Ukuhweba nge-inthanethi sekuzenzele igama njengomshayeli oyinhloko wemakethe eku-inthanethiNgokukhula kokuthenga ku-inthanethi kanye nokuvela kwemikhuba yabathengi, amawebhusayithi amaningana avele futhi aqinisa ukubusa kwawo emakethe eku-inthanethi. Lezi zimakethe namapulatifomu athengisa izinkulungwane zezinto nsuku zonke—kwezinye izimo ezingaphezu kuka-10.000—okwenza zibe yiziqhwaga zangempela zesistimu yedijithali kanye nemodeli yokufunda yanoma yiliphi ibhizinisi elifuna ukukhula esiteshini esiku-inthanethi.
Nakuba amabhizinisi amaningi endabuko egcina izinga lokuthengisa lilinganiselwe endaweni yawo kanye namahora athile, Izindawo ezinkulu ze-e-commerce zisebenza amahora angama-24 ngosuku, izinsuku eziyi-7 ngesonto, futhi zifinyeleleka emhlabeni wonke, ukuhlanganisa amakhathalogi angapheli, amanani ancintisanayo, ukuthunyelwa okusheshayo kanye namasu obuchwepheshe athuthukile njenge-smart logistics noma ukusetshenziswa kwe-big data ukwenza ngezifiso isipiliyoni sokuthenga.
Ngaphambi kokubheka ngokuningiliziwe ukuthi ziyini Amasayithi e-e-commerce alawula imakethe eku-inthanethiKubalulekile ukuqonda indima yazo esimweni samanje: lezi ziqhwaga zigxila kakhulu ekuthengiselaneni komhlaba wonke, zibeka amazinga okusetshenziswa kalula kanye nokuthutha, futhi zisebenza njengombukiso kanye nomthombo wethrafikhi yezinkulungwane zamabhizinisi amancane naphakathi athengisa ngawo.
Ngezansi, sikukhombisa ezinye ze amasayithi adumile kakhulu okuthenga nokuthengisa ku-inthanethi, ukuthi amamodeli abo ebhizinisi athuthuke kanjani, ukuthi athatha yiphi indawo ekusakazweni komhlaba wonke kwezentengiselwano ze-inthanethi nokuthi yini ongayifunda kubo ukuze uyisebenzise kuphrojekthi yakho yedijithali.
eBay
I-eBay ingenye yamaphayona kanye nezilinganiso zomlando ze-e-commerceYaqala njengendawo yokuthengisa ontanga futhi kusukela lapho yaguquka yaba yimakethe yomhlaba wonke lapho abathengisi abangochwepheshe, imikhiqizo emikhulu, kanye nabasebenzisi abathengisa izinto ezisetshenzisiwe noma eziqoqwayo behlala khona ndawonye. I-eBay yasungulwa ngo-1995, okwenza yaba enye yamapulatifomu asungulwe kakhulu embonini.
Le nkampani iphumelele kakhulu kangangokuthi iminyaka eminingi yayinenye yamapulatifomu okukhokha aku-inthanethi aziwa kakhulu. PayPal (phakathi kuka-2002 no-2015), okwayivumela ukuthi ihlanganise izinhlelo zokukhokha eziphephile nezivamile zezigidi zabasebenzisi ekuqaleni. Nakuba lezi zinkampani ezimbili kamuva zahlukana, lesi sipiliyoni saqinisa i-eBay njengomdlali obalulekile ekuthuthukisweni kwezinkokhelo zedijithali.
Okuhlukanisa i-eBay ukuthi Akugcini nje ngokunikeza indawo yokuthenga nokuthengisa izimpahla nemikhiqizo ngentengo ehleliwekodwa igcina ingqikithi yemvelaphi yayo iphila ngefomethi yendali. Kulezi ndali, abanye abasebenzisi babhida ngokunikeza amanani ahlukene emali esikhathini esibekiwe, futhi Umsebenzisi onesipho esiphezulu uthola umkhiqizo.Lo modeli ukhanga kakhulu imikhiqizo eyingqayizivele, izinto ezingavamile, izinto eziqoqwayo, ubuchwepheshe obuvuselelwe, noma ukukhishwa kwesitoko.
Namuhla, ngaphezu kwesiteshi se-C2C phakathi kwabantu ngabanye, i-eBay iphinde ibe yindawo enamandla ye-B2C lapho izinkulungwane zamabhizinisi amancane naphakathi nendawo zivula khona izitolo zazo ezisemthethweni, zisebenzisa ithuba lokubonakala kwemakethe, futhi zizuze engqalasizinda yayo ethembekile, izilinganiso, kanye nokuvikelwa kwabathengi. Kunoma yimuphi usomabhizinisi ofuna ukuqala ukuthengisa ku-inthanethi ngokutshala imali okuncane kokuqala, I-eBay isalokhu iyindlela ethokozisayo yokuhlola imikhiqizo nezimakethe..
Amazon
I-Amazon iyimakethe eku-inthanethi enokufinyelela okukhulu kwamazwe ngamazwe futhi ingenye yabadlali abakhulu emakethe eku-inthanethi yomhlaba wonke.Umthamo wayo wokuthengisa uhlala ufinyelela amashumi ezigidigidi zamaRandi, uyibeka phambili noma uyibeka ngemuva emakethe ye-e-commerce yomhlaba wonke, kuye ngesilinganiso kanye nesifunda esihlaziyiwe. I-Amazon yasungulwa ngoJulayi 6, 1994, eSeattle, eWashington, futhi inabasebenzi abafinyelele cishe abasebenzi abayi-150.000 emhlabeni jikelele ngezikhathi ezithile.
Le nkampani yaqala njengesitolo sezincwadi esiku-inthanethi futhi yathuthuka yaba yisitolo sezincwadi ipulatifomu enezigaba eziningi lapho ungathenga khona cishe noma yini: kusukela ezincwadini, imfashini, izinto zikagesi, nokudla kuya emikhiqizweni yasekhaya, izixazululo zehhovisi, amathoyizi, kanye nezinsizakalo zedijithali. Ngaphezu kwalokho, ihlukanise ibhizinisi layo ngemigqa efana... ukusakaza ukuzijabulisa, the isitoreji samafu, the izinsiza zezobunhloli kanye neklabhu yokwethembeka (i-Prime) ehlanganisa ukuthunyelwa okusheshayo, okuqukethwe kwedijithali kanye nezinzuzo ezikhethekile ngemali ejwayelekile.
Esakhiweni sayo sangaphakathi, i-Amazon ihlanganisa ukuthengisa okuqondile nemodeli yemakethe lapho Abathengisi bezinkampani zangaphandle banikela ngengxenye enkulu yekhathalogi kanye nokuthengiselanaIningi lalezi zimpahla liphathwa ngesevisi yezokuthutha ye-Amazon, lapho umthengisi ethumela khona imikhiqizo yakhe ezindaweni zokugcina impahla ze-Amazon futhi inkampani inakekela isitoreji, ukuthunyelwa, isevisi yamakhasimende, ngisho nokubuyiselwa kwemali. Lokhu kuhlanganiswa kuvumela ikhasimende ukuthi libe nokuhlangenwe nakho okuhlala njalo, kungakhathaliseki ukuthi ungubani umthengisi wangempela.
Ngaphandle komthamo webhizinisi layo kanye nenani labasebenzi, i-Amazon iyisilinganiso sokulinganisa kwayo ukuthambekela kolwazi lomsebenzisi, isivinini sokulayisha iwebhusayithi, ukucaca kolwazi ezincazelweni zomkhiqizo, izinhlelo zokuncoma ezisekelwe ekuziphatheni kwamakhasimende, kanye nekhono lokuhambisa imikhiqizo emahoreni ambalwa emadolobheni amaningi.
Noma ubani ofunda i-Amazon njengendaba yempumelelo uzothola imikhuba ephindaphindwayo yanoma yisiphi isitolo esiku-inthanethi: ukwenza lula inqubo yokuthenga, ukuphatha ngokucophelela ukubuyekezwa njengomshayeli wokwethenjwa, ukusebenzisa izinhlelo zokubhalisa, ukuzenzekela kwezinqubo zezokuthutha kanye necebo lentengo elihlala lishintshashintsha kanye nezipesheli.
IBlue Nile
I-Blue Nile yiwebhusayithi eku-inthanethi egxile kumadayimane nobucwebe obusezingeni eliphezulu esezisungule njengenye yamagama amakhulu emkhakheni wayo kwi-inthanethi.Yasungulwa ngo-1999, selokhu yasungulwa izibeke endaweni yedijithali esikhundleni sezitolo zobucwebe bendabuko, inikeza ikhathalogi ebanzi kakhulu, izincazelo zomkhiqizo ezinemininingwane kanye nenqubo yokuthenga eqondiswayo ukusiza umsebenzisi ukuthi akhethe amatshe ayigugu kanye nobucwebe benani eliphezulu ngokuzethemba okuphelele.
Le sayithi eku-inthanethi incintisana ngqo nemikhiqizo yasendulo emhlabeni wobucwebe obufana I-Tiffany & Cokanye nezinye izitolo eziku-inthanethi ezigxile kumadayimane nobucwebe. Izimbangi zayo zedijithali zifaka phakathi abathengisi abanjengoBelgium Diamonds kanye neRingsberry.com, nabo abagxile ekuthengisweni kwe-inthanethi kobucwebe obuhle namadayimane aqinisekisiwe.
I-Blue Nile iphawulwe ngokuhlanganiswa kwe- ulwazi oluningiliziwe kakhulu ngezici zobuchwepheshe zedayimane ngayinye (usayizi, umbala, ukucaca, ama-carat) ngamathuluzi asebenzisanayo avumela umsebenzisi ukuthi enze ngokwezifiso ukwakheka kwezindandatho nezinye izingcezu. Le ndlela yokufundisa nesobala isiza ukunciphisa ukwesaba komthengi lapho ethenga ubucwebe benani eliphezulu ku-inthanethi.
Ngokwebhizinisi, inkampani ibike imali engenayo ecishe ibe yizigidi ezingama-473 zamaRandi futhi inabasebenzi ababalelwa ku-300, okuyenza ibe ngumdlali omkhulu emkhakheni wobukhazikhazi obuku-inthanethi. Impumelelo yayo ikhombisa ukuthi ukuhweba nge-e-commerce akusebenzi nje kuphela ekuthengeni izinto ngokuphazima kweso noma ezintweni ezibiza kancane, kodwa futhi naku izigaba ezisezingeni eliphezuluuma nje ukwethembeka, isitifiketi, kanye nokusekelwa okunikeza ulwazi kugcinwa kuyo yonke inqubo yokuthenga.
Icala le-Blue Nile, kanye nelamanye amasayithi amakhulu e-e-commerce ajwayelekile nakhethekile, libonisa ukuthi imakethe eku-inthanethi ibuswa yiqembu lezinkampani ezigxila ingxenye enkulu yokuthengiselana komhlaba wonke futhi zibeka indinganiso yalokho abathengi abakulindele: izinqubo ezilula, ulwazi olucacile, izinqubomgomo zokubuyisa ezinengqondo, futhi ngaphezu kwakho konke, isipiliyoni sokuthenga esiphephile nesilula kunoma iyiphi idivayisiUkuhlaziya amasu abo, indlela yabo yokwethula imikhiqizo, inqubomgomo yabo yamanani, kanye nokusebenzisa kwabo ukubuyekezwa kuyindlela ewusizo kakhulu kunoma yiliphi ibhizinisi elifuna ukuncintisana, ngisho nasendaweni ethile, ngaphakathi kwendawo yezentengiselwano ze-e.