U-Shopify umake ingqopha-mlando e-commerce ngokumemezela lokho okungaphezu kwalokho Izinkampani ze-100.000 Basebenzisa inkundla yabo ukuphatha izitolo zabo eziku-inthanethi. Le mpumelelo igqamisa ukuzethemba okukhulayo kwa-Shopify njengesixazululo esiphelele sosomabhizinisi nemikhiqizo emikhulu. Namakhasimende angaphezu kuka Amazwe we-150, Shopify ibekwe njengenye yezinkundla ezihamba phambili zokudala nokuphatha izitolo eziku-inthanethi. Kusukela ezitolo ezincane kuya ezinkampanini ezinkulu ezifana -Google y Tesla, Shopify iyaqhubeka nokuhlukanisa umthelela wayo ku-ecosystem yedijithali.
"Manje sicabangela i-Shopify uhlelo lokusebenza lokudayisa, inkundla evumela inkampani ukuthi yakhe futhi iqhube ibhizinisi layo lonke isebenzisa isistimu eyodwa.,” esho. Tobias Lütke, omunye wabasunguli beShopify. Lokhu kugqamisa ukuthi inkundla ayisizi nje kuphela ukusetha isitolo se-inthanethi, kodwa futhi ikuvumela ukuthi uhlanganise ukusebenza komzimba, ama-pop-ups namasu edijithali.
I-Shopify Innovations yakamuva
Eminyakeni yakamuva, i-Shopify yethule izixazululo ezimbalwa ezithuthukisa ulwazi lomsebenzisi kubo bobabili abathengisi namakhasimende. Lezi zinto ezintsha zakamuva zihlanganisa:
- Izinkokhelo ze-Shopify: Iphrosesa edidiyelwe ngokugcwele yokukhokha eyenza ukuphathwa kokwenziwe kube lula.
- ShopifyPOS: Isixazululo esidizayinelwe ukusiza ukuhlanganiswa phakathi kwezitolo zangempela neze-inthanethi, okuvumela izinkokhelo ukuthi zamukelwe kokubili ezindaweni ezibonakalayo zokuthengisa nasezinkundleni zedijithali.
- Shopify Mobile: Ithuluzi eliklanyelwe ukuthi abathengisi bakwazi ukwamukela izinkokhelo zekhadi lesikweletu kusuka kumakhalekhukhwini, ukuzivumelanisa nezimo zemakethe. m-ezentengiselwano.
I-athikili ehlobene:Izinzuzo nobubi be-Shopify
"Ngibone izinkulungwane zabantu zifeza amaphupho azo empilo yonke okukhulisa ibhizinisi labo ngempumelelo, futhi akukho okungijabulisa kakhulu”Kugcizelela uLütke. Lokhu kugqamisa ukuthi Shopify ayilona ithuluzi lobuchwepheshe kuphela, kodwa ingumthombo wogqozi kosomabhizinisi.
Shopify Izici Nokusebenziseka
I-Shopify isizisungule njengenkundla ye-ecommerce efinyeleleka kuwo wonke umuntu. Isiphakamiso sabo sisekelwe ezicini eziningana ezibalulekile:
- Ukusetshenziswa kalula: Idizayinelwe ukuze noma ubani akwazi ukudala isitolo esibonakalayo esiphrofeshinali ngaphandle kwesidingo solwazi oluthuthukisiwe lokuhlela.
- Ukuhlanganiswa kwe-Omnichannel: I-Shopify ivumela izinkampani ukuthi zingathengisi ku-inthanethi kuphela, kodwa futhi nasesitolo sazo sangempela noma ngamasu omnichannel aqhuba ukuthengisa.
I-athikili ehlobene:Indlela Amasu Omnichannel Aguqula Ngayo Ukuthengisa Ne-eCommerce - Ukwenza ngendlela oyifisayo okuthuthukile: Banikeza amatimu enziwe ngokwezifiso akuvumela ukuthi uvumelanise isitolo nesitayela somkhiqizo ngamunye.
- Amathuluzi okulinganisa: Ukusuka emabhizinisini amancane kuya ezinkampanini ezinkulu, i-Shopify inikeza izixazululo ezilinganisa ngokukhula kwebhizinisi.
Shopify kanye neM-Commerce Revolution
Ukukhula komchazi we m-ezentengiselwano (ukuhweba ngeselula) kube yinto ebalulekile empumelelweni yakwaShopify. Ngokusho idatha yakamuva, ngaphezu 50% wethrafikhi ezitholwa izitolo zakwaShopify zivela kumadivayisi eselula. Lolu shintsho ekuziphatheni komthengi luholele inkundla ukuthi ibeke phambili idizayini ephendulayo namathuluzi athuthukisa umuzwa weselula.
I-Shopify ithuthukise izinhlelo zokusebenza ezithile ezifana ne-Shopify POS ne-Shopify Mobile ukuze kube lula lolu shintsho. Ukwengeza, ukuhlanganiswa kwenkundla yezokuxhumana kuvumele abathengisi ukuthi bafinyelele izethameli ezibanzi futhi benze ukuthengisa ngokuqondile kusuka ezisekelweni ezifana Facebook e Instagram.
Umthelela Wamasu Okuthengisa Edijithali
Ukuze uphumelele ku-Shopify, kubalulekile ukukusebenzisa amasu okuthengisa edijithali ngempumelelo. Lokhu kuhlanganisa:
- I-SEO eguquliwe: Amathuluzi akwa-Shopify enza kube lula ukwenza imikhiqizo namakhasi avele ezinjinini zokusesha.
- Ukumaketha nge-imeyili: I-Shopify ikuvumela ukuthi uhlanganise amathuluzi afana ne-Klaviyo noma i-MailChimp ukuze udale imikhankaso yomuntu siqu.
- Ukukhangisa kwedijithali: Ukuhlanganiswa ne-Google Ads kanye ne-Facebook Ads kwenza kube lula ukudala nokuphatha imikhankaso yokukhangisa.
I-athikili ehlobene:Isoftware yokuphathwa kwe-eCommerce
Ngokusebenzisa lawa maqhinga, abathengisi abaningi bakwaShopify bakwazile ukugqama ezimakethe ezincintisanayo futhi bakhe imikhiqizo eqinile.
Ngokuningi Izitolo eziyi-100.000 emhlabeni jikelele kanye nenkundla evela njalo, i-Shopify ihlala iyinketho ephezulu kosomabhizinisi be-e-commerce. Kungakhathaliseki ukuthi ingeyamabhizinisi amancane noma izinkampani ezinkulu, ikhono layo lokuhlanganisa ulwazi lwedijithali nolwenyama libonisa ukuhambisana kwayo emakethe yanamuhla.