I-Las amakhasi we-ecommerce Banezidingo ezihluke ngokuphelele kune-a iwebhusayithi evamile noma ibhulogi. Ingxenye yalezi zidingo ibangelwa ukuthi ngokuvamile basebenzisa izinkundla ezithile ezifana PrestaShop noma Magento, ezidinga ukucushwa kobuchwepheshe okuyinkimbinkimbi. Kulesi sihloko sichaza i Izinto Ezi-5 Ezibaluleke Kakhulu Okufanele Uzicabange Lapho Ukhetha Ukusingathwa Kwe-eCommerce, ehambisana nezincomo ezibalulekile zokuqinisekisa ukuthi isitolo sakho se-inthanethi sisebenza kahle.
1. Ukushesha nokutholakala okuphezulu
Esitolo se-inthanethi, i- ukulayisha izikhathi zibalulekile. Ucwaningo oluhlukahlukene lubonisa ukuthi abasebenzisi abangu-47% balindele ukuthi ikhasi lilayishwe ngaphansi kwamasekhondi angu-2, futhi kufika ku-40% azoshiya isayithi uma kuthatha isikhathi eside kakhulu. Ngokungeziwe kumthelela kulwazi lomsebenzisi, isivinini sokulayisha siphinde sibe nomthelela ngqo ku- Ukubeka i-SEO. Eqinisweni, i-Google ijezisa amakhasi ahamba kancane, anganciphisa ithrafikhi yakho ye-e-commerce.
Uma isitolo sakho sikhiqiza imali engenayo enkulu yansuku zonke, ngisho nokubambezeleka kwesekhondi elingu-1 kungabangela ukulahlekelwa okukhulu. Isibonelo, isitolo esizuza ama-euro angu-100,000 nsuku zonke singalahlekelwa ama-euro afika ku-2.5 million ngonyaka ngenxa yokubambezeleka kwesekhondi elingu-1 ngesikhathi sokulayisha.
Ukuze kuzuzwe izikhathi zokulayisha ezilungile, kubalulekile ukuthi idizayini yesitolo nekhodi kube yenziwe kahle. Ukwengeza, ukusingathwa kudlala indima ebalulekile: iseva emiswe kahle eguqulelwe ku-CMS oyisebenzisayo (njenge-Magento noma i-PrestaShop) izokwenza umehluko.
Umkhuba omuhle ukukhetha izixazululo zokubamba ezihlanganisa ubuchwepheshe obufana Amadrayivu e-SSD, Amanethiwekhi e-CDN (Content Delivery Network). kanye nemisebenzi yokugcina ku kufihliwe, njengoba lezi zithuthukisa isivinini nokusebenza kwesayithi.
2. Indawo yesikhungo sedatha
La indawo ebonakalayo yokubamba Kuyisici esivame ukunganakwa, kodwa esinomthelela oqondile esivinini kanye nokuma kwesitolo sakho esiku-inthanethi. Isibonelo, uma uthengisa kakhulu e-Spain, kuhle ukhethe ukusingathwa okunesikhungo sedatha esitholakala ezweni. Lokhu kunciphisa ibanga phakathi kweseva nabasebenzisi, ngaleyo ndlela kuthuthukisa isivinini sokulayisha.
Ukwengeza, ukuba nekheli le-IP lendawo kungazuzisa isu lakho le-SEO, njengoba i-Google ivame ukuthanda amasayithi anama-IP endawo ekusesheni okwenziwa kuleso sifunda. Ngakho-ke, uma izethameli zakho ezihlosiwe ziseSpain, isikhungo sedatha saseSpain singakunikeza izinzuzo zokuncintisana.
Kodwa-ke, uma uhlela ukukhulisa ibhizinisi lakho emazweni aphesheya, ungacabanga ukusingathwa ngengqalasizinda yomhlaba wonke esebenzisa Amanethiwekhi e-CDN ukuletha okuqukethwe ngempumelelo kubasebenzisi ezingxenyeni ezihlukene zomhlaba.
I-3 Ukuphepha
La ukuphepha Ku-eCommerce ibalulekile, ikakhulukazi ngoba iphatha imininingwane ebucayi njengedatha yomuntu siqu neyezezimali yamakhasimende. Ukusingathwa okuhle kufanele kunikeze izindlela zokuphepha eziqinile ezifana nalezi:
- Izitifiketi ze-SSL: Babhala ngemfihlo ulwazi oludluliswa phakathi kweklayenti neseva, okubalulekile ukuze kuqinisekiswe ukuthengiselana okuphephile.
- Ukuvikelwa ekuhlaselweni kwe-malware kanye ne-DDoS: Ukusingatha kumele kufake amasistimu okubona athuthukile kanye nokuvimbela usongo.
- Izipele ezivamile: Kubalulekile ukuba nezipele ezizenzakalelayo ukuze kubuyiselwe idatha uma kwenzeka kuba nezigameko.
Abanye abahlinzeki bokusingatha nabo banikeza ubuqiniso. izici ezimbili kanye nokufinyelela kweseva okukhawulelwe, okwandisa kakhulu ukuphepha kukonke.
4. Ukusekela kanye nosizo lobuchwepheshe
Ngaphandle kwe ukusekelwa okuyisisekelo kwezobuchwepheshe, kuhle ukuba nomphakeli osebenza njenge uzakwethu wezobuchwepheshe. Lokhu kufaka phakathi izinsizakalo ezifana nezeluleko zokuthuthukisa i-Magento ne-PrestaShop, ukulungiselelwa kweseva okuthuthukisiwe, nezixazululo ze-SEO.
Umhlinzeki wosekelo we-24/7 onikeza usizo ngeziteshi eziningi (inombolo yocingo, imeyili, baxoxe y amathikithi) inganquma ekuxazululeni ngokushesha noma iyiphi inkinga. Ukwengeza, kungcono ukuthi ukwesekwa kutholakale ngolimi lwakho ukuze ugweme ukungezwani, ikakhulukazi lapho ubhekene nezinkinga zobuchwepheshe eziyinkimbinkimbi.
5. Ukuhambisana kweselula kanye nokwenza kahle
Ngomkhuba okhulayo wokuthenga ngeselula, kubalulekile ukuthi isitolo sakho sibe elungiselelwe kulaba basebenzisi. Lokhu akubandakanyi nje ukuba nomklamo isabele, kodwa futhi uqinisekise ukuthi usokhaya usekela ubuchwepheshe obuthuthukisa i- ukusebenza kweselula.
Amapulatifomu afana ne-Shopify ne-WooCommerce inikeza izixazululo ezakhelwe ngaphakathi zokuthuthukisa umuzwa weselula, kodwa ukusingathwa kudlala indima ebalulekile ekuqinisekiseni izikhathi zokulayisha ngokushesha kanye nolwazi olushelelayo. Abanye abahlinzeki baze babe namathuluzi athile okuhlaziya nokwenza ngcono ukusebenza kweselula.
Ezinye izici okufanele zicatshangelwe
Kanye namaphuzu ashiwo ngenhla, kunezinye izici ezibalulekile okufanele uzihlole ngaphambi kokukhetha ukusingathwa kwe-eCommerce yakho:
- Ukwehluka: Ukusingathwa kufanele kukuvumele ukuthi ukhulise izinsiza ezifana nomkhawulokudonsa kanye nesitoreji njengoba ibhizinisi lakho likhula.
- Umkhawulokudonsa ofanelekayo: Qiniseka ukuthi uhlelo lwakho lungakwazi ukuphatha ukudluliswa kwedatha okudingekayo esitolo sakho.
- Isitoreji: I-eCommerce enezithombe eziningi zomkhiqizo izodinga isikhala esengeziwe, okungcono kakhulu ukuyivula Amadrayivu e-SSD ukuqinisekisa isivinini.
- Izindleko: Inani lemali liyisihluthulelo. Linganisa izinhlelo ezinikezwayo futhi ucabangele izindleko zezinsizakalo ezengeziwe ezifana nezipele noma izitifiketi ze-SSL.
Ukusingatha okukhethekile akuqinisekisi kuphela ukusebenza kahle kwesitolo sakho esiku-inthanethi, kodwa futhi kuthuthukisa ulwazi lomsebenzisi futhi kuqinise ukwethenjwa komkhiqizo wakho. Ukuthatha isikhathi sokuhlola izinketho zakho kungenye yezinqumo ezinhle kakhulu ongayenza ukushayela ibhizinisi lakho le-eCommerce empumelelweni.
I-athikili ethakazelisa kakhulu. Kuya ephuzwini ngalezo zici okufanele zinakwe kwi-e-commerce yethu. Kubalulekile ukubonisana nomhlinzeki wokusingatha ngayinye yalezi zici ukuze uqiniseke ukuthi isitolo esiku-inthanethi sizoba nokuxhaswa okwanele nazo zonke izinsizakusebenza esizidingayo.