Kwabaningi be-eCommerce, Facebook Yinkundla yokuxhumana ehamba phambili yokuthola ukubukwa futhi yakhe izethameli zamakhasimende nabalandeli. Lokhu kuyiqiniso ikakhulukazi ezitolo ezithengisa imikhiqizo ehlobene nendlela yokuphila namabhizinisi akwaziyo ukudala okuqukethwe okubandakanyayo nokwabelanayo. Ukhiye wokukhiqiza ukubonga kokuthengisa kokuqukethwe okwabiwe ku-Facebook ukukhuthaza lokho abantu abathanda kukho.
Ukukhiqiza ukuthengisa ngenxa yokubonga ku-Facebook ngaphandle kokusebenzisa kabi ukuzithuthukisa futhi ngaphandle kokuqeda amandla izethameli kuwumsebenzi odinga okuqukethwe okunikeza inani elanele ngokwanele ukwenza kube wusizo ukwabelana.
Izizathu zokusebenzisa i-Facebook ku-eCommerce
Facebook, enabasebenzisi abasebenzayo abangaphezu kwezigidigidi ezingu-2.900, iyinkundla engenakubuyiseleka yanoma yiliphi isu le-eCommerce. Yabo amathuluzi okuhlukanisa athuthukile Banikeza ithuba lokufinyelela amakhasimende afanelekile ngokuqondile, okwandisa kakhulu amathuba okuguqulwa. Ngaphezu kwalokho, i-Facebook ikuvumela ukuthi wakhe ubudlelwano obuseduze namakhasimende ngokusebenzisa ukuxhumana nokuqukethwe komuntu siqu okukhuthaza ukwethembeka.
Isici esibalulekile senethiwekhi yokuxhumana nabantu yikhono layo lokuhlanganisa amathuluzi okuthenga afana izinhlu, izitolo eziku-inthanethi nezikhangiso eziqondene nawe eziyisa umthengi ngqo enqoleni. Lezi zici zenza i-Facebook ibe yinsiza ebalulekile yazo zonke izigaba zefaneli yokuthengisa, kusukela ekuthwebuleni kuholela ekuvaleni ukuthengisa.
Amasu ayi-7 okuthengisa kakhulu ngenxa ye-Facebook
1. Sebenzisa izithombe ezizikhulumelayo
Izithombe okuqukethwe okusebenza kangcono ku-Facebook. Nokho, izithombe abanikezayo imininingwane bebodwa bathola imiphumela emikhulu. Isithombe esinegrafu yokuqhathanisa, idatha ehlobene esihlokweni esithakaselekayo ezithamelini, noma isimemezelo somncintiswano noma okunikezwayo kuzosebenza kangcono kunomfanekiso wesithombe esilula.
Ukuze izithombe zemikhiqizo ofuna ukuyiphromotha iphumelele kakhulu, kuyadingeka ukuyengeza imininingwane ebalulekile futhi efanele, njengezindaba, izintengo, amaphromoshini, okukhethekile noma amasizini. Qiniseka ukuthi uyayisebenzisa amafomethi abonakalayo akhangayo kanye nezinga eliphezulu lokulungiswa ukuze ubambe ukunaka.
2. Dala ama-montages wesithombe ngemikhiqizo ehlukahlukene
Ukuthumela izithombe ezihlanganisa imikhiqizo embalwa efanayo noma ebonakalayo ehlobene kukhulisa intshisekelo futhi kwenza ulwazi lube ngaphezulu ukuqedela. Lezi zinhlobo zezithombe zilungele ukuphakamisa iseluleko noma ukubuza imibono yabasebenzisi. Ukwengeza, ziwusizo kakhulu thola izibuyekezo zebhulogi okukhethekile futhi kwandise ukwethembeka komkhiqizo wakho.
3. Thengisa indlela yokuphila ezungeze umkhiqizo
Abathengi abathengi kuphela umkhiqizo, kodwa futhi indlela yokuphila ehambisanayo kuleso sihloko esithile. Uma uthengisa izinto zezemidlalo, bonisa abantu abadlala imidlalo nazo; Uma ziyimihlobiso yasekhaya, zigqamisa izindawo ezivumelanayo nezanamuhla. Le ndlela iqinisa ukuxhumana okungokomzwelo nezilaleli zakho.
4. Nyusa ama-raffle nemiqhudelwano
Bangaphezu kuka-35% abasebenzisi be-Facebook balandela imikhiqizo ukuze babambe iqhaza emiqhudelwaneni futhi bathole izaphulelo ezikhethekile. Ukudala ama-giveaways avamile kanye nemincintiswano akudonseli ukunakwa okwengeziwe, kodwa futhi kuyakhuthaza ubugciwane kokuqukethwe. Isibonelo, nika imikhiqizo ngokucela abalandeli bakho ukuthi bathande, babeke amazwana, noma babelane ngokuthunyelwe. Lokhu kwandisa ukufinyelela kwe-organic.
5. Izipesheli ezinomkhawulo ngezikhathi ezikhethekile
Izipesheli ezinomkhawulo ngesikhathi noma ubuningi zinhle kakhulu ekukhiqizeni umuzwa we ukuphuthuma. Thatha ithuba lamaholide, imigubho yesitolo sakho noma imikhankaso efana neBlack Friday ukuze umemezele amaphromoshini. Hlanganisa lokhu okunikezwayo ne izibali sikhathi kokuthunyelwe kwakho ukwengeza ingcindezi engokwengqondo eyakhayo.
6. Phakamisa izihloko eziyimpikiswano ukubhebhethekisa inkulumo-mpikiswano
Izihloko ezidala inkulumo-mpikiswano phakathi kwabasebenzisi, njengokuthi "i-iPhone noma i-Android?" noma "i-Netflix noma i-Hulu?", iphumelela kakhulu ekwandiseni i- ukwehlisa ezincwadini. Sebenzisa izithombe ezihlobene futhi ukhuthaze ukuhlanganyela ngokucela imibono. Khumbula ukuthi impikiswano kumele isingathwe ngokucophelela ukuze kugwenywe izingxabano ezingezinhle mayelana nomkhiqizo wakho.
7. Sebenzisa isitolo se-inthanethi esiqondene nawe ku-Facebook
Ngenxa ye-Facebook, ungavula isitolo se-inthanethi ngqo endaweni yesikhulumi. Lokhu kuvumela abasebenzisi ukuthi bathenge ngaphandle kokushiya inethiwekhi yokuxhumana nabantu. Ukwengeza, ungaqalisa izicelo ezithile ku-eCommerce yakho, ithuthukisa umuzwa wokuthenga. Qiniseka ukuthi isitolo kulula ukuzulazula kanye nezibonisi ubufakazi bekhasimende.
Izindlela eziningi zokuthuthukisa isu lakho le-Facebook
Ukukhangisa okuhlosiwe
Izikhangiso ze-Facebook zinikeza izinketho ezithuthukile zokuhlukanisa izikhangiso zakho ngendawo, izinto ozithandayo, ubulili, ukuziphatha nokunye. Sebenzisa "izithameli ezifanayo" ukuze ufinyelele abasebenzisi abafana nesisekelo samakhasimende akho samanje. Thatha ithuba lokukhomba izikhangiso ukumaketha kabusha, ikhumbuza abasebenzisi ngemikhiqizo abayishiye ekalishini.
Okuqukethwe okubukwayo okunamandla
Amavidiyo nama-infographics aheha a 40% ukusebenzisana okwengeziwe kunezincwadi zendabuko. Dala amavidiyo edemo, okokufundisa noma ubufakazi bekhasimende usebenzisa imikhiqizo yakho. Linga ngezici ezifana ne-Facebook Live ukuze uhlanganyele ngesikhathi sangempela nezithameli zakho.
nokwenza kahle kweselula
Bangaphezu kuka-90% abasebenzisi be-Facebook abafinyelela kumadivayisi eselula. Qiniseka ukuthi izikhangiso zakho, izithombe, namakhasi okufika kukhona yenziwe kahle ngezikrini ezincane. I-Facebook futhi ikuvumela ukuthi usebenzise amafomethi afana ne-"Collection", eklanyelwe ngokukhethekile i- umuzwa weselula ogxilile.
Amamethrikhi okuhlola impumelelo
Sebenzisa amathuluzi afana I-Meta Business Suite ukuhlaziya amamethrikhi angukhiye njengokuchofoza, ukuguqulwa nokufinyelela. Lungisa isu lakho ngokusekelwe kudatha eqoqwe ukuze ukwandise ukubuyisela ekutshalweni kwezimali zokukhangisa.
Ukuqaliswa okufanele kwalawa maqhinga kuzokuvumela ukuthi ungagcini nje ngokugcina izethameli zakho zamanje, kodwa futhi uhehe amakhasimende amasha ngokusebenzisa isu lokuqukethwe elibalulekile nelihlelwe kahle. Sebenzisa ngokunenzuzo konke ithuluzi ukuthi i-Facebook kufanele ikunikeze futhi ubuke ukuthengisa kwakho kuqala ukuqala.