I -Pazo da Cultura ePontevedra iphinde yaba yindawo yokuhlangana yesistimu yokuthengisa eku-inthanethi enyakatho-ntshonalanga yeSpain. I-Ecommerce Days ihlanganisa ochwepheshe, imikhiqizo, ama-ejensi, kanye nabaphakeli abavela kulo mkhakha ukuze babelane ngolwazi, okuhlangenwe nakho, kanye namathuba ebhizinisi ahlobene ne- e-commerce kanye nokumaketha kwedijithali.
Lo mcimbi, manje osehlelweni lwawo lwesihlanu , uzoba mhla lu-1 kuMfumfu ePazo da Cultura ePontevedra futhi uyaqhubeka ngoLwesihlanu. Selokhu wasungulwa ngo-2022, lo mcimbi udonse abantu abangaphezu kuka-700 kanye nezikhulumi ezingu-80 , wazimisa njengomcimbi obalulekile waminyaka yonke wezohwebo zedijithali eGalicia.
Ubuhlakani bokwenziwa kanye nokuhweba ngama-ejenti
Esinye sezihloko ezithola ukunakwa okukhulu kulolu hlelo ubuhlakani bokwenziwa obusetshenziswa ebhizinisini . Amaseshini ahlaziya indlela yokusebenzisa lobu buchwepheshe ukuze aqonde kangcono ikhasimende , enze okunikezwayo kube ngokwakho, ahlaziye idatha, enze imisebenzi ngokuzenzakalela, futhi enze izinqubo zangaphakathi zisebenze kahle kakhudlwana.
Kanye ne-AI, ukuhweba ngama-ejenti kuvela njengamandla amakhulu , imodeli lapho abasizi bedijithali bangasesha, baqhathanise, futhi baqedele ukuthenga egameni lomsebenzisi. Lo mkhuba, ogxile ekukhuleni kokuhweba ngama-ejenti , uphoqa izinkampani ukuthi zicabange kabusha ukuthi zethula kanjani amakhathalogi azo, amanani, kanye nezimpikiswano zokuthengisa ukuze izinhlelo ezizenzakalelayo nazo zikwazi ukuziqonda.
Izinkokhelo, ulwazi lwamakhasimende, kanye neziteshi ezihlangene
Lo mcimbi ugxile nasezinhlelweni zokukhokha ezintsha , ulwazi lwamakhasimende, ukuhweba kwezenhlalo, kanye nokuhlanganiswa kweziteshi eziku-inthanethi nezingaxhunyiwe ku-inthanethi. Umqondo oyisisekelo ukuthi ukuthengisa ku-inthanethi akusasebenzi ngokwakodwa, kodwa njengengxenye yesu lebhizinisi elibanzi.
Kulesi simo, izinkinga ezinjengokwakha imiphakathi yamakhasimende, ukukhulisa amabhizinisi amasha edijithali, nokuxhumanisa umhlaba ongokoqobo nowedijithali ziyaxazululwa. Ezinkampanini zaseGalician, la mathuluzi angazisiza kokubili ukuthuthukisa ukuthengisa nokonga isikhathi, okuzivumela ukuthi zenze izinqumo ezinolwazi oluthe xaxa.
Izikhulumi nezindaba zempumelelo
Abahleli balindele ukubamba iqhaza kochwepheshe abangaphezu kwamashumi amabili nabaphathi. Phakathi kwababekhona okuqinisekisiwe kukhona uJavier Lázaro (Getnet), Héctor González (CTT Express), Sandra AlÃas (Pescanova), Jose Freire (Bigcrafters), Blas Segarra (Shopify), Javier Estévez (Barkibu), Pepe Cabanas (Estrella Galicia), Yago Fernández (Bizum de Nombela) Costa.
Iseshini yokuvula izoholwa nguDaniel MartÃnez we-WeRoad , ngesethulo esinesihloko esithi "Anatomy of a Love Brand." Kuso, uzochaza ukuthi le nkampani, eziveza njengomphakathi wohambo olujabulisayo, ikwazile kanjani ukuguqula amakhasimende ayo abe umphakathi womhlaba wonke.
UTania Broullón (Galiwonders), uRubén Pereiro (Fnac), uJosé Carlos Giménez (Esmerarte), uNoemà González (El Caballo), noDaniel Conde (Lidl) , phakathi kwabanye, nabo bazokwabelana ngolwazi lwabo . Usuku lokuqala lugxile ezindabeni zempumelelo nezethulo emiphakathini yamakhasimende, izinkokhelo ezixhunywe ekuhwebeni kwama-ejenti, ukuhlanganiswa kweziteshi, kanye nokusetshenziswa okusebenzayo kwe-AI.
Imikhiqizo ehlala isikhathi eside kanye nezimpande zendawo
Okunye okugxilwe kukho kulolu hlelo ukuthi ungakha kanjani imikhiqizo ehlala amashumi eminyaka ngaphandle kokulahlekelwa ubuwena bayo. Leli phaneli lihlanganisa abameleli abavela ezinkampanini ezifana noSelmark, uTorre de Núñez, noVegalsa , kanye nomsunguli weVegalsa, uJoaquÃn González, kanye nabanye abantu abaphambili kwezamabhizinisi, ukuze kuxoxwe ngokuqina, ukusungula izinto ezintsha kanye nezimpande.
Ukuhlanganiswa kwezinkampani ezinkulu namaphrojekthi endawo kungenye yezinto ezibaluleke kakhulu kulo mcimbi. Ngakolunye uhlangothi, izinkampani zamazwe ngamazwe ezifana noLeroy Merlin, uFnac, noLidl ziya khona ; ngakolunye uhlangothi, izinkampani zaseGalician eziye zaphumelela kakhulu emkhakheni wedijithali, njenge- Estrella Galicia, iGaliwonders, iBico de Xeado, kanye nePeperetes ziya khona.
Indima ye-Igape kanye nokubikezela kwayo kwangaphandle
Ngesikhathi sokuvulwa, umqondisi we-Igape, uCovadonga Toca , wagcizelela amandla e-e-commerce okuqinisa ukuncintisana kwezinkampani zaseGalician nokwenza kube lula ukufinyelela kwazo ezimakethe ezintsha. Wachaza ukuthi i-e-commerce idlulela ngalé kokuthengisa ku-inthanethi futhi ixhumene kakhulu nobuchwepheshe, idatha, ulwazi lwamakhasimende, kanye nokumaketha.
Uhulumeni waseGalician, nge-Galician Institute for Economic Promotion (Igape), ugxile ekuguquleni ukusungula izinto ezintsha kube yimiphumela eqondile yamabhizinisi: ukuthengisa okuthuthukisiwe, ukonga isikhathi, ukwenza izinqumo ezingcono, kanye namathuba amasha ebhizinisi. Kulesi simo, iziteshi zedijithali zisebenza njengesango lama-SME ukuhlola izimakethe, ukufinyelela amakhasimende amasha, nokwakha uphawu lwawo emhlabeni jikelele.
Umhlangano wokuxhumanisa lo mkhakha
Ngaphandle kwezethulo, i-Ecommerce Days isebenza njengendawo yokuxhumana lapho izinkampani, ochwepheshe, namaphrojekthi anezinselele ezifanayo kodwa amamodeli ebhizinisi ahlukene ehlangana khona. I-Galician Ecommerce Cluster kanye ne-Igape zigcizelela ukubaluleka kokuxhumanisa ulwazi, okuhlangenwe nakho, kanye nokusebenzisana ukuze kuhambisane nezidingo zangempela zemakethe.
Evela kwiGalician Ecommerce Cluster, u-Alberto Cochón uphawula ukuthi imakethe idlula ekuguqukeni okujulile nokuthule. Ukukhula esiteshini esiku-inthanethi kuye kwancipha, okulinganiselwa cishe ku-8% kuye ngokuthi umkhakha unjani, kodwa isisekelo sikhulu kakhulu: emikhakheni eminingi, ukuthengiswa kwedijithali kakade kumelela phakathi kuka-25% no-30% wemali engenayo iyonke.
EGalicia, leli qembu libona izibonelo ezicacile kubadwebi abafinyelela kumthengi wokugcina ngemikhiqizo ekhethekile, kanye nasemkhakheni wezokudla kwasolwandle kanye nokudla kwezolimo. Njengoba bebhekene nemikhuba emisha yokusebenzisa, ukukhetha kuphakathi kokuguquka noma ukusala ngemuva.
Ukuthuthuka kobuhlakani bokwenziwa obukhiqizayo kushintshe isimo ngesikhathi esifushane. Abasebenzisi abaningi ngokwengeziwe babonisana nabasizi bedijithali esikhundleni sokuthembela kuphela ezinjinini zokusesha zendabuko, futhi izinkampani seziqala ukulungiselela ukuthi ama-ejenti okuthenga adlale indima ebalulekile esinqumweni sokugcina. Ezitolo, inselele ukuthola i-AI ezobakhuluma futhi ibakhethe lapho othile efuna lokho abakuthengisayo, into engazuzisa namabhizinisi endawo uma ekwazi ukunikeza umuzwa wobunikazi kanye nokusondelana.
Ukwamukelwa kabanzi kwalolu hlobo lokuhweba ngaphandle kokuzulazula kuzothatha isikhathi, njengoba nje i-e-commerce ngokwayo, ebilokhu ikhona iminyaka engaphezu kwamashumi amabili, injalo. Nokho, lo mkhuba ubonakala ucacile: ukuthengiswa kwedijithali kuyahlanganiswa nesu elihlangene, futhi izinkampani ezingahlaziya idatha yazo, zivumelanise ikhathalogi yazo yomkhiqizo, futhi zibeke phambili ulwazi lomsebenzisi zizoba nethuba elikhulu lokuphumelela. Ngakho-ke i-Ecommerce Days ibuyisela phambili izingxoxo ezizokwakha isigaba esilandelayo se-e-commerce eGalicia nakulo lonke elaseSpain.
