-Google ilungiselela umnyakazo wesu ongaguqula imakethe yokudayisa: ukuvulwa kwesitolo esiphathekayo eNew York. Le phrojekthi yokuvelela ihlose ukusungula ukuxhumana okucacile namakhasimende ayo, endaweni lapho ubuchwepheshe futhi i Experiencia del Consumidor hlanganisa.
I-Google ibheja ngokudayisa ngokomzimba
Sitholakala endaweni yezifanekiselo ze-SoHo, lesi sitolo sizomaka ngaphambi nangemuva kwesu lezohwebo le-Google. Umgomo uwukunikeza ukuzizwisa okugxilile lapho izivakashi zingazibonela mathupha imikhiqizo ye hardware y amasevisi yenkampani, njenge-ecosystem ye Android, amadivayisi we-Pixel ne-Nest, phakathi kokunye. Le ndlela engokomzimba ivumela i-Google ukuthi iqhudelane ngokuqondile neziqhwaga ezifana ne-Apple, ebonise impumelelo yale modeli nge-Apple Stores yayo.
I-Razorfish VP Yezohwebo u-Jason Goldberg uzwakalise isasasa ngale phrojekthi, nakuba ayeqaphile ngomthelela engase ibe nawo emakethe yomhlaba wonke ye-Android. Nokho, wagcizelela ukuthi ithuba lokucabanga kabusha isipiliyoni sokudayisa okujwayelekile kungaholela kokuthile okuqanjwe kabusha ngempela.
Ikhathalogi ehlukahlukene yemikhiqizo namasevisi
Ulayini wemikhiqizo ye-Google olindele ukuyithola isukela kwedumile Ama-smartphones e-Pixel kanye namathebulethi kumadivayisi amasha afana ne Chromecasts futhi i Chromebook. Futhi, imikhiqizo ye- ikhaya elihlakaniphile, njengezipikha nama-thermostats isidleke, ngaphezu kwentuthuko yezobuchwepheshe efana nezinto ezigqokwayo ze-Google Glass ne-Fitbit.
Ukwengeza, isitolo sizohlinzeka izinsizakalo ezengeziwe njengosizo lwezobuchwepheshe oluyisipesheli, ukulungiswa kwemishini kanye nezinkundla zokucobelelana ngolwazi. Lokhu kuqinisa ukuzibophezela kwe-Google kumakhasimende ayo, okubavumela ukuthi bangagcini ngokuthenga imikhiqizo, kodwa futhi bafunde ukuthi bangazuza kanjani ngokugcwele kuyo.
Indawo enamasu kanye nomklamo omusha
Indawo yesitolo ku-Greene Street, eduze nezimbangi kanye nemikhiqizo kanokusho efana ne-Apple ne-Tiffany & Co., igcizelela ukuma kwaso njengendawo ebalulekile endaweni yedolobha laseNew York. Lokhu ukusondelana kwamasu izovumela i-Google ukuthi ingaheheli kuphela amakhasimende aphezulu, kodwa futhi ihlanganise isithombe sayo njengereferensi innovation kwezobuchwepheshe ekuthengisweni kwezitolo.
Idizayini yalesi sikhala izogxila ekunikezeni umuzwa ofudumele nowamukelayo. Igqugquzelwe impumelelo ye-Apple Store, i-Google izohlanganisa izakhi ezihlukile njengefenisha esimeme, amafasitela amakhulu nezindawo ezisebenzisanayo. Yonke imininingwane yakhelwe ukuxhumana ngokomzwelo neklayenti futhi inikeze indawo eyingqayizivele.
Okuhlangenwe nakho okugxilile nokusimama
Ngendlela yokugxilisa ikhasimende, i-Google ihlela ukufaka izikhala ezihlukile njenge I-Google Imagination Space, isakhiwo esiyindilinga esisebenzisanayo esizovumela izivakashi ukuthi zihlole ubuchwepheshe obufana ukufunda okuzenzakalelayo kusuka ku-Google Translate. Ngaphezu kwalokho, izindawo ezinezihloko ezibizwa ngokuthi "Sandbox" zizokwakhiwa, lapho amaklayenti Bazokwazi ukusebenzisana nemikhiqizo ethile efana namadivayisi e-Nest, Pixel kanye ne-Stadia ezimeni ezidizayinelwe ukubonisa ukusebenza kwazo kwangempela.
Ngaphezu kokubeka phambili isipiliyoni samakhasimende, I-Google ilwela ukuba ibhentshimakhi ekusimameni. Isitolo sizoba nesitifiketi esifunwa kakhulu se-LEED Platinum, esiqinisekisa ukuthi kulandelwe amazinga aphezulu ekwakhiweni nasekuklanyweni. isakhiwo esiluhlaza. Iphansi layo lizokwenziwa ngezinto ezigaywe kabusha, ifenisha yalo izotholakala ngokuqhubekayo, futhi ukukhanya okusetshenziswa kancane kuzohambisana nendawo.
Izifundo ezitholwe ku-Apple nokuqhubeka kwemodeli
I-Apple ihole indlela ekuguquleni izitolo ezibonakalayo zibe izikhungo zangempela zokuhlangenwe nakho kwamakhasimende. Kubonakala sengathi iGoogle inakile, kodwa nayo uphawu lokuphambanisa. Indlela ye-Google iwukudala isikhala esingasebenzi kuphela, kodwa futhi esikhumbulekayo, lapho ikhasimende lingathola khona futhi lizizwe likhuthazekile.
Isibonelo esicacile salokhu ukufakwa kokuthengisa okukhethekile kanye nemicimbi yokusebenzisana. Kusukela kumaworkshop wokuthatha izithombe nge-Pixel kuya emibonisweni yokupheka nge-Nest, yonke into ikhomba isu elihloselwe ukwethembeka kumakhasimende ngokusebenzisa ukuzizwisa okukhumbulekayo nokomuntu siqu.
Ukuvulwa kwalesi sitolo kungaba yisinyathelo sokuqala sesu elibanzi. Uma imodeli iphumelela, i-Google kungenzeka inwebise le fomula kwamanye amadolobha abalulekile, ihlanganise ubukhona bayo ekuhwebeni ngokomzimba.
I-Google ibonise ukuthi ukusungula izinto ezintsha akubandakanyi nje kuphela ukudala imikhiqizo ephazamisayo, kodwa futhi ukucabanga ukuthi lokhu kuhlanganisa kanjani nempilo yansuku zonke yabantu. abasebenzisi. Ngesitolo sayo sokuqala eNew York, inkampani ifuna ukuzibeka njengophawu lokubonisa hhayi kuphela kwezobuchwepheshe, kodwa futhi nolwazi lwamakhasimende.