Ukuhweba nge-elekthronikhi kungenye yezindlela zesimanje zokwenza ibhizinisi, futhi ngenxa yalokhu, noma ubani manje angathenga noma yini kunoma yikuphi emhlabeni; kodwa ngenxa yokwanda okukhulu kwezitolo eziku-inthanethi, kungase kuphakame umbuzo wokuthi ukuhweba nge-elekthronikhi emakethe kuzoba kuhle kangakanani eminyakeni ezayo.
Nakuba inani lezitolo ezivulwa ku-inthanethi likhula njalo, imakethe kanye nesidingo sokuthengisa nakho kukhule kakhulu, okwenza lo mkhuba ube inketho enhle kakhulu yokuvula isitolo sethu esiku-inthanethi ; noma kunjalo, kunezici ezithile okumele sizicabangele ukuqinisekisa ukwaneliseka kwamakhasimende.
Izinselelo ze-e-commerce
Izici zokuqala okumele sizicabangele ukusebenzisa imikhankaso yokukhangisa eyenzelwe wena , futhi ngenxa yalokhu, kubalulekile ukuqonda amakhasimende ethu . Ngenkathi ngaphambilini sikhulume ngephrofayili yamakhasimende , manje kubalulekile ukuqaphela ukuthi ikhasimende ngalinye lihlukile. Nakuba zingahlukaniswa ngaphansi kwezindlela ezithile, indlela esiphatha ngayo imakethe yethu kanye nolwazi lwethu kumele kube ngokwahlukile, kuhambisane nokuthanda nokuthandwa ngamakhasimende ethu. Ngaphezu kwalokho, amaphrofayili afana nama-millennials kanye nama-silver surf athola ukubaluleka , adinga ukuhlukaniswa okuguquguqukayo.
Kunamathuluzi amaningi emikhankaso yokukhangisa eku-inthanethi , kanye nezihloko eziningi mayelana nendlela yokuwasebenzisa, kodwa iseluleko esisodwa esinganikezwa njalo yilesi esilandelayo:
Sebenza namakhasimende akho:
- Lokhu kungase kungabonakali kunengqondo kakhulu, kodwa ukuthi bamnanzelelefuthi wenze ezinye izici zesitolo sethu zenziwe ngendlela oyifisayo.
- Le mibuzo izoncika kweyethu Ingqalasizinda yezobuchwephesheNokho, ziyindlela engcono kakhulu yokuthi amakhasimende ethu aqhubeke nokuvakashela isitolo sethu.
- Enye indlela esingakwenza ngayo lokhu ukuvumela i- ngezifiso izaziso ezibonakala kuye, ezimvumela ukuba anqume ukuthi yini azoyibona nokuthi uzoyibona nini. Uma senza iphutha lokusebenzisa ngokweqile ukukhangisa, ikhasimende lingase likhathale yikho.
Omnichannel kanye nesipiliyoni se-phygital
Ukuba lapho umthengi ekhona futhi ukuhlanganisa okuhlangenwe nakho okuku-inthanethi nokungaxhunyiwe ku-inthanethi kubalulekile. Imikhiqizo kumele inikeze okuhlangenwe nakho okufanayo kuzo zonke izindawo zokuthinta: iwebhusayithi, uhlelo lokusebenza, imithombo yezokuxhumana , izitolo ezibonakalayo, kanye nensizakalo yangemva kokuthengisa. Izixazululo zokubonisana kanye nezingxoxo zivumela isevisi yamakhasimende esitolo ngokubonisa izithombe noma amavidiyo womkhiqizo ngesikhathi sangempela.
Iselula, izinhlelo zokusebenza, ama-chatbots, nokuqukethwe okuthengisayo
Ukuhweba ngeselula ( m-commerce) manje sekungumdlali obalulekile: iwebhusayithi esheshayo nephendulayo kanye nezinhlelo zokusebenza eziklanywe kahle zibalulekile. Kwamanye amaphrojekthi, izinhlelo zokusebenza zizoba ngamasu, kanti kwamanye, ulwazi lwewebhu lweselula olungenaphutha luzokwanela. Ama-Chatbot ezinhlelweni zemiyalezo alulaza imibuzo evame ukubuzwa kanye nokucutshungulwa kwama-oda, kuyilapho amavidiyo nokuthenga ngevidiyo kuthuthukisa ukuguqulwa ngokubonisa ukusetshenziswa komkhiqizo wangempela.
Izinkokhelo, ukuphepha, kanye nokuhwebelana komphakathi
Izinketho zokukhokha ziyanda : izinkokhelo zesandla/ezingenakuthintana, izinkokhelo zeselula (njengezixazululo ze-Twyp Cash), kanye namasango afana ne -Adyen noma i-Stripe enza kube lula ukuhlanganiswa. Izinsizakalo zokuvikela ukukhokha ngemva kokukhokha (njenge-Sequra) zinciphisa ukungezwani. Ukwethembana kusabalulekile: abalamuli abafana ne-PayPal kanye nokuthobela imithetho kuthuthukisa ukuphepha. Okwamanje, ukuhweba kwezenhlalo kanye nokumaketha kwabathonya kuguqula umphakathi ube umshayeli wokuthola nokuthengisa.
Ukumaketha okuzenzakalelayo kanye nedatha
I-Automation 2.0 ivumela ukuhlelwa kwemiyalezo kuzo zonke iziteshi eziningi ngokusekelwe kwimicimbi yomjikelezo wempilo yamakhasimende. Okubaluleke kakhulu ukwakha umbono ohlangene womsebenzisi ngamunye (ukuthenga, ukuphequlula, kanye nokusebenzisana) ukuze kuvunyelwe ukwenza ngezifiso ngezinga elithile . Ukuhlanganisa ubuchwepheshe kumapulatifomu ambalwa kwenza kube lula ukugxila kusu kanye nobuciko.
Logistics kanye nemayela lokugcina
Imayela lokugcina libala ingxenye enkulu yezindleko futhi libumba ulwazi lwamakhasimende. Amafasitela okulethwa anwetshiwe (kusihlwa, ebusuku, nangempelasonto), ukulethwa kokuqala okuphumelelayo , kanye nezinketho eziguquguqukayo (izindawo zokuqoqa, amalokha) yizinto ezibalulekile ezihlukanisayo. Amamodeli afana nokuthumela impahla enqolobaneni , izitolo ezithengisa izinto ezisebenzisekayo , kanye nokwanda kwempahla ethwala izinto ezisindayo adinga ukuhlanganiswa okucophelelayo.
Ukuze kuthuthukiswe izindleko: ukubambisana phakathi komthengisi nomhlinzeki , ukulungiswa kokupakisha , izimoto ezihlukile, kanye nezilinganiso ezabiwe (ama-KPI kanye ne-NPS) ukuthola izinkinga. Insizakalo yamakhasimende omhlinzeki kufanele ibe nomthelela (ingxoxo, imithombo yezokuxhumana). Abaqhubi bezokuthutha kanye nezinsizakalo zeposi zikazwelonke banikeza amasudi ama-SME kanye nezixazululo ezifana nezindawo zokuthengisa zasemadolobheni kanye nezindawo zokuthengisa . Esikhathini esizayo, ukulethwa okusheshayo kakhulu kanye nobuchwepheshe obufana nama-drones kuzoqala lapho imithetho ivumela khona.
Ukuhweba nge-inthanethi okukhulayo kuhlanganisa ukwenziwa komuntu siqu kwangempela , ukuba khona kwe-omnichannel, izinkokhelo zeselula ezivelele , izinkokhelo ezingenakuphikiswana, kanye ne -logistics eguquguqukayo eguqula konke ukulethwa kube yinzuzo yokuncintisana.
