum 2016
Kuze kube manje, laba ngongoti abaqinisekisile ukuba khona kwabo kwiRetail Forum 2016:
- UDavid Ayala Brualla, Umphathi Wezentengiso kwa-SWAROVSKI
- U-Enrique Aparicio, Umqondisi Wokulawulwa Kwebhizinisi Nokusatshalaliswa Kwe-PARFOIS
- UQuique Díaz Communication, uMqondisi weMASCARÓ & PRETTY BALLERINAS
- Patricia de Anduaga Vázquez, Umeluleki Oyinhloko Wezomthetho waseSpain uChez de SEPHORA
- UDaniel De Santiago, Umqondisi we-Ecommerce & Digital we-LÉKUÉ
- UMaría Trigo de Mingo, Umxhumanisi Wokukhiqiza we-ARISTOCRAZY
- U-Ulpiano David González Blanco, oyi-Online Line Merchandising Manager kwa-LEROY MERLIN
- UGustavo Liras del Olmo, Ukuphathwa Kokukhangisa nokuPhathwa Kwezikhangiso kwa-EROSKI
- UVerónica Báez, oyi-CEO noMsunguli wama-DESIGNERS ROOMS
- U-Anabel Zamora, uMsunguli kanye ne-CEO ye-24FAB.COM
- Arturo Molinero Umqondisi, u-HR we-CARREFOUR
- USantiago L. Benéitez, uMqondisi Wokuthengisa Emhlabeni Wonke wePADELMANÍA.COM
- UFernando Barrientos Corporate, Umqondisi Wezokuphathwa Kwabakwa-GRUPO DÍA
- UJordi Badía, uMqondisi Wezobuchwepheshe Bolwazi eVENCA
- Javier G. San Miguel, Umqondisi Wezokumaketha ne-E-commerce we-HOSS INTROPIA
- UMaría Sañudo, Umphathi Wezokumaketha eSpain eVENTE-PRIVEE.COM
- U-Iván García Estébanez, Umphathi we-SEO ne-Analyst Web ku-GROUPALIA
- U-lngel Gil Gallego, uMqondisi Wezokusebenza ePIKOLIN
- UJosé Luis Martín Marcos, Umqondisi Wezokusebenza Kwe-CASH CONVERTERS
- Umqondisi we-Igor Unzalu, oPhini likaMongameli we-UNILEVER wezohwebo / wokuThuthukiswa kwamakhasimende
- Yolanda Menal, uMqondisi Kazwelonke Wezabasebenzi we-UNILEVER
- UMiguel Muiños Santos, Umphathi we-E-commerce eCARAMELO
- UFrancisco Pérez, uMqondisi Wezokuthuthukiswa kanye Nemikhiqizo ye-HAWERS
- U-Óscar López Ugarte, iNhloko yeDatha ku-RASTREATOR.COM
- UDavid Barroeta, uMqondisi Wabantu we-OPTICALIA
- Javier Pelayo, Iphini Likamongameli Wamazwe Omhlaba we-MARCO ALDANY
- USandra Zarate, iMenenja Yezwe yeRAKUTEN SPAIN
- UChelo Fernández-Yáñez, Ngomphathi Wedijithali we-L'OREAL LUXE
- UPol Lligoña Peidro, uMqondisi Wezokuthengisa Kwe-CASA AMETLLER
- U-Alicia Ortega, Umqondisi Wezentengiso Nezokukhangisa weTUDESPENSA.COM
- U-vlvaro Vázquez Losada, uMqondisi Wangaphandle we-KIABI
- U-Esteban Blázquez, oyi-CEO & Co-founder we ESDEMARCA.COM
- UCésar de Vicente, isikhulu esiphezulu se-KIABI
- UDaniel Tellón, Umqondisi Wezokumaketha we-JUST-EAT SPAIN
- U-Emilio Továr, i-CIO ye-TELEPIZZA
- U-Ignacio Sánchez Villares, Umqondisi Jikelele we-LEROY MERLIN
- UPedro Reoyo, Umqondisi Wezokumaketha we-AKI BRICOLAJE ESPAÑA
- UMarta Panera, uMqondisi Wezokuxhumana Kwangaphandle Nokuxhumana Komphakathi eSpain, e-Italy nasePortugal Nokuthuthukiswa Kwebhizinisi kweSHOWROOMPRIVE.COM
- UJesús Arce Espada, uMqondisi Wezokusebenza ku-NECK & NECK
- ULina Valdivieso, iNhloko Yezokusebenza Nezinqubo kwaMAKRO
- Ismael González, Umcondzisi Lomkhulu Wetekutsengisa Iberia we-ADIDAS GROUP
- UJuan Francisco Sánchez Navarro, Ukuhlaziywa Kwebhizinisi, Izinkokhelo Nokukhwabanisa e-GROUPALIA
- UVíctor Robira, uMqondisi Wezokuvakasha eDECATHLON ESPAÑA