Umsebenzi we umphathi wokukhangisa wedijithali Ingenye efunwa kakhulu emhlabeni wokuncintisana wokumaketha ku-inthanethi. Lo chwepheshe udlala indima ebalulekile ekuthuthukisweni, ekusetshenzisweni, ekulawuleni nasekuthuthukiseni amasu edijithali anoma iyiphi inkampani. Kuso sonke lesi sihloko, sizocubungula kuso imisebenzi esemqoka, Amakhono adingekayo kanye nezinye izici ezibalulekile ezivumela izinhlangano ukuthi zifeze izinjongo zazo emhlabeni wedijithali.
Yini umphathi wokumaketha wedijithali?
El umphathi wokukhangisa wedijithali Unesibopho esiqondile sokusebenzisa kanye nokwengamela uhlelo lokumaketha lwedijithali lwenkampani ngenhloso yokuzuza umthelela obalulekile ku-ecosystem eku-inthanethi. Iqhaza labo libalulekile ukuqinisekisa ukuthi amasu aklanyiwe awenziwa ngendlela efanele kuphela, kodwa futhi nokuthi akhiqiza ukusebenza okuphezulu okungase kwenzeke kuwo wonke amasu. iziteshi zedijithali kuyatholakala.
Phakathi kwezibopho zayo ezinkulu ukuphatha SEO, SEM, imikhankaso ye-imeyili, amanethiwekhi omphakathi kanye nokukhangisa okuyingcaca. Ngaphezu kwalokho, kufanele uhlaziye futhi wandise isenzo ngasinye ukuze uqinisekise ukuthi imiphumela ihambisana nezinjongo ezibekwe inhlangano.
Izibopho eziyinhloko zomphathi wokumaketha wedijithali
Umphathi wokumaketha wedijithali unenqwaba yezibopho ezisukela ekuhlelweni kwamasu kuye ekwenzeni izenzo zemidiya yedijithali. Ngezansi sichaza imisebenzi yayo eyinhloko:
- Ukuhlela nokwenza imikhankaso yedijithali: Idizayina futhi isebenzise amasu asekelwe ezinhlosweni zenkampani, iqinisekisa ukuthi isenzo ngasinye sihambisana nezinjongo ezijwayelekile.
- Ukuphathwa kwesiteshi esidijithali: Qapha ukuma kwenjini yokusesha (SEO y SEM), iphatha izinkundla amanethiwekhi omphakathi, thuthukisa imininingwane yokuthengisa futhi uphathe ukumaketha kwe-imeyili.
- Ukulawulwa kwesabelomali: Inesibopho sokusabalalisa ngempumelelo izinsiza zezezimali ezinikezwe isenzo ngasinye sokumaketha kwedijithali, ngaleyo ndlela iqinisekise imbuyiselo eyanele ekutshalweni kwezimali (RIO).
- Ukuhlaziywa kokusebenza: Landela ngokucophelela idatha yezibalo ukuze uqonde ukuthi imikhankaso isebenza kanjani ngesikhathi sangempela futhi wenze izinguquko lapho kudingeka.
- Ukuklama nokuxhumana kokuqukethwe: Sebenza kanye namathimba angaphakathi nangaphandle ukuthuthukisa amakhasi okufika, okuqukethwe kwedijithali, izincwadi zezindaba kanye nanoma yiziphi ezinye izinto ezidingekayo ukuze uhehe futhi ugcine amakhasimende.
Amakhono Abalulekile Empumelelo
Impumelelo yomphathi wokumaketha wedijithali incike, ngokwezinga elikhulu, ku amakhono ezobuchwepheshe y ethambile ukuthi anakho. Amanye amakhono abaluleke kakhulu ahlanganisa:
- Amandla okuhlaziya: Kubalulekile ukuthi lo chwepheshe akwazi ukuhumusha idatha namamethrikhi ukuze enze izinqumo ngokusekelwe olwazini lwenhloso.
- Indalo: Ukuqamba okusha kuyisihluthulelo sokugqama endaweni enokuncintisana okukhulu. Umphathi kufanele akhiqize imibono exhumanisa ngokomzwelo nezethameli eziqondiwe.
- Ulwazi lobuchwepheshe: Ubungcweti bamathuluzi okuhlaziya afana ne-Google Analytics, isofthiwe yokuzenzakalela, izinkundla zokukhangisa nezinkundla zokuxhumana.
- Ukusebenzisana: Hlanganyela njalo neminye iminyango efana nokuklama, ukuthuthukiswa kwewebhu nokuthengisa ukuze uqinisekise ukuhlangana kumasu.
- Ukuzivumelanisa nezimo nokufunda okuqhubekayo: Ukuhlala unolwazi lwakamuva namathrendi nobuchwepheshe bakamuva kubalulekile embonini eshintsha ngokushesha.
Izidingo zokuqeqesha kanye nolwazi lomsebenzi
Umphathi wokumaketha wedijithali kumele abe nokuqeqeshwa okuqinile kwezemfundo kanye nolwazi olusebenzayo. Yize kungabalulekile ngaso sonke isikhathi, izinkampani eziningi zifuna abantu abazongenela ukhetho:
- Iziqu kwezokumaketha, ezokuxhumana noma emikhakheni ehlobene: Lokhu kunikeza isisekelo setiyori esibalulekile sokuqonda izisekelo zokumaketha.
- Izitifiketi ezikhethekile: Izikhangiso ze-Google, i-Google Analytics, i-HubSpot, i-Facebook Blueprint, phakathi kwezinye, zaziswa kakhulu.
- Okuhlangenwe nakho kwangaphambilini: Usebenze ezindimeni ezihlobene nokumaketha kwedijithali, ukuphathwa kweqembu noma amaphrojekthi ayinkimbinkimbi.
Digital marketing manager salary
Umholo womphathi wokumaketha wedijithali uyahluka kakhulu kuye ngezinto ezifana nalezi indawo, lo umkhakha futhi i isipiliyoni. Ezinye izibalo zibonisa ukuthi, eSpain, imali engenayo yonyaka iphakathi Ama-30.000 kanye nama-70.000 euros, ngenkathi izimakethe ezincintisana kakhulu njenge-United States, zingadlula i- Amadola ka-90.000 minyaka yonke.
Kubalulekile ukugqamisa lokho buchwepheshe ezindaweni ezifana I-SEO ethuthukisiwe noma amasu Idatha enkulu ingaqhubeka inyuse iholo lalaba basebenzi.
Ungathuthuka kanjani kulo msebenzi?
Ngokuhamba kwesikhathi, umphathi wokumaketha wedijithali angafisa izikhundla zomthwalo omkhulu, njengomqondisi wokumaketha wedijithali noma i-CMO (Isikhulu Esiyinhloko Sokumaketha). Lezi zindima zibandakanya indima enamasu, ukwengamela iqembu elikhulu nokuphatha isabelomali esikhulu.
Umthelela womphathi wokumaketha wedijithali ezinhlanganweni
Ngenxa yomsebenzi womphathi wokumaketha wedijithali, izinkampani zingakwazi:
- Khulisa ukubonakala kwakho ku-inthanethi futhi ufinyelele izethameli ezintsha.
- Thuthukisa indawo yakho ezinjinini zokusesha, okuholela ethrafikhini enkulu yewebhu.
- Yakha ukwethembeka kwekhasimende ngokusebenzisa amasu omuntu siqu.
- Lungiselela isabelomali sakho sokumaketha sibe ngcono RIO.
Le ndima isibe yisici esibalulekile ekubhekaneni nezinselelo zemvelo yedijithali kanye nokuqinisekisa ukukhula okuqhubekayo kwezinkampani.
Iqhaza lomphathi wokumaketha wedijithali alibalulekile nje kuphela ukuze kusetshenziswe amasu asebenzayo, kodwa futhi nokulindela izitayela zemakethe. Nakuba i- amakhono ezobuchwepheshe zibalulekile, amakhono alula njengobuholi, ubuhlakani kanye nokucabanga okujulile kuyizici ezihlukanisa ochwepheshe abahamba phambili kulo mkhakha. Ukuba umphathi ophumelelayo wokumaketha kwedijithali kudinga ukuqeqeshwa okuqhubekayo, ulwazi olusebenzayo, kanye nekhono lokuzivumelanisa nendawo ehlala ishintsha.