Ukuhweba nge-inthanethi kube nomthelela omkhulu emakethe yanamuhla, ikakhulukazi ezinkampanini ezazingenalo ukwesekwa okukhulu okunikezwa yi-inthanethi ngaphambilini. Amabhizinisi amaningi endabuko kuye kwadingeka azivumelanise nesiteshi sedijithali, kanti amanye azalwa ku-inthanethi. Izinkampani ezaziwa ngokuthi [faka izibonelo zezinkampani ze-e-commerce lapha] ziwela kuleli qembu lesibili. Abadlali AbahlanzekileAmabhizinisi asebenza ku-inthanethi kuphela, ngaphandle kwesitolo esibonakalayo esivulekele umphakathi, futhi ngokuvamile anikeza amanani wokuncintisana kakhuluIzaphulelo ezinamandla kakhulu—ngezinye izikhathi zikhanga kakhulu kunezesitolo esingokoqobo—kanye nekhathalogi ebanzi kakhulu. Lo modeli ukhanga kakhulu umthengi owufunayo induduzo, ukulondoloza y okuhlangenwe nakho kokuthenga komuntu siquIsigaba esilandelayo sibonisa imikhiqizo ethengwa kakhulu kulolu hlobo lwesitolo esiku-inthanethi futhi sijula kakhulu emcabangweni we-Pure Player, izinzuzo zayo, kanye nezibonelo ezivelele.
Iyini i-Pure Player futhi kungani ithole ukubaluleka okukhulu kangaka?
Leli gama Umdlali Omsulwa Isetshenziselwa ukukhuluma ngamabhizinisi angenayo indawo yokuthengisa ebonakalayo futhi imodeli yawo yokusabalalisa isekelwe kuphela kwezentengiselwano ze-inthanethiKonke ukwenziwa kwemibono, ukuthengisa, futhi ezimweni eziningi, ezokuthutha kanye nensizakalo yamakhasimende kuphathwa ngeziteshi zedijithali ezifana namawebhusayithi, izimakethe, noma izinkundla zokuxhumana. Lezi yizinkampani ezisebenzisa Basebenzisa kakhulu amapulatifomu aku-inthanethi ukufinyelela izithameli zomhlaba wonke.
Lawa mabhizinisi abizwa ngokuthi “amsulwa” ngoba isiteshi sokuthengisa Kuyidijithali ngokuphelele, yize kungenzeka ukuthi banehhovisi langaphakathi noma izikhungo zezokuthutha. Kwezinye izimo, amanye ama-Pure Players avuliwe izindawo zokubonisa ezibonakalayo noma izindawo zokuqoqa amasu, kodwa umongo webhizinisi uhlala u-inthanethi. Lesi sakhiwo sibavumela ukunciphisa izindleko zokuqasha, abasebenzi besitolo, kanye nokulungisa, okuhunyushwa ngokuthi okunikezwayo okunamandla kakhulu kanye nezaphulelo kumakhasimende, okuhlanganisa ukukhushulwa kwe-flash, ukuthengisa kwesikhathi esilinganiselwe, kanye nezaphulelo zevolumu ezivela ezivumelwaneni eziqondile nemikhiqizo.
Phakathi kwezinzuzo eziphawuleka kakhulu kukhona utshalomali lokuqala oluphansi, eyodwa amandla amakhulu okwandisa umhlaba wonkeamathuba angcono hlaziya idatha kanye nokuziphatha kokuthenga kanye nenketho yokuklama okuhlangenwe nakho kwamakhasimende okulungiselelwe kakhulu. Ngenxa yalokho, la mabhizinisi kumele aphathe ngokunemba okukhulu ukuthunyelwa nokubuyiselwa kwempahla Bayayeka ukuxhumana ngqo nomthengi ubuso nobuso. Ukusebenza kahle ekuphathweni kwempahla, ukunaka ukubuyekezwa, kanye nesivinini sokulethwa yizinto ezibalulekile empumelelweni yabo.
Imfashini eku-inthanethi kwa-Pure Players
Ku umhlaba wemfashini Kunezinhlobo eziningi zabaklami abaye bathola udumo ngenxa yemiklamo yabo kanye namanani aphezulu kakhulu. Ngokuphambene nalesi simo, abathengisi bemfashini abasebenzisa imfashini basebenzise inkululeko yokufinyelela kuzo zonke izinhlobo zezingubo ngenxa... amakhathalogi amakhulu vele munye inqubomgomo yamanani encintisana kakhuluKukhona amawebhusayithi afana ne- I-Privalia, egxile ekuhwebeni ngemfashini ngamamodeli ezitolo kanye nokuthengiswa kwe-flash, ibeka izinhlobo ezahlukene zabaklami ezithengiswayo kusayithi layo ngaphandle kokuzikhawulela koyedwa kuphela futhi inikeze izaphulelo ezibalulekile ukuze idonsele abathengi.
Kanye nalezi zinhlobo zezitolo eziku-inthanethi, kuvela abanye abadlali abadumile emhlabeni wonke, njenge I-Asos o Boohoo, abasungule imodeli esekelwe ku- ikhathalogi ebanzi kakhulu, eyodwa ukuvuselela njalo amaqoqo kanye nokusetshenziswa okujulile kwe amanethiwekhi omphakathi ukuxhumana nezilaleli ezisencane. Ikhono labo lokuhlaziya izitayela nokuqalisa imikhiqizo ngokushesha libavumela ukuthi baphendule ngokushesha ekunambithekeni komthengi wedijithali. Ngaphezu kwalokho, basebenzisa ukuhlaziya okuthuthukisiwe ukwenza izincomo zibe ngezakho, badale imikhankaso ehlukene, futhi bathuthukise isipiliyoni sokuthengaenikeza izinketho zokuthumela eziguquguqukayo, ukubuyiselwa okulula, kanye nezindlela zokukhokha eziphephile zokukhiqiza ukuzethemba y ukwethembeka.
Izitolo ezinkulu eziku-inthanethi kanye nokudla kwa-Pure Players
Akukhona nje ukhululekile thenga izingubo ku-inthanethi, kukhona futhi kungenzeka thenga ukudla ku-inthanethi futhi ubathole ngqo emnyango wakho. ulabox[Igama Lenkampani], isitolo esikhulu esiku-inthanethi eSpain, singenye yezitolo ezivelele kakhulu, sinikeza amadili ahlukahlukene eminyangweni yaso ehlukene. ukudla, iziphuzo, inhlanzeko y izinto zokulungisa okwekhaya.
Kwezinye izimakethe, izinkampani ezifana Ocado Sebeyisibonelo semodeli ye-Pure Player emkhakheni wezimpahla zabathengi, begxile ekuthuthweni kwezinto okuzenzakalelayo kakhulu kanye nezikhathi zokulethwa ezimfushane kakhulu. Lezi zitolo ezinkulu zedijithali zibonise ukuthi amakhasimende ayazisa kakhulu i- induduzo, lo ngokushesha futhi i anhlobonhlobo okunezinhlobonhlobo lapho begcwalisa inqola yabo yokuthenga ngaphandle kokushiya ikhaya. Umthelela wabadlali abamsulwa kulo mkhakha uphoqe izitolo ezinkulu eziningi zendabuko ukuba zisheshise izinguquko zedijithaliUkuthuthukisa iziteshi zabo eziku-inthanethi noma ukuhlanganiswa ezimakethe, yize inselele isekhona ukulinganisela ulwazi olungokoqobo nokusebenza kahle kwesiteshi sedijithali nokufeza ukusatshalaliswa okunenzuzo kokulethwa kwansuku zonke.
Imikhiqizo ye-elekthronikhi neminye imikhiqizo ku-Pure Player e-commerce
La ukuthengiswa kwemishini Futhi imikhiqizo yezobuchwepheshe ayikaze ibe lula kunangezinkampani ezifana AmazonLe pulatifomu iyigama elihamba phambili kwezentengiselwano ze-e-commerce kanye nokuthengiswa kwe-inthanethi kwezinto zasendlini, ezingathengwa ekhaya futhi zilethwe ngqo emnyango wakho. Lezi zinhlobo zamapulatifomu zivumela ukuqhathanisa okulula. amanani, izici zobuchwepheshe y imibono yabanye abasebenzisiLokhu kuyinto abathengi abayazisa kakhulu uma kukhulunywa ngemikhiqizo etshalwa kakhulu.
Ngaphezu kwe-electronics yabathengi, abadlali abaningi be-Pure bakhethe i- imikhiqizo yedijithali kanye nezinsizakalo eziku-inthanethi njengesici esibalulekile sokunikezwa kwabo: okubhaliselwe kokusakaza umculo noma ividiyo, izifundo zokuqeqesha eziku-inthanethi, isofthiwe esekelwe efwini, noma okuqukethwe okungalandwa. Amamodeli afana nalawo ka Spotify bonisa ukuthi uMdlali Omsulwa angasekelwa futhi ku- ukuthengiswa kwezinsizakalo zedijithali ngaphandle komkhiqizo ongokoqobo, sisebenzisa ithuba lokukhula okunikezwa yi-inthanethi.
Ukwanda kwezimakethe ezikhethekile, njengalezo ezigxile kuzo ezemidlalo kanye nokudla okunempilo noma ku ubuhle kanye nephunga elimnandiLokhu kwandisa kakhulu izinhlobo ezahlukene zemikhiqizo abasebenzisi abangayithenga nge-Pure Players. Lokhu kuhlukahluka, kuhlanganiswe nokulula kokukhokha, ukwenziwa ngcono okuqhubekayo kwesipiliyoni sokuthenga, kanye nokukhushulwa okukhethekile laba badlali abavame ukukunikeza, kwenza lezi zinkampani zibe yisiteshi esiza kuqala kubathengi abaningi.
Njengoba kungabonakala, i- Imikhiqizo ongayithenga ezinkampanini ze-Pure Player Zisukela kwezemfashini nokudla kuya kwezinsizakalo ze-elekthronikhi nezedijithali, zihlanganisa imodeli yebhizinisi eqhubeka nokukhula isekelwa ubuchwepheshe, ukuthuthwa kwempahla okusebenzayo kanye nokuqonda okujulile kokuziphatha kwamakhasimende aku-inthanethi.