Okokugcina Umbiko we-Mobile Analytics kusukela ku-Citrix, ehlaziya izimo zengqondo nomthelela wezikhangiso, imidlalo, kanye amanethiwekhi omphakathi yabasebenzisi, iveze idatha ethokozisayo. Phakathi kwabo, ucwaningo luthi 40% wedatha yeselula zidliwe ngokuvakasha amanethiwekhi omphakathi. Leli qiniso ligqamisa i ukubaluleka kokuthuthukisa ukusetshenziswa kwedatha yeselula, njengoba ukusetshenziswa kwayo kuhlobene ngokuqondile nemisebenzi yethu yansuku zonke.
Umbiko we-Citrix Mobile Analytics uhlinzeka ngemininingwane ebalulekile Ukuziphatha komsebenzisi weselula kanye nezici ezihlobene ezinquma ikhwalithi yesipiliyoni (i-QoE) kumasevisi wedatha yeselula. Lo mbiko uveza nokunye idatha yentshisekelo, njenge ukufinyelela kwezikhangiso zeselula iphindwe kabili ngonyaka odlule.
Izincomo zokuthuthukisa ukusetshenziswa kwedatha yeselula
Kusukela embikweni wokugcina ingakhishwa iziphetho ezithakazelisayo eziwusizo ekuklameni amasu ukuthengiswa kwe-inthanethi futhi, ikakhulukazi, amasu agxile Ukuhweba Kwamaselula. Ngezansi kukhona okugqamile:
#1 - Ukwenyuka kokusetshenziswa kwevidiyo ezinkundleni zokuxhumana
Ukuhlanganiswa kwe okuqukethwe kwevidiyo kumapulatifomu afana ne-Instagram kanye nokwethulwa kwamathuluzi afana iza by Twitter sishintshe indlela esixhumana on amanethiwekhi omphakathi. Okwamanje, okuqukethwe kwedatha ezinkundleni zokuxhumana kuhlukaniswe ngale ndlela elandelayo:
- 32% amavidiyo
- 63% izithombe
- 5% umbhalo
Iqiniso lokuthi i okuqukethwe okubukwayo ukusetshenziswa kwedatha okuyinhloko kubonisa ushintsho ku izintandokazi nemikhuba yabasebenzisi. Ngaphezu kwalokho, ezingeni lomhlaba wonke, i- amanethiwekhi omphakathi sebenzisa isilinganiso se U-8% wevolumu yedatha yeselula nsuku zonke kwababhalisile, nakuba leli phesenti liyahlukahluka kuye ngo-opharetha nendawo.
#2 - Ukuvela kwezikhangiso zeselula
I-Los izikhangiso zeselula babe nokukhula okuphawulekayo, okuphinda kabili ukufinyelela kwabo uma kuqhathaniswa nonyaka odlule. Ngaphandle kwalokhu kwanda, izikhangiso zeselula zisamele ngaphansi kwalokho U-2% wevolumu yedatha yeselula idayari. Njengamanje, ziboniswa kubasebenzisi oyedwa kuphela kwabangamashumi amabili.
UCitrix ulindele ukuthi ivolumu yedatha ebangelwayo Izikhangiso zevidiyo zizokhula kakhulu eminyakeni ezayo. Lokhu ngokwengxenye kungenxa yamasu afana nokuzidlalela okwethulwa ngu Facebook ngo-2013, okuvumela ukusebenzisana okumanzi phakathi kwabasebenzisi nokukhangisa.
#3 - Ukukhula kwemidlalo yeselula
Ukwanda kokusetshenziswa kwe imidlalo yeselula ubuye waba ne umthelela omkhulu ekusetshenzisweni kwedatha. Ngokombiko, i- I-68% yabasebenzisi Bazibheka “njengemilutha encane” okungenani kumdlalo owodwa weselula, kuyilapho 10% ukudlala nsuku zonke. Lokhu kukhula kungenxa yokuthathu izici ezibalulekile:
- Ukuduma okukhulu kwe imidlalo yeselula.
- Ukuhlanganiswa kwe- okuqukethwe kwevidiyo ngaphakathi kwemidlalo.
- Ukwanda kwesikhathi sansuku zonke esinikezelwe kulokhu umsebenzi.
#4 - Ukwenyuka kokusetshenziswa kwezicelo zezempilo
I-Las izicelo zezempilo ziye zazuza ukubaluleka eminyakeni yamuva. Njengamanje, i- 52% yabasebenzisi basebenzisa lezi zinhlelo zokusebenza kakhulu kakhulu uma beqhathaniswa nalapho bezilanda. Nge i-boom yedivayisi Izinto ezigqokwayo ezifana ne-Fitbit ne-Nike+, lezi zinhlelo zokusebenza kulindeleke ukuthi ziqhubeke nokunikela ithrafikhi yedatha yeselula.
Ukwanda kokusetshenziswa kwe amanethiwekhi omphakathi kanye nezinhlelo zokusebenza zeselula ziletha inselele yokulawula ukusetshenziswa kwedatha. Ukusebenzisa izinqubo ezinhle kungagwema izinkinga ezinjengokuphelelwa idatha ngaphambi kokuphela komjikelezo wanyanga zonke. Nazi ezinye izincomo ezibalulekile:
- Sebenzisa ukuxhumana kwe-Wi-Fi noma nini lapho kunokwenzeka ukugwema ukusetshenziswa okungadingekile yedatha yeselula.
- Vala ukuzidlalela yamavidiyo ezinkundleni ezifana ne-Instagram, Facebook ne-Twitter.
- Lungiselela izinhlelo zokusebenza njengo-WhatsApp ukuze ukhubaze ukulandwa okuzenzakalelayo kokuqukethwe kwe-multimedia.
- Gada ukusetshenziswa idatha ngamasethingi efoni noma ngezinhlelo zokusebenza ezithile.
Ukwengeza, umsebenzisi ngamunye kufanele azi ukuthi ungubani ukusetshenziswa bese ukhetha uhlelo lwedatha olukufanelekela kangcono izidingo.
Ukusetshenziswa kwedatha yeselula kukhula njalo, kuqhutshwa ukwanda kwe amanethiwekhi omphakathi, the amavidiyo futhi i izinhlelo zokusebenza ezisebenzisanayo. Lokhu akugqamisi nje kuphela ukubaluleka kwezinsizakalo ezisebenza kahle, kodwa futhi nesidingo sokuthi abasebenzisi baphathe ngendlela efanele ukusetshenziswa. Hlela amasu marketing lezi izitayela Kuyisihluthulelo sokuhlala unokuncintisana emakethe yedijithali.