Omunye wemibuzo esemqoka wonke umuntu abhekana nayo uma kukhulunywa ngayo ezentengiselwano ze-elektroniki Ingabe kuyazuzisa? usethe ibhizinisi le-e eSpainUmbuzo ovamile ongathinta noma ubani, ngakho kulesi sihloko uzofunda ukuthi impendulo elula ithi: Ibhizinisi le-e-commerce elihlelwe kahle lingaba nenzuzo.uma nje yakhelwe phezu kwesu elihle lebhizinisi, ihambisana nomthetho, futhi ukumaketha kwedijithali kusetshenziselwa njalo.
Kungani kufanele ngakhe ibhizinisi le-Ecommerce?
El e-commerce eSpain Kuye kwakhula kancane kancane, kuqhutshwa ukwenziwa kwedijithali kanye nemikhuba yokuthenga online eyandayo. Namuhla, ukuvula isitolo online kuyindlela enhle kakhulu kosomabhizinisi abafuna thengisa imikhiqizo noma izinsizakalo ku-inthanethi ngokutshalwa kwezimali kokuqala okuphansi kunendawo yangempela kanye nekhono lokufinyelela amakhasimende kulo lonke izwe ngisho nakwamanye amazwe.
Kwenziwe izifundo ezikhethekile futhi ngenxa yalokho kutholakale ukuthi okungenani ama-69% we Amabhizinisi we-Ecommerce eSpain Kuye kwamenyezelwa ukuthi kunenzuzo ngezikhathi ezithile ezihlaziyiwe (isibonelo, ama-69% aqoshwa ngo-2014). Lokhu kungancika endleleni ophatha ngayo ibhizinisi lakho eliku-inthanethi, Imodeli ye-ecommerce ozikhethela (ezakho, ukuthunyelwa kwempahla enqolobaneni, izimakethe, izinsizakalo zedijithali, njll.), intengo emaphakathi yamathikithi, kanye amasu okuthola amakhasimende ukuthi uyisebenzisa kanjani.
Kuye kwaphawulwa ukuthi i Amabhizinisi e-e-commerce aphakathi nendawo avame ukuba yimpumelelo enkulu.ngamaphesenti enzuzo ephezulu kakhulu: ngokusho kokuhlaziywa okuthile, lawo aphakathi nendawo afinyelela cishe 90% inzuzo. Endabeni yamabhizinisi amancane e-commerce, inani lehla kakhulu—lifinyelela cishe 52% kwezinye izifundo—njengoba amaphrojekthi amaningi ehluleka phakathi nendawo ngenxa yokuhlela okubi kwemodeli yebhizinisi, ukutshalwa kwezimali okunganele kokumaketha, noma ukulawulwa okunganele kwezindleko zezokuthutha. Amabhizinisi amakhulu e-e-commerce, ngakolunye uhlangothi, aqhosha ngenzuzo ephezulu kodwa engaguquguquki, ehambahamba [iphesenti elingekho]. 67% kweminye imibiko.
Lapha singathola iqiniso elithakazelisayo: kungani abanye I-ecommerce enkulu Ingabe banephesenti elilinganiselwe lenzuzo kuphela? Lokhu kungahunyushwa ngezindlela ezahlukene, futhi esinye sezizathu eziyinhloko zalesi sibalo kungaba iqiniso lokuthi amabhizinisi amakhulu e-commerce adinga ukutshalwa kwezimali okwandisiwe kubasebenzi, ubuchwepheshe kanye ne-logisticskanye nasekukhangiseni nasekubekeni uphawu. Ngaphandle kokuphathwa kahle kwezezimali, lezi zindleko zinganciphisa izinzuzo.
Kodwa-ke, ukudala isitolo esiku-inthanethi eSpain akuyona nje indaba yokuvula iwebhusayithi. Ngaphambi kokuzijwayeza ezweni lezentengiselwano ze-e-commerce, kubalulekile ukucabangela amaphuzu ambalwa abalulekile: ukwenza i- isifundo somakethe ukuhlaziya umncintiswano, ukuqinisekisa ukuthi kukhona isidingo sangempela, ukuchaza isiphakamiso sakho senani, ukulungiselela uhlelo lwebhizinisi ngezinhloso ezicacile kanye nokubalwa kokutshalwa kwezimali, futhi ubuyekeze ukuthi iyiphi imodeli ekufanele kakhulu (isitolo sakho, ukuthengisa ezimakethe ezifana ne-Amazon, i-dropshipping, imikhiqizo yedijithali, njll.).
Ngokuphathelene nesici sezezimali, izindleko zokudala isitolo esiku-inthanethi zingahluka kakhulu. Kufanele ucabangele izindleko ezifana nalezi isizinda kanye nokusingathaIpulatifomu ye-ecommerce (Shopify, WooCommerce, PrestaShop, BigCommerce, Wix noma efanayo), ukwakhiwa kwewebhu kanye nokuthuthukiswa, Isitifiketi se-SSL futhi, ngaphezu kwakho konke, umdlalo we ukumaketha kokuqala Ukuze uhehe izivakashi zokuqala (ukukhangisa ezinkundleni zokuxhumana, izikhangiso ze-Google, ukumaketha nge-imeyili, okuqukethwe, njll.). Kungenzeka ukuqala ngokutshala imali okulinganiselwe uma uphatha imisebenzi eminingi ngokwakho, kodwa ukuze ukhule kuzodingeka utshale imali njalo ekuthengeni nasekugcineni.
Ukwethembeka kwamakhasimende kanye nenzuzo ebhizinisini le-e-commerce eSpain
Iphuzu elibalulekile okufanele ulicabangele lapho ukhuluma ngalo inzuzo yilokho kokwethembekaUkwethembeka kwamakhasimende kwenzeka lapho abathengi bethenga kusayithi lakho izikhathi ezingaphezu kwesisodwa, okusho ukuthi baba qotho kumkhiqizo wakho futhi baphenduke amakhasimende aphindaphindayo. Kwezentengiselwano ze-e-commerce, ukuthola ikhasimende elisha kuvame ukubiza kakhulu kunokuthengisa kwelikhona, ngakho-ke ukugxila kulesi sici kuyisihluthulelo sokuzinza kwebhizinisi lakho isikhathi eside.
Ukuze kufezwe lokhu kwethembeka, kubalulekile ukusebenzisa amasu okumaketha okuthengisa nobudlelwano ezihlangabezana nokulindelwe ngabasebenzisi. Eminye imibono ifaka phakathi ukunikeza izaphulelo noma izinzuzo ezikhethekile Kumakhasimende aphindaphindayo, dala izinhlelo zokwethembeka, thumela izincomo ezenzelwe wena nge-imeyili, lungiselela isevisi yamakhasimende ngengxoxo noma izinkundla zokuxhumana, futhi wenze lula yonke inqubo yokuthenga ukuqinisekisa ukuthi iyashesha, isobala, futhi iphephile. Kunconywa futhi ukusebenzisa amasu alula futhi asebenzayo afana nalawa Nikeza amadili akhethekile futhi enziwe ngokwezifiso, phatha amakhasimende kahle futhi ngokuvamile ukuhlinzeka ngesevisi enhle yamakhasimendeokuyimikhuba eyandisa amathuba okuthenga kabusha.
Esinye isisekelo esibalulekile sokwethembeka kwamakhasimende ukunikeza isevisi enhle emva kokuthengisa: ukubika isimo sokuthunyelwa, ukwenza kube lula ukubuyiselwa kwempahla, ukuxazulula izinkinga ngokushesha, nokuqoqa impendulo. Ukubuyekezwa okuhle kanye nezilinganiso eziqinisekisiwe kwakha ukwethembana nabathengi abasha, okukhuthaza umbuthano wokukhula lapho ukuthengiswa ngakunye kusiza ukuvala okulandelayo.
Ngesikhathi esifanayo, kufanele unakekele izici zomthetho nezedijithali zokuthembana. Kubandakanya imibhalo ephoqelekile efana nethi Isaziso sezomthetho, inqubomgomo yobumfihlo, inqubomgomo yamakhukhi kanye nemigomo yokuthenga Izinqubomgomo ezibhalwe kahle, kanye nokuhambisana nemithethonqubo yokuvikelwa kwedatha kanye namalungelo abathengi, akugcini nje ngokukuvikela ezijezisweni, kodwa futhi kudlulisela ubuchwepheshe kanye nokuphepha kubavakashi bakho.
Uma wengeza kukho konke lokho isu elihle I-SEO kanye nokukhangisa ku-inthanethiNgomklamo wewebhu ogxile ekuguqulweni, ikhathalogi yomkhiqizo oncintisanayo, kanye nohlelo lokuthutha oluthembekile, amathuba okuba ibhizinisi lakho le-e-commerce eSpain libe nenzuzo anda kakhulu. Isihluthulelo ukuliphatha njengebhizinisi langempela, elinedatha, isu, kanye nentuthuko eqhubekayo, hhayi nje njengokuhlolwa kwedijithali.